Pas print media analysis november 2013 from Pakistan prepared by media track Pakistan
Print media analysis – November 2013
Construction companies and Educational Institutes are the top spenders. Unlikely TV Mobile
Operators are at 12th Position.
In Magazines Shampoo and Beauty Creams Category is at the top. In Shampoo PANTENE and in
Beauty creams category GOLDEN PEARL CREAM is the top spender.
GULBERG ISLAMABAD advertised in almost all leading newspapers with half page size on prime
P&G is the top spender in Magazines with its three Products, Pantene, Head & Shoulders and
Always nearly in all major its advertised. Coslab is 2 nd highest spender with its products Care
Cream and Care Lotion.
GULBERG GREEN as a brand is also at the top. No any Mobile Operator in top 20 Brands
Pantene is the top spender in Magazines and Care Lotion is runner up.
Akhbar-e-jahan has a huge advertising share in Magazines, because Akhbar-e-jahan and Family
published weekly and others are Monthly. She is in 2 nd positions due to huge advert clutter in