Primary research results
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This document summarizes the results of a primary research study about soap operas. The research gathered feedback on the preferred name, target age range, popular themes, favorite soap opera, settings, and most effective promotional strategies. Key findings include that "Grange Road" is a fitting soap opera name, the target age is 25-40, popular themes are love, murder and drug abuse, Eastenders is the favorite, and magazines and social media are the best promotional strategies.
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Primary research results
Tom Owen conducted primary research in the form of a questionnaire to determine how to design a soap opera to appeal to its target audience. The questionnaire asked about things like favorite soaps, settings, character preferences, and expectations. Based on the results, the soap opera will feature a male protagonist, focus on crime-related drama, air weekly, and include popular soap opera elements and settings to attract viewers. The trailer and promotion of the soap will also aim to generate buzz through social sharing to increase viewership.
Question 1
Our media product uses conventions of other superhero media by basing a children's TV drama on popular genres like vampires and superheroes. While the introduction resembles others with a comic strip element, it was constructed creatively for its young audience. Though similar to the film "Sky High" in concept, it aims to be original by creating the first comic book-style program for 9-14 year olds. The format sticks closely to conventions to avoid confusing children and ensure they understand the narrative through predictable cues about characters.
Audience Feedback
The document analyzes feedback from an audience survey about soap operas. Key findings include:
- The majority of respondents watch soap operas for entertainment when they have free time.
- EastEnders is the most popular existing soap opera among the target audience.
- Storylines involving drama, mystery, drugs, pregnancy and love are most interesting to the audience.
- The audience prefers fast-paced, action-packed trailers over slow, suspenseful ones.
Survey Analysis
The document analyzes survey results from a film opening sequence project. It summarizes that the majority of respondents were ages 0-17, male, and in education. It suggests targeting this audience by including school references, a male protagonist, and relatable humor. Most respondents consume media online and enjoy comedy films, television, sports, and gaming. Their expectations for a thriller genre are suspense and fear. Factors like poor acting or plot could reduce audience enjoyment. The document recommends adapting the opening sequence based on these audience insights to improve engagement and success.
Ofcom Regulations
The document discusses UK regulation of content on television by Ofcom. It describes the watershed at 9pm, before which content is restricted and not suitable for children under 15. Ofcom gathers public opinions to review and analyze broadcasting standards. Violence, sexual content, language, and imitative behaviors are debated, with most agreeing some restrictions should apply before 9pm to protect children. Reasons for regulation include not wanting children negatively influenced or exposed to inappropriate material. However, some content can also be educational for children.
Marketing Plan
The document provides a marketing plan for a short film called "Monday Morning Madness". It is a black and white comedy that follows two contrasting characters on their journey to school, similar to Charlie Chaplin films. The plan discusses approaching production companies like Fox, DreamWorks and Universal for funding and distribution. Focus groups with the target audience of 14-19 year olds provided positive feedback and agreement that the film was suitable. The marketing strategy involves showing the short film before full comedies in theaters and on DVDs to effectively reach its British youth audience.
Secondary Research
This document summarizes research on the target audiences of three films: Looper, Die Hard, and The Bourne Identity. For each film, the target audience is described as primarily male adults who have disposable income over £1000. They are characterized as intelligent, imaginative, independent, and heavy consumers of media. The summaries recommend developing protagonists and storylines that will appeal to these audiences, such as including humor, mystery, action, technology, and wealthy characters. Production quality also needs to be high to meet the standards of these judgmental and discerning viewers.
5
Emma discusses how her group addressed their target audience of 16-17 year olds for their film "Aura". They conducted audience research to understand their target demographic. They decided to advertise in the late afternoon/evenings when their audience would be free. They planned to advertise through television commercials showing exciting clips but not revealing the full storyline, broadcasting a trailer on YouTube to reach their internet-using target audience, and promoting over social media like Twitter, Facebook, and Instagram which are popular among younger people. They also considered promoting on the radio by having presenters discuss the film.
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Primary research results
Tom Owen conducted primary research in the form of a questionnaire to determine how to design a soap opera to appeal to its target audience. The questionnaire asked about things like favorite soaps, settings, character preferences, and expectations. Based on the results, the soap opera will feature a male protagonist, focus on crime-related drama, air weekly, and include popular soap opera elements and settings to attract viewers. The trailer and promotion of the soap will also aim to generate buzz through social sharing to increase viewership.
