The document outlines IKEA's marketing strategy, emphasizing their mission to improve everyday life and their unique product offerings. It details their marketing mix, including product range, pricing strategies aimed at affordability, strategic placement of stores, and promotional tactics such as radio and TV advertisements. The document also touches on cultural adaptations and challenges in product assembly and quality control.

1. MarketingisAnArt
Meet Our Team :
Sheedy / 0741501016
R.Iman Satriyo Wibowo / 074151014
Woen Steven Wibowo / 0741501022
Innocentio Ryan Adityas /
0741501008
Sherlya Gunawan / 074151017
Evander T. Darma / 0741501005

2. “T
o create a better everyday life for the many people.”

3. COMPANY OUTLINE

5. IKEA’S CONCEPT

6. IKEA’S TIMELINE

8. REVENUE

9. 4P’s Marketing Mix

10. PRODUCT

11. PRODUCT CATALOG
MANY RANGE PRODUCTS FROM VERY USEFULL UNTIL DECORATION

12. PRODUCT
CONCEPT/IDEAS WITH COST CALCULATING

13. PRICE
LOW PRICES BUT GOOD QUALITY

14. PRICE
REASON LOW PRICE
STRATEGIC LOCATION (QUICK DISTRIBUTION)
SAVE ENERGY – LOW WATTAGE
LIGHTBULB
PARTNERSHIP WITH SUPPLIER
Warehouse + Shop in one place

15. PLACEMENT
STRATEGIC LOCATION
NEAR WITH RESIDENCE &
MANY HIGHWAYS

16. PLACEMENT
BIG BUILDING WITH EYE
CATCHING COLOR (BLUE
YELLOW) & MINIMALIS
BUILDING ARCHITECTURE

17. PLACEMENT
MAZE CONCEPT
MAKE PEOPLE CAN’T GO UNTIL FINISH SEE
ALL ITEMS
MAKE PEOPLE BUY MORE

18. PROMOTION
RADIO’S ADVERTISEMENT (PRAMBORS & JAK
FM)  QUIZ WITH VOUCHER GIFT
TV’S ADVERTISEMENT

19. MARKETING TACTIC
1. IKEA SHOWROOM

23. MANY PEOPLE THINK IKEA’S PRODUCT
LUXURIOUS
EUROPEAN PRODUCT
INDONESIAN PEOPLE LIKE “UNIQUE” PRODUCT
NEW CONCEPT

28. EASIER TO TRANSPORT

29. IKEA MAZE, CUSTOMER MEMBELI LEBIH BANYAK PRODUK

30. ADAPTASI TERHADAP BUDAYA LOKAL

31. NAMA YANG MUDAH DIINGAT

32. FRESH AND FAMILY ORIENTED PRODUCTS

34. PERAKITAN SULIT DAN MEMAKAN BIAYA

35. RESEARCH AND DEVELOPMENT YANG MAHAL

36. IKEA QUALITY CONTROL