PubCon Pro session diving into creative (ads and landing pages) in paid search, display, and video. Focus on creative strategies and data behind creative choices.
PubCon Pro study of metrics to use and questions to ask so you and your brands can be on the same page when assessing the success/fails of your ppc campaigns.
Pubcon Account Build Section: How Do I Structure My AccountNavah Hopkins
PubCon virtual 2020 account structure session which dives into how to set up campaigns, avoid pitfalls, and think about trends that will impact your account going into 2021
Don't let the constant flow of new updates and features in the PPC world stop you from succeeding in paid search. This strategy has helped us ensure record-breaking results for our clients, so we're sharing it now in hopes that it will help you too.
Watch the replay here: http://www.roirevolution.com/promos/replay-webinar-new-PPC-strategy-2015.php
PubCon Vegas 2017 Rebuild or RestructureNavah Hopkins
PubCon Vegas 2017 session on paid search account structure and whether to rebuild your campaigns for mobile, or restructure them to account for mobile. It is star wars themed.
Top Ten Paid Social Media Advertising Hacks Of All TimeHanapin Marketing
PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid social promotion to increase organic exposure, targeting fans with post engagement ads on Facebook and methods to target fans on both Twitter and Google+.
Presented by Larry Kim from Wordstream and moderated by Matt Umbro from Hanapin Marketing and #PPCChat, this presentation is jam-packed full of hacks to amplify your content using social media and ultimately generating sales and qualified leads for your business.
You’ll get expert-level Social PPC tips like:
*Cheaply targeting fans on social media
*Using content remarketing to generate sales and qualified leads
*Insights on the new ad formats for YouTube and Gmail
How paid advertising can increase organic exposure
4 Underutilized Google Analytics Features For Your PPC AccountsHanapin Marketing
Google Analytics is an invaluable tool when it comes to your PPC campaigns. The reports, trends, and nuggets you can pull out are plentiful. Are you getting the most utility you can out of Analytics by pulling the best reports? Did you know that along with your Google campaigns, you can also get valuable insights and opportunities by importing click data from non-Google campaigns?
In this presenation, Jeff Sauer from Jeffalytics and Account Analyst, Rachael Law, from Hanapin Marketing discuss four Google Analytics features that are typically underutilized by PPC Account Managers.
You’ll get expert-level PPC tips like:
*Using custom segments to view specific splices of your data
*How to import your non-Google click data into Google Analytics
*Creating reports tailored specifically to the data you want to look at
*Finding measurement opportunities that come with new data
PubCon Pro study of metrics to use and questions to ask so you and your brands can be on the same page when assessing the success/fails of your ppc campaigns.
Pubcon Account Build Section: How Do I Structure My AccountNavah Hopkins
PubCon virtual 2020 account structure session which dives into how to set up campaigns, avoid pitfalls, and think about trends that will impact your account going into 2021
Don't let the constant flow of new updates and features in the PPC world stop you from succeeding in paid search. This strategy has helped us ensure record-breaking results for our clients, so we're sharing it now in hopes that it will help you too.
Watch the replay here: http://www.roirevolution.com/promos/replay-webinar-new-PPC-strategy-2015.php
PubCon Vegas 2017 Rebuild or RestructureNavah Hopkins
PubCon Vegas 2017 session on paid search account structure and whether to rebuild your campaigns for mobile, or restructure them to account for mobile. It is star wars themed.
Top Ten Paid Social Media Advertising Hacks Of All TimeHanapin Marketing
PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid social promotion to increase organic exposure, targeting fans with post engagement ads on Facebook and methods to target fans on both Twitter and Google+.
Presented by Larry Kim from Wordstream and moderated by Matt Umbro from Hanapin Marketing and #PPCChat, this presentation is jam-packed full of hacks to amplify your content using social media and ultimately generating sales and qualified leads for your business.
You’ll get expert-level Social PPC tips like:
*Cheaply targeting fans on social media
*Using content remarketing to generate sales and qualified leads
*Insights on the new ad formats for YouTube and Gmail
How paid advertising can increase organic exposure
4 Underutilized Google Analytics Features For Your PPC AccountsHanapin Marketing
Google Analytics is an invaluable tool when it comes to your PPC campaigns. The reports, trends, and nuggets you can pull out are plentiful. Are you getting the most utility you can out of Analytics by pulling the best reports? Did you know that along with your Google campaigns, you can also get valuable insights and opportunities by importing click data from non-Google campaigns?