Question 1
Our media product uses conventions of other superhero media by basing a children's TV drama on popular genres like vampires and superheroes. While the introduction resembles others with a comic strip element, it was constructed creatively for its young audience. Though similar to the film "Sky High" in concept, it aims to be original by creating the first comic book-style program for 9-14 year olds. The format sticks closely to conventions to avoid confusing children and ensure they understand the narrative through predictable cues about characters.
Audience Feedback
The document analyzes feedback from an audience survey about soap operas. Key findings include:
- The majority of respondents watch soap operas for entertainment when they have free time.
- EastEnders is the most popular existing soap opera among the target audience.
- Storylines involving drama, mystery, drugs, pregnancy and love are most interesting to the audience.
- The audience prefers fast-paced, action-packed trailers over slow, suspenseful ones.
Survey Analysis
The document analyzes survey results from a film opening sequence project. It summarizes that the majority of respondents were ages 0-17, male, and in education. It suggests targeting this audience by including school references, a male protagonist, and relatable humor. Most respondents consume media online and enjoy comedy films, television, sports, and gaming. Their expectations for a thriller genre are suspense and fear. Factors like poor acting or plot could reduce audience enjoyment. The document recommends adapting the opening sequence based on these audience insights to improve engagement and success.
Ofcom Regulations
The document discusses UK regulation of content on television by Ofcom. It describes the watershed at 9pm, before which content is restricted and not suitable for children under 15. Ofcom gathers public opinions to review and analyze broadcasting standards. Violence, sexual content, language, and imitative behaviors are debated, with most agreeing some restrictions should apply before 9pm to protect children. Reasons for regulation include not wanting children negatively influenced or exposed to inappropriate material. However, some content can also be educational for children.
Marketing Plan
The document provides a marketing plan for a short film called "Monday Morning Madness". It is a black and white comedy that follows two contrasting characters on their journey to school, similar to Charlie Chaplin films. The plan discusses approaching production companies like Fox, DreamWorks and Universal for funding and distribution. Focus groups with the target audience of 14-19 year olds provided positive feedback and agreement that the film was suitable. The marketing strategy involves showing the short film before full comedies in theaters and on DVDs to effectively reach its British youth audience.
Secondary Research
This document summarizes research on the target audiences of three films: Looper, Die Hard, and The Bourne Identity. For each film, the target audience is described as primarily male adults who have disposable income over £1000. They are characterized as intelligent, imaginative, independent, and heavy consumers of media. The summaries recommend developing protagonists and storylines that will appeal to these audiences, such as including humor, mystery, action, technology, and wealthy characters. Production quality also needs to be high to meet the standards of these judgmental and discerning viewers.
5
Emma discusses how her group addressed their target audience of 16-17 year olds for their film "Aura". They conducted audience research to understand their target demographic. They decided to advertise in the late afternoon/evenings when their audience would be free. They planned to advertise through television commercials showing exciting clips but not revealing the full storyline, broadcasting a trailer on YouTube to reach their internet-using target audience, and promoting over social media like Twitter, Facebook, and Instagram which are popular among younger people. They also considered promoting on the radio by having presenters discuss the film.
Zoe Hickson - 1033 - Primary Research Results Analysis
Zoe Hickson conducted a survey to inform the development of a soap opera trailer. The survey results showed that the target audience was mostly ages 15-24, and that trailers influence 65% of viewers to watch a soap opera. Romance was the most popular theme. To appeal to this audience, the soap opera will be set in a school and include relatable characters and issues. It will be named "Park Rise" and feature strong male and female leads. These survey insights will help tailor the trailer to the target demographic.
Zoe Hickson - Primary Research Analysis
Zoe Hickson conducted a survey to inform the development of a soap opera trailer. The survey results showed that the target audience was mostly ages 15-24, and that trailers influence 65% of viewers to watch a soap opera. Romance was the most popular theme. To appeal to this audience, the soap opera will be set in a school and include relatable characters and issues. It will be named "Park Rise" and feature strong male and female leads. These survey insights will help tailor the trailer to the target demographic.
Primary Research Results
This document summarizes the results of a survey about soap operas. The survey was conducted to help create a teaser trailer for a new soap opera. Key findings from the survey include:
- Most viewers watch soap operas for escapism and personal identification with characters.
- Romance and thrillers were the most enjoyed genres.
- The target demographics are teenagers to young adults, but the trailer will also appeal to older audiences.
- EastEnders is the most popular existing soap opera among respondents.
Primary Research Task - Unit G324
1) Primary research conducted on soap opera preferences found that family and friend relationships was the most popular theme, and that women are more likely to watch soap operas than men.
