The document discusses the Thai beer market. It provides an economic overview and discusses key players, market share, laws and regulations, and strategic moves. The beer industry in Thailand is an oligopoly with production around 2,000 million liters annually. The major players are Singha Corporation, Thai Beverage, and Thai Asia Pacific Brewery. Government policy and taxation have a significant impact on the industry.
The document is a marketing plan by Coca-Cola Company to introduce a new product called "Bubble Buzz". Bubble Buzz will be a bottled bubble tea product positioned as the only ready-to-drink bubble tea on the market. The objectives of the marketing plan are to create strong consumer awareness of the new product, establish wide brand recognition to capture market share in the functional drinks segment, and become the top market leader in that segment. The plan analyzes the industry, trends, demographics and economic conditions to guide marketing strategies to reach the targeted market size and sales growth forecasts over four years.
Product Life Cycle of Brands- Shoes, Smartphones, Shaving BladesSachin S Kumar
The document discusses the product life cycle of various brands and products. It describes the typical stages a product goes through from introduction to growth, maturity, and decline. It provides examples of different companies and how they have navigated each stage of the product life cycle, including the marketing strategies used. Specific companies and products mentioned include Nike, Adidas, Converse, Apple iPhone, Blackberry, Samsung, and shaving blades.
Strategic Marketing: A Case Study of StarbucksYee Jie NG
The document discusses Starbucks' global expansion and marketing strategies. It covers Starbucks' product levels including their core, actual and augmented products. It also discusses their product classification, individual product decisions around attributes, branding, packaging and services. It analyzes how Starbucks builds brand equity, customer equity and positions its brand. Finally, it discusses Starbucks' approach to international marketing issues and recommendations for continuous global expansion.
Copy of analysis of marketing plan of nike and michael jordanDaniel Downs
Nike's partnership with Michael Jordan was hugely successful for both brands. When Nike signed Jordan in 1984, they began marketing the Air Jordan line of shoes and apparel. Jordan's talent and popularity helped drive sales of Air Jordans, establishing the brand as the top-selling basketball shoe. Nike capitalized on Jordan's popularity through ads featuring Jordan and targeting both children and older audiences. The introduction of Air Jordans and Jordan's widespread popularity as an endorser helped catapult Nike to over $3 billion in total sales.
Monki is a clothing brand that targets women aged 16-27 living in urban areas. Their marketing strategy focuses on social media and digital communication to match their audience's preferences. They analyze their target demographics and competitors through market research and SWOT analysis. Monki aims to offer competitive prices, student discounts, and personalized experiences on their website and app to increase sales and market share. They also promote their ethical practices and support charitable causes to build positive brand awareness.
Coca Cola Brand Positioning and DifferentiationSara Amjad
Coca Cola has achieved brand positioning as a refreshing, everyday part of life through consistent branding and marketing over 130+ years. It was initially marketed as a patent medicine but is now positioned as refreshing and for sharing moments with family and friends. Key factors in its positioning include maintaining a consistent 5 cent price for 70 years, innovative packaging, and widespread promotional campaigns like "The Pause That Refreshes" and more recent "Open Happiness" campaigns. While Pepsi positions as encouraging living in the moment, Coca Cola's positioning focuses on being an integral part of everyday life. Coca Cola also differentiates through its product line, culturally tailored drinks, focus on water purity and quality, and flexible business
The cola wars are a series of mutually-targeted television advertisements and marketing campaigns since the 1980s between two long-time rival soft drink producers, The Coca-Cola Company and PepsiCo. The battle between the two dominant brands in the United States intensified to such an extent that the term “Cola wars” was used to describe the feud.
In this presentation discussed regarding Rivalry between Cocacola and Pepsi
The document discusses the Thai beer market. It provides an economic overview and discusses key players, market share, laws and regulations, and strategic moves. The beer industry in Thailand is an oligopoly with production around 2,000 million liters annually. The major players are Singha Corporation, Thai Beverage, and Thai Asia Pacific Brewery. Government policy and taxation have a significant impact on the industry.
The document is a marketing plan by Coca-Cola Company to introduce a new product called "Bubble Buzz". Bubble Buzz will be a bottled bubble tea product positioned as the only ready-to-drink bubble tea on the market. The objectives of the marketing plan are to create strong consumer awareness of the new product, establish wide brand recognition to capture market share in the functional drinks segment, and become the top market leader in that segment. The plan analyzes the industry, trends, demographics and economic conditions to guide marketing strategies to reach the targeted market size and sales growth forecasts over four years.