In this presenation, Jeff Sauer from Jeffalytics and Account Analyst, Rachael Law, from Hanapin Marketing discuss four Google Analytics features that are typically underutilized by PPC Account Managers.
You’ll get expert-level PPC tips like:
*Using custom segments to view specific splices of your data
*How to import your non-Google click data into Google Analytics
*Creating reports tailored specifically to the data you want to look at
*Finding measurement opportunities that come with new data
Flash Series: Using Ad Testing Data To Set Up Foolproof TestsHanapin Marketing
Ads are the only part of a PPC account that a searcher actually sees. If your ads are poorly written, then you either won’t get traffic or the wrong type of traffic. There’s only one way to know which offer or ad is best for your account: by testing it!
In this presentation, Google AdWords Guru and Founder of Certified Knowledge, Brad Geddes, discusses how to work with ad testing data to set up tests, how and when to end tests, and how to choose your metrics.
You’ll get expert-level PPC tips like:
*The types and uses of different text ad tests
*Examples of ad tests with results
*Determining your segments and defining your metrics
It’s no secret that the mobile audience is on every marketer’s mind. With more than 2 billion people that will use mobile devices to access the internet in 2016, it’s imperative for businesses to have a strategy ready and optimized for the new year.
In this webinar presentation, Carrie Albright from Hanapin and Blair Symes from Dialogtech discuss targeting strategies for search, display, and social, features you should absolutely be using already (hello call extensions!), best practices on tracking and routing phone calls, as well as more essentials you need for a successful 2016 mobile PPC strategy.
Big profits with little budgets PubCon Florida 2018Navah Hopkins
Big profits can happen for $1000 or less per month! i talk about AdWords, Facebook, Display, and Bing and how to get those networks to work together for ultimate profit.
2018 is here. We have a full year ahead of us, how do you see Facebook’s advertising landscape changing? How will this impact Ecommerce? Facebook will keep changing—keep up or lose out.
Don’t Miss Out—Join 4 of the leading Facebook industry experts, as they dive into Facebook growth strategies, innovations & expectations for Facebook advertising in 2018.
In this PPC Hero Live Summit session, Associate Director of Services, Cassie Oumedian, and Sr. Account Manager and social expert, JD Prater, explore market expansion opportunities within existing accounts and on social platforms like Facebook and Instagram, as well as programmatic advertising.
Persona-Led Reporting: Designing Blinding Reports to Keep Every Stakeholder H...Rumble Romagnoli
Are they reading our reports? Do they understand them? Stop spending days creating complex reports nobody is going to read or understand! This talk will provide the answers you have been waiting for on what should be included in a monthly, quarterly or annual digital marketing report. By using Data Studio, Supermetrics and Funnel as SEOs we can keep the Board, Head of Digital and the marketing team happy.
In this webinar, WordStream's Founder and CTO Larry Kim is joined by two of Google's experts on Enhanced Campaigns to explore four ways you will benefit from the new AdWords features. The panel discusses the specific features, value, and performance reporting available using four distinct use cases and examples.
You'll learn why and how to use:
- New Offer Extensions
- Mobile App Promotions
- Day parting & Location Targeting
- Mobile Sitelinks & Mobile Ad Formats
The PPC Performance Pizza - 8 Powerful Ingredients To Get The Perfect PPC Re...KlientBoost
It's not often than master chefs reveal their secret recipes - but today, we're letting you in on the secret ingredients we use to hit goals for our clients.
These are our go-to tactics that have the biggest performance lifts.
Bon appétit
Let’s face it - in the flurry of the tasks and strategy involved in PPC, you've made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens. In this webinar, our experts will go through four different areas where mistakes occur frequently, sometimes without you really understanding what the problem is.
In the recording, Hanapin Marketing experts, Racheal Law and Tony Ranard, walk you through easy-to-make mistakes and give pointers on how to avoid or quickly fix them.
You'll learn expert-level tips like:
*Common and uncommon mistakes that can kill your campaigns
*Quick fixes that will increase your conversion rate and better optimize your account
*Short-term and long-term repercussions of making certain mistakes
Facebook Ads Now: Getting Started Off RightBrightEdge
Building your customer base through paid social is an important piece of today’s marketing landscape, but with so many ad types and targeting options, advertising on Facebook can get confusing. Fight through the clutter in understanding Facebook's capabilities to bring success to your next paid campaign.
