This document provides guidance on analyzing media texts and earning high marks. It explains that textual analysis essays are scored based on explanation and argument, use of examples, and terminology. Specific filmmaking techniques like camerawork, mise-en-scene, editing, and sound are described and examples of each are provided to help students identify elements to discuss in their own analysis. Scoring rubrics are shown to demonstrate what assessors look for in awarding marks for analysis, examples, and terminology.

1. G322 Key Media Concepts
Textual Analysis

2. Learning Intentions
• To understand how to access the marks in
your textual analysis essay.
• To identify targets for improvement in your
next textual analysis essay.

3. Get the marks
Explanation, analysis and argument (20 marks)
Use of examples (20 marks)
Use of terminology (10 marks)

4. Example Analysis
Camera
Analysis (20)
Examples (20)
Terminology (10)
• During the sequence with the
plumbers and the sink, the
framing is quite tight with Doc
Martin in the back ground
framed between the two
plumbers. This framing gives a
sense of the doctor being
trapped and useless in resolving
the problem and getting
increasingly frustrated.

5. Example Analysis
Camera
Analysis (20)
Examples (20)
Terminology (10)
• During the sequence with the
plumbers and the sink, the
framing is quite tight with Doc
Martin in the back ground
framed between the two
plumbers. This framing gives a
sense of the doctor being
trapped and useless in resolving
the problem and getting
increasingly frustrated.

6. Marking...
Assessment Criteria
Student’s Example
Explanation, analysis and
argument (20 marks)
Use of examples
(20 marks)
Use of terminology
(10 marks)
the doctor being trapped and useless in
resolving the problem and getting
increasingly frustrated.
the sequence with the plumbers and the
sink... Doc Martin in the back ground
framing is quite tight ... framed between
the two plumbers

7. YOUR TURN

8. Example Analysis
Mise-en-scene
• Doc Martin is the only one is the
sequence to wear a formal business
Analysis (20)
Examples (20)
Terminology (10)
suit. This connotes his sense of
authority and sense of self
importance. The rest of the
community by contrast are dressed
more casually ,fitting their rural &
casual life styles or working class
professions.

9. Example Analysis
Mise-en-scene
• Doc Martin is the only one is the
sequence to wear a formal business
Analysis (20)
Examples (20)
Terminology (10)
suit. This connotes his sense of
authority and sense of self
importance. The rest of the
community by contrast are dressed
more casually ,fitting their rural &
relaxed life styles or working class
professions.

10. Editing
• Once the doctor enters the police
station, we cut from his reaction to an
Analysis (20)
Examples (20)
Terminology (10)
eyeline match of the police officer
doing the vacuuming. This cut
highlights the more relaxed attitudes
the community seems to have
compared to Doc Martin.

11. Editing
• Once the doctor enters the police
station, we cut from his reaction to an
EAA (20)
Examples (20)
Terminology (10)
eyeline match of the police officer
doing the vacuuming. This cut
highlights the more relaxed attitudes
the community seems to have
compared to Doc Martin.

12. Sound
• The local community constantly use the term
‘bodmin’ to suggest an unusual event. This
Analysis (20)
Examples (20)
Terminology (10)
dialogue, delivered with a thick west country
accent, serves to represent the doctor as an
outsider, who doesn’t understand. Also it is
used to make fun of him as an uptight and
stressed city dweller, who doesn’t get local
attitudes and ideas.

13. Sound
• The local community constantly use the term
‘bodmin’ to suggest an unusual event. This
Analysis (20)
Examples (20)
Terminology (10)
dialogue, delivered with a thick west country
accent, serves to represent the doctor as an
outsider, who doesn’t understand. Also it is
used to make fun of him as an uptight and
stressed city dweller, who doesn’t get local
attitudes and ideas.

14. Get the grades – find the examples
•
•
•
•
Camera
Mise-en-scene
Sound
Editing

15. Camera (8-10 examples)
Framing
Movement
Close Up
Pan / Tilt
Long Shot
Wide Shot
Establishing Shot
Two Shot
Composition
High Angle
Depth of Field
Low Angle
Positioning
Canted Angle
Contrast
Roll
Dolly
POV
Aerial
Angle
Tracking
Crane
Zoom / Reverse

16. Mise-en-scene (8-10 examples)
Costume
Lighting
Acting
Make Up
Props
Setting

17. Sound (4-6 examples)
Sound
Diegetic
Dialogue
Ambient
Non Diegetic
Music
Sound
Effects

18. Continuity Editing (4-6 examples)
Cutting
• Cutting to
• Shot / Reverse
Shot
• Match on action
• Eye-line match
• Jump cut
• Cross cutting
• Ellipsis
• Long / Short Take
Post Production
Effects
• CGI
• Captions
Transitions
•
•
•
•
•
Speed
Style
Slow motion
Repetition
Graphic match

19. Making Notes
Representation Label
(Age, Gender, Ethnicity, Class, Sexuality, (dis)ability, regional identity)
Camera
Point
(Term)
Example
Analysis
Mise-en-scene
Editing
Sound