Product Life Cycle of Brands- Shoes, Smartphones, Shaving BladesSachin S Kumar
The document discusses the product life cycle of various brands and products. It describes the typical stages a product goes through from introduction to growth, maturity, and decline. It provides examples of different companies and how they have navigated each stage of the product life cycle, including the marketing strategies used. Specific companies and products mentioned include Nike, Adidas, Converse, Apple iPhone, Blackberry, Samsung, and shaving blades.
Strategic Marketing: A Case Study of StarbucksYee Jie NG
The document discusses Starbucks' global expansion and marketing strategies. It covers Starbucks' product levels including their core, actual and augmented products. It also discusses their product classification, individual product decisions around attributes, branding, packaging and services. It analyzes how Starbucks builds brand equity, customer equity and positions its brand. Finally, it discusses Starbucks' approach to international marketing issues and recommendations for continuous global expansion.
Copy of analysis of marketing plan of nike and michael jordanDaniel Downs
Nike's partnership with Michael Jordan was hugely successful for both brands. When Nike signed Jordan in 1984, they began marketing the Air Jordan line of shoes and apparel. Jordan's talent and popularity helped drive sales of Air Jordans, establishing the brand as the top-selling basketball shoe. Nike capitalized on Jordan's popularity through ads featuring Jordan and targeting both children and older audiences. The introduction of Air Jordans and Jordan's widespread popularity as an endorser helped catapult Nike to over $3 billion in total sales.
Monki is a clothing brand that targets women aged 16-27 living in urban areas. Their marketing strategy focuses on social media and digital communication to match their audience's preferences. They analyze their target demographics and competitors through market research and SWOT analysis. Monki aims to offer competitive prices, student discounts, and personalized experiences on their website and app to increase sales and market share. They also promote their ethical practices and support charitable causes to build positive brand awareness.
Coca Cola Brand Positioning and DifferentiationSara Amjad
Coca Cola has achieved brand positioning as a refreshing, everyday part of life through consistent branding and marketing over 130+ years. It was initially marketed as a patent medicine but is now positioned as refreshing and for sharing moments with family and friends. Key factors in its positioning include maintaining a consistent 5 cent price for 70 years, innovative packaging, and widespread promotional campaigns like "The Pause That Refreshes" and more recent "Open Happiness" campaigns. While Pepsi positions as encouraging living in the moment, Coca Cola's positioning focuses on being an integral part of everyday life. Coca Cola also differentiates through its product line, culturally tailored drinks, focus on water purity and quality, and flexible business
The cola wars are a series of mutually-targeted television advertisements and marketing campaigns since the 1980s between two long-time rival soft drink producers, The Coca-Cola Company and PepsiCo. The battle between the two dominant brands in the United States intensified to such an extent that the term “Cola wars” was used to describe the feud.
In this presentation discussed regarding Rivalry between Cocacola and Pepsi
This document provides details about a marketing plan assignment for Oldtown White Coffee, including an executive summary, market descriptions, product and competitive reviews, and SWOT analysis. The executive summary outlines that Oldtown White Coffee is a large coffee shop chain in Malaysia that has expanded internationally. It analyzes the target customer segments in Malaysia and describes Oldtown's product line and competitive advantages over its main rival, Hometown Hainan Coffee. The SWOT analysis identifies Oldtown's strengths in profits and variety of food but weaknesses in narrow product line and potential food quality issues due to many branches.
Starbucks began in 1971 in Seattle, Washington and has grown to become the largest coffeehouse company in the world with over 19,000 stores globally. The document discusses Starbucks' emphasis on high quality coffee beans and drinks, extensive employee training programs, and friendly customer service culture. It also examines Starbucks' brand positioning in targeting discerning coffee drinkers seeking a premium coffee experience and explores some of the opportunities and challenges for Starbucks expanding into the Indian market.
Coca Cola has outlined a marketing strategy to double revenues by 2020 through expanding their product portfolio, connecting with the global middle class, and promoting responsible business practices. Their objectives include refreshing customers in body, mind and spirit through their brands and actions while creating value. In India, Coca Cola holds a 60.8% market share of the carbonated drinks market and aims to grow in emerging categories like fruit juices and hot beverages by leveraging their network of partners. The marketing plan covers objectives, segmentation, budgets, and initiatives to sustain growth in changing market conditions in India.
