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50 corporate ventures examples

The document provides an overview of 50 corporate ventures launched by major corporations. Some key insights include: - 90% of the ventures featured digital-led business models focused on areas like D2C, communities, and personalization. - 39 ventures built products and services close to the parent corporation's core offerings, while 11 ventures explored new industries far from the core. - The US had the most represented ventures with 25, and the average age of ventures highlighted was 5 years old.

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50 Corporate Ventures Launched in-house from scratch.
Corporations around the world are disrupting from the inside out. Over the past years, the acceleration towards digital has rapidly evolved customer behaviour, driving exciting technologies, and unlocking new flexible payment models to improve the user experience. All these factors combined created the perfect opportunity for entrepreneurs and intrapreneurs to explore new markets in search of growth. However, traditional corporate processes tend to hinder the speed and flexibility needed to capitalise on it. Leading enterprises from all over the world are turning to corporate venturing as a tool to catalyse growth. They’re leveraging their corporate assets and applying successful startup methodologies to create lean & agile businesses. We’ve highlighted 50 inspiring Corporate Ventures from different industries to illustrate the widespread adoption of this approach and its possible applications in your company. Leyash Pillay Head of Content LINKEDIN EMAIL Vincent Wauters Venture Partnership Lead LINKEDIN EMAIL
Trend analysis 50 Corporate Ventures 5 years Average age of corporate ventures. USA Country with most represented with 25 corporate ventures. 90% digital-led business models. 39 corporates developed ventures that live close to the parent’s core offering. 100% ventures built from scratch by corporate.
Key insights 50 Corporate Ventures A growing number of corporates are experimenting with D2C, resulting in a loss of market share for the “middleman”. Corporations are using the “everyone-is-a-creator” trend to connect with new customers. The creation of exclusive communities is a new tool for corporations to deepen new customer relationships.  Digital assistance throughout the customer journey offers corporates new feedback loops. Existing corporate offerings are being simplified using new channels with a focus on personalisation. Technology and knowledge previously reserved for experts is being democratised on a corporate scale. New technologies are being used to explore the future of various industries, even those far outside the corporation’s core.
Corporate ventures per country
The 50 Corporate Ventures
Website 50 Corporate Startups By CAKE by Sysco is a restaurant technology platform that seamlessly integrates front and back end restaurant operations. It combines hardware and software to make restaurants more profitable, easy to manage and ready for the new normal.  Key Takeaway Sysco traditionally supply fresh ingredients to restaurants, so this shift to servicing the front of house offers them an opportunity to expand their relationship in a meaningful way with existing customers. #01 Headquarters California, U.S.A. Industry Restaurant Founded 2011 Proximity to core Far Flagship product POS & guest manager Read blog Employees 201-500
Website 50 Corporate Startups LinkedIn By Share Now (previously Car2go), is a car rental service with no rental offices or return stations. The whole process can be done through an easy-to-use app. Users are charged by the minute, with hourly and daily rates available. Key Takeaway Daimler exploited the trend of the sharing economy and the shift towards less ownership, whilst still remaining a provider of mobility solutions. #02 Headquarters Berlin, Germany Industry Mobility Founded 2008 Flagship product Car sharing service Employees 501-1000 Read blog Proximity to core Close
Website 50 Corporate Startups LinkedIn By Vipps is a mobile payments app that can be used to transfer money or pay for products and services. It enables businesses to collect their fees in a secure and efficient way. Today, it’s one of the most downloaded apps in Norway. Key Takeaway DNB responded to the the growing threat of fintech startups offering user-centric services. Vipps takes the threat head-on with a secret weapon: their existing customer base, which provided the perfect platform to scale. #03 Headquarters Oslo, Norway Industry Banking Founded 2018 Flagship product Mobile payment solution Employees 201-500 Read blog Proximity to core Close
Website 50 Corporate Startups LinkedIn By New10 is a fintech startup that enables SMEs and entrepreneurs to get loans online. Loans range from EUR 5,000 to EUR 1 million and users can find out if they qualify within 15 minutes. Key Takeaway New10 is a great example of how analysing the entire customer journey across customer sets can reveal needs which can be serviced with existing industry knowledge and expertise. #04 Headquarters Amsterdam, NL Industry Banking Founded 2017 Flagship product SME digital lending services Employees 11-50 Read blog Proximity to core Close
50 Corporate Startups By The Shop app enables customers to discover local stores, get customised recommendations, track purchases in real-time, and make payments at lightning speed. It provides a more user-friendly and intuitive online shopping experience for Shopify customers.  Key Takeaway #05 Headquarters Ontario, Canada Industry E-commerce Founded 2020 Flagship product Local shopping app Website Ecosystem thinking is providing large companies new perspectives on their environment. Shopify found a way, with Shop, to provide value to more than one player in the ecosystem at the same time: retailers and consumers. Employees 50 Read blog Proximity to core Close
50 Corporate Startups LinkedIn By With Vessi, home-brewers can go from pitching yeast to pouring their beer in as little as 7 days. The sealed, pressurised, and temperature-controlled tank produces great- tasting beer time and time again. Key Takeaway #06 Headquarters Chicago, U.S.A. Industry Food & Beverages Founded 2016 Flagship product Beer fermentation system Website Beer is not part of Whirlpool’s core offering, yet Vessi was a way to tap into a new market within the home sphere- which is their core market. Employees 2-10 Read blog Proximity to core Far
Website 50 Corporate Startups By Created under the slogan “Loyal to the way you move”, RYDES is a travel engagement platform that enables users to gain rewards while they move around the city. Users are rewarded every time they travel by bus, intercity rail, e-scooter, taxi and even when they ride a bike.  Key Takeaway #07 Headquarters Berlin, Germany Industry Mobility Founded 2019 Flagship product Multimodal mobility app Lufthansa sought to extend their customer journey beyond the airport and into the cities they connect. There was also no need to invest in the physical vehicles as there were existing companies providing those services - they simply connected them. Employees 2-10 Read blog Proximity to core Far
Website 50 Corporate Startups LinkedIn By Tankey is a customer loyalty program that groups multiple fuel partners under one umbrella. Users are rewarded with discounts every time they fuel-up at a partner station. No old- fashioned punch cards or points required! Key Takeaway #08 Headquarters Rotterdam, NL Industry Energy Founded 2018 Flagship product Loyalty program Essent used the trend of digital loyalty programs as way to enter a new consumer market. They’ve also pulled on their existing relationships to form partnerships that give power to their program and expand its reach. Employees 2-10 Read blog Proximity to core Close
Website 50 Corporate Startups By Disney+ is a subscription video streaming service backed by the Walt Disney Company. The platform features original content as well as films and TV series produced by Walt Disney Studios and Walt Disney Television. Key Takeaway #09 Headquarters New York, U.S.A. Industry Entertainment Founded 2019 Flagship product SVOD platform Going D2C is a game-changer for Disney Media. They repurposed their own, and old, products through a channel that had proven its value through a competitor. All they needed to do was place everything customers liked of theirs in one place accessible at any time. Employees 1001-5000 Read blog Proximity to core Close
Website 50 Corporate Startups LinkedIn By FRANK is a banking platform and service developed specifically for the youth market. Each “traditional” product like a savings account is structured and designed with the needs of young people, including digital tools to assist savings and budgeting goals. Key Takeaway #10 Headquarters Singapore Industry Banking Founded 2011 Flagship product Youth banking service OCBC sought to reinvent how banking was perceived by a growing and empowered youth market. It offered them the opportunity to redesign and modernise financial products and services without quaking their existing audience’s needs and loyalty. Employees 300 Proximity to core Close More Info
