Pas print media analysis november 2013 from Pakistan prepared by media track Pakistan

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mediatrack Pakistan prepared some very useful and interesting analysis from Pakistan Print media industry.

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Pas print media analysis november 2013 from Pakistan prepared by media track Pakistan

  1. 1. Print media analysis – November 2013
  2. 2. Construction companies and Educational Institutes are the top spenders. Unlikely TV Mobile Operators are at 12th Position.
  3. 3. In Magazines Shampoo and Beauty Creams Category is at the top. In Shampoo PANTENE and in Beauty creams category GOLDEN PEARL CREAM is the top spender.
  4. 4. GULBERG ISLAMABAD advertised in almost all leading newspapers with half page size on prime positions.
  5. 5. P&G is the top spender in Magazines with its three Products, Pantene, Head & Shoulders and Always nearly in all major its advertised. Coslab is 2 nd highest spender with its products Care Cream and Care Lotion.
  6. 6. GULBERG GREEN as a brand is also at the top. No any Mobile Operator in top 20 Brands
  7. 7. Pantene is the top spender in Magazines and Care Lotion is runner up.
  8. 8. Graph is based on Spend / revenue
  9. 9. Akhbar-e-jahan has a huge advertising share in Magazines, because Akhbar-e-jahan and Family published weekly and others are Monthly. She is in 2 nd positions due to huge advert clutter in the Magazine.
  10. 10. vs
  11. 11. Analysis are based on spend. Front page is most favorite position of Advertisers. Almost 50% advertising budgets inside and 2% goes to Panels.
  12. 12. SUNDAY is a highest advertised day and Wednesday is at lowest end. Sunday is cluttered due to Builders and Educational Ads. Sunday Magazines also help to increase the Sunday budgets.
  13. 13. For QueriesPostal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off Main Sharah-e-Faisal, Karachi, Pakistan. Phones/Faxes: Phone: +9221-34289818, 34289819, 34583302 Fax: +9221 34576659 e-Contact: khi@mediatrackpk.com www@mediatrackpk.com www.facebook.com/mediatrackpk

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