It's no secret that automation is changing the way we advertise online. But as Google & Facebook machine learning gets smarter, what does that mean for you and your strategy?
Join WordStream as we take the fear out of machine learning in this data-driven session covering:
- How to use ad automation to simplify your workflow.
- How to use algorithms to save $$$.
- How to use Google's new keyword updates to your benefit.
- and much more.
Be successful, embrace these changes, and use them to grow your business.
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad SpendKlientBoost
Want to turn your PPC campaigns into bigger money making machines? We have our 5 best kept PPC secrets that we unveiled at Unbounce's 2016 Call To Action Conference.
Google just released a number of brand new AdWords features much earlier than some anticipated.
For advertisers, adopting these features as early as possible will give you a unique leg-up in the marketplace, allowing you to beat your competitors to the punch.
Register now if you’re ready to master these updates and put them into action.You have two live sessions to choose from: July 28 or August 3, both at 1 PM ET.
You'll learn:
-How to take advantage of new Expanded Text Ads (ETAs)
-ETA best practices, based on early-access feature data
-How to use Google’s new device-agnostic bid adjustments
-How to implement responsive display ads and price extensions
Facebook & Instagram Advertising Audience + Conversion Series - Day 2Tinuiti
How well do your campaign goals match up with your target ROI & defined success? Does there seem to be under-performing campaigns or misaligned goals?
Don’t worry, we see this a lot, and we’re going to arm you with strategies to improve your performance in this 2-day Facebook & Instagram advertising series.
Flash Series: Using Ad Testing Data To Set Up Foolproof TestsHanapin Marketing
Ads are the only part of a PPC account that a searcher actually sees. If your ads are poorly written, then you either won’t get traffic or the wrong type of traffic. There’s only one way to know which offer or ad is best for your account: by testing it!
In this presentation, Google AdWords Guru and Founder of Certified Knowledge, Brad Geddes, discusses how to work with ad testing data to set up tests, how and when to end tests, and how to choose your metrics.
You’ll get expert-level PPC tips like:
*The types and uses of different text ad tests
*Examples of ad tests with results
*Determining your segments and defining your metrics
It’s no secret that the mobile audience is on every marketer’s mind. With more than 2 billion people that will use mobile devices to access the internet in 2016, it’s imperative for businesses to have a strategy ready and optimized for the new year.
In this webinar presentation, Carrie Albright from Hanapin and Blair Symes from Dialogtech discuss targeting strategies for search, display, and social, features you should absolutely be using already (hello call extensions!), best practices on tracking and routing phone calls, as well as more essentials you need for a successful 2016 mobile PPC strategy.
Big profits with little budgets PubCon Florida 2018Navah Hopkins
Big profits can happen for $1000 or less per month! i talk about AdWords, Facebook, Display, and Bing and how to get those networks to work together for ultimate profit.
2018 is here. We have a full year ahead of us, how do you see Facebook’s advertising landscape changing? How will this impact Ecommerce? Facebook will keep changing—keep up or lose out.
Don’t Miss Out—Join 4 of the leading Facebook industry experts, as they dive into Facebook growth strategies, innovations & expectations for Facebook advertising in 2018.
In this PPC Hero Live Summit session, Associate Director of Services, Cassie Oumedian, and Sr. Account Manager and social expert, JD Prater, explore market expansion opportunities within existing accounts and on social platforms like Facebook and Instagram, as well as programmatic advertising.
Persona-Led Reporting: Designing Blinding Reports to Keep Every Stakeholder H...Rumble Romagnoli
Are they reading our reports? Do they understand them? Stop spending days creating complex reports nobody is going to read or understand! This talk will provide the answers you have been waiting for on what should be included in a monthly, quarterly or annual digital marketing report. By using Data Studio, Supermetrics and Funnel as SEOs we can keep the Board, Head of Digital and the marketing team happy.
In this webinar, WordStream's Founder and CTO Larry Kim is joined by two of Google's experts on Enhanced Campaigns to explore four ways you will benefit from the new AdWords features. The panel discusses the specific features, value, and performance reporting available using four distinct use cases and examples.
You'll learn why and how to use:
- New Offer Extensions
- Mobile App Promotions
- Day parting & Location Targeting
- Mobile Sitelinks & Mobile Ad Formats
The PPC Performance Pizza - 8 Powerful Ingredients To Get The Perfect PPC Re...KlientBoost
It's not often than master chefs reveal their secret recipes - but today, we're letting you in on the secret ingredients we use to hit goals for our clients.