2) The research also found that ages 25-45 and 55+ were the most likely to watch soap operas, and that viewers prefer soaps to have between 16-20 characters and air every day or every other day between 7-9pm.
3) Only EastEnders was found to have trailers that persuaded people to watch the show, so analyzing successful EastEnders trailers will help make a compelling trailer for the new soap opera.
Audience profile survey monkey
The document summarizes the results of a survey about audience preferences for soap operas. Key findings include:
- EastEnders is the most popular soap, followed by Hollyoaks and Emmerdale.
- Most audience members watch soaps every night and prefer action-packed trailers featuring drama, gossip and characters' lives.
- Younger characters and realistic storylines about friends rather than family are desired in a new soap, according to respondents.
Survey Results
- The document describes the results of a survey about audience preferences for soap opera elements and themes.
- Key results indicated that 50% of respondents preferred weekly episodes, audiences wanted to see young couples and alpha characters, and themes of murder and romance were most intriguing.
- The survey results impacted the creative decisions for the student's soap opera trailer, such as including cliffhangers, daily episodes, working class female characters, and locations like neighborhoods and pubs.
Survey Results
This document summarizes the results of a survey about audience preferences for soap opera elements. Some key findings include:
- 50% of respondents preferred soap operas airing weekly rather than daily.
- Audiences wanted to see both young couples and alpha characters featured.
- A majority (71%) wanted cliffhangers at the end of each episode.
- Romance and murder were the most preferred narrative themes.
- Working class female characters and neighborhood settings including pubs polled very well.
The survey results will help inform the creation of a soap opera trailer by highlighting elements that would appeal most to target audiences.
Primary research results
The document summarizes primary research results about creating a soap opera. When asked for name ideas, the most popular response was "The Rising Sun" because it refers to a nearby pub where filming may take place. Audience feedback on plot elements showed adultery and relationships as most important and domestic violence as least important. Younger audiences preferred themes like school and relationships over violence. Male audiences preferred action, attractive women, and sports over realism. Most felt soap operas are unrealistic representations of life. The conclusion is that the soap opera will be called "The Rising Sun," touch on various plot themes, be overdramatic, and market primarily through a television trailer.
Primary research results
Jess Blundell conducted a survey to gather information about soap opera audiences and themes to help create a trailer for a new soap opera called "Hanging Hill Lane". Most respondents were between 16-25 years old and watched soap operas. Common soap opera themes like love, adultery, and family were popular. Respondents felt soap operas should be set in small towns and marketed using trailers and social media. While many saw soap operas as targeting women aged 16-25, Jess plans to make "Hanging Hill Lane" appeal to a broader audience with storylines for different ages and genders.
Primary research results
This document summarizes primary research results from a survey about soap operas. The survey found that "Chalk Lane" and "The Block" were the most appealing potential names for a new soap opera. It was decided to name the soap opera "Chalk Lane" to give it a location. Most respondents said Hollyoaks was their favorite existing soap opera. The research also found that the target audience for soap operas is most likely ages 31-40, and that characters like the hero, villain or false hero are most appealing. Conflict and tension were seen as the most appealing type of storyline. The research provides guidance on how to design characters, plots, settings and marketing for a new soap opera.
Primary research results
From surveys of the target audience:
- "Hollyoaks" was the most popular existing soap opera.
- The age range of 31-40 watches the most soap operas.
- Characters like the hero, villain, and false hero are most appealing.
- Conflict and tension are the most interesting dilemmas.
- "Hollyoaks" was most effective at persuading people to watch through its marketing.
- A school setting and including mystery in the trailer would be most captivating.
Audience profile focus group complete
The document summarizes the results of a focus group conducted to understand the target audience for a new television soap opera. The focus group asked questions about the audience's media consumption habits, likes/dislikes of existing soaps, and opinions on social issues. Key findings included that the audience prefers realistic crime storylines set in the present day that feature relatable characters similar to themselves. They want the soap to avoid unrealistic plots and address issues like underage drinking and animal testing in a negative light.
Focus group results
The document summarizes the results of a focus group conducted to understand the target audience for a new television soap opera. The focus group asked questions about the audience's media consumption habits, likes/dislikes of existing soaps, and opinions on social issues. Key findings included that the audience prefers realistic crime storylines set in the present day that feature relatable characters similar to themselves. They want the soap to avoid unrealistic plots and address issues like underage drinking and animal testing in a negative light.