JCPenney's mission statement and culture are unclear and unstable. The company lacks a clear dominant selling idea. Internally, JCPenney has a strict hierarchy and lack of communication between levels. Financially, JCPenney has seen declining sales, profits, and efficiency. Customer satisfaction was average but declined after changes upset loyal customers and failed to attract new customers due to inconsistent branding.
International Marketing Strategy of Nike Inc.Ananya Jain
The Nike ethos is characterised by an emphasis on the role of internationalisation as an entrenched component of their business strategy. This is reflected by their mission statement, which aims to “bring inspiration and innovation to every athlete* in the world” with the caveat that “*if you have a body, you are an athlete” (Nike.com, 2017). Significantly this emphasises a global outlook, that transcends the elementary definition of international marketing - “the marketing of goods, services and information across political boundaries” (Albaum et al., 2005). Many firms take mercantile approaches to marketing that “satisfy customer requirements profitably” (Marketing and the 7Ps, 2015). Nike, however, follows more holistic principles - “11 maxims” (Farfan, 2017) - that allow it to achieve its fundamental premise - to inspire its global consumer base, albeit in a financially rewarding manner. Armed with a global marketing orientation, Nike caters to a range of customers that have a plethora of demands, which vary along demographic, geographic, and cultural lines. Thus, their marketing model is predicated upon nuanced strategies that consider domestic market variables (domestic and foreign controllables & uncontrollables) (Ghauri & Cateora, 2014). Consequently, and because of the large role that internationalisation has played in Nike’s success story, this paper evaluates its marketing strategy; with a focus on micro, macro, and task analysis.
Kraft Foods operates in 150 countries and analyzes its macroenvironment including demographic, economic, natural, technological, political, and cultural forces. Demographically, Kraft aims to target concentrated consumer groups. Economically, Kraft faces high bargaining power from both suppliers and buyers, low threat of new entrants, high rivalry among competitors, and medium threat from substitutes. Technologically, Kraft invests in R&D and modern equipment. For its market and customers, Kraft segments into health/wellness, quick meals, snacking, and premium categories and focuses on developing brand loyalty through innovation for its snack, beverage, cheese, convenient meal, and grocery products.
Tropicana redesigned its packaging in 2009 which led to consumer dissatisfaction and a decrease in sales. The redesign removed visual cues customers relied on and caused confusion at grocery stores. Within two months, Tropicana sales dropped 20% resulting in $50 million in lost revenue. Competitors gained market share during this time. Tropicana then returned to the original packaging design and learned that packaging changes require thorough consumer testing to understand shopper preferences and avoid confusion.
The document discusses how plastic industries can promote their products. It identifies several promotion methods like personal selling, print media, seminars, social events, and social networks. It also analyzes opportunities for plastic pipe manufacturers in the home construction market, noting the market for plastic pipes is growing. The role of salespeople may need to change to educate non-technical customers in the home construction sector. In conclusion, plastic pipe manufacturers can gain more market share in home construction by utilizing different promotion methods to raise awareness of their products.
Marketing Mix of Coca Cola Bangladesh Ltdrafsanxani
This document presents information about Coca Cola's marketing mix in Bangladesh. It discusses Coca Cola's various product offerings, pricing strategies, intensive distribution network, and use of promotions through emotional advertising appeals. Key details include Coca Cola's portfolio of beverage brands, pricing based on competitors and consumer purchasing power, nationwide availability through distributors, and heavy investments in mass media advertising.
Nike is a major brand in the footwear and apparel industry known for its "Just Do It" slogan and Swoosh logo. It designs, develops, and markets footwear, apparel and equipment worldwide. While providing fashion and comfort, it competes on cost with competitors in the industry. Opportunities for Nike include intervening with new technology, appealing to the general population beyond athletes, and addressing environmental concerns over materials that impact rising costs.
Unilever is considering entering the low-income market in northeast Brazil with a new product or brand. The document discusses the regional differences and washing habits between northeast and southeast Brazil. It also provides details on Unilever's existing brands, packaging, positioning, and market share in Brazil. The key dilemma is whether Unilever should enter the low-income northeast market or modify existing brands for this new segment.