These are our go-to tactics that have the biggest performance lifts.
Bon appétit
Let’s face it - in the flurry of the tasks and strategy involved in PPC, you've made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens. In this webinar, our experts will go through four different areas where mistakes occur frequently, sometimes without you really understanding what the problem is.
In the recording, Hanapin Marketing experts, Racheal Law and Tony Ranard, walk you through easy-to-make mistakes and give pointers on how to avoid or quickly fix them.
You'll learn expert-level tips like:
*Common and uncommon mistakes that can kill your campaigns
*Quick fixes that will increase your conversion rate and better optimize your account
*Short-term and long-term repercussions of making certain mistakes
Facebook Ads Now: Getting Started Off RightBrightEdge
Building your customer base through paid social is an important piece of today’s marketing landscape, but with so many ad types and targeting options, advertising on Facebook can get confusing. Fight through the clutter in understanding Facebook's capabilities to bring success to your next paid campaign.
It's no secret that automation is changing the way we advertise online. But as Google & Facebook machine learning gets smarter, what does that mean for you and your strategy?
Join WordStream as we take the fear out of machine learning in this data-driven session covering:
- How to use ad automation to simplify your workflow.
- How to use algorithms to save $$$.
- How to use Google's new keyword updates to your benefit.
- and much more.
Be successful, embrace these changes, and use them to grow your business.
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad SpendKlientBoost
Want to turn your PPC campaigns into bigger money making machines? We have our 5 best kept PPC secrets that we unveiled at Unbounce's 2016 Call To Action Conference.
Google just released a number of brand new AdWords features much earlier than some anticipated.
For advertisers, adopting these features as early as possible will give you a unique leg-up in the marketplace, allowing you to beat your competitors to the punch.
Register now if you’re ready to master these updates and put them into action.You have two live sessions to choose from: July 28 or August 3, both at 1 PM ET.
You'll learn:
-How to take advantage of new Expanded Text Ads (ETAs)
-ETA best practices, based on early-access feature data
-How to use Google’s new device-agnostic bid adjustments
-How to implement responsive display ads and price extensions
Facebook & Instagram Advertising Audience + Conversion Series - Day 2Tinuiti
How well do your campaign goals match up with your target ROI & defined success? Does there seem to be under-performing campaigns or misaligned goals?
Don’t worry, we see this a lot, and we’re going to arm you with strategies to improve your performance in this 2-day Facebook & Instagram advertising series.
If you’re already using Marketo, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
In this presentation, Brian Glover, Sr. Product Marketing Manager at Marketo, will reveal various hacks for getting better results out of Marketo.
AdWorld Experience Turn Want Into Need 2020 Navah Hopkins
Data and advice on creative and audiences for Google Ads, Social, Video, and Display. We cover why ads fail, how to determine your ideal persona, and how to translate messaging across channels.
My PubCon Florida deck on how to navigate budgets and leverage marketing channels so marketing is all about return on ad spend. Includes Google ads, Bing, Display, and Facebook.
Man v Machine: How To Remain Relevant In An Automated WorldNavah Hopkins
A data backed guide on which tasks to own, share, and delegate to automation and machine learning in PPC. This was my Main-stage stalk at PubCon Pro Las Vegas 2019 and covered automation in creative, bidding, close variants, as well as touching on Facebook.
Facebook Ad Targeting for Lead Generation - Pubcon Vegas 2017Shelly Fagin
How to utilize Facebook's ad network to target in your niche and generate a massive amount of leads. I presented this at Pubcon Las Vegas in Nov of 2017
Harness The Power of PPC and SEO for Insane Landing Page ResultsHanapin Marketing
Are you faced with the dilemma of determining how to maximize and optimize your limited online marketing budget? What tactics should you use, PPC or SEO? The answer is both. PPC and SEO are often viewed as two very different online marketing strategies, however the benefit of using both is so beneficial, neither one can be ignored. If your PPC and SEO campaigns aren’t talking to each other, you’re wasting a lot of time and money. Whether the work is being done in-house or at an agency, it’s important to share insights learned in each area to avoid duplicated efforts and missed opportunities.
In the webinar recording, Raven Tool’s Digital Marketing Manager, Nicolette Beard, and Hanapin Marketing’s CRO Manager, Roopa Carpenter, talk about how you can use both PPC and SEO to supercharge your landing pages for insane results.