Focus Group Results
The document summarizes the results of a focus group conducted to understand the target audience for a new television soap opera. The focus group asked questions about the audience's media consumption habits, likes/dislikes of existing soaps, and opinions on social issues. Key findings included that the audience prefers realistic crime storylines set in the present day that feature relatable characters similar to themselves. They want the soap to avoid unrealistic plots and address issues like underage drinking and animal testing in a negative light.
Primary Research Results - Sean Wayne
- A survey was conducted to gather information about audience preferences for soap operas.
- The majority of respondents were female and thought soap operas appeal most to lower class audiences and should be set in small urban areas.
- Common plotlines expected in soap operas included adultery and family feuds.
- Most respondents said trailers have not encouraged them to watch soap operas before but named EastEnders as one that had.
- The survey results will be used to design the trailer, poster, and storylines for a new soap opera.
Audience profile survey monkey
The document summarizes the results of a survey about audience preferences for soap operas. Key findings include:
- EastEnders is the most popular soap, followed by Hollyoaks and Emmerdale. Neighbours, Home and Away, and Doctors received no responses.
- The majority watch soaps every night and prefer storylines involving mysteries like murders.
- Audiences want soap trailers to show characters, drama, and gossip while using exciting music to build tension. They prefer action-packed trailers over slow ones.
- Trailers should not be overly dramatic, focus too much on one character/storyline, or use too many transitions. Younger, more realistic characters and storylines are
Primary Research Evaluation
- The survey found that most respondents do not currently watch soap operas. Therefore, the soap opera trailer needs to be action-packed and engaging to attract a wider audience.
- EastEnders was the most popular soap opera, likely because it features diverse characters. The trailer should also include a variety of characters to appeal to different demographics.
- Females are most attracted to soap operas, so the trailer needs to appeal to males as well by including more male storylines.
- Romance, death, and bullying were popular storyline themes, so the trailer should reference these themes to attract more viewers.
Survey Monkey Results
From a survey about soap operas, the following key points were found:
1) Hollyoaks was considered the most relatable soap opera for ages 17-21 due to its focus on teen-oriented themes.
2) The top interests in soap opera storylines were conflict and romance.
3) Viewers preferred a strong female lead character and multiple concurrent storylines rather than just one.
4) The target audience was identified as female adults and teens.
Quantitative Questionnaire
The document summarizes the results of a questionnaire about a soap opera trailer. It discusses the demographics of the 10 participants, who were mostly aged 16-19. It also summarizes their responses about themes in the trailer, use of sounds, camera shots, music, jump cuts, cartoons, and the authenticity of the trailer. Most participants found the themes of relationships and disequilibrium prevalent. They responded positively to the use of close-up shots, sounds, music, jump cuts, and cartoons in the trailer and found it to be very authentic.
Primary research results
This document contains the results of primary research conducted by Jude Munday for a school project on creating a soap opera trailer. The research found that storylines focusing on drug use and anxiety/depression would appeal to audiences. Creating tension and addressing social issues in trailers was found to pique viewer interest. Respondents felt a clear villain character and plot twists would make the soap opera engaging. The research gathered input from a diverse age range, including those inside and outside the target 16-29 demographic.
Timeline
Kid 2 confronts Kid 1 with a knife in an alleyway after they exchange looks in class. Girl 1 takes a pregnancy test that comes back positive and cries in the bathroom. She is then followed and violently confronted by a man who threatens her about being pregnant. Girl 1 is later shown leaving the hospital looking scared.
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Similar to Primary research results
Zoe Hickson - 1033 - Primary Research Results Analysis
Zoe Hickson conducted a survey to inform the development of a soap opera trailer. The survey results showed that the target audience was mostly ages 15-24, and that trailers influence 65% of viewers to watch a soap opera. Romance was the most popular theme. To appeal to this audience, the soap opera will be set in a school and include relatable characters and issues. It will be named "Park Rise" and feature strong male and female leads. These survey insights will help tailor the trailer to the target demographic.
Zoe Hickson - Primary Research Analysis
Zoe Hickson conducted a survey to inform the development of a soap opera trailer. The survey results showed that the target audience was mostly ages 15-24, and that trailers influence 65% of viewers to watch a soap opera. Romance was the most popular theme. To appeal to this audience, the soap opera will be set in a school and include relatable characters and issues. It will be named "Park Rise" and feature strong male and female leads. These survey insights will help tailor the trailer to the target demographic.
Primary Research Results
This document summarizes the results of a survey about soap operas. The survey was conducted to help create a teaser trailer for a new soap opera. Key findings from the survey include:
- Most viewers watch soap operas for escapism and personal identification with characters.
