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Multiplatform Video Production

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Strategies for creating videos for multiple screens, audiences and platforms simultaneously. Condensed from a workshop by Amy DeLouise at GVExpo.

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Multiplatform Video Production

  1. 1. 4K4096x2160 4K UHD 3840x2160 2K2048X1080 HD 1920x1080 480x720
  2. 2. Shoot your look “in camera” Edit Renders Shoot RAW Picture Lock Color Grading Renders
  3. 3. Photo, Print, Proof
  4. 4. 26
  5. 5. YOUTUBE YOUTUBE Pro Specs VIMEO Amazon Prime Video Direct IGTV Facebook
  6. 6. https://docs.google.com/spreadsheets/d/1IpTYTTMJLcSXcPDtW9 zSbPBHQyRdrLfKERohGIIkE_Q/edit#gid=476246499 https://blog-assets.hootsuite.com/wp- content/uploads/2016/08/Social-media-image-sizes.pdf
  7. 7. Tip #5: Consider Rights and Permissions for Future Needs
  8. 8. https://www.copyright.gov/fair-use/more-info.html http://cmsimpact.org/codes-of-best-practices/ https://www.asmp.org/ https://www.ascap.com/help/career-development/How-To-Acquire-Music-For-Films Digital Millennium Copyright Act
  9. 9. 37
  10. 10. • simplified editing on phone, desktop & iPad • customizable mo- graph templates • color grading • auto-ducking • social sharing presets • one-click publishing
  11. 11. Tip #7: Budget for Multi-Platform Delivery
  12. 12. 42
  13. 13. Shotput Pro Silverstack Hedge 44
  14. 14. Tip #9: Integrate Social Media and UGC into Your Production Plan
  15. 15. Goal: Increase membership and engagement on issues Strategy: New brand/outreach video Instagram and FB direct-to- cam “join us” campaign FB ad campaign to “Find Fulbrighters” links to video Interviews can be separately posted and hashtagged
  16. 16. Saving Sea Turtles Documentary Goal: Visibility/Get a Distributor Strategy: Pre-Screening Film name is popular hashtag Press Kit w BTS pics Facebook posts Instagram posts During Event FB live Post Event Pics posted to IG/FB Links to press interviews
  17. 17. Richmond PBS: Explore the Outdoors Goal: Member engagement Increase value to viewers Strategy: Pre-Event Facebook Ads Facebook Event Page During the Event Snapchat Geofilter Post Event DIY videos created from the event
  18. 18. Tip #10: Plan for Second Screen Content from the Start
  19. 19. Tip #11: Plan for Improved Streaming
  20. 20. Vimeo Twitch UStream Facebook Live Instagram YouTube Periscope Restream Livestream Switchboard 53
  21. 21. • Planning Up Front is Essential • Know Your Audience and Devices and Environments They Will Use to Consume Your Content • Budget for Testing and Additional Image Sources • Use Tools to Simplify Your Life
  22. 22. www.twitter.com/brandbuzz www.linked.com/in/amydelouise https://www.instagram.com/adbrandbuzz/ www.vimeo.com/amydelouise www.amydelouise.com

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