Website 50 Corporate Startups LinkedIn By Evidation Health is a learning engine that gathers data through smartphones, wearables, and medical devices. The data gathered, makes it possible to understand real-life indicators of health quality and disease progression outride the clinic walls.  Key Takeaway #11 Headquarters California, U.S.A. Industry Healthcare Founded 2012 Flagship product Biodata tracking GE used their existing knowledge and network as a leader in healthtech (B2B) to create a cutting-edge service. Evidation offers an opportunity to experiment and break legacy structures around personal health data. Employees 51-200 Read blog Proximity to core Far
Website LinkedIn 50 Corporate Startups By Skipr is a multimodal mobility service that enables professionals to plan, book, and pay for their transport. Companies can subscribe to get travel discounts for their employees and the app delivers each user’s travel expenses in one handy invoice. Key Takeaway #12 Headquarters Brussels, Belgium Industry Mobility Founded 2018 Flagship product Multimodal mobility app Multimodality is a growing behaviour of city-dwelling consumers. D’leteren’s choice to create Skipr broadens their foothold in mobility with a fluid end-to-end user experience. Employees 11-50 Proximity to core Far
Website 50 Corporate Startups By Peacock is an SVOD service with 3 subscription plans: free, premium, and premium ad-free. The offering features a variety of TV shows, movies,  and original series, along with news updates and on-demand content. Key Takeaway #13 Headquarters New York, U.S.A. Industry Entertainment Founded 2019 Flagship product SVOD platform Peacock enables Comcast to repurpose older assets through new revenue channels. Going D2C was a great way to reach new audiences and gain valuable customer data about viewer preferences to build upon their digital transformation. Employees 201-500 Read blog Proximity to core Close
Website LinkedIn 50 Corporate Startups By Avail is a social shopping app that brings together individuals with a visionary sense of style. Users can curate items from a selection of fashion forward, independent brands featured on the platform. The app is currently available for android and iOS. Key Takeaway #14 Headquarters Antwerp, Belgium Industry Retail Founded 2018 Flagship product Social fashion app The rise of exclusive communities of creative curators offered Torfs an innovative way to monetise this trend. They, in turn, have created a system that can create new micro-stores in the platform. Employees 2-10 Proximity to core Close
Website 50 Corporate Startups By PagoFX is a low-cost international money transfer service created by Santander in an easy-to-use app. It allows clients to make instant transfers based on real-time rates. PagoFX plans to expand the service to SMEs. Key Takeaway #15 Headquarters London, UK Industry Banking Founded 2020 Flagship product Forex transfer service PagoFX allows the Santander bank to offer its consumers the best of two worlds: bank-level security and trust combined with the price competitiveness, convenience and user experience of a modern fintech solution. Employees 75 LinkedIn Proximity to core Close
Website 50 Corporate Startups By Welt (as in “wellness belt”), is made of Italian leather and uses embedded sensors to do things like count your steps, track changes in your waistline and reduce your fall risk - all through an easy-to-use app. Key Takeaway #16 Headquarters Seoul, South Korea Industry Apparel Founded 2016 Flagship product Smart belt Welt partnered up with multiple governmental institutions to boost the adoption and implementation of digital therapeutics in Korea. They believe that success comes from strategising like pharma companies, executing like tech companies, and building a culture like gaming companies. Employees 11-50 Read blog Proximity to core Far
More Info Website 50 Corporate Startups By PantryShop enables users to order snack kits with PepsiCo products like SunChips, Quaker Oats, Gatorade and Tropicana. Free shipping is standard, and purchases are mobile optimised to provide a seamless and convenient customer experience. Key Takeaway #17 Headquarters New York, U.S.A Industry Food & Beverages Founded 2020 Flagship product Snack delivery service Pepsico noticed their customers couldn’t access their products when the pandemic started and created a way to go directly to them. The D2C model offered them a quick way to meet their customers due to its low-resource structure. Employees 50-200 Proximity to core Close
More Info Website 50 Corporate Startups By Much like Pinterest, Google Keen enables users to curate and share the content they love. You can add links, invite friends, and follow other people’s interesting “Keens”. The app uses machine learning to help users find new content based on their saved items. Key Takeaway #18 Headquarters New York, U.S.A. Industry Internet Founded 2020 Flagship product Idea sharing service Creative curator communities like the ones on Keen, provide valuable data on the needs and preferences of different target audiences, which Google can use across their product set. Employees 10-50 Proximity to core Close
LinkedIn Website 50 Corporate Startups By The Drive app helps Canadian users stay up-to-date on their car maintenance, book service appointments and receive exclusive offers. It also provides document storage, for insurance papers, receipts and even a copy of your license. Key Takeaway #19 Headquarters Toronto, Ontario Industry Automotive Founded 2017 Flagship product Car maintenance The data created by the Drive app indirectly has an impact on RBC's insurance payout costs in the long run. This now forms another input for their assessment and predictive risk models. Employees 11-50 Proximity to core Far
More Info Website 50 Corporate Startups By AquaEasy is an AI-based solution that helps shrimp farmers reduce the costs and risks of farming. It uses sensors, software and analytics to maintain water quality, increase yields and boost profits in a sustainable manner. Key Takeaway #20 Headquarters Singapore Industry Hydro technology Founded 2018 Flagship product Smart aquaculture system Bosch owns a plethora of patented technologies, that can be used for applications that live outside their core. Leveraging their existing networks and technical expertise they were able to service a niche need, which now provides a platform to expand into any other market. Employees 11-50 Proximity to core Far
More Info Website 50 Corporate Startups By City Builder is a free platform designed to help entrepreneurs and community representatives invest in projects that make communities more inclusive and equitable, using repurposed data. Key Takeaway #21 Headquarters New York, U.S.A. Industry Real Estate Founded 2019 Flagship product Real estate investment platform Citi’s existing connections with entrepreneurs, commercial leaders, and real estate developers drives this startup’s effectiveness to create investment opportunities. Citi is also able to inspire their users to foster sustainable, inclusive communities where everyone can thrive. Employees 350 Proximity to core Close
More Info Website 50 Corporate Startups By color&co is a D2C hair colour brand that connects professionals with customers via live video chat. Each 5-10 minute session is used to create a customised, at-home hair colour, which is then delivered directly to the customer’s door. Key Takeaway #22 Headquarters New York, U.S.A. Industry Beauty Founded 2019 Flagship product Customised hair colouring Besides creating a D2C channel for L'Oreal, color&co also brings expert treatments to the consumer. Under the slogan "We believe that everyone deserves professional hair colour expertise & individual attention, even if they can't get to the salon”, they’re democratising the secrets of hair colouring. Employees 11-50 Proximity to core Close
More Info Website 50 Corporate Startups By Perso is a unique AI-powered device for personalised at-home skincare. The device comes with an app that helps create tailored skincare, foundation and lipstick formulas to meet a wide range of needs. Key Takeaway #23 Headquarters New York, U.S.A. Industry Beauty Founded 2020 Flagship product Personalised skincare device L'Oréal is leveraging advanced technology to create smart beauty products and services that answer the needs of their consumers. The product offers a high level of personalisation and precision, making it appealing to a wide range of customers. Employees 11-50 Proximity to core Close
More Info Website 50 Corporate Startups By Backr is a task-based app designed to help first-time business owners navigate the process of starting a business. The service provides small businesses with customised “to-do” lists covering everything from registrations, to invoice creation and more. Key Takeaway #24 Headquarters Sydney, Australia Industry Business Founded 2020 Flagship product Management Services Backr breaks down the challenges related to starting a new business. This creates an atmosphere of trust and partnership between the user and the Commonwealth bank. Employees 2-10 Proximity to core Close
More Info Website 50 Corporate Startups By Home-in makes buying a home simpler, with a support team to guide you through the entire process. The service provides a personalised digital experience, that takes users from contract review to settlement in a few easy steps. Key Takeaway #24 Headquarters Sydney, Australia Industry Real estate Founded 2020 Flagship product Home-buying assistant Employees 11-50 Home-in becomes a personal buying companion for those who are trying to buy a house. Built around a digital platform and Commonwealth bank’s financial expertise, Home-in brings their users closer to their dream home. Proximity to core Close
