SlideShare a Scribd company logo
1 of 7
Ooh media analysis for the period of 1-15 Oct 2014. 
cc 
The research data collected from 2480 Billboards of Karachi 
In this study We included Ground based structure, Roof top, 
Wall hanging, Over head bridge, Pedestrian bridge etc, 
minimum of 10X20 sqf size board. 
We found that PPP for its 18 October rally campaign occupied most of 
the bill boards of Karachi. Many National and Multinational Brands 
billboards overlapped by the party message skin. 
We would like to share the some figures with Pakistan Media Industry. 
Data source:
TOTAL No of Boards by PPP: 367 
TOTAL Budget on tariff : 44 Million* 
* All prime locations and mostly grand size boards are occupied. 
Data source:
Data source: 
TOP Roads by PPP Hoardings 
0 
10 
20 
30 
40 
50 
60 
70 
80 
90 
100 
SHAHRAH-E-FAISAL 
DEFENCE HOUSING AUTHORITY 
UNIVERSITY ROAD 
SHAHRAH-E-QUIDEEN 
KHAYABAN-E-SAADI 
SHAHEED-E-MILLAT ROAD 
KORANGI ROAD 
SHAHEED-E-MILLAT EXPRESS 
WAY 
M.A JINNAH ROAD 
RASHID MINHAS ROAD 
SHER SHAH SURI ROAD 
PNS KARSAZ 
GULSHAN-E-IQBAL 
NATIONAL STADIUM ROAD 
GULISTAN-E-JAUHAR 
NAWAB_SIDDIQUE ALI KHAN 
ROAD 
NEW M.A JINNAH ROAD 
Shara-e-faisal is most cluttered by 89 hoardings of PPP followed by DHA.
Data source: 
TOP Locations by PPP Hoardings 
0 
5 
10 
15 
20 
25 
30 
35 
40 
CLIFTON CENTER 
BENAZIR SHAHEED PARK 
PUNJAB CHOWRANGI 
NURSURY BRIDGE 
LAAL KOHTI 
SABZI MANDI 
NURSURY 
BALOCH COLONY 
ALLAH WALI CHOWRANGI 
AGHAS SUPER MARKET 
ALTAMASH CHOWRANGI 
NIPA 
QUIDEEN CHOWRANGI 
P.A.F FAISAL 
SADDAR 
FTC 
REGENT PLAZA 
AWAMI MARKAZ 
PNS KARSAZ 
BAHADUR ABAD
Hording Structure wise 
cc 
Data source: 
GROUND 
94% 
BRIDGE 
3% 
ROOF TOP 
3% 
Most of the boards are ground based but of them are on Roof top and bridges.
For query and suggestions 
Head Office – Karachi Pakistan 
Postal: 
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off 
Main Sharah-e-Faisal, Karachi, Pakistan. 
Phones/Faxes: 
Phone: +9221-34583302, 
+9221-34289818, 
+9221-34289819 
Fax: +9221 34576659 
e-Contact 
khi@mediatrackpk.com 
www.mediatrackpk.com 
www.facebook.com/mediatrackpk 
www.dailymotion/mediatrackpk

More Related Content

More from mediatrack Pakistan Afghanistan

More from mediatrack Pakistan Afghanistan (11)

Print media analysis march 2015
Print media analysis march 2015Print media analysis march 2015
Print media analysis march 2015
 
Print media analysis March 2015
Print media analysis March 2015Print media analysis March 2015
Print media analysis March 2015
 
Afghan media analysis March 2015
Afghan media analysis March 2015Afghan media analysis March 2015
Afghan media analysis March 2015
 
Pakistan print media industry analysis 20 14
Pakistan print media industry analysis 20 14Pakistan print media industry analysis 20 14
Pakistan print media industry analysis 20 14
 
Pakistan out door media industry analysis may 2014
Pakistan out door media industry analysis may 2014Pakistan out door media industry analysis may 2014
Pakistan out door media industry analysis may 2014
 
Ooh media analysis April 2014 for Pakistan media industry
Ooh media analysis April 2014 for Pakistan media industryOoh media analysis April 2014 for Pakistan media industry
Ooh media analysis April 2014 for Pakistan media industry
 
Print media analysis march 2014 by media track pakistan
Print media analysis march 2014  by media track pakistanPrint media analysis march 2014  by media track pakistan
Print media analysis march 2014 by media track pakistan
 
Ooh media analysis jan 2014 for Pakistan media industry
Ooh media analysis jan 2014 for Pakistan media industryOoh media analysis jan 2014 for Pakistan media industry
Ooh media analysis jan 2014 for Pakistan media industry
 
Afghan media market analysis december 2013 by mediatrack
Afghan media market analysis december 2013 by mediatrack Afghan media market analysis december 2013 by mediatrack
Afghan media market analysis december 2013 by mediatrack
 
Pas print media analysis november 2013 from Pakistan prepared by media track ...
Pas print media analysis november 2013 from Pakistan prepared by media track ...Pas print media analysis november 2013 from Pakistan prepared by media track ...
Pas print media analysis november 2013 from Pakistan prepared by media track ...
 