The document discusses the concept of "coolhunting", which involves using anthropological, sociological, and psychological methods like interviews, observations, and document analysis to identify emerging trends and cultural changes. Coolhunters monitor many different areas to find new ideas and detect shifts in attitudes, styles, and consumer desires at an early stage in order to provide valuable insights for businesses. The document outlines the skills, profile, and approach of an effective coolhunter, who closely observes diverse groups and has intuition to recognize subtle signs of emerging trends.
The document provides information about Korea, including its location on the Korean Peninsula in East Asia between China and Japan. It notes that Korea is divided into North Korea and South Korea, with Seoul as the capital of South Korea. It gives an overview of Korean culture, noting the Korean language of Hangul, popular cities like Seoul and Busan, traditions such as Hanbok dresses and side dishes called banchan served with meals. It also discusses the global influence of Korean pop culture through K-pop music and television dramas, known as the Korean Wave or Hallyu.
This document provides an overview of Cambodia's macroeconomics, politics, international trade, public finance, and central banking. It discusses Cambodia's GDP growth, demographics, labor force breakdown, political situation, GDP components, top import/export partners and products, government spending, fiscal policies, central bank history and functions, interest rates, and credit ratings. Key points include 7.2% GDP growth in 2013, a population of 14.15 million, agriculture as the largest employment sector, recent national elections, trade surplus with the US, budget allocation to social/defense sectors, and the central bank's role in monetary policy.
Here are a few implications of a company culture like Steve Jobs' quote suggests:
- It promotes innovation and pushing boundaries. By developing new products/services that customers may not realize they want yet, it can lead to the creation of entirely new categories that transform industries. However, it also risks developing solutions looking for problems.
- It assumes the company knows customers' needs/wants better than customers themselves. This type of attitude could come across as arrogant if new offerings don't truly solve problems or resonate with customers. Effective market research is still important.
- It may lead to products that change customer behaviors dramatically. Things like the iPhone or iPad that create entirely new behaviors, but customers may be initially skeptical of a new
Starbucks began in 1971 as a small coffee shop in Seattle, inspired by the romance of the high seas. In the 1980s, Howard Schultz had a vision to bring Italian-style coffeehouses to the US. He purchased Starbucks in 1987 and grew it to over 17,000 stores globally today. Starbucks strives to serve the highest quality coffee through ethical sourcing and by roasting, blending, and packaging their beans with care. Their mission is to inspire people one cup at a time.
Nike is a major sports apparel and footwear company founded in 1962 as Blue Ribbon Sports and later renamed Nike in 1978. It is headquartered near Beaverton, Oregon and serves customers globally. Nike designs and sells athletic shoes, clothes, accessories, equipment, and sponsors athletes and sports teams worldwide known for its "Just Do It" slogan and swoosh logo.
The document provides a brand audit report for Coca-Cola from 2012. The report includes:
1) An inventory of Coca-Cola's brand elements, market segmentation strategies, supported marketing programs, points of difference/parity, brand mantra, portfolio, and organizational culture.
2) An exploratory analysis of Coca-Cola's brand attributes, brand knowledge, associations, promise, pricing, promotion strategies, social CRM strategy, and competitor (Pepsi) analysis.
3) A Customer-Based Brand Equity (CBBE) pyramid for Coca-Cola analyzing brand awareness, image, attributes, consumer judgments/feelings, and brand resonance.
Pricing Strategies by Coca-Cola in IndiaRohan Bharaj
This document describes the the pricing journey of Coca-Cola India right from its entry till today. Coca-cola competes in a very fiercely competitive market and pricing is one of the most important factors it has to consider while conceptualizing its strategies.
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
This document provides details about a marketing plan assignment for Oldtown White Coffee, including an executive summary, market descriptions, product and competitive reviews, and SWOT analysis. The executive summary outlines that Oldtown White Coffee is a large coffee shop chain in Malaysia that has expanded internationally. It analyzes the target customer segments in Malaysia and describes Oldtown's product line and competitive advantages over its main rival, Hometown Hainan Coffee. The SWOT analysis identifies Oldtown's strengths in profits and variety of food but weaknesses in narrow product line and potential food quality issues due to many branches.