Website By The Park Playground is a free-roam virtual reality venue targeted to the everyday consumer, from families to pro- gamers. This entertainment playground promotes bonding group activities in a world that reacts to the players’ every move. Key Takeaway Headquarters Antwerp, Belgium Industry Entertainment Founded 2018 Flagship product Free-roam VR Park With The Park, Telenet aims to occupy a solid market position in one of the upcoming entertainment verticals, VR. The Park has expanded to several locations in Belgium and the Netherlands and is helping Telenet accelerate growth in a new market. 50 Corporate Startups #25 Employees 11-50 Read case Proximity to core Far
Find out how we created the future of entertainment with The Park Playground. SEE FULL CASE STUDY A venture by:
Website By Hatch's digital showroom SaaS solution enables companies to boost wholesale experiences, improve their time to market, gather valuable insights and operate more sustainably.  Key Takeaway Headquarters Amsterdam, NL Industry Fashion Founded 2017 Flagship product Digital showroom Hatch’s technology started from creating a digital showroom to solve the pains & constrains of their sales squad. Under the protection of the parent company, Hatch was able to grow and leverage the company’s internal sales divisions to perfect and scale the product before spinning off and offering services externally. 50 Corporate Startups #26 Employees 11-50 Read blog Proximity to core Close
More Info Website 50 Corporate Startups By MESH is a platform that enables you to explore the world of IoT by adding sensors or peripheral blocks to everyday objects. Launched as an in-house startup at Sony, Mesh successfully landed a part of its funding through Indiegogo. Key Takeaway #27 Headquarters Tokyo, Japan Industry Consumer electronics Founded 2015 Flagship product App-enabled IOT modules Sony made a big transformation in recent years. They formed a new business unit focused on fast-tracking new projects that aren’t focused on their existing businesses. This allows Sony’s employees to seek external crowd funding. MESH was one of the first to get necessary validation results to pursue the project. Employees 11-50 Read blog Proximity to core Close
Website By Niantic is an AR technology company that creates engaging digital journeys in the real world. Their portfolio includes games like Ingress, Pokémon GO, and Harry Potter: Wizards Unite. Niantic was created to play around and explore Google maps' capabilities and opportunities. Key Takeaway Headquarters California, U.S.A. Industry Gaming Founded 2011 Flagship product Pokémon GO Niantic was originally set up as an "autonomous business unit". Once they were deemed ready, Google let them accelerate their growth by becoming an independent company, which helped them align closely with investors and partners in the entertainment space. 50 Corporate Startups #28 Employees 501-1000 Read blog Proximity to core Close
Website By Target is a leading department store retailer in the United States and is part of the S&P 500 Index. As an independent retailer, Target was able to grow beyond its parent company and become the successful business it is today. Key Takeaway Headquarters Minnesota, U.S.A. Industry Retail Founded 1962 Flagship product Department Store Target was originally created as a channel to target lower income audiences through discount stores. Eventually everyone started shopping there and they outgrew their parent company. 50 Corporate Startups #29 Employees 10,000+ Read blog Proximity to core Close
Website By HumOn is a mobile AI app that listens to the user’s vocal sounds and creates a song from the input. The idea came from Cooljamm, an internal startup from Samsung’s in-house incubator C-Lab. Cooljamm officially spun off in 2016, after its seed-funding stage. Key Takeaway Headquarters California, U.S.A. Industry Music Founded 2016 Flagship product HumOn App HumOn uses machine learning technology to launch Samsung into the ‘Everyone-is-a-creator’ trend. Using HumOn, Samsung hopes to build a tight brand community of creators using Samsung devices to post their jingles on social media. 50 Corporate Startups #30 Employees 2-10 Read blog Proximity to core Close
Website By Beerwulf is an online platform designed by and dedicated to beer enthusiasts. Their mission is to make a wide variety of craft and speciality beers accessible to everyone. Key Takeaway Headquarters Amsterdam, NL Industry Food & Beverages Founded 2016 Flagship product Craft beer platform When it came to the growing craft beer market, Heineken decided to facilitate the trend instead of fighting it. Beerwulf became a D2C platform where home brewers can offer their creation to the public using Heineken’s infrastructure and reach. It also provides Heineken with insights about the different preferences of their beer enthusiasts. 50 Corporate Startups #31 Employees 51-200 Read blog Proximity to core Close
Website LinkedIn By Avitas Systems provides inspection and risk assessment solutions for various industries, including power, oil and gas using drones. Their cloud-based platform supports the full end-to-end inspection management process. Key Takeaway Headquarters Texas, U.S.A. Industry IT & Robotics Founded 2017 Flagship product Automated inspection drones GE Ventures launched Avitas Systems because they saw a need for the inspection services industry to start offering cutting-edge technologies. Drawing from their vast pools of robotics, enterprise software, artificial intelligence, and database technology, Avitas was able to grow strong as a GE Venture. 50 Corporate Startups #32 Employees 11-50 Proximity to core Close
Website By Haven Life offers high-quality, affordable life insurance online, packaged in a beautifully designed and convenient package. They use research and consumer feedback to build simpler and more enjoyable customer experiences. Key Takeaway Headquarters New York, U.S.A. Industry Insurance Founded 2013 Flagship product Haven Term Policy Haven Life eliminates the hassles of shopping for insurance and offers term life insurance policies online. Their strength comes from its simple offering and easy-to-use platform. The company was ranked #2 in U.S. News’ Best Life Insurance companies of 2021. 50 Corporate Startups #33 Employees 51-200 Read blog Proximity to core Close
Website By Adobe Spark is a free online and mobile design app that enables users to create beautiful images, videos, and web pages. It combines three separate adobe design apps: Spark Page, Spark Post, and Spark Video. Key Takeaway Headquarters California, U.S.A. Industry Software Founded 2016 Flagship product Content design app Adobe Spark simplifies Adobe’s creative tools by enabling creators to access a platform where they can share their content on their favourite applications. Adobe allows Spark to combine elements of their tools on one platform. The result is an easy-to-use, end-to-end tool for mobile creators. 50 Corporate Startups #34 Employees 500-1000 Read blog Proximity to core Close
More Info Website 50 Corporate Startups By Joyböl is a just-add-milk (or water), granola smoothie bowl with a boost of breakfast protein. It combines layers of smooth and crunchy textures from healthy ingredients like fruits, nuts, and seeds. Key Takeaway #35 Headquarters Michigan, U.S.A Industry Food & Beverages Founded 2018 Flagship product Protein smoothie bowls Following food trends through social media platforms, Kellogg’s saw value in targeting millennials. Joybol is trying to take advantage of both the desk-fasting habit and the long- term behaviour of busy, on-the-go consumers. Employees 1001-5000 Proximity to core Close
Website By Wonolo is an on-demand staffing platform that enables business owners to schedule hourly or daily jobs in minutes. Available staff specialities include events, warehousing, deliveries, merchandising and admin roles. Key Takeaway Headquarters California, U.S.A. Industry HR Founded 2014 Flagship product On-demand staffing platform Tapping into Coca-Cola’s resources, Wonolo managed to gain a firsthand experience of the struggles of their target market. With those learnings, they built a very low-budget MVP and reached out to Coca-Cola’s partners to pitch to key executives in operations, HR, and legal. This methodology has helped them develop the product with feedback from real customers and access a large pool of potential customers. 50 Corporate Startups #36 Employees 51-200 Read blog Proximity to core Far
Website By Tulo is a convenient, online, bed-in-box service that makes deliveries right to your door. Customers can choose from the startup’s soft, medium or firm options and have the mattress delivered in as little as two days. Key Takeaway Headquarters Texas, U.S.A. Industry Mattress Founded 2017 Flagship product Bed-in-a-Box solution Tulo has leveraged Mattress Firm’s assets to operate in a leaner way, with a better customer experience tailored towards a younger market. their existing market knowledge created the perfect shortcut to compete with big players like Casper. 50 Corporate Startups #37 Employees 11-50 Read blog Proximity to core Close