You’ll get expert-level PPC tips like:
*Advantages of a cohesive PPC and SEO strategy
*Best practices for landing page optimizations
*Using SEO to set up your PPC campaigns
Brighton SEO: SEO + PPC Working TogetherNavah Hopkins
We all could use a little more empathy - here's my session on getting PPC and SEO to work well together from a technical and creative standpoint. We cover domain structure, landing page choices, and first party data.
Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click NextAggregage
The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.
Keyword Planning in a Close Variant WorldNavah Hopkins
Audiences and automation are Google's priorities, but that doesn't mean keyword planning is dead. My PubCon Florida 2018 deck dives into this in Disney!
Interactive Content is the New 'Content'Rapt Media
Start involving and stop ignoring. Content that engages users is proving to be much more effective than traditional advertising.
Key Takeaway 1: Technology has changed the way we communicate and consume information.
The tried and true push marketing tactics (whether you are trying to sell a product, get or engage, attract, retain or train talent) of the past decades aren’t working anymore for 2 reasons:
Technology is changing how we communicate and consume information
and we are in the midst of a societal shift driven by millennials. We have to choose the right technologies to keep up, or we're in for trouble.
Key Takeaway 2: Why the Millennial Audience is driving disruption in the marketplace
How are Millennials different and why are we feeling an ever increasing pressure or shift in the marketplace in our efforts to reach, engage and retain this generation?
1: They are the first native technologist generation and they live online
2: They are notorious skeptics, but at the same time are very idealistic
3: They are gamers. They want interactive experiences.
Key Takeaway 3: Why Traditional Push/Passive Marketing tactics are continuing to lose their effectiveness for attracting, engaging consumers.
When it comes to content, the era of “if you build it, they will come” is coming to an end. The effectiveness of content marketing is no longer improved by simply pumping out more content. It has to be good, engaging and attention grabbing!
Key Takeaway 4: What are the benefits of Interactive Content?
Conversion:
Interactive content, such as apps, assessments, calculators, configurators and quizzes, generate conversions moderately or very well 70% of the time, compared to just 36% for passive content. (DemandMetric)
Comparing interactive to passive content, interactive content is somewhat or very effective at educating the buyer (93% versus 70%), differentiating from competitors (88% versus 55%) and being shared (38% versus 17%). (DemandMetric)
Sharing:
30% share interactive content compared to 17% share passive content (DemandMetric)
Key Takeaway 5: Boombox and Rapt Media’s observations and insights into the changing marketplace.
Struggle of interactive content
- Harder to think in 4 dimensions
- Need more content: might need 10 minutes for a 2 minute experience
- Technology is hard
- Devices, browsers, operating systems
- Publication in "hostile environments"
Contact us:
info@raptmedia.com
caleb@raptmedia.com
@raptmedia
@Qzzr_
The challenge for many of today’s marketers isn’t just creating content, it’s creating content that stands out from the rest of the online clutter. Whether in the business or consumer space, content marketers want to know why they should invest in interactive content, how they can prove their investment and show ROI, and how other companies are succeeding with interactive content.
The answer lies in positioning your customer at the center of the online experience. But how do brands accomplish this?
Expert spotlight sessions at Pubcon Las Vegas 2015 will also highlight “Hacking Art History Will Make Your Content Stand Out“ with Katy Katz, account manager at Inturact, “Relationship Building: The Secret to a Great Pitch” led by Abby Johnson, director of marketing at SugarSpun Marketing, “Multi-Channel Retail PPC Mobile Marketing” with Janette Spreen, paid search program manager at Cabela’s, and “AdWords Account Structures” led by Colleen Simpson, Director of Paid Search.
https://www.pubcon.com/bios/colleen_simpson.htm
https://www.pubcon.com/session-details?action=view&conference=pubcon60&record=214
Omni-Channel Digital Marketing at Pubcon Las Vegas 2016Rhea Drysdale
How to think strategically about omni-channel marketing for your small business, enterprise, or organization. What brands need to succeed with multi-channel marketing campaigns, process and tools, cohesive design, a singular voice, seamless technology, and a measurement plan across channels.