Starbucks began in 1971 in Seattle, Washington and has grown to become the largest coffeehouse company in the world with over 19,000 stores globally. The document discusses Starbucks' emphasis on high quality coffee beans and drinks, extensive employee training programs, and friendly customer service culture. It also examines Starbucks' brand positioning in targeting discerning coffee drinkers seeking a premium coffee experience and explores some of the opportunities and challenges for Starbucks expanding into the Indian market.
Coca Cola has outlined a marketing strategy to double revenues by 2020 through expanding their product portfolio, connecting with the global middle class, and promoting responsible business practices. Their objectives include refreshing customers in body, mind and spirit through their brands and actions while creating value. In India, Coca Cola holds a 60.8% market share of the carbonated drinks market and aims to grow in emerging categories like fruit juices and hot beverages by leveraging their network of partners. The marketing plan covers objectives, segmentation, budgets, and initiatives to sustain growth in changing market conditions in India.
JCPenney's mission statement and culture are unclear and unstable. The company lacks a clear dominant selling idea. Internally, JCPenney has a strict hierarchy and lack of communication between levels. Financially, JCPenney has seen declining sales, profits, and efficiency. Customer satisfaction was average but declined after changes upset loyal customers and failed to attract new customers due to inconsistent branding.
International Marketing Strategy of Nike Inc.Ananya Jain
The Nike ethos is characterised by an emphasis on the role of internationalisation as an entrenched component of their business strategy. This is reflected by their mission statement, which aims to “bring inspiration and innovation to every athlete* in the world” with the caveat that “*if you have a body, you are an athlete” (Nike.com, 2017). Significantly this emphasises a global outlook, that transcends the elementary definition of international marketing - “the marketing of goods, services and information across political boundaries” (Albaum et al., 2005). Many firms take mercantile approaches to marketing that “satisfy customer requirements profitably” (Marketing and the 7Ps, 2015). Nike, however, follows more holistic principles - “11 maxims” (Farfan, 2017) - that allow it to achieve its fundamental premise - to inspire its global consumer base, albeit in a financially rewarding manner. Armed with a global marketing orientation, Nike caters to a range of customers that have a plethora of demands, which vary along demographic, geographic, and cultural lines. Thus, their marketing model is predicated upon nuanced strategies that consider domestic market variables (domestic and foreign controllables & uncontrollables) (Ghauri & Cateora, 2014). Consequently, and because of the large role that internationalisation has played in Nike’s success story, this paper evaluates its marketing strategy; with a focus on micro, macro, and task analysis.
Kraft Foods operates in 150 countries and analyzes its macroenvironment including demographic, economic, natural, technological, political, and cultural forces. Demographically, Kraft aims to target concentrated consumer groups. Economically, Kraft faces high bargaining power from both suppliers and buyers, low threat of new entrants, high rivalry among competitors, and medium threat from substitutes. Technologically, Kraft invests in R&D and modern equipment. For its market and customers, Kraft segments into health/wellness, quick meals, snacking, and premium categories and focuses on developing brand loyalty through innovation for its snack, beverage, cheese, convenient meal, and grocery products.
Tropicana redesigned its packaging in 2009 which led to consumer dissatisfaction and a decrease in sales. The redesign removed visual cues customers relied on and caused confusion at grocery stores. Within two months, Tropicana sales dropped 20% resulting in $50 million in lost revenue. Competitors gained market share during this time. Tropicana then returned to the original packaging design and learned that packaging changes require thorough consumer testing to understand shopper preferences and avoid confusion.
The document discusses how plastic industries can promote their products. It identifies several promotion methods like personal selling, print media, seminars, social events, and social networks. It also analyzes opportunities for plastic pipe manufacturers in the home construction market, noting the market for plastic pipes is growing. The role of salespeople may need to change to educate non-technical customers in the home construction sector. In conclusion, plastic pipe manufacturers can gain more market share in home construction by utilizing different promotion methods to raise awareness of their products.
Marketing Mix of Coca Cola Bangladesh Ltdrafsanxani
This document presents information about Coca Cola's marketing mix in Bangladesh. It discusses Coca Cola's various product offerings, pricing strategies, intensive distribution network, and use of promotions through emotional advertising appeals. Key details include Coca Cola's portfolio of beverage brands, pricing based on competitors and consumer purchasing power, nationwide availability through distributors, and heavy investments in mass media advertising.