Website By Tellow makes bookkeeping simple, giving entrepreneurs more time to grow their business. The app automatically processes scanned invoices, notifies users when payments are made and provides a clear overview of things like expected VAT and outstanding fees. Key Takeaway Headquarters Amsterdam, NL Industry Finance Founded 2015 Flagship product Bookkeeping app After doing interviews with a lot of SME’s for a different idea, the Rabobank Moonshot team came to the conclusion that there was one big pain that entrepreneurs and freelancers had, bookkeeping. Using Rabobank’s network of clients, they were able to test and perfect their idea through close collaboration with their future customers. 50 Corporate Startups #38 Employees 11-50 Read blog Proximity to core Close
Website By GE Current combines LED lighting with digital networks to increase productivity and energy efficiency. Their advanced lighting and intelligent controls can be used to automate a variety of spaces, including industrial facilities, offices, greenhouses and even entire cities. Key Takeaway Headquarters Ohio, U.S.A. Industry Energy Founded 2015 Flagship product Energy management solution GE Current reduces costs by simplifying energy and providing improved efficiency. They bring together GE’s LED, Solar, Energy Storage and Electric Vehicle businesses as a one-stop- shop for early customers like Walgreens, JPMorgan Chase, Hilton Worldwide and others. 50 Corporate Startups #39 Employees 501-1000 Read blog Proximity to core Close
Website By Unlike other savings and investments apps, Twine was designed for couples. It facilitates saving for shared goals by enabling users to contribute separately but track progress together. Users can choose between building an investment portfolio or cash savings. Key Takeaway Headquarters California, U.S.A. Industry Banking Founded 2017 Flagship product Couples savings app Twine has become an example of how a healthy relationship between startup and parent company can flourish. John Hancock offers financial support and corporate resources while Twine serves as a source for out-of-the-box thinking and new technologies. Together they explore the new markets that emerge in the fintech industry. 50 Corporate Startups #40 Employees 11-50 Read blog Proximity to core Close
Website By Visible is a low-cost phone service with no physical stores, no annual contracts, and no foot-long bills. It offers unlimited data, minutes, and messaging services for a flat fee of $40 a month. Key Takeaway Headquarters Colorado, U.S.A. Industry Telecom Founded 2018 Flagship product Digital Carrier Service Through research and co-creation with customers, Verizon created a straight-forward plan, no hidden fees, and no long-term contracts through a D2C channel. Despite having created a potential competitor, Visible helps Verizon more accurately meet client demand with a direct, transparent experience. 50 Corporate Startups #41 Employees 51-200 Read blog Proximity to core Close
Website By Orgalux helps customers keep things tidy with customised organisers and kitchen aids. It offers a variety of solutions to keep homes neat, so you have time for the things that really matter. Key Takeaway Headquarters Sint-Niklaas, Belgium Industry Home Founded 2018 Flagship product Customised organisers Orgalux leverages Van Hoecke’s B2B assets and connections to offer a B2C service that is focused around personalisation and creating a unique customer experience. Through Orgalux, Van Hoecke was able to open up new markets and go straight to the end consumer. 50 Corporate Startups #42 Employees 11-50 More Info Proximity to core Close
Website By Eno helps Capital One customers monitor their accounts and automatically sends text notifications about any unusual activity. It can also create virtual card numbers to help protect your credit card account online. Key Takeaway Headquarters U.S.A. Industry Banking Founded 2017 Flagship product Virtual banking assistant Capital One enhanced its current offering through the security capabilities of Eno. It was important to build Eno in-house on a platform that deeply understands financial services terms and the needs of their customers. This enabled Eno to deliver the best possible experience.   50 Corporate Startups #43 Employees 11-50 More Info Proximity to core Close
Website By SenseAware is a multi-modal tracking solution that provides real-time location and integrity monitoring of your packages. Shipments can be tracked from your mobile device, and you can customise predefined actions for eventual occurrences. Key Takeaway Headquarters Tennessee, U.S.A. Industry Courier Founded 2009 Flagship product SenseAware ID sensor Coming from internal innovations within FedEx, SenseAware had the opportunity to improve and test within the enormous supply chain of their parent company. They also benefited from being able to tap into the large network that the FedEx brand has and expand into other industries. 50 Corporate Startups #44 Employees xyz More Info Proximity to core Close
Website LinkedIn By Tide Cleaners provides 24/7 dry cleaning and laundry on demand. Users can place an order through the mobile app and drop off their clothes in one of the lockers across the US. Key Takeaway Headquarters Ohio, U.S.A. Industry Laundry Founded 2013 Flagship product On-demand laundry service After revolutionising the laundry detergent market with the launch of Tide Pods in 2012, P&G continued to innovate through the Tide brand. Through Tide Cleaners, P&G learned more about how their consumers do their laundry, and capitalised on the accelerating lifestyle of the younger generations. 50 Corporate Startups #45 Employees 51-200 Proximity to core Close
Website LinkedIn By Heata is a distributed cloud compute network. Instead of constructing huge, inefficient data centres, they distribute their servers securely in consumer’s homes and use the residual heat to heat their water. Key Takeaway Headquarters London, U.K. Industry Blockchain Founded 2020 Flagship product Alternative water heating Heata began as an innovation project within British Gas. They asked themselves: “How can we help people living in fuel poverty?” Leveraging the British Gas network and engineering expertise, they are now in the process of testing the initial network and are preparing to launch their product in 2022. 50 Corporate Startups #46 Employees 1-10 Proximity to core Close
Website By Heinz to Home offers customers a variety of food bundles with Heinz products delivered directly to their door. Customers can opt for a subscription to ensure their favourite Heinz products are always in their kitchen. Key Takeaway Headquarters London, U.K. Industry Food & Beverages Founded 2020 Flagship product Food delivery If your customers can’t get to your products due to unforeseen circumstances, find ways to get your products to the customer. Heinz to Home offers consumers another way to purchase the products they love, delivered right to their door. 50 Corporate Startups #47 Employees 25-50 More Info Proximity to core Close
Website By Serial 1 is an electric bicycle manufacturer powered by the famous Harley Davidson Motor Cycles. They offer 4 premium models with pedal assist to inspire and encourage people to shift to cleaner forms of mobility. Key Takeaway Headquarters Milwaukee, U.S.A. Industry Mobility Founded 2020 Flagship product eBicycle Serial 1 Cycle Company spun out of Harley-Davidson as an independent e-bike brand, but it still benefits from a partnership with the long-running motorcycle maker. Through Harley Davidson, they get access to resources and manufacturing know-how from a larger and more established company. 50 Corporate Startups #48 Employees 17 More Info Proximity to core Close
Website By DealWise is a shopping app that collects the best offers from users’ favourite brands to help them shop smarter, and ultimately save money. After a successful launch in Romania, gaining 100.000 users, ING has decided to roll out their startup across Europe starting in Germany. Key Takeaway Headquarters Bucharest, Romania Industry Retail Founded 2020 Flagship product Deal finder Dealwise is a great example of how lean validation can create new opportunities. The ING Bazar platform in Romania, enabled the DealWise team to validate the shopping deals on offer with a target audience group. 50 Corporate Startups #50 Employees 30 More Info Proximity to core Far
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Wrap-Up
Corporate business building is the new organic growth. The ventures listed here have helped their parent companies enter and scale into new markets in search of growth. This low-risk exploration of digital solutions and consumer trends helped diversify their revenues sources – which counteracts volatile market shifts. 
 
 The opportunity exists for all corporations to employ this innovation strategy for one simple, powerful reason: they all have existing assets that can be leveraged in new ways with the startup methodology. This is the decade of corporate venturing, all the signs are pointing towards it.
We can guide you through the 
 business building process and help your company reach new markets. Feel free to reach out and 
 start the conversation. Inspired to build or improve your own corporate startup? Thomas Van Halewyck Co-founder and managing 
 partner at Bundl LINKEDIN EMAIL

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50 corporate ventures examples

  • 1.
  • 2.