- Romance and thrillers were the most enjoyed genres.
- The target demographics are teenagers to young adults, but the trailer will also appeal to older audiences.
- EastEnders is the most popular existing soap opera among respondents.
Primary Research Task - Unit G324
1) Primary research conducted on soap opera preferences found that family and friend relationships was the most popular theme, and that women are more likely to watch soap operas than men.
2) The research also found that ages 25-45 and 55+ were the most likely to watch soap operas, and that viewers prefer soaps to have between 16-20 characters and air every day or every other day between 7-9pm.
3) Only EastEnders was found to have trailers that persuaded people to watch the show, so analyzing successful EastEnders trailers will help make a compelling trailer for the new soap opera.
Audience profile survey monkey
The document summarizes the results of a survey about audience preferences for soap operas. Key findings include:
- EastEnders is the most popular soap, followed by Hollyoaks and Emmerdale.
- Most audience members watch soaps every night and prefer action-packed trailers featuring drama, gossip and characters' lives.
- Younger characters and realistic storylines about friends rather than family are desired in a new soap, according to respondents.
Survey Results
- The document describes the results of a survey about audience preferences for soap opera elements and themes.
- Key results indicated that 50% of respondents preferred weekly episodes, audiences wanted to see young couples and alpha characters, and themes of murder and romance were most intriguing.
- The survey results impacted the creative decisions for the student's soap opera trailer, such as including cliffhangers, daily episodes, working class female characters, and locations like neighborhoods and pubs.
Survey Results
This document summarizes the results of a survey about audience preferences for soap opera elements. Some key findings include:
- 50% of respondents preferred soap operas airing weekly rather than daily.
- Audiences wanted to see both young couples and alpha characters featured.
- A majority (71%) wanted cliffhangers at the end of each episode.
- Romance and murder were the most preferred narrative themes.
- Working class female characters and neighborhood settings including pubs polled very well.
The survey results will help inform the creation of a soap opera trailer by highlighting elements that would appeal most to target audiences.
Primary research results
The document summarizes primary research results about creating a soap opera. When asked for name ideas, the most popular response was "The Rising Sun" because it refers to a nearby pub where filming may take place. Audience feedback on plot elements showed adultery and relationships as most important and domestic violence as least important. Younger audiences preferred themes like school and relationships over violence. Male audiences preferred action, attractive women, and sports over realism. Most felt soap operas are unrealistic representations of life. The conclusion is that the soap opera will be called "The Rising Sun," touch on various plot themes, be overdramatic, and market primarily through a television trailer.
Primary research results
Jess Blundell conducted a survey to gather information about soap opera audiences and themes to help create a trailer for a new soap opera called "Hanging Hill Lane". Most respondents were between 16-25 years old and watched soap operas. Common soap opera themes like love, adultery, and family were popular. Respondents felt soap operas should be set in small towns and marketed using trailers and social media. While many saw soap operas as targeting women aged 16-25, Jess plans to make "Hanging Hill Lane" appeal to a broader audience with storylines for different ages and genders.
Primary research results
This document summarizes primary research results from a survey about soap operas. The survey found that "Chalk Lane" and "The Block" were the most appealing potential names for a new soap opera. It was decided to name the soap opera "Chalk Lane" to give it a location. Most respondents said Hollyoaks was their favorite existing soap opera. The research also found that the target audience for soap operas is most likely ages 31-40, and that characters like the hero, villain or false hero are most appealing. Conflict and tension were seen as the most appealing type of storyline. The research provides guidance on how to design characters, plots, settings and marketing for a new soap opera.
Primary research results
From surveys of the target audience:
- "Hollyoaks" was the most popular existing soap opera.
- The age range of 31-40 watches the most soap operas.
- Characters like the hero, villain, and false hero are most appealing.
- Conflict and tension are the most interesting dilemmas.
- "Hollyoaks" was most effective at persuading people to watch through its marketing.
- A school setting and including mystery in the trailer would be most captivating.
Audience profile focus group complete
The document summarizes the results of a focus group conducted to understand the target audience for a new television soap opera. The focus group asked questions about the audience's media consumption habits, likes/dislikes of existing soaps, and opinions on social issues. Key findings included that the audience prefers realistic crime storylines set in the present day that feature relatable characters similar to themselves. They want the soap to avoid unrealistic plots and address issues like underage drinking and animal testing in a negative light.
