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IKEA Marketing Idea

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Pimpisa Jular
Pimpisa Jular

This project was a a team-based work. The idea was to come up with a new marketing idea, strategy, and tactics for the IKEA launch in Thailand.

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IKEA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],INTRODUCTION
[object Object],[object Object],[object Object],INTRODUCTION
[object Object],[object Object],INTRODUCTION
Why we should support IKEA? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Why we should support IKEA?
[object Object],[object Object],[object Object],[object Object],[object Object],Why we should support IKEA?
[object Object],[object Object],[object Object],Why we should support IKEA?
[object Object],[object Object],[object Object],Why we should support IKEA?
[object Object],[object Object],[object Object],Why we should support IKEA?
IKEA’S UNIQUE CULTURE AND THAILAND’S TRADITION ,[object Object],[object Object],[object Object]
[object Object],[object Object],IKEA’S UNIQUE CULTURE AND THAILAND’S TRADITION
[object Object],[object Object],IKEA’S UNIQUE CULTURE AND THAILAND’S TRADITION
[object Object],[object Object],[object Object],IKEA’S UNIQUE CULTURE AND THAILAND’S TRADITION
[object Object],[object Object],[object Object],IKEA’S POSITIONING AND ITS COMPETITORS
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SWOT Analysis
[object Object],[object Object],[object Object],[object Object],[object Object],SWOT Analysis
[object Object],[object Object],[object Object],[object Object],[object Object],SWOT Analysis
IKEA’S AIM, OBJECTIVE, AND GOAL ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IKEA’S AIM, OBJECTIVE, AND GOAL
IKEA TARGET CUSTOMERS ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONCEPT ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONCEPT
[object Object],[object Object],[object Object],[object Object],[object Object],CONCEPT
[object Object],[object Object],[object Object],TIMELINE GRAND OPENING CUSTOMER ACTIVATION PRESS CONFERENCE
Consumer Activation
CONSUMER ACTIVATION ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],CONSUMER ACTIVATION
[object Object],[object Object],[object Object],[object Object],CONSUMER ACTIVATION
[object Object],[object Object],[object Object],[object Object],CONSUMER ACTIVATION
[object Object],[object Object],[object Object],CONSUMER ACTIVATION
[object Object],[object Object],[object Object],CONSUMER ACTIVATION
[object Object],[object Object],[object Object],CONSUMER ACTIVATION
[object Object],[object Object],CONSUMER ACTIVATION
[object Object],[object Object],[object Object],CONSUMER ACTIVATION
[object Object],[object Object],CONSUMER ACTIVATION
[object Object],[object Object],CONSUMER ACTIVATION
[object Object],[object Object],[object Object],[object Object],[object Object],CONSUMER ACTIVATION
[object Object],[object Object],[object Object],[object Object],CONSUMER ACTIVATION
Press conference
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PRESS CONFERENCE
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PRESS CONFERENCE
[object Object],[object Object],[object Object],[object Object],PRESS CONFERENCE
[object Object],[object Object],PRESS CONFERENCE
[object Object],PRESS CONFERENCE
[object Object],[object Object],[object Object],[object Object],PRESS CONFERENCE
[object Object],[object Object],PRESS CONFERENCE
[object Object],PRESS CONFERENCE
[object Object],[object Object],[object Object],PRESS CONFERENCE
[object Object],[object Object],[object Object],[object Object],PRESS CONFERENCE
[object Object],[object Object],[object Object],PRESS CONFERENCE
[object Object],[object Object],[object Object],[object Object],PRESS CONFERENCE
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PRESS CONFERENCE
[object Object],[object Object],[object Object],[object Object],PRESS CONFERENCE
Grand opening
GRAND OPENING ,[object Object],[object Object],[object Object],[object Object]
Grand opening ,[object Object],[object Object],[object Object],GRAND OPENING
Grand opening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GRAND OPENING
[object Object],[object Object],[object Object],[object Object],GRAND OPENING
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GRAND OPENING
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GRAND OPENING
[object Object],[object Object],[object Object],GRAND OPENING
[object Object],[object Object],[object Object],[object Object],GRAND OPENING
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GRAND OPENING
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GRAND OPENING
GRAND OPENING ,[object Object],[object Object],[object Object],[object Object]
GRAND OPENING ,[object Object],[object Object],[object Object],[object Object]
RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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IKEA Marketing Idea

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