    Corporations around the world are disruptingfrom the inside out. Over the past years, the acceleration towards digital has rapidly evolved customer behaviour, driving exciting technologies, and unlocking new flexible payment models to improve the user experience. All these factors combined created the perfect opportunity for entrepreneurs and intrapreneurs to explore new markets in search of growth. However, traditional corporate processes tend to hinder the speed and flexibility needed to capitalise on it. Leading enterprises from all over the world are turning to corporate venturing as a tool to catalyse growth. They’re leveraging their corporate assets and applying successful startup methodologies to create lean & agile businesses. We’ve highlighted 50 inspiring Corporate Ventures from different industries to illustrate the widespread adoption of this approach and its possible applications in your company. Leyash Pillay Head of Content LINKEDIN EMAIL Vincent Wauters Venture Partnership Lead LINKEDIN EMAIL
  • 3.
    Trend analysis 50 CorporateVentures 5 years Average age of corporate ventures. USA Country with most represented with 25 corporate ventures. 90% digital-led business models. 39 corporates developed ventures that live close to the parent’s core offering. 100% ventures built from scratch by corporate.
  • 4.
    Key insights 50 CorporateVentures A growing number of corporates are experimenting with D2C, resulting in a loss of market share for the “middleman”. Corporations are using the “everyone-is-a-creator” trend to connect with new customers. The creation of exclusive communities is a new tool for corporations to deepen new customer relationships.  Digital assistance throughout the customer journey offers corporates new feedback loops. Existing corporate offerings are being simplified using new channels with a focus on personalisation. Technology and knowledge previously reserved for experts is being democratised on a corporate scale. New technologies are being used to explore the future of various industries, even those far outside the corporation’s core.
  • 5.
  • 6.
  • 8.
    Website 50 Corporate Startups By CAKE by Syscois a restaurant technology platform that seamlessly integrates front and back end restaurant operations. It combines hardware and software to make restaurants more profitable, easy to manage and ready for the new normal.  Key Takeaway Sysco traditionally supply fresh ingredients to restaurants, so this shift to servicing the front of house offers them an opportunity to expand their relationship in a meaningful way with existing customers. #01 Headquarters California, U.S.A. Industry Restaurant Founded 2011 Proximity to core Far Flagship product POS & guest manager Read blog Employees 201-500
  • 9.
    Website 50 Corporate Startups LinkedIn By Share Now (previouslyCar2go), is a car rental service with no rental offices or return stations. The whole process can be done through an easy-to-use app. Users are charged by the minute, with hourly and daily rates available. Key Takeaway Daimler exploited the trend of the sharing economy and the shift towards less ownership, whilst still remaining a provider of mobility solutions. #02 Headquarters Berlin, Germany Industry Mobility Founded 2008 Flagship product Car sharing service Employees 501-1000 Read blog Proximity to core Close
  • 10.
    Website 50 Corporate Startups LinkedIn By Vipps is amobile payments app that can be used to transfer money or pay for products and services. It enables businesses to collect their fees in a secure and efficient way. Today, it’s one of the most downloaded apps in Norway. Key Takeaway DNB responded to the the growing threat of fintech startups offering user-centric services. Vipps takes the threat head-on with a secret weapon: their existing customer base, which provided the perfect platform to scale. #03 Headquarters Oslo, Norway Industry Banking Founded 2018 Flagship product Mobile payment solution Employees 201-500 Read blog Proximity to core Close
  • 11.
    Website 50 Corporate Startups LinkedIn By New10 is afintech startup that enables SMEs and entrepreneurs to get loans online. Loans range from EUR 5,000 to EUR 1 million and users can find out if they qualify within 15 minutes. Key Takeaway New10 is a great example of how analysing the entire customer journey across customer sets can reveal needs which can be serviced with existing industry knowledge and expertise. #04 Headquarters Amsterdam, NL Industry Banking Founded 2017 Flagship product SME digital lending services Employees 11-50 Read blog Proximity to core Close
  • 12.
    50 Corporate Startups By The Shop appenables customers to discover local stores, get customised recommendations, track purchases in real-time, and make payments at lightning speed. It provides a more user-friendly and intuitive online shopping experience for Shopify customers.  Key Takeaway #05 Headquarters Ontario, Canada Industry E-commerce Founded 2020 Flagship product Local shopping app Website Ecosystem thinking is providing large companies new perspectives on their environment. Shopify found a way, with Shop, to provide value to more than one player in the ecosystem at the same time: retailers and consumers. Employees 50 Read blog Proximity to core Close
  • 13.
    50 Corporate Startups LinkedIn By With Vessi, home-brewerscan go from pitching yeast to pouring their beer in as little as 7 days. The sealed, pressurised, and temperature-controlled tank produces great- tasting beer time and time again. Key Takeaway #06 Headquarters Chicago, U.S.A. Industry Food & Beverages Founded 2016 Flagship product Beer fermentation system Website Beer is not part of Whirlpool’s core offering, yet Vessi was a way to tap into a new market within the home sphere- which is their core market. Employees 2-10 Read blog Proximity to core Far
  • 14.
    Website 50 Corporate Startups By Created under theslogan “Loyal to the way you move”, RYDES is a travel engagement platform that enables users to gain rewards while they move around the city. Users are rewarded every time they travel by bus, intercity rail, e-scooter, taxi and even when they ride a bike.  Key Takeaway #07 Headquarters Berlin, Germany Industry Mobility Founded 2019 Flagship product Multimodal mobility app Lufthansa sought to extend their customer journey beyond the airport and into the cities they connect. There was also no need to invest in the physical vehicles as there were existing companies providing those services - they simply connected them. Employees 2-10 Read blog Proximity to core Far
  • 15.
    Website 50 Corporate Startups LinkedIn By Tankey is acustomer loyalty program that groups multiple fuel partners under one umbrella. Users are rewarded with discounts every time they fuel-up at a partner station. No old- fashioned punch cards or points required! Key Takeaway #08 Headquarters Rotterdam, NL Industry Energy Founded 2018 Flagship product Loyalty program Essent used the trend of digital loyalty programs as way to enter a new consumer market. They’ve also pulled on their existing relationships to form partnerships that give power to their program and expand its reach. Employees 2-10 Read blog Proximity to core Close
  • 16.
    Website 50 Corporate Startups By Disney+ is asubscription video streaming service backed by the Walt Disney Company. The platform features original content as well as films and TV series produced by Walt Disney Studios and Walt Disney Television. Key Takeaway #09 Headquarters New York, U.S.A. Industry Entertainment Founded 2019 Flagship product SVOD platform Going D2C is a game-changer for Disney Media. They repurposed their own, and old, products through a channel that had proven its value through a competitor. All they needed to do was place everything customers liked of theirs in one place accessible at any time. Employees 1001-5000 Read blog Proximity to core Close
  • 17.
    Website 50 Corporate Startups LinkedIn By FRANK is abanking platform and service developed specifically for the youth market. Each “traditional” product like a savings account is structured and designed with the needs of young people, including digital tools to assist savings and budgeting goals. Key Takeaway #10 Headquarters Singapore Industry Banking Founded 2011 Flagship product Youth banking service OCBC sought to reinvent how banking was perceived by a growing and empowered youth market. It offered them the opportunity to redesign and modernise financial products and services without quaking their existing audience’s needs and loyalty. Employees 300 Proximity to core Close More Info
  • 18.
    Website 50 Corporate Startups LinkedIn By Evidation Health isa learning engine that gathers data through smartphones, wearables, and medical devices. The data gathered, makes it possible to understand real-life indicators of health quality and disease progression outride the clinic walls.  Key Takeaway #11 Headquarters California, U.S.A. Industry Healthcare Founded 2012 Flagship product Biodata tracking GE used their existing knowledge and network as a leader in healthtech (B2B) to create a cutting-edge service. Evidation offers an opportunity to experiment and break legacy structures around personal health data. Employees 51-200 Read blog Proximity to core Far
  • 19.
    Website LinkedIn 50 Corporate Startups By Skipr is amultimodal mobility service that enables professionals to plan, book, and pay for their transport. Companies can subscribe to get travel discounts for their employees and the app delivers each user’s travel expenses in one handy invoice. Key Takeaway #12 Headquarters Brussels, Belgium Industry Mobility Founded 2018 Flagship product Multimodal mobility app Multimodality is a growing behaviour of city-dwelling consumers. D’leteren’s choice to create Skipr broadens their foothold in mobility with a fluid end-to-end user experience. Employees 11-50 Proximity to core Far
  • 20.