Afghanistan media scene
Afghanistan media sceneAfghanistan media scene
Afghanistan media scene
 

Recently uploaded

Quiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the roundsQuiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the roundsnaxymaxyy
 
Dynamics of Destructive Polarisation in Mainstream and Social Media: The Case...
Dynamics of Destructive Polarisation in Mainstream and Social Media: The Case...Dynamics of Destructive Polarisation in Mainstream and Social Media: The Case...
Dynamics of Destructive Polarisation in Mainstream and Social Media: The Case...Axel Bruns
 
N Chandrababu Naidu Launches 'Praja Galam' As Part of TDP’s Election Campaign
N Chandrababu Naidu Launches 'Praja Galam' As Part of TDP’s Election CampaignN Chandrababu Naidu Launches 'Praja Galam' As Part of TDP’s Election Campaign
N Chandrababu Naidu Launches 'Praja Galam' As Part of TDP’s Election Campaignanjanibaddipudi1
 
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkcomplaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkbhavenpr
 
Manipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpkManipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpkbhavenpr
 
Referendum Party 2024 Election Manifesto
Referendum Party 2024 Election ManifestoReferendum Party 2024 Election Manifesto
Referendum Party 2024 Election ManifestoSABC News
 
Top 10 Wealthiest People In The World.pdf
Top 10 Wealthiest People In The World.pdfTop 10 Wealthiest People In The World.pdf
Top 10 Wealthiest People In The World.pdfauroraaudrey4826
 
Opportunities, challenges, and power of media and information
Opportunities, challenges, and power of media and informationOpportunities, challenges, and power of media and information
Opportunities, challenges, and power of media and informationReyMonsales
 
VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012ankitnayak356677
 
How Europe Underdeveloped Africa_walter.pdf
How Europe Underdeveloped Africa_walter.pdfHow Europe Underdeveloped Africa_walter.pdf
How Europe Underdeveloped Africa_walter.pdfLorenzo Lemes
 
Different Frontiers of Social Media War in Indonesia Elections 2024
Different Frontiers of Social Media War in Indonesia Elections 2024Different Frontiers of Social Media War in Indonesia Elections 2024
Different Frontiers of Social Media War in Indonesia Elections 2024Ismail Fahmi
 
HARNESSING AI FOR ENHANCED MEDIA ANALYSIS A CASE STUDY ON CHATGPT AT DRONE EM...
HARNESSING AI FOR ENHANCED MEDIA ANALYSIS A CASE STUDY ON CHATGPT AT DRONE EM...HARNESSING AI FOR ENHANCED MEDIA ANALYSIS A CASE STUDY ON CHATGPT AT DRONE EM...
HARNESSING AI FOR ENHANCED MEDIA ANALYSIS A CASE STUDY ON CHATGPT AT DRONE EM...Ismail Fahmi
 
AP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep Victory
AP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep VictoryAP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep Victory
AP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep Victoryanjanibaddipudi1
 
Chandrayaan 3 Successful Moon Landing Mission.pdf
Chandrayaan 3 Successful Moon Landing Mission.pdfChandrayaan 3 Successful Moon Landing Mission.pdf
Chandrayaan 3 Successful Moon Landing Mission.pdfauroraaudrey4826
 
Vashi Escorts, {Pooja 09892124323}, Vashi Call Girls
Vashi Escorts, {Pooja 09892124323}, Vashi Call GirlsVashi Escorts, {Pooja 09892124323}, Vashi Call Girls
Vashi Escorts, {Pooja 09892124323}, Vashi Call GirlsPooja Nehwal
 
Brief biography of Julius Robert Oppenheimer
Brief biography of Julius Robert OppenheimerBrief biography of Julius Robert Oppenheimer
Brief biography of Julius Robert OppenheimerOmarCabrera39
 

Recently uploaded (16)

Quiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the roundsQuiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the rounds
 
Dynamics of Destructive Polarisation in Mainstream and Social Media: The Case...
Dynamics of Destructive Polarisation in Mainstream and Social Media: The Case...Dynamics of Destructive Polarisation in Mainstream and Social Media: The Case...
Dynamics of Destructive Polarisation in Mainstream and Social Media: The Case...
 
