Website is one of the most important asset for all your digital marketing efforts and enable you to sell your product and service effectively. This presentation will enable you to understand how you should make websites that can influence user behaviour and help you sell more

1. 9 STRATEGIES ON HOW TO MAKE
WEBSITES THAT INFLUENCE PEOPLE

2. HOW PEOPLE SEE
YOUR WEBSITE

3. With over a billion websites and over two billion
active internet users out there, it can be
astonishingly difficult to design an attention-
grabbing website that keeps a visitor long
enough.
For those who plan to either jump start or
redesign the website, here are the useful
insights and statistics that you should take into
consideration before starting the whole
process.

4. THE POWER OF DIGITAL
INFLUENCE

5. 89% 60% 75%
OF CUSTOMERS
SEARCH THE WEB
BEFORE MAKING A
PURCHASE DECISION
OF PEOPLE GO TO THE
BRAND OR PRODUCT
WEBSITE TO FIND RELEVANT
INFORMATION ABOUT IT
OF USERS ADMIT THEY
DECIDE ON THE
COMPANY’S CREDIBILITY
BASED ON THEIR WEBSITE’S
DESIGN

6. SHOULD I STAY OR
SHOULD I GO

7. 17/50
MILLISECONDS
THE TIME NEEDED FOR A
PERSON TO DECIDE
WHETHER HE OR SHE
FINDS YOUR WEBSITE
APPEALING
100/400
MILLISECONDS
AN AVERAGE LENGTH
OF A BLINK OF AN EYE
2.6
SECONDS
THE TIME NEEDED TO A
USER’S EYE TO LAND ON
THE WEBSITE’S AREA THAT
INFLUENCES HIS OR HER
FIRST IMPRESSION

8. VISUAL CONTROL

9. 1. LAYOUT
A CLEVER LAYOUT GUIDES THE USER
TOWARDS WHAT THE DESIGNER WANT THEM
TO FOCUS ON

10. READING PATTERNS
Users like text presented in ‘F’ left-right and up-down.
They scan the page in the ‘Z’ shape. Essential information
should be at the top left, middle and bottom right.

11. SPACE
The first frontier for users confronted with lots of text. Visual
breaks can be used to point the user to a specific part of
the site.

12. MINIMALISM
An essential part of modern design. It simplifies complex
processes and organizes content, reducing user stress.
Especially important as attention spans have dropped over
20% since 2015.

13. 2. COLOUR
COLOUR CAN BE USED TO PORTRAY WEB CONTENT
IN A CERTAIN LIGHT. IT’S IMPORTANT THAT COLOUR
IS USED FOR A REASON, AN DOES NOT
COMPROMISE BRAND IDENTITY.

14. BLUE
Statistically admired by both men and women. It’s associated
with trust, calm and loyalty. Used by banks and social
networks.

15. GREEN
Reminds us of nature – It stands out well against blue/white
colour schemes and is useful for buttons.

16. YELLOW AND ORANGE
Imply haste. Useful for ‘Limited Time’ offers. Yellow is
somewhat anti-aesthetic compared with modern tastes,
hence it draws in the eye.

17. BLACK
Implies sophistication, seriousness, and portrays luxury items.
Useful for up-selling products.

18. 3. TYPEFACE
TYPEFACE HELP ESTABLISH THE TONE OF THE
WRITING. A MORE OBVIOUS WAY TO FORCE THE
USER TO ‘READ BETWEEN THE LINES’

19. Serif Fonts
Sans - Serif Fonts
Gives the impression of heritage and authority. They work well for
respective news outlets and law firms
Imply a clean modern aesthetics. Often used by tech companies and
social networks.
Comic Sans
Should only be used by children, for children.

20. MIND CONTROL

21. 4. EARNING TRUST
WHEN ASKING FOR PERSONAL DETAILS, EARNING
THE USERS TRUST IS PARAMOUNT

22. PURPOSEFUL
EACH PAGE NEEDS A
CLEAR PURPOSE TO
AVOID CONFUSION, AS
USERS EXPECT INSTANT
RESULTS
ANY LEGITIMISING SECURITY
INFORMATION, SUCH AS
PROTECTION THROUGH A
THIRD PARTY SSL OR
PAYMENT GATEWAY
SHOULD BE EXPLICITELY
STATED
CONTACT INFORMATION
SHOULD BE PROVIDED SO
THE USER FEELS LIKE THEY
ARE DEALING WITH ‘REAL
PEOPLE’
SAFE APPROACHABLE

23. 5. GIVE RECOGNITION
USERS CRAVE RECOGNITION. IT’S HUMAN NATURE.
HUMAN NATURE SHOULD BE LEVERAGED.

24. FRIENDLY
PERSONAL
INTERACTIVE
Mentioning the user by name and using pronouns like ‘your’ helps establish a relationship. Using slang or
colloquial language in error messages humanizes the site.
Personalized content based on the user’s past cuts the chase and gets them straight to the content
they are most interested in.
Enabling expression in reviews, on social media, etc. allows users to feel connected to your site. It also
encourages them to spend more time on the site. Harvard neuroscientists claim that discussing
ourselves triggers the same pleasure receptor in the brain as food and money.