    Website 50 Corporate Startups By Peacock is anSVOD service with 3 subscription plans: free, premium, and premium ad-free. The offering features a variety of TV shows, movies,  and original series, along with news updates and on-demand content. Key Takeaway #13 Headquarters New York, U.S.A. Industry Entertainment Founded 2019 Flagship product SVOD platform Peacock enables Comcast to repurpose older assets through new revenue channels. Going D2C was a great way to reach new audiences and gain valuable customer data about viewer preferences to build upon their digital transformation. Employees 201-500 Read blog Proximity to core Close
  • 21.
    Website LinkedIn 50 Corporate Startups By Avail is asocial shopping app that brings together individuals with a visionary sense of style. Users can curate items from a selection of fashion forward, independent brands featured on the platform. The app is currently available for android and iOS. Key Takeaway #14 Headquarters Antwerp, Belgium Industry Retail Founded 2018 Flagship product Social fashion app The rise of exclusive communities of creative curators offered Torfs an innovative way to monetise this trend. They, in turn, have created a system that can create new micro-stores in the platform. Employees 2-10 Proximity to core Close
  • 22.
    Website 50 Corporate Startups By PagoFX is alow-cost international money transfer service created by Santander in an easy-to-use app. It allows clients to make instant transfers based on real-time rates. PagoFX plans to expand the service to SMEs. Key Takeaway #15 Headquarters London, UK Industry Banking Founded 2020 Flagship product Forex transfer service PagoFX allows the Santander bank to offer its consumers the best of two worlds: bank-level security and trust combined with the price competitiveness, convenience and user experience of a modern fintech solution. Employees 75 LinkedIn Proximity to core Close
  • 23.
    Website 50 Corporate Startups By Welt (as in“wellness belt”), is made of Italian leather and uses embedded sensors to do things like count your steps, track changes in your waistline and reduce your fall risk - all through an easy-to-use app. Key Takeaway #16 Headquarters Seoul, South Korea Industry Apparel Founded 2016 Flagship product Smart belt Welt partnered up with multiple governmental institutions to boost the adoption and implementation of digital therapeutics in Korea. They believe that success comes from strategising like pharma companies, executing like tech companies, and building a culture like gaming companies. Employees 11-50 Read blog Proximity to core Far
  • 24.
    More Info Website 50 Corporate Startups By PantryShop enablesusers to order snack kits with PepsiCo products like SunChips, Quaker Oats, Gatorade and Tropicana. Free shipping is standard, and purchases are mobile optimised to provide a seamless and convenient customer experience. Key Takeaway #17 Headquarters New York, U.S.A Industry Food & Beverages Founded 2020 Flagship product Snack delivery service Pepsico noticed their customers couldn’t access their products when the pandemic started and created a way to go directly to them. The D2C model offered them a quick way to meet their customers due to its low-resource structure. Employees 50-200 Proximity to core Close
  • 25.
    More Info Website 50 Corporate Startups By Much likePinterest, Google Keen enables users to curate and share the content they love. You can add links, invite friends, and follow other people’s interesting “Keens”. The app uses machine learning to help users find new content based on their saved items. Key Takeaway #18 Headquarters New York, U.S.A. Industry Internet Founded 2020 Flagship product Idea sharing service Creative curator communities like the ones on Keen, provide valuable data on the needs and preferences of different target audiences, which Google can use across their product set. Employees 10-50 Proximity to core Close
  • 26.
    LinkedIn Website 50 Corporate Startups By The Drive apphelps Canadian users stay up-to-date on their car maintenance, book service appointments and receive exclusive offers. It also provides document storage, for insurance papers, receipts and even a copy of your license. Key Takeaway #19 Headquarters Toronto, Ontario Industry Automotive Founded 2017 Flagship product Car maintenance The data created by the Drive app indirectly has an impact on RBC's insurance payout costs in the long run. This now forms another input for their assessment and predictive risk models. Employees 11-50 Proximity to core Far
  • 27.
    More Info Website 50 Corporate Startups By AquaEasy isan AI-based solution that helps shrimp farmers reduce the costs and risks of farming. It uses sensors, software and analytics to maintain water quality, increase yields and boost profits in a sustainable manner. Key Takeaway #20 Headquarters Singapore Industry Hydro technology Founded 2018 Flagship product Smart aquaculture system Bosch owns a plethora of patented technologies, that can be used for applications that live outside their core. Leveraging their existing networks and technical expertise they were able to service a niche need, which now provides a platform to expand into any other market. Employees 11-50 Proximity to core Far
  • 28.
    More Info Website 50 Corporate Startups By City Builderis a free platform designed to help entrepreneurs and community representatives invest in projects that make communities more inclusive and equitable, using repurposed data. Key Takeaway #21 Headquarters New York, U.S.A. Industry Real Estate Founded 2019 Flagship product Real estate investment platform Citi’s existing connections with entrepreneurs, commercial leaders, and real estate developers drives this startup’s effectiveness to create investment opportunities. Citi is also able to inspire their users to foster sustainable, inclusive communities where everyone can thrive. Employees 350 Proximity to core Close
  • 29.
    More Info Website 50 Corporate Startups By color&co isa D2C hair colour brand that connects professionals with customers via live video chat. Each 5-10 minute session is used to create a customised, at-home hair colour, which is then delivered directly to the customer’s door. Key Takeaway #22 Headquarters New York, U.S.A. Industry Beauty Founded 2019 Flagship product Customised hair colouring Besides creating a D2C channel for L'Oreal, color&co also brings expert treatments to the consumer. Under the slogan "We believe that everyone deserves professional hair colour expertise & individual attention, even if they can't get to the salon”, they’re democratising the secrets of hair colouring. Employees 11-50 Proximity to core Close
  • 30.
    More Info Website 50 Corporate Startups By Perso isa unique AI-powered device for personalised at-home skincare. The device comes with an app that helps create tailored skincare, foundation and lipstick formulas to meet a wide range of needs. Key Takeaway #23 Headquarters New York, U.S.A. Industry Beauty Founded 2020 Flagship product Personalised skincare device L'Oréal is leveraging advanced technology to create smart beauty products and services that answer the needs of their consumers. The product offers a high level of personalisation and precision, making it appealing to a wide range of customers. Employees 11-50 Proximity to core Close
  • 31.
    More Info Website 50 Corporate Startups By Backr isa task-based app designed to help first-time business owners navigate the process of starting a business. The service provides small businesses with customised “to-do” lists covering everything from registrations, to invoice creation and more. Key Takeaway #24 Headquarters Sydney, Australia Industry Business Founded 2020 Flagship product Management Services Backr breaks down the challenges related to starting a new business. This creates an atmosphere of trust and partnership between the user and the Commonwealth bank. Employees 2-10 Proximity to core Close
  • 32.
    More Info Website 50 Corporate Startups By Home-in makesbuying a home simpler, with a support team to guide you through the entire process. The service provides a personalised digital experience, that takes users from contract review to settlement in a few easy steps. Key Takeaway #24 Headquarters Sydney, Australia Industry Real estate Founded 2020 Flagship product Home-buying assistant Employees 11-50 Home-in becomes a personal buying companion for those who are trying to buy a house. Built around a digital platform and Commonwealth bank’s financial expertise, Home-in brings their users closer to their dream home. Proximity to core Close
  • 33.
    Website By The Park Playgroundis a free-roam virtual reality venue targeted to the everyday consumer, from families to pro- gamers. This entertainment playground promotes bonding group activities in a world that reacts to the players’ every move. Key Takeaway Headquarters Antwerp, Belgium Industry Entertainment Founded 2018 Flagship product Free-roam VR Park With The Park, Telenet aims to occupy a solid market position in one of the upcoming entertainment verticals, VR. The Park has expanded to several locations in Belgium and the Netherlands and is helping Telenet accelerate growth in a new market. 50 Corporate Startups #25 Employees 11-50 Read case Proximity to core Far
  • 34.