N Chandrababu Naidu Launches 'Praja Galam' As Part of TDP’s Election Campaign
N Chandrababu Naidu Launches 'Praja Galam' As Part of TDP’s Election CampaignN Chandrababu Naidu Launches 'Praja Galam' As Part of TDP’s Election Campaign
N Chandrababu Naidu Launches 'Praja Galam' As Part of TDP’s Election Campaign
 
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkcomplaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
 
Manipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpkManipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpk
 
Referendum Party 2024 Election Manifesto
Referendum Party 2024 Election ManifestoReferendum Party 2024 Election Manifesto
Referendum Party 2024 Election Manifesto
 
Top 10 Wealthiest People In The World.pdf
Top 10 Wealthiest People In The World.pdfTop 10 Wealthiest People In The World.pdf
Top 10 Wealthiest People In The World.pdf
 
Opportunities, challenges, and power of media and information
Opportunities, challenges, and power of media and informationOpportunities, challenges, and power of media and information
Opportunities, challenges, and power of media and information
 
VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012
 
How Europe Underdeveloped Africa_walter.pdf
How Europe Underdeveloped Africa_walter.pdfHow Europe Underdeveloped Africa_walter.pdf
How Europe Underdeveloped Africa_walter.pdf
 
Different Frontiers of Social Media War in Indonesia Elections 2024
Different Frontiers of Social Media War in Indonesia Elections 2024Different Frontiers of Social Media War in Indonesia Elections 2024
Different Frontiers of Social Media War in Indonesia Elections 2024
 
HARNESSING AI FOR ENHANCED MEDIA ANALYSIS A CASE STUDY ON CHATGPT AT DRONE EM...
HARNESSING AI FOR ENHANCED MEDIA ANALYSIS A CASE STUDY ON CHATGPT AT DRONE EM...HARNESSING AI FOR ENHANCED MEDIA ANALYSIS A CASE STUDY ON CHATGPT AT DRONE EM...
HARNESSING AI FOR ENHANCED MEDIA ANALYSIS A CASE STUDY ON CHATGPT AT DRONE EM...
 
AP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep Victory
AP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep VictoryAP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep Victory
AP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep Victory
 
Chandrayaan 3 Successful Moon Landing Mission.pdf
Chandrayaan 3 Successful Moon Landing Mission.pdfChandrayaan 3 Successful Moon Landing Mission.pdf
Chandrayaan 3 Successful Moon Landing Mission.pdf
 
Vashi Escorts, {Pooja 09892124323}, Vashi Call Girls
Vashi Escorts, {Pooja 09892124323}, Vashi Call GirlsVashi Escorts, {Pooja 09892124323}, Vashi Call Girls
Vashi Escorts, {Pooja 09892124323}, Vashi Call Girls
 
Brief biography of Julius Robert Oppenheimer
Brief biography of Julius Robert OppenheimerBrief biography of Julius Robert Oppenheimer
Brief biography of Julius Robert Oppenheimer
 

PPP on Ooh media for 18 oct rally

  • 1.
  • 2. Ooh media analysis for the period of 1-15 Oct 2014. cc The research data collected from 2480 Billboards of Karachi In this study We included Ground based structure, Roof top, Wall hanging, Over head bridge, Pedestrian bridge etc, minimum of 10X20 sqf size board. We found that PPP for its 18 October rally campaign occupied most of the bill boards of Karachi. Many National and Multinational Brands billboards overlapped by the party message skin. We would like to share the some figures with Pakistan Media Industry. Data source:
  • 3. TOTAL No of Boards by PPP: 367 TOTAL Budget on tariff : 44 Million* * All prime locations and mostly grand size boards are occupied. Data source:
  • 4. Data source: TOP Roads by PPP Hoardings 0 10 20 30 40 50 60 70 80 90 100 SHAHRAH-E-FAISAL DEFENCE HOUSING AUTHORITY UNIVERSITY ROAD SHAHRAH-E-QUIDEEN KHAYABAN-E-SAADI SHAHEED-E-MILLAT ROAD KORANGI ROAD SHAHEED-E-MILLAT EXPRESS WAY M.A JINNAH ROAD RASHID MINHAS ROAD SHER SHAH SURI ROAD PNS KARSAZ GULSHAN-E-IQBAL NATIONAL STADIUM ROAD GULISTAN-E-JAUHAR NAWAB_SIDDIQUE ALI KHAN ROAD NEW M.A JINNAH ROAD Shara-e-faisal is most cluttered by 89 hoardings of PPP followed by DHA.
  • 5. Data source: TOP Locations by PPP Hoardings 0 5 10 15 20 25 30 35 40 CLIFTON CENTER BENAZIR SHAHEED PARK PUNJAB CHOWRANGI NURSURY BRIDGE LAAL KOHTI SABZI MANDI NURSURY BALOCH COLONY ALLAH WALI CHOWRANGI AGHAS SUPER MARKET ALTAMASH CHOWRANGI NIPA QUIDEEN CHOWRANGI P.A.F FAISAL SADDAR FTC REGENT PLAZA AWAMI MARKAZ PNS KARSAZ BAHADUR ABAD
  • 6. Hording Structure wise cc Data source: GROUND 94% BRIDGE 3% ROOF TOP 3% Most of the boards are ground based but of them are on Roof top and bridges.
  • 7. For query and suggestions Head Office – Karachi Pakistan Postal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off Main Sharah-e-Faisal, Karachi, Pakistan. Phones/Faxes: Phone: +9221-34583302, +9221-34289818, +9221-34289819 Fax: +9221 34576659 e-Contact khi@mediatrackpk.com www.mediatrackpk.com www.facebook.com/mediatrackpk www.dailymotion/mediatrackpk