Focus group results
The document summarizes the results of a focus group conducted to understand the target audience for a new television soap opera. The focus group asked questions about the audience's media consumption habits, likes/dislikes of existing soaps, and opinions on social issues. Key findings included that the audience prefers realistic crime storylines set in the present day that feature relatable characters similar to themselves. They want the soap to avoid unrealistic plots and address issues like underage drinking and animal testing in a negative light.
Focus Group Results
The document summarizes the results of a focus group conducted to understand the target audience for a new television soap opera. The focus group asked questions about the audience's media consumption habits, likes/dislikes of existing soaps, and opinions on social issues. Key findings included that the audience prefers realistic crime storylines set in the present day that feature relatable characters similar to themselves. They want the soap to avoid unrealistic plots and address issues like underage drinking and animal testing in a negative light.
Primary Research Results - Sean Wayne
- A survey was conducted to gather information about audience preferences for soap operas.
- The majority of respondents were female and thought soap operas appeal most to lower class audiences and should be set in small urban areas.
- Common plotlines expected in soap operas included adultery and family feuds.
- Most respondents said trailers have not encouraged them to watch soap operas before but named EastEnders as one that had.
- The survey results will be used to design the trailer, poster, and storylines for a new soap opera.
Audience profile survey monkey
The document summarizes the results of a survey about audience preferences for soap operas. Key findings include:
- EastEnders is the most popular soap, followed by Hollyoaks and Emmerdale. Neighbours, Home and Away, and Doctors received no responses.
- The majority watch soaps every night and prefer storylines involving mysteries like murders.
- Audiences want soap trailers to show characters, drama, and gossip while using exciting music to build tension. They prefer action-packed trailers over slow ones.
- Trailers should not be overly dramatic, focus too much on one character/storyline, or use too many transitions. Younger, more realistic characters and storylines are
Primary Research Evaluation
- The survey found that most respondents do not currently watch soap operas. Therefore, the soap opera trailer needs to be action-packed and engaging to attract a wider audience.
- EastEnders was the most popular soap opera, likely because it features diverse characters. The trailer should also include a variety of characters to appeal to different demographics.
- Females are most attracted to soap operas, so the trailer needs to appeal to males as well by including more male storylines.
- Romance, death, and bullying were popular storyline themes, so the trailer should reference these themes to attract more viewers.
Survey Monkey Results
From a survey about soap operas, the following key points were found:
1) Hollyoaks was considered the most relatable soap opera for ages 17-21 due to its focus on teen-oriented themes.
2) The top interests in soap opera storylines were conflict and romance.
3) Viewers preferred a strong female lead character and multiple concurrent storylines rather than just one.
4) The target audience was identified as female adults and teens.
Quantitative Questionnaire
The document summarizes the results of a questionnaire about a soap opera trailer. It discusses the demographics of the 10 participants, who were mostly aged 16-19. It also summarizes their responses about themes in the trailer, use of sounds, camera shots, music, jump cuts, cartoons, and the authenticity of the trailer. Most participants found the themes of relationships and disequilibrium prevalent. They responded positively to the use of close-up shots, sounds, music, jump cuts, and cartoons in the trailer and found it to be very authentic.
Primary research results
This document contains the results of primary research conducted by Jude Munday for a school project on creating a soap opera trailer. The research found that storylines focusing on drug use and anxiety/depression would appeal to audiences. Creating tension and addressing social issues in trailers was found to pique viewer interest. Respondents felt a clear villain character and plot twists would make the soap opera engaging. The research gathered input from a diverse age range, including those inside and outside the target 16-29 demographic.
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Zoe Hickson - 1033 - Primary Research Results Analysis
Zoe Hickson - 1033 - Primary Research Results Analysis
More from Shaune Hazlehurst
Timeline
Kid 2 confronts Kid 1 with a knife in an alleyway after they exchange looks in class. Girl 1 takes a pregnancy test that comes back positive and cries in the bathroom. She is then followed and violently confronted by a man who threatens her about being pregnant. Girl 1 is later shown leaving the hospital looking scared.
Target audience analysis task
Soap operas target audiences aged 16 and older of all genders and ethnicities. Their stories often address issues relevant to this older demographic. They also portray characters from a range of socioeconomic backgrounds, allowing viewers from classes C1 to E to identify with characters. Many viewers see themselves as "caregivers" based on feeling sympathy for characters' trials. They become emotionally invested in plots and characters, keeping them engaged as plots change over time.
Trailer Mind Map
The document provides instructions and requirements for creating a soap opera project to be completed by the end of the lesson. It must include:
1) The name and setting of the show with popular area names in Leatherhead where there are many pubs and schools.