Nike is a major brand in the footwear and apparel industry known for its "Just Do It" slogan and Swoosh logo. It designs, develops, and markets footwear, apparel and equipment worldwide. While providing fashion and comfort, it competes on cost with competitors in the industry. Opportunities for Nike include intervening with new technology, appealing to the general population beyond athletes, and addressing environmental concerns over materials that impact rising costs.
Unilever is considering entering the low-income market in northeast Brazil with a new product or brand. The document discusses the regional differences and washing habits between northeast and southeast Brazil. It also provides details on Unilever's existing brands, packaging, positioning, and market share in Brazil. The key dilemma is whether Unilever should enter the low-income northeast market or modify existing brands for this new segment.
The document discusses the concept of "coolhunting", which involves using anthropological, sociological, and psychological methods like interviews, observations, and document analysis to identify emerging trends and cultural changes. Coolhunters monitor many different areas to find new ideas and detect shifts in attitudes, styles, and consumer desires at an early stage in order to provide valuable insights for businesses. The document outlines the skills, profile, and approach of an effective coolhunter, who closely observes diverse groups and has intuition to recognize subtle signs of emerging trends.
The document provides information about Korea, including its location on the Korean Peninsula in East Asia between China and Japan. It notes that Korea is divided into North Korea and South Korea, with Seoul as the capital of South Korea. It gives an overview of Korean culture, noting the Korean language of Hangul, popular cities like Seoul and Busan, traditions such as Hanbok dresses and side dishes called banchan served with meals. It also discusses the global influence of Korean pop culture through K-pop music and television dramas, known as the Korean Wave or Hallyu.
This document provides an overview of Cambodia's macroeconomics, politics, international trade, public finance, and central banking. It discusses Cambodia's GDP growth, demographics, labor force breakdown, political situation, GDP components, top import/export partners and products, government spending, fiscal policies, central bank history and functions, interest rates, and credit ratings. Key points include 7.2% GDP growth in 2013, a population of 14.15 million, agriculture as the largest employment sector, recent national elections, trade surplus with the US, budget allocation to social/defense sectors, and the central bank's role in monetary policy.
Here are a few implications of a company culture like Steve Jobs' quote suggests:
- It promotes innovation and pushing boundaries. By developing new products/services that customers may not realize they want yet, it can lead to the creation of entirely new categories that transform industries. However, it also risks developing solutions looking for problems.
- It assumes the company knows customers' needs/wants better than customers themselves. This type of attitude could come across as arrogant if new offerings don't truly solve problems or resonate with customers. Effective market research is still important.
- It may lead to products that change customer behaviors dramatically. Things like the iPhone or iPad that create entirely new behaviors, but customers may be initially skeptical of a new
Starbucks began in 1971 as a small coffee shop in Seattle, inspired by the romance of the high seas. In the 1980s, Howard Schultz had a vision to bring Italian-style coffeehouses to the US. He purchased Starbucks in 1987 and grew it to over 17,000 stores globally today. Starbucks strives to serve the highest quality coffee through ethical sourcing and by roasting, blending, and packaging their beans with care. Their mission is to inspire people one cup at a time.
Nike is a major sports apparel and footwear company founded in 1962 as Blue Ribbon Sports and later renamed Nike in 1978. It is headquartered near Beaverton, Oregon and serves customers globally. Nike designs and sells athletic shoes, clothes, accessories, equipment, and sponsors athletes and sports teams worldwide known for its "Just Do It" slogan and swoosh logo.
The document provides a brand audit report for Coca-Cola from 2012. The report includes:
1) An inventory of Coca-Cola's brand elements, market segmentation strategies, supported marketing programs, points of difference/parity, brand mantra, portfolio, and organizational culture.
2) An exploratory analysis of Coca-Cola's brand attributes, brand knowledge, associations, promise, pricing, promotion strategies, social CRM strategy, and competitor (Pepsi) analysis.
3) A Customer-Based Brand Equity (CBBE) pyramid for Coca-Cola analyzing brand awareness, image, attributes, consumer judgments/feelings, and brand resonance.
Pricing Strategies by Coca-Cola in IndiaRohan Bharaj
This document describes the the pricing journey of Coca-Cola India right from its entry till today. Coca-cola competes in a very fiercely competitive market and pricing is one of the most important factors it has to consider while conceptualizing its strategies.
