Pakistan Print media Industry analysis for October 2014 with PAS indorsment.

1. Print media analysis
October 2014

2. Data Statistics
Media track monitor the all leading 100+ News papers from Karachi,
Lahore, Islamabad and Hydrabad.
Media track scan all type of Ads including Classified, Notices, Job
opportunity and Tender etc. But in this study Classified Ads, Job
opportunities, Tender and Notices have been excluded.
For Magazines and Digest we scan all type of advertisement. 50+
Weekly / Monthly Magazines and Digest monitor for this study

3. Media analysis based on
Publications

4. TOP 20 Categories
0
5
10
15
20
25
30
CONSTRUCTION
EDUCATION
BANKS
FEDERALGOVERNMENT
GOVTOFPUNJAB
MOBILEPHONEOPERATORS
WATCHES/CLOCKS
SOAPS/FACEWASH
CORPORATEIMAGE
HOSPITALS/CLINICS
GARMENTS/LAWNS
GOVERNMENTOFSINDH
COOKINGOIL&GHEE
FILMS/DRAMAS/SHOWS
INVESTMENTCOMPANIES
CHAINSTORES
CARS/JEEPS
MEDICINE
CHARITYORGANISATIONS
HOTELS/RESTAURANTS

5. 0
1
2
3
4
5
6
GOVTOFPAKISTAN
GOVTOFPUNJAB
EMAARPAKISTAN
CITYHOUSINGPROJECT
TREETCORPORATION
DAMACPROPERTIES
IZHARGROUPOFCOMPANIES
MUSLIMCOMMERCIALBANK
BAHRIATOWN
UNILEVERPAKISTAN
SWEETHOMESPAKISTAN
SAIMABUILDER
MEZANBANK
ALLIEDBANKLTD
METROCASH&CARRY
HABIBBANKLTD
TELENORPAKISTAN
PINKRIBONPAKISTAN
DHA
DALDAFOODS
TOP 20 Players

6. TOP 20 Brands
3%
3%
2% 2%
2%
2%
2%
1% 1%
1% 1% 1% 1% 1% 1% 1% 1%
1% 1%
1%
GOVTOFPUNJAB
CITYHOUSINGSIALKOT
DAMACPROPERTIES
DREAMGARDENS
EMAARPAKISTAN
MCBBUSINESSACCOUNT
GOVTOFPAKISTAN
BAHRIATOWNKARACHI
AIRPORTENCLAVE
SAIMAELITEVILLAS
LIFEBUOYHANDWASH
LDA
FBR
METROCASHCARRY
HABIBBANKLTD
PINKRIBON
DUBAICREEKHARBOUR
DALDACOOKINGOIL&GHEE
DEFENCESKYLINE
LUMS

7. Page type wise analysis
Based on spend
BACK COVER
12%
BACK INSIDE
1%
FRONT COVER
29%
FRONT INSIDE
11%
INSIDE
47%

8. City wise Spending
2%
23%
45%
30%
Hyderabad Islamabad Karachi Lahore

9. Daily Trend
0
1
2
3
4
5
6
7
8
9
10
01/10/2014
02/10/2014
03/10/2014
04/10/2014
05/10/2014
06/10/2014
07/10/2014
08/10/2014
09/10/2014
10/10/2014
11/10/2014
12/10/2014
13/10/2014
14/10/2014
15/10/2014
16/10/2014
17/10/2014
18/10/2014
19/10/2014
20/10/2014
21/10/2014
22/10/2014
23/10/2014
24/10/2014
25/10/2014
26/10/2014
27/10/2014
28/10/2014
29/10/2014
30/10/2014
31/10/2014
Graph on Sunday is high

10. Media analysis based on
Magazines/Digest

11. TOP 20 Categories
0 2 4 6 8 10 12 14 16 18
BREAD
TOOTH PASTES
SHOPS
READY TO COOK
BANKS
SKIN CARE PRODUCTS
SALTS/SPICES
SAUCES/PICKLES
HAIR TONICS/OILS
HAIR COLORS/LOTIONS
SOAPS / FACE WASH
DETERGENT POWDERS
SHAMPOOS
LOTIONS/OILS
WATCHES/CLOCKS
DIGESTIVE
COOKING OIL & GHEE
MEDICINE
GARMENTS/LAWNS
BEAUTY CREAMS

12. TOP 20 Players
0 1 2 3 4 5 6 7 8
KOHINOOR
SKINCARE PRODUCTS
SHANGRILA FOODS
UNITED TRADING SOCIETY
HASHIM TAJIR SURMA
SHAHEEN COSMETICS
PROCTER & GAMBLE
POONIA BROTHERS
GOLDEN HARVEST FOODS
QARSHI INDUSTRIES
K n S FOODS
ENGLISH LABORATORIES
TAPAL TEA PVT LTD
MARRIANA INTERNATIONAL
STILLMANS
MARHABA LABORATORIES
FORVIL COSMATICS
UNILEVER PAKISTAN
IQRA LABORATORIES
COSLAB PAKISTAN

13. TOP 20 Brands
0 0.5 1 1.5 2 2.5 3 3.5
MAA MASALAY
POLY COLOUR COLOURLINE
YOUNGS MAYONNAISE
CARE CLEANSING MILK
IFG GARMENTS
SKIN WHITE SOAP
SHANGRILA KETCHUP
HASHMI ISPAGHOL
CARE FAIRNESS CREAM
FACE FRESH CREAM
DAWN BREAD
PANTENE MOISTURE
FAIZA BEAUTY PRODUCTS
TAPAL GREEN TEA
STILLMANS CREAM
K n S CHIKEN
GOLDEN PEARL CREAM
BIO AMLA HAIR OIL
CARE HONEY LOTION
SURF EXCEL

14. Color wise analysis
3%
97%
BLACK & WHITE COLOUR

15. Ad type wise analysis
5% 5%
5%
0%
4%
1%
80%
BACK COVER BACK INSIDE CENTRAL SPREAD FRONT COVER
FRONT INSIDE GET FOLD INSIDE

16. For Queries-
Postal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road,
off Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes:
Phone: +9221-34583302
Fax: +9221-34576659
e-Contact:
khi@mediatrackpk.com
www@mediatrackpk.com
www.facebook.com/mediatrackpk
www.dailymotion.com/mediatrackpk