2) The protagonists and antagonists including 12 character names, their appeal to audiences, and gender.
3) The social issues to be represented like teen pregnancy, violence, and alcoholism for their relevance and why they will be shown.
Propp's Character Roles and Narrative Functions
The document discusses the soap opera genre and analyzes two trailers using Propp's character roles and narrative functions. It identifies the villains and heroes in each trailer based on verbal codes like dialogue and technical codes like shot types and facial expressions. It summarizes the struggles between heroes and villains and the ways villains are exposed in each trailer.
Poster mind map
This document is a mind map and research for a poster about a soap opera called "Grange Road". It discusses potential themes of mystery and darkness for the poster. It also outlines images needed of characters, a tagline "Who's behind the mask?", including information on air time and channel, and adding social media synergy. The conclusion states that character images, props, fonts and Photoshop will be used to create a high quality poster.
Magazine Mind Map
This document provides details on the planning and research for a TV magazine front cover project. It discusses inspiration sources, circulation figures, target audiences, headline ideas using attention-grabbing language and colors. Images needed are described along with pricing considerations between £2-4. Promotional elements like puffs and social media integration are addressed. Photoshop will be used to design the professional-looking cover, drawing upon real magazine examples.
Ancillary Product-Poster
The document analyzes several soap opera posters and their use of visual and verbal codes to engage audiences. It discusses several techniques posters use, such as taglines to create intrigue about upcoming plotlines. Images are manipulated to add mystery or danger. Logos identify the channel and brand. Dates increase hype by showing air times. Positive reviews attract viewers by being from trusted sources. Social media presence allows audiences to follow and discuss the shows online. The analysis suggests repeating certain successful techniques in a new soap opera trailer, such as social media integration, reviews, and displaying the network logo.
Ancillary Product-Magazine
This document analyzes the front cover design of a soap opera magazine. It discusses several key elements of the cover and how they are used to attract readers. These include the masthead, web address, cover line, main image, main headline, punctuation, strapline, date, and price. The analysis explains how each element conveys important information and draws readers in through techniques like large eye-catching text, intriguing headlines, and emotionally appealing photos. The conclusion states that these successful design elements will be repeated in a magazine cover the author will create.
Target audience analysis task
The document discusses the target audience for soap opera genres. It analyzes the audience according to several theories:
1) Hartley's 7 Subjectivities - the target age is 16+ of both genders and all ethnicities as characters represent a range of backgrounds.
2) Socio-economic Needs - the target audience belongs to socio-economic groups C1, C2, D, and E, which represent the middle and lower classes who can identify with the working class characters.
3) Maslow's Hierarchy of Needs - the audience sees themselves as "Caregivers" as they feel sympathy for characters' struggles and as "Survivors" as they become emotionally invested in the long-
Letter to the record label
Three A-Level Media Studies students from St. Andrew's Catholic School are requesting permission to use elements of the song "Eyes on Fire" by Blue Foundation in a soap opera trailer they are creating for a coursework assignment. The trailer will be 45 seconds to 1 minute and 30 seconds and edited using Adobe Premier Pro CC 2015 software. It will be placed on the school's educational blog for their examining board to assess.
Letter to the council
Students from St. Andrew's Catholic School are requesting permission to film at various locations in Surrey between October 7-8 for a fictional soap opera trailer for their A-Level media coursework. They will film in Leatherhead, Ashtead and Epsom along quiet roads and assure no disturbance will be caused to the public or environments. Their locations have been chosen to avoid busy areas and their actors will remain professional and not disturb the public or locations.
Locations
The document discusses 4 potential locations for filming scenes for a soap opera trailer:
1) An alleyway near the school for its low lighting and multiple camera angles.
2) A classroom at St. Andrews School to contrast with ominous themes and allow different lighting.
3) Ashtead Park to film outdoor scenes and create a tense atmosphere.
4) Epsom Hospital to create a mysterious atmosphere and allow tracking shots.
Potential hazards at each location like pedestrians or noise are addressed, and the solutions, like filming at quiet times, are provided.
Script
The document provides a script for a film titled "Grange Road" with 41 scenes. It details the shots, camera angles, movements, sounds and actions for each scene. The story involves a murder, a woman finding out she may be pregnant, her dealing with an abusive ex, and ending with her leaving the hospital upset. It switches between several characters and locations to follow multiple storylines within the film.
Storyboard
The storyboard document outlines 41 shots for a short film titled "Grange Road". It includes details of each shot such as camera angles, movements, shot types, characters, and timing. The shots show a dead body being discovered, a girl finding out she is pregnant and receiving threats from the father, and another girl walking to the hospital upset after reading messages.