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
Coca Cola has seven different price points yet it is the exact same product in every case. What can we learn about improving pricing and profitability from a can of Coca Cola? Coke can sell anywhere from $0.50 -$5.00. This equates to a 1000% variation in price. How much price variation is possible in your product and service range. Imagine if you could identify just 10 -100% price variation opportunity in your business?
Coca-Cola was invented in 1886 in Atlanta, Georgia. It currently offers over 500 brands in over 200 countries. The document discusses Coca-Cola's evolution and expansion internationally from the 1880s. It provides details on Coca-Cola's marketing strategy and promotions in India, including branding, celebrity endorsements, advertising campaigns, and use of social media. Coca-Cola's marketing approach aims to align the brand with Indian culture while building visibility and associations with cricket, cinema and music.
Product line,Product MIX,Product line pricing,
Product line pricing refers to the practice of reviewing and setting prices for multiple products in coordination with one another.)
It is the process that retailers use to separate goods into various cost categories creating different quality levels in the minds of their customers.
Product line pricing is more effective when there are ample price gaps between each category so that the consumer is well informed of the quality differentials.
Pricing different products within the same product range at different price points.
The greater the features and the benefit obtained the greater the consumer will pay. This form of price discrimination assists the company in maximizing turnover and profits.
Ex: Samsung offering different smart phones with different features at different prices.
This strategy is used for setting the price for entire product line.
In many companies now days develop product line instead of a single product so product line pricing is setting the price on the basis of cost difference between different products in a product line.
Marketer also keeps in mind the customer evolution of different features and also competitive prices.
The document is a marketing plan by Coca-Cola Company to introduce a new product called "Bubble Buzz". Bubble Buzz will be a bottled bubble tea product positioned as the only ready-to-drink bubble tea on the market. The objectives of the marketing plan are to create strong consumer awareness of the new product, establish wide brand recognition to capture market share in the functional drinks segment, and become the top market leader in that segment. The plan analyzes the industry, trends, demographics and economic conditions to guide marketing strategies to reach the targeted market size and sales growth forecasts over four years.
New Microsoft PowerPoint Presentation [Autosaved]manish kharel
Coca-Cola uses different pricing strategies in different markets based on local conditions. In India, it uses cost-plus pricing and packages products in smaller, more affordable bottles due to low incomes and price sensitivity. In China, it initially held prices steady to build its brand against local competitors, but now focuses on value-based pricing as incomes have risen. In the competitive US market, it employs value- and competition-based pricing against rival Pepsi.
The Coca-Cola Company develops beverage products and advertises them. It sells syrup concentrate to bottlers like Coca-Cola Enterprises. Coca-Cola Enterprises combines the concentrate with other ingredients to bottle and package the beverages. It markets and distributes the products to retailers and consumers. Coca-Cola owns 42% of Coca-Cola Enterprises, and net concentrate sales to CCE were $3.1 billion in 1998, accounting for 16% of Coca-Cola's sales. CCE operates over 200,000 vending machines in the US.
Coca-Cola launched a SoLoMo game called "The Coke Machine Fairy" in Sydney, Australia in 2012. The game used the Foursquare social media app to geolocate vending machines around the city. Players who found and purchased a drink from the machines first could win prizes like gift cards or experiences. The game was a success due to using a famous brand, hosting it in a major city, having an original concept, and offering attractive prizes. The SoLoMo strategy of generating buzz through social, local, and mobile platforms could be applied to other industries like food, retail, automotive, and even hospitality.
Vending machine technology the silent salesmen of newBcomBT
The document discusses vending machine technology, providing a brief history of vending machines dating back to the 1880s. It describes how modern vending machines work using wireless communication, credit/debit cards, and GPS tracking. The document also notes that while Sri Lanka's FMCG market is smaller than other countries, vending machines could still be successfully introduced to provide product visibility, impulse purchases, wider distribution, and deeper market penetration. It highlights a locally invented vending machine in Sri Lanka that dispenses hot or chilled tea via SMS.
Coca-Cola developed the BreakMate vending machine to make soft drinks more easily accessible to employees. The BreakMate was distributed through partners who had direct access to business customers. It was tested successfully in 30 cities across the U.S. and abroad. The BreakMate led to a $8 billion increase in Coca-Cola's soft drink sales by making their products more readily available in offices. It provided a long-term solution for businesses by offering machine maintenance and guarantees.