Chasing quality over quality score 2018 pubcon Navah Hopkins
PubCon Pro session on the mechanics of quality score and why it's important to treat quality score as a health indicator, instead of a KPI. This talk discusses structure, campaign strategy, and a case study of a client who focused on profit/
YouTube Ads Aren’t a Waste of Money. Your Targeting Needs to Be Fixed.Joe Martinez
Presented at Confluence Conference on September 21st, 2018 at the Tower Theatre in Oklahoma City, OK. Joe Martinez went over why marketers should be using YouTube ads to boost their brand and all of the targeting options they have to be successful.
How To Survive & Thrive on the New SERPNavah Hopkins
2016 PubCon Vegas session on the new SERP from a paid perspective. Covers transnational vs research oriented SERPs, ad scheduling, ad extension audit, & expanded text ads.
Similar to Pubcon Ceative Section: How Do I Make Ads That Convert (20)
Friends of Search Future Proof Accounts.pptxNavah Hopkins
A review of what happened in 2023 as well as looking at match types, bidding strategies, PMax, targeting options, and search/partners in Google and Microsoft. This session was delivered at Friends of Search in March 2024 and represents an attempt to provide calm while also encouraging meaningful action.
Performance Max Session From PubCon Vegas 2024Navah Hopkins
Session detailing 5 core tasks that are needed to get exceptional results, including: segmenting asset groups, picking the right audiences to target, setting exclusions, owning creative, and balancing search themes.
While this session focuses mostly on Google PMax, it does touch on rules of engagement that apply to Microsoft
BrightonSEO 2023 session on Audiences that focuses on growing beyond the seed audiences and focusing on persona building. We dive into Google, Microsoft, facebook, and Amazon. We also go through an audit of ads and finish by looking at the consumer journey.
Brighton SEO Updated If this then that automationNavah Hopkins
Brighton SEO talk discussing the if this, then that logic to when to use automations like PMax, Bidding, Creative, and software. This deck also looks at the criteria on who can opt into automations. I also highlight some Optmyzr data.
Session on If this, then that on ppc automation for SMX Munich. In This deck, I discuss whether to opt into PMax, broad match, creative, and automated account workflow.
Pubcon End Of Over & Under Spending.pptxNavah Hopkins
A review of how to avoid under and overspending in PPC that looks at account structure choices, auditing waste, and how to make your account wins line up with business metrics
End of Under and Over Spending SMX.pptxNavah Hopkins
A discussion of how to get budgets to win for you in all circumstances. We dive into strategies on combating over spending including auditing keyword champions, checking bidding strategies, and device/location auction prices. We also addressed underspending and how to solve structure issues that can cause it. Finally we addressed how to scale successfully.
Session discussing the mechanics, data, and strategies for creating conversion oriented experiences that build trust and revenue. This will help brands weather the privacy first web.
Discussing how to troubleshoot budgets and how to help solve those problems through auditing scope of campaign, conversion type, and nature of the channel we're going after.
Finding and Converting Your Perfect Customers ASW2020Navah Hopkins
Paid search and social session on strategies and structures to find and convert your perfect leads using audiences, extensions, ads, and landing pages.
State of Search session on unlocking budget and getting the most out of your PPC campaigns. We specifically cover lack of budget, can't spend the budget, and scaling.
Unlocking ROI Out of Any Budget 2019 advanced search summitNavah Hopkins
Star wars themed deck on how to trouble shoot budgets (can't spend the budget, over spending, and scaling success) looking at impression share, auction price, and settings.
Chasing Quality Over Quality Score Search Marketing SummitNavah Hopkins
Data backed review of why focusing on quality score is a mistake and what to focus on instead to ensure campaigns are profitable and clients are happy with PPC work.
Session diving into responsive search ads (RSA) and dynamic search ads (DSA) and whether to delegate creative and targeting choices to the machine or to retain them
Chasing quality over quality score 2019 doNavah Hopkins
Session on understanding quality score, and optimizing for profit instead of a specific score. Includes lessons learned around account structure, landing pages, and ad copy
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
6. 6
6@navahf @PubCon #PubCon
Trends Human Crafted Headline CTR
50,618 ads
with at least
1 click in Q3
$: 962 ads
Your: 1758 ads
Free: 2155 ads
Call: 824 ads
Demo: 112 ads
We: 1489 ads
Try: 228 ads
Learn: 153 Ads
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7@navahf @PubCon #PubCon
• Look for opportunities to replace
“try” with “learn”.
• Transparency in pricing
outperforms fabricated “free”
offers.
• Focus on the user’s needs over
your brand’s selling points.