Meeting notes
The document contains 16 meeting notes from a group creating a soap opera trailer. Over the meetings they generated story ideas, decided on roles, developed characters and storylines, secured locations and permissions, created a script, storyboard and shot list, and planned ancillary products like magazines. Their process included mindmapping, research, drafting, gaining approvals, and preparation for filming.
Independent textual analysis
This document contains an analysis of two soap opera trailers: Coronation Street and Hollyoaks.
For the Coronation Street trailer, the analysis notes the use of dialogue to establish tension and convey emotions. Technical elements like medium close-ups are used to show facial expressions setting the scene. A rising electronic soundtrack builds tension.
The Hollyoaks trailer analysis discusses dialogue around hardships and relationship difficulties. Shifting between high-key and low-key lighting conveys different themes. Camera movement and angles add mystery. Costumes depict everyday clothing to appeal to working-class audiences.
The document evaluates the strengths of each trailer, noting elements to repeat like a tense opening or rising soundtrack, and things to
Letter to the council
St. Andrew's Catholic School media studies students are requesting permission to film at various locations in Surrey from October 7-8 for their A-Level coursework project creating a fictional soap opera trailer. The locations chosen in Leatherhead, Ashtead and Epsom are described as desolate and away from busy areas. The students promise their filming will not disturb the public or damage the locations. Contact information is provided for their media studies teacher to address any questions.
Locations
The document discusses 4 potential locations for filming scenes for a soap opera trailer:
1) An alleyway near the school for its low lighting and multiple camera angles. It is the widest alley closest to the school.
2) A classroom at St. Andrews School to contrast with ominous themes and show characters know each other. It allows different lighting.
3) Ashtead Park to film tense outdoor scenes like finding a dead body and for its range of shots.
4) Epsom Hospital to create a mysterious atmosphere when showing a student leaving and for tracking shots in the hallways.
Potential hazards at each location like pedestrians, noise, or people walking past will be resolved by filming at quiet
Script
The document provides a script for a film called "Grange Road" with 41 scenes. It details the shots, camera angles, movements, sounds and actions for each scene. The story involves a murder, a woman finding out she may be pregnant, her dealing with an abusive ex, and ending with her leaving the hospital upset. It switches between several characters and locations to follow these parallel storylines.
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Primary research results
- 1. Primary Research Results Name: Shaune Hazlehurst Candidate Number: 3065 Center Name: St. Andrew’s Catholic School Center Number:
- 2. Q1. What do you believe is a fitting name for a Soap Opera? From this reply I can deduce that ‘Grange Road’ and ‘Kings Road’ are the most popular options for Soap Opera names. Through this I have decided to use ‘Grange Road’ as the name for my Soap Opera as I personally believe it is more fitting than ‘Kings Road’.
- 3. Q2. What Age range do you believe watch Soap Operas? From these results I can deduce that people who normally watch Soap Operas are around the ages 25-40. This information will allow me to target the right age range when creating my Soap Opera trailer.
- 4. Q3. What theme(s) do you believe create a good Soap Opera? This feedback allows me to see the most popular themes to the audience are Love, Murder and Drug Abuse.
- 5. Q4. Which is your favourite Soap Opera? This feedback allows me to see that the most popular Soap Opera is Eastenders, this means that I should take inspiration from Eastenders for my own Soap Opera.
- 6. Q5. Do you watch Soap Opera trailers? This data shows me that not many people watch Soap Opera trailers so I must make my Soap Opera trailer as professional as possible so that people will be attracted to my Soap Opera
- 7. What would you like to see from a new Soap Opera? This allows me to see that people have different ideas on what makes people attracted to Soap Opera’s. I aim to include some of these such as ‘better acting’ and ‘crime’.
- 8. Q7. What are the best settings for Soap Operas? This feedback allows me to see that housing, schools and the streets are places that the audience would like to see Soap Operas. I aim to include some of these locations in my Soap Opera trailer.
- 9. Q8 Do you believe Soap Operas are more entertaining than TV Dramas? This shows me that most people prefer TV Dramas over Soap Operas.
- 10. Q9 Which gender do you believe are more likely to watch Soap Operas? This allows me to aim my trailer at the female gender as females are more likely to watch the trailer.
- 11. Q10 Which promotional strategies do you believe are most effective for Soap Operas? This feedback shows me that Magazines and Social media are the best way to promote my Soap Opera. I will aim to use some of these strategies.