25. 6. USING TRIGGERS
HUMANS ARE EMOTIVE, AND IF YOUR CONTENT IS
TOO YOU CAN SWAY THEM TO YOUR VIEWPOINT

26. SHOW
RELEVANT IMAGES
REINFORCE CONCEPTS
AND HELP TO
SUBMISSIVELY JUSTIFY
YOUR ARGUMENTS
EMOTIONAL CONTENT
DRIVES SHARING AND
CONNECTION. POSITIVE
EMOTIONS ARE MORE
CONTAGIOUS THAN
NEGATIVITY ON SOCIAL
MEDIA
PRIMERS SUCH AS USER
RATINGS, ENDORSEMENTS,
AND SCARCITY SALES ARE
USED BY COMMERCE SITES
WHEN PUSHING A SALE
AROUSE PRIME

27. BEHAVIOR CONTROL

28. 7. MAINTAINING
CONSISTENCY
CONSISTENCY HELPS THE USER CONFIDENTLY
NAVIGATE A WEBSITE, AND KEEPS THEM ON THE
ROAD TO YOUR OBJECTIVE

29. PATTERNS
Our brains rewards us for picking up patterns, and acquiring
knowledge of new skills. Brands, design elements and
colours should all follow an identifiable scheme

30. NAVIGATION
This should be intuitive. The ‘hamburger menu’ frees up space
on mobile, while the older ‘breadcrumb menu’ gives the user
clear visual clue about their whereabouts within the site.

31. INNOVATION
Sometimes though, unexpected results can be very rewarding
if they serve as a memorable novelty.

32. 8. POSITIVE
REINFORCEMENT
LIKE PAVLOV’S DOG, HUMANS CAN BE
MANIPULATED INTO CERTAIN BEHAVIORS WITH THE
RIGHT REWARDS

33. STIMULUS
NOTIFICATIONS STREAMLINE
SOCIAL NETWORKS, AND
ENCOURAGE USERS TO KEEP
CHECKING FOR UPDATES
EVEN WITHOUT BEING
PUSHED. USE OF DISTINCT
COLOURS, POPUPS AND
CLEVER SOUND DESIGN
CONSISTENTLY MAKE THESE
EVENTS MEMORABLE
THE BRAIN SENDS A JOLT OF
PLEASURE TO USERS WHEN THEY
ARE SOCIALLY ACCEPTED. IN
PROVISING THE OPPORTUNITY
FOR SOCIAL RECOGNITION,
USERS FEEL REWARDED FOR
POSTING STATUSES, AND
PHOTOS AT THE COST OF THEIR
TIME
ONE SURVEY FOUND THAT
REGULAR FACEBOOK USERS
WHO DID NOT HAVE AN
INTERACTION ON THE SITE FOR
TWO DAYS FELT NEGATIVELY
ABOUT THEIR SELF ESTEEM AND
WELL BEING
DOPAMINE RELIANCE

34. 9. PRIVATE INFORMATION
INFORMATION IS POWER. TAKE YOUR USER’S
INFORMATION WITH THESE TOOLS:

35. GIVE
PROVIDE SERVICES AND
MAKE THEM ESSENTIAL TO
YOUR USER’S DIGITAL LIFE. A
RECENT SURVEY SUGGESTS
THAT 74% OF RESPONDERS
WOULD OPT TO SAVE THEIR
PERSONAL PHOTOS OVER
THEIR DEVICE. CLOUD BASED
SOLUTIONS ARE CONVENIENT,
BUT ALSO MAKE USERS
RELIANT.
A STUDY FOUND THAT BY
ANALYZING A USER’S LIKES,
RESEARCHERS COULD IDENTIFY
WITH 95% ACCURACY THE
USER’S RACE, 88% THEIR
SEXUALITY, AND 85%
ACCURACY THEIR PREFERRED
POLITICAL PARTY. ENCOURAGE
THIS TYPE OF ACTIVITY AND
HARVEST DATA.
ACCOUNT REGISTRATION IS
NOW ACCEPTED NORM FOR
USERS. A METHOD OF
SECURING USER DATA, IN
EXCHANGE FOR ACCESS TO
CONTENT.
ENCOURAGE TAKE

36. Sources:
Thenextweb.com, webdesignerdepot.com, blog.bufferapp.com,
psychologytoday.com, recode.net, elezea.com, cbspulse.com,
smashingmagazine.com, creativeblog.com, adweek.com,
blog.kissmetrics.com, blog.crazyegg.com

37. I am a high-energy, confident professional with an
infectious enthusiasm for technology. As a highly
organized and friendly professional, received industry
recognition and awards by winning various digital
marketing activities for Coca-Cola in EFFIES and IAMAI
awards for campaigns like ‘Sprite Teen Till I Die’ and
‘Facebook Feature Phone Campaign’ to increase
recruitment and frequency for the brand among mobile
phone users. Possess a strong technical background by
completing B-Tech in computer systems and working as
a programmer. My hobbies include watching Sci-Fi
movies and reading books on business and digital
marketing.
ABOUT ME

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