    Find out howwe created the future of entertainment with The Park Playground. SEE FULL CASE STUDY A venture by:
  • 35.
    Website By Hatch's digital showroomSaaS solution enables companies to boost wholesale experiences, improve their time to market, gather valuable insights and operate more sustainably.  Key Takeaway Headquarters Amsterdam, NL Industry Fashion Founded 2017 Flagship product Digital showroom Hatch’s technology started from creating a digital showroom to solve the pains & constrains of their sales squad. Under the protection of the parent company, Hatch was able to grow and leverage the company’s internal sales divisions to perfect and scale the product before spinning off and offering services externally. 50 Corporate Startups #26 Employees 11-50 Read blog Proximity to core Close
  • 36.
    More Info Website 50 Corporate Startups By MESH isa platform that enables you to explore the world of IoT by adding sensors or peripheral blocks to everyday objects. Launched as an in-house startup at Sony, Mesh successfully landed a part of its funding through Indiegogo. Key Takeaway #27 Headquarters Tokyo, Japan Industry Consumer electronics Founded 2015 Flagship product App-enabled IOT modules Sony made a big transformation in recent years. They formed a new business unit focused on fast-tracking new projects that aren’t focused on their existing businesses. This allows Sony’s employees to seek external crowd funding. MESH was one of the first to get necessary validation results to pursue the project. Employees 11-50 Read blog Proximity to core Close
  • 37.
    Website By Niantic is anAR technology company that creates engaging digital journeys in the real world. Their portfolio includes games like Ingress, Pokémon GO, and Harry Potter: Wizards Unite. Niantic was created to play around and explore Google maps' capabilities and opportunities. Key Takeaway Headquarters California, U.S.A. Industry Gaming Founded 2011 Flagship product Pokémon GO Niantic was originally set up as an "autonomous business unit". Once they were deemed ready, Google let them accelerate their growth by becoming an independent company, which helped them align closely with investors and partners in the entertainment space. 50 Corporate Startups #28 Employees 501-1000 Read blog Proximity to core Close
  • 38.
    Website By Target is aleading department store retailer in the United States and is part of the S&P 500 Index. As an independent retailer, Target was able to grow beyond its parent company and become the successful business it is today. Key Takeaway Headquarters Minnesota, U.S.A. Industry Retail Founded 1962 Flagship product Department Store Target was originally created as a channel to target lower income audiences through discount stores. Eventually everyone started shopping there and they outgrew their parent company. 50 Corporate Startups #29 Employees 10,000+ Read blog Proximity to core Close
  • 39.
    Website By HumOn is amobile AI app that listens to the user’s vocal sounds and creates a song from the input. The idea came from Cooljamm, an internal startup from Samsung’s in-house incubator C-Lab. Cooljamm officially spun off in 2016, after its seed-funding stage. Key Takeaway Headquarters California, U.S.A. Industry Music Founded 2016 Flagship product HumOn App HumOn uses machine learning technology to launch Samsung into the ‘Everyone-is-a-creator’ trend. Using HumOn, Samsung hopes to build a tight brand community of creators using Samsung devices to post their jingles on social media. 50 Corporate Startups #30 Employees 2-10 Read blog Proximity to core Close
  • 40.
    Website By Beerwulf is anonline platform designed by and dedicated to beer enthusiasts. Their mission is to make a wide variety of craft and speciality beers accessible to everyone. Key Takeaway Headquarters Amsterdam, NL Industry Food & Beverages Founded 2016 Flagship product Craft beer platform When it came to the growing craft beer market, Heineken decided to facilitate the trend instead of fighting it. Beerwulf became a D2C platform where home brewers can offer their creation to the public using Heineken’s infrastructure and reach. It also provides Heineken with insights about the different preferences of their beer enthusiasts. 50 Corporate Startups #31 Employees 51-200 Read blog Proximity to core Close
  • 41.
    Website LinkedIn By Avitas Systems providesinspection and risk assessment solutions for various industries, including power, oil and gas using drones. Their cloud-based platform supports the full end-to-end inspection management process. Key Takeaway Headquarters Texas, U.S.A. Industry IT & Robotics Founded 2017 Flagship product Automated inspection drones GE Ventures launched Avitas Systems because they saw a need for the inspection services industry to start offering cutting-edge technologies. Drawing from their vast pools of robotics, enterprise software, artificial intelligence, and database technology, Avitas was able to grow strong as a GE Venture. 50 Corporate Startups #32 Employees 11-50 Proximity to core Close
  • 42.
    Website By Haven Life offershigh-quality, affordable life insurance online, packaged in a beautifully designed and convenient package. They use research and consumer feedback to build simpler and more enjoyable customer experiences. Key Takeaway Headquarters New York, U.S.A. Industry Insurance Founded 2013 Flagship product Haven Term Policy Haven Life eliminates the hassles of shopping for insurance and offers term life insurance policies online. Their strength comes from its simple offering and easy-to-use platform. The company was ranked #2 in U.S. News’ Best Life Insurance companies of 2021. 50 Corporate Startups #33 Employees 51-200 Read blog Proximity to core Close
  • 43.
    Website By Adobe Spark isa free online and mobile design app that enables users to create beautiful images, videos, and web pages. It combines three separate adobe design apps: Spark Page, Spark Post, and Spark Video. Key Takeaway Headquarters California, U.S.A. Industry Software Founded 2016 Flagship product Content design app Adobe Spark simplifies Adobe’s creative tools by enabling creators to access a platform where they can share their content on their favourite applications. Adobe allows Spark to combine elements of their tools on one platform. The result is an easy-to-use, end-to-end tool for mobile creators. 50 Corporate Startups #34 Employees 500-1000 Read blog Proximity to core Close
  • 44.
    More Info Website 50 Corporate Startups By Joyböl isa just-add-milk (or water), granola smoothie bowl with a boost of breakfast protein. It combines layers of smooth and crunchy textures from healthy ingredients like fruits, nuts, and seeds. Key Takeaway #35 Headquarters Michigan, U.S.A Industry Food & Beverages Founded 2018 Flagship product Protein smoothie bowls Following food trends through social media platforms, Kellogg’s saw value in targeting millennials. Joybol is trying to take advantage of both the desk-fasting habit and the long- term behaviour of busy, on-the-go consumers. Employees 1001-5000 Proximity to core Close
  • 45.
    Website By Wonolo is anon-demand staffing platform that enables business owners to schedule hourly or daily jobs in minutes. Available staff specialities include events, warehousing, deliveries, merchandising and admin roles. Key Takeaway Headquarters California, U.S.A. Industry HR Founded 2014 Flagship product On-demand staffing platform Tapping into Coca-Cola’s resources, Wonolo managed to gain a firsthand experience of the struggles of their target market. With those learnings, they built a very low-budget MVP and reached out to Coca-Cola’s partners to pitch to key executives in operations, HR, and legal. This methodology has helped them develop the product with feedback from real customers and access a large pool of potential customers. 50 Corporate Startups #36 Employees 51-200 Read blog Proximity to core Far
  • 46.
    Website By Tulo is aconvenient, online, bed-in-box service that makes deliveries right to your door. Customers can choose from the startup’s soft, medium or firm options and have the mattress delivered in as little as two days. Key Takeaway Headquarters Texas, U.S.A. Industry Mattress Founded 2017 Flagship product Bed-in-a-Box solution Tulo has leveraged Mattress Firm’s assets to operate in a leaner way, with a better customer experience tailored towards a younger market. their existing market knowledge created the perfect shortcut to compete with big players like Casper. 50 Corporate Startups #37 Employees 11-50 Read blog Proximity to core Close
  • 47.
