This workshop about video pre-production for editing and post-production success was presented by Amy DeLouise at the National Association of Broadcasters annual convention, NAB Show.

1. #NABShow @brandbuzz
V I D E O
PRE-PRODUCTION
E S S E N T I A L S
F O R P O S T
S U C C E S S

2.  Digital Storyteller
 Interview-Driven and Animated
 Live Events, Museums, Web and
Social Media
 The Producer’s Playbook: Real
People on Camera (Focal Press)
 Lynda courses
https://www.lynda.com/Amy-
DeLouise/481826-1.html
About Me

3. Getting in Touch
 www.twitter.com/brandbuzz
 www.linked.com/in/amydelouise
 www.plus.google.com/+AmyDeLouise
 www.vimeo.com/amydelouise
 www.amydelouise.com
 www.Lynda.com/amydelouise
 amy@amydelouise.com
 https://www.slideshare.net/AmyDeLouise

4. Today’ Agenda
 Pre-Shoot Strategies
 Field Strategies
 Organizing Footage and Other
Assets
 Integrating Stock/Archival and
Graphics
 Sound Mix Planning
 After the Edit and Final Tips

5. Before You Shoot

6. Collaborate
6

7. Collaboration Tools
 Trello $0-$252/yr
 https://trello.com/home
 JIRA $120-$300/yr
 https://www.atlassian.com/software/jira
 Basecamp $0-$1188/yr (half for np)
 https://basecamp.com/
 Wipster $250-$12,500/yr
 https://wipster.io/
 Vimeo (Pro or Business) $204-600/yr
 www.vimeo.com

8. Share the Vision
Include post team!

9. Storyboard Tools
 http://www.storyboardthat.com/
 http://www.cinemek.com/storyboard/
 www.Piktochart.com
 https://animoto.com/
 http://prezi.com/
 Photoshop

10. Apps for Scripting
 https://story.adobe.com Included with CC
 https://www.finaldraft.com/ $199
 https://draftin.com/ Free so far
 Plain old MSWord $120/yr for 365
 templatize your own or use an existing template
www.charles-harris.co.uk/screenplay-formats-cinema-
tv/
 Google Docs Free
 https://writerduet.com/ $0-$199

11. Choose Specs
 Determine up front for all crews (SOP’s)
 Shooting log or raw, must plan for camera notes to
edit
 Remember if you undercrank, no audio!
 24fps best for web
 Progressive ideal
 Less data to store, render, push and download
 Legacy interlace extremely challenging/time-consuming to
edit
 Time of Day TC means your schedule roughly

12. Scout for Sound AND Picture
 Flickr
 Google Map street
view
 OpenStreetMap
 Foursquare
 LightTrac
 Waze

13. Planning Checklist
 Responsibilities
 Shooting specs
 Deliverable specs
 Platforms? Different lengths?
 Permissions/clearances
 Location Scouting
 Shooting Scripts and Storyboards

14. Field Strategies

15. 3-2-1 Backup System
 3 copies in the field
 Shoot to card
 Backup in field to drive
 Mirrored drive before you go
 Don't dump card until mirror backup is
validated

16. In-Camera Metatags
 Set date, time, and time zone on all
recording devices before shooting
 Add Camera Name and Camera Angle
metadata tags to automate and organize
your multi-cam workflow

17. Gathering Assets in the Field
 Consider Broll-Interview-Broll strategy
 Get room tone
 Room tone is not “in between” sentences – slate
it!
 Get multiple room tones in a long interview
 Grab it when a major disruptive sound is
happening
 Time-efficient wild sound gathering
 With DAR (like a Zoom) while setting up next shot

18. Release Apps
 ASMP Releases and Tutorials
 Easy Release
 iD RELEASE
 iRelease
 Release Me

19. Use Slates
 Fast scanning in edit
 Include key info
 Scene/subject, crew, lenses,
take#
 Audio slates for room tone or
additional foley sound
 Notes for sync sound
workflows
 Includes DP/Director name in
case editor needs additional
info

20.  Tight for time and location
 Shoot background plates
 Background out of focus,
subject in focus
 Use same focus on
templates
The Green-Screen Calculation

21. Interview Workflow
 Conduct Pre-Interviews at least 2 wks prior to
shoot
 Record Pre-Interview (with permission)
 Map out story arc
 Reverse engineer interview questions
 Output mp3’s or WAVs – can even do from the
field
 New AI tools for fast turnarounds

24. Transcript Tools
 Builder by Lumberjack (FCP)
 LumberjackSystem.com/builder
.html
 Transcriptives (PP) $299
 https://store.digitalanarchy.com/
videoplugins/263-
transcriptive.html
 Speechmatics – AI - .08/min
 Human Transcribers - $1-2/min
 Discern accents
 Recognize acronyms
 Noble Transcription

25. Other Field Strategies
 Live Logging
 Using a DIT
 Clear frames and stand-in focus
 Add people – a PA to move gear or shoot BTS
saves time and money in post
 Add gear – a slider w/2nd camera for better
coverage

26. Organizing Assets

27. Ingesting Footage
 3-2-1 system
 Validate field backup
 If you batch rename, retain original
metadata
 Add bulk metadata
 Populate to your standardized folder
structure

28. Consistency is Key
 Consistent Folder Structure for Every Project
 One-Page “How We Do It” Guide for all in-house
or contract editors and vendors
 Color-coded bins
 Exports Bin is Critical
 Multiple specs
 Ability to find outputs for multiple channels

29. Original Photo Assets
 Batch rename on
ingest
 Get pro photogs to
tag pics with event
and date

30. Low-Cost Archival Assets
 Some images are public domain:
 http://www.archives.gov/research/
 http://www.loc.gov/library/libarch-digital.html
 Thousands of universities, museums and private collections have
resources that may include PD or low cost options:
 http://www.nyhistory.org/library
 http://www.ihrc.umn.edu/research/
 http://www.calisphere.universityofcalifornia.edu/
 Public domain music list:
 http://www.pdinfo.com/Public-Domain-Music-List.php

31. Stock Photo Assets
 Retain ID info for licensing
 Add library source
 Label folders with watermarked images as TO
BE LICENSED until licensing is confirmed

32. Stock Music
 Collect Stock Music Options as soon as shoot is
completed
 Download temp tracks for edit into Music folder
 Retain all ID numbers in name
 Save licenses as PDF-A to folder with hi-res
trax
 Output uncompressed QT as proxy for any
audio mixing

33. Graphics
 Build graphics boards and keyframes for approval
concurrent with scripting/production
 Be sure to include close-ups on your shot list
 thematic items, for example, that can be part of
backgrounds or chapter headings
 Build time into review schedule for graphics temp frames
to be replaced with motion frames

34. Prepping for Your Audio Mix
 Quick Time Video with guide audio
 AAF or OMF of the project (OMF for PP)
 All original/ raw production audio not in tracks
 example wild sound and room tone
 XML or EDL
 Script
 Audio Notes

35. Planning for Archiving
 Work RAW or derivative
 All final renders saved into DAM
 FINAL EXPORTS project folder

36. After the Edit
 Future Proofing – is it possible??
 Export Textless
 Retain “Split Tracks” as well as your mix
layback
 Retain Interview Transcripts
 Retain Permissions and Licenses in project
folder

37. PLANNING IS EVERYTHING!
Wrapping Up

38. www.amydelouise.com @brandbuzz
THANK YOU!
HTTPS://WWW.SLIDESHARE.NET/AMYDELOUI
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