User experience (UX) is crucial for business because it bridges the gap between a business and its users. Good UX connects these two major players by tying them together through core processes to produce revenue. It fulfills users' needs while binding them to the business. UX is not just about design or usability - it requires understanding both the business and users to create a service that provides value. By transforming user needs into commitment through a quality experience, UX gets businesses more revenue and is the reason for users to engage with a product.