    Website By Tellow makes bookkeepingsimple, giving entrepreneurs more time to grow their business. The app automatically processes scanned invoices, notifies users when payments are made and provides a clear overview of things like expected VAT and outstanding fees. Key Takeaway Headquarters Amsterdam, NL Industry Finance Founded 2015 Flagship product Bookkeeping app After doing interviews with a lot of SME’s for a different idea, the Rabobank Moonshot team came to the conclusion that there was one big pain that entrepreneurs and freelancers had, bookkeeping. Using Rabobank’s network of clients, they were able to test and perfect their idea through close collaboration with their future customers. 50 Corporate Startups #38 Employees 11-50 Read blog Proximity to core Close
  • 48.
    Website By GE Current combinesLED lighting with digital networks to increase productivity and energy efficiency. Their advanced lighting and intelligent controls can be used to automate a variety of spaces, including industrial facilities, offices, greenhouses and even entire cities. Key Takeaway Headquarters Ohio, U.S.A. Industry Energy Founded 2015 Flagship product Energy management solution GE Current reduces costs by simplifying energy and providing improved efficiency. They bring together GE’s LED, Solar, Energy Storage and Electric Vehicle businesses as a one-stop- shop for early customers like Walgreens, JPMorgan Chase, Hilton Worldwide and others. 50 Corporate Startups #39 Employees 501-1000 Read blog Proximity to core Close
  • 49.
    Website By Unlike other savingsand investments apps, Twine was designed for couples. It facilitates saving for shared goals by enabling users to contribute separately but track progress together. Users can choose between building an investment portfolio or cash savings. Key Takeaway Headquarters California, U.S.A. Industry Banking Founded 2017 Flagship product Couples savings app Twine has become an example of how a healthy relationship between startup and parent company can flourish. John Hancock offers financial support and corporate resources while Twine serves as a source for out-of-the-box thinking and new technologies. Together they explore the new markets that emerge in the fintech industry. 50 Corporate Startups #40 Employees 11-50 Read blog Proximity to core Close
  • 50.
    Website By Visible is alow-cost phone service with no physical stores, no annual contracts, and no foot-long bills. It offers unlimited data, minutes, and messaging services for a flat fee of $40 a month. Key Takeaway Headquarters Colorado, U.S.A. Industry Telecom Founded 2018 Flagship product Digital Carrier Service Through research and co-creation with customers, Verizon created a straight-forward plan, no hidden fees, and no long-term contracts through a D2C channel. Despite having created a potential competitor, Visible helps Verizon more accurately meet client demand with a direct, transparent experience. 50 Corporate Startups #41 Employees 51-200 Read blog Proximity to core Close
  • 51.
    Website By Orgalux helps customerskeep things tidy with customised organisers and kitchen aids. It offers a variety of solutions to keep homes neat, so you have time for the things that really matter. Key Takeaway Headquarters Sint-Niklaas, Belgium Industry Home Founded 2018 Flagship product Customised organisers Orgalux leverages Van Hoecke’s B2B assets and connections to offer a B2C service that is focused around personalisation and creating a unique customer experience. Through Orgalux, Van Hoecke was able to open up new markets and go straight to the end consumer. 50 Corporate Startups #42 Employees 11-50 More Info Proximity to core Close
  • 52.
    Website By Eno helps CapitalOne customers monitor their accounts and automatically sends text notifications about any unusual activity. It can also create virtual card numbers to help protect your credit card account online. Key Takeaway Headquarters U.S.A. Industry Banking Founded 2017 Flagship product Virtual banking assistant Capital One enhanced its current offering through the security capabilities of Eno. It was important to build Eno in-house on a platform that deeply understands financial services terms and the needs of their customers. This enabled Eno to deliver the best possible experience.   50 Corporate Startups #43 Employees 11-50 More Info Proximity to core Close
  • 53.
    Website By SenseAware is amulti-modal tracking solution that provides real-time location and integrity monitoring of your packages. Shipments can be tracked from your mobile device, and you can customise predefined actions for eventual occurrences. Key Takeaway Headquarters Tennessee, U.S.A. Industry Courier Founded 2009 Flagship product SenseAware ID sensor Coming from internal innovations within FedEx, SenseAware had the opportunity to improve and test within the enormous supply chain of their parent company. They also benefited from being able to tap into the large network that the FedEx brand has and expand into other industries. 50 Corporate Startups #44 Employees xyz More Info Proximity to core Close
  • 54.
    Website LinkedIn By Tide Cleaners provides24/7 dry cleaning and laundry on demand. Users can place an order through the mobile app and drop off their clothes in one of the lockers across the US. Key Takeaway Headquarters Ohio, U.S.A. Industry Laundry Founded 2013 Flagship product On-demand laundry service After revolutionising the laundry detergent market with the launch of Tide Pods in 2012, P&G continued to innovate through the Tide brand. Through Tide Cleaners, P&G learned more about how their consumers do their laundry, and capitalised on the accelerating lifestyle of the younger generations. 50 Corporate Startups #45 Employees 51-200 Proximity to core Close
  • 55.
    Website LinkedIn By Heata is adistributed cloud compute network. Instead of constructing huge, inefficient data centres, they distribute their servers securely in consumer’s homes and use the residual heat to heat their water. Key Takeaway Headquarters London, U.K. Industry Blockchain Founded 2020 Flagship product Alternative water heating Heata began as an innovation project within British Gas. They asked themselves: “How can we help people living in fuel poverty?” Leveraging the British Gas network and engineering expertise, they are now in the process of testing the initial network and are preparing to launch their product in 2022. 50 Corporate Startups #46 Employees 1-10 Proximity to core Close
  • 56.
    Website By Heinz to Homeoffers customers a variety of food bundles with Heinz products delivered directly to their door. Customers can opt for a subscription to ensure their favourite Heinz products are always in their kitchen. Key Takeaway Headquarters London, U.K. Industry Food & Beverages Founded 2020 Flagship product Food delivery If your customers can’t get to your products due to unforeseen circumstances, find ways to get your products to the customer. Heinz to Home offers consumers another way to purchase the products they love, delivered right to their door. 50 Corporate Startups #47 Employees 25-50 More Info Proximity to core Close
  • 57.
    Website By Serial 1 isan electric bicycle manufacturer powered by the famous Harley Davidson Motor Cycles. They offer 4 premium models with pedal assist to inspire and encourage people to shift to cleaner forms of mobility. Key Takeaway Headquarters Milwaukee, U.S.A. Industry Mobility Founded 2020 Flagship product eBicycle Serial 1 Cycle Company spun out of Harley-Davidson as an independent e-bike brand, but it still benefits from a partnership with the long-running motorcycle maker. Through Harley Davidson, they get access to resources and manufacturing know-how from a larger and more established company. 50 Corporate Startups #48 Employees 17 More Info Proximity to core Close
  • 58.
    Website By DealWise is ashopping app that collects the best offers from users’ favourite brands to help them shop smarter, and ultimately save money. After a successful launch in Romania, gaining 100.000 users, ING has decided to roll out their startup across Europe starting in Germany. Key Takeaway Headquarters Bucharest, Romania Industry Retail Founded 2020 Flagship product Deal finder Dealwise is a great example of how lean validation can create new opportunities. The ING Bazar platform in Romania, enabled the DealWise team to validate the shopping deals on offer with a target audience group. 50 Corporate Startups #50 Employees 30 More Info Proximity to core Far
  • 59.
    Get an in-depth examinationof how 5 Corporate Ventures reached success. DOWNLOAD FR E E REPO RT
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  • 61.
    Corporate business building is the neworganic growth. The ventures listed here have helped their parent companies enter and scale into new markets in search of growth. This low-risk exploration of digital solutions and consumer trends helped diversify their revenues sources – which counteracts volatile market shifts. 
 
 The opportunity exists for all corporations to employ this innovation strategy for one simple, powerful reason: they all have existing assets that can be leveraged in new ways with the startup methodology. This is the decade of corporate venturing, all the signs are pointing towards it.
  • 62.
    We can guideyou through the 
 business building process and help your company reach new markets. Feel free to reach out and 
 start the conversation. Inspired to build or improve your own corporate startup? Thomas Van Halewyck Co-founder and managing 
 partner at Bundl LINKEDIN EMAIL