As an online business owner, you must be aware of the fact that having an online presence is a must for every business in the modern world. While websites are what almost all businesses have these days, what they lack is the effectiveness of the design of the web pages that would encourage visitors’ action.

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Home > Web Blog > 5 Essential Qualities Of A Landing Page
5 Essential Qualities
Of A Landing Page
27
Apr
2014
OUR BLOG
Innomedia Blog
Tags: landing page web design web designing
As an online business owner, you must be aware of the fact that having an online
presence is a must for every business in the modern world. While websites are what
almost all businesses have these days, what they lack is the effectiveness of the design
of the web pages that would encourage visitors’ action. A less than impressive webpage,
more specifically the landing page, does very little to urge the visitors to return to the
website, let alone convert them into leads.
Thus, it would not be wrong to state that a poorly designed landing page is wastage of
marketing efforts. The design of landing page is actually the cornerstone of digital
marketing and is intended to make the page drive measurable results rather than just
exist. It goes without saying that the design has to be flawless, sharp and easily
comprehensible.Your web designer must understand the importance of landing page for
your online marketing campaign.
Most of the companies fail to meet the objective of having a landing page because
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2. sometimes the design lacks in clarity of information and at other times, it doesn't have
an optimized navigation structure. In this blog, we will share 5 important points which
must be considered while designing a landing page:
Clarity: Clarity is the first & foremost criteria that every landing page's design must meet.
Using too much of text with different font style and size, coupled with over use of bright
colors and images only makes the entire picture look cluttered. Use a design that
delivers the message precisely and unambiguously. Keep it simple as a confusing
message will do nothing to capture the users' attention.
Headline: An interesting headline is a must. If the headline itself fails to arrest the
visitor’s interest, there is practically no hope for the visitor to go through the rest of the
content. A perfectly good content can simply go to waste in the lack of a catchy headline.
That is why the headline must be compelling enough to make the reader want to read
the rest of the content.It could be something like below:
Content: Content is the most important part of landing pages. Whether it is written
content that you want to show or it could be images or videos, they should be precise
and engaging. The content must talk about the product or service that is being offered
and not about irrelevant stuff. The trick is to convey your message in the shortest
possible time. Use more images and videos than text as pictures are worth a thousand
words.
Benefits: On a landing page, web design companies often forget to talk about the core
benefits of the product or service and how they can help the client. However, that is
exactly what the client is interested in. This is a point that should never be overlooked.
Call to Action: A call to action could be in the form of button, banner or image on the
landing page which is meant to prompt a user to click and move down a conversion
place helps web designers to do
their job efficiently and make their
lives easier as well.This checklist is
very helpful especially in case of
website launch where there are
lots of complications like designing
prototypes,developing codes and
testing final output.
5 Essential Qualities Of A
Landing Page
27 Apr 2014
The design of landing page is
actually the cornerstone of digital
marketing and is intended to make
the page drive measurable results
rather than just exist. It goes
without saying that the design has
to be flawless, sharp and easily
comprehensible.
Growth Of E-Commerce
Websites In Singapore
10 May 2014
Even though Internet sales in
Singapore amount to only US$7
million a year, according to e-commerce
firms, Singapore is a
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3. funnel.It is the most important element of any landing page.Sometimes,tweeking call to
action button/graphics a bit yield astonishing results.An example of call to action is
shown below:
A company’s credibility, paving the way for its success, depends on the landing page of
its online gateway. Therefore the responsibility of designing it must be entrusted to a
knowledgeable and experienced website design company only.
commerce firms, Singapore is a
nice base to test strategies and
see if they are fit for other
Southeast Asian markets.
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Your Website
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Singapore to have a full time web
developer for any website
maintenance,so every business
owner must make sure that they
hire as affordable web
development company based in
Singapore & get a suitable website
maintenance package from them.
10 Web Design Tips For
Singapore Web
Developers
17 Jun 2014
Are you looking for some great
advice & tips on website design?
Or you want to make sure that
your new website must have all
the qualities of a revenue
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4. Innomedia Technologies - Your preferred choice as a:
Web Design Company Singapore
Web Designer Singapore
REACH US - Westech Building #06-04, 237 Pandan Loop, Singapore 128424
MAIL US - info@innomaxmedia.org
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generating website & you are
looking for some professional
advice to achieve this goal?
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