Opportunities in
Headline Copy:
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8@navahf @PubCon #PubCon
Trends in Human Description CTR
50,618 ads
with at least
1 click in Q3
$: 568 ads
Your: 6235 ads
Free: 3218 ads
Call: 2428 ads
Demo: 225 ads
We: 4324 ads
Try: 435 ads
Learn: 781 Ads
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9@navahf @PubCon #PubCon
• “Try” outperforms “Learn” in
descriptions, don’t overuse
headline copy!
• Specific copy matters less in the
description than leveraging the
second description
• Prospects expect to get some
insight on pricing in the ad.
Opportunities in
Description Copy:
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30@navahf @PubCon #PubCon
Addressed the most stressful part of
buying a car in the headline
Greeted the prospect.
Added additional data to help prospect
choose them in description.
Ad B
Addressed a secondary concern in the
headline.
Opened focusing on themselves
Used headline worthy copy in the
description.
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31@navahf @PubCon #PubCon
• Engages the prospect in
personalized language.
• A call to action the user can
complete on the landing page.
• Addresses the pain points that
inspired the query
What Makes An Ad
“Good”
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• Front-load your brand and value –
most folks skip at the first
opportunity (saving you money)
• Honor your video’s channel: if
prospects go there to watch
content, pump up the volume!
Video Rules Of
Engagement:
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38@navahf @PubCon #PubCon
• Begins focusing on a problem the
brand can solve.
• Shows aspirational impact of
going with brand.
• Lists features out to close the
deal begun by emotional impulse
What Makes This Ad
Amazing
40. 40
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• All extensions you pay for should
be manually crafted.
• Ratings, locations, and structured
snippets are safe.
Google Will Also Make Extensions
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Site Links: Direct Users To Add-Ons, Best Sellers, &
Case Studies
• Improve CTR by extending ad and highlighting intriguing options like
product videos
• Send qualified clicks directly to conversion actions like demos, trials and
white paper downloads
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Price Extensions:
Pre-qualify Prospects &
Get Them To Buy Into Your Pricing
• Force competition out of the picture
• Share pricing upfront
• Exact pricing not necessary
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47@navahf @PubCon #PubCon
If Your Team Doesn’t Value Phone Calls, Let Them
Remain Hidden. Otherwise, Opt Into Call tracking!
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48@navahf @PubCon #PubCon
If You Value Location Visits: Directions, Location
Details, & Store Visits Could Be Untracked
Conversions
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Conversions Off Of Sitelink Clicks Tell You A Resource
Is Working! Consider Expanding It’s Reach Via Display
Or An Ad Group In A Search Campaign!
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Form-Fills Can Either Be In Stages Or A Single Module
Stages
• More tolerant of extra fields because the
information is broken up
• Should show progress
• Best suited to complex asks
One Go
• Needs to be short and to the point
• Can see progress
• Best suited to simple asks
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86@navahf @PubCon #PubCon
Does not address the “how”
“Expert” hidden in the second description
line
Copy doesn’t speak to prospect’s desire
to learn
Addresses the “how”
Promises a resource the prospect can
learn from moving forward.
Leaves the door open for the user to
engage in a more transactional manner
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89@navahf @PubCon #PubCon
• Have a problem, but don’t quite
know what the solution is.
• May believe there is only one
type of solution/answer to their
problem.
A person asking what:
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90@navahf @PubCon #PubCon
Offers a variety of options without naming
any = clickbait
More focused on themselves and their
process than actually solving the user’s
problem.
Copy is too formulaic to register as expert
content.
Addresses the “what” with a single
directed solution.
Honors the fact that the prospect may
need more education without leaving
room for them to leave.
Speaks in terms of value for the prospect,
rather than focusing why they’re
awesome
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• All keywords are negatives in the
campaign so specific messaging and
bids are protected.
• Targets are broken up by ad group so
you can leverage contextually
relevant messaging in the
descriptions.
• The budget is set with data
acquisition in mind.
DSA will be successful
at driving data and
profit if:
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101@navahf @PubCon #PubCon
DSA’s Metrics Depend Entirely On How Well
You Set It Up For Success
9.73% CTR
vs 1.73%
CTR
.35% Conv.
Rate vs
.64% Conv.
Rate
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• No longer requires a Google
Ads spend.
• Does require background
checks…which get
complicated.
• Pay Per Lead = 2+ minute
phone call you can verify.
What You Need To
Know