This document discusses concepts from Jean Baudrillard related to consumer culture, hegemony, hyper-reality, and simulacra. It defines consumer culture as one based on consumption of possessions for identity construction. It describes hegemony as cultural dominance through media representation of ruling class perspectives. It notes that the distinction between real and simulated worlds is blurring in hyper-reality. And that simulacra are copies without originals where the unreal holds more importance than reality, using the TV show "Made in Chelsea" and singer Leona Lewis as examples.