Coca Cola was considering implementing interactive vending machines that would raise prices during hot weather. This strategy was criticized for exploiting customers based on climate rather than adding value. As Coke operates in an oligopolistic market with Pepsi as a close substitute, such price discrimination could cause customers to switch to Pepsi. Instead of focusing solely on profits, Coke should introduce pricing strategies gradually and demonstrate value to customers.
Ryerson University - Ted Rogers School of Management
Course: Project Management (GMS450)
Project Management
This course focuses on how projects contribute to the strategic goals of the organization. The linkages for integration include the process of selecting projects that best support organizational strategy and all the technical and managerial processes to complete those projects. The goals for prospective project managers are to clearly understand the role of the project in their organizations and to master project management tools/techniques and interpersonal skills necessary to orchestrate projects to completion. (Formerly MGT 806)
This document provides information on export procedures and documentation in India. It discusses the key types of exports (physical and deemed), types of exporters (manufacturer and merchant), and the various documents required for export including commercial documents and regulatory documents. The commercial documents discussed in detail are the commercial invoice, inspection certificate, and marine insurance policy. The commercial invoice provides important shipment details, the inspection certificate confirms quality standards are met, and marine insurance protects goods in transit.
The document discusses various ecommerce pricing strategies that can be used, including:
- Setting the right base price that considers costs and competitors
- Using strategies like multiple pricing, anchor pricing, and loss leader pricing to influence customer purchases
- Having a solid understanding of your unique selling proposition and customers to inform pricing
- Testing different strategies like pay what you want, name your price, flat pricing, and personalized pricing depending on your business
The key is finding the right strategy or combination of strategies for your specific business through testing and analytics. Transparency and understanding costs and customers are also important considerations for pricing.
This document is a project report submitted by Aniruddha Sanjay Pawar, a student at Maharshi Dayanand College of Arts, Science & Commerce Parel Mumbai, for his Bachelor of Commerce degree in Financial Markets. The report is on the Export Credit Guarantee Corporation of India Limited (ECGC). It includes sections on the history, status, functions, schemes and policies of ECGC. ECGC was established in 1957 by the Government of India to promote exports by providing credit insurance and guarantee services to exporters.
Coca Cola has been the world's largest beverage company since it was founded in 1886. It operates in over 200 countries and has strong brand recognition globally. The document discusses Coca Cola's marketing mix of product, price, place and promotion for the Pakistani market. It analyzes Coca Cola's differentiation strategy, packaging, pricing policies, distribution network and advertising spending. It also presents a SWOT analysis, identifying Coca Cola's strengths in worldwide availability and brand positioning, weaknesses like potential health issues, and opportunities and threats in the competitive beverage market.
The document discusses Porter's Diamond Model and the Philippine IT industry. It begins with an introduction to international marketing concepts like domestic vs international marketing and stages of international marketing. It then provides an overview of Porter's Diamond Model and its theory of competitive advantage. The main body of the document focuses on the IT industry of the Philippines, including why companies choose the Philippines over India for outsourcing services. It compares the Philippines and India as outsourcing destinations and concludes that the Philippines is gaining a competitive advantage in the IT outsourcing industry.
This document provides an overview of the export procedure and documentation process for a student at the Malini Kishor Sanghvi College of Commerce and Economics in Mumbai, India. It includes a declaration by the student that the information is true and original, a certification signed by the principal and project guide, and an acknowledgment of those who supported the student's research. The document also includes an index outlining the topics to be covered, such as setting up an export organization, registration for an Importer Exporter Code, negotiating contracts, export documentation, and processing export orders.
Product design strategy involves differentiating products from competitors, achieving cost leadership, increasing product complexity, carefully timing new product introductions, considering product appearance, and using the Taguchi method. The Taguchi method focuses on robust design to minimize a product's sensitivity to variability. It can help reduce development costs and time while improving productivity. Potential shortcomings include undetected sources of variability and additional experimentation costs, but the benefits generally outweigh these issues.
This document discusses developing pricing strategies and pricing goods and services. It begins with definitions of developing, pricing goods and services. There are several common types of pricing strategies discussed, including value-based pricing, competitive pricing, price skimming, cost-plus pricing, penetration pricing, and dynamic pricing. The document then provides guidance on how to develop prices for goods and services, such as studying the market, assessing costs, deciding the sales method, targeting customer segments, and monitoring prices over time. Examples are also discussed.
This document provides instructions for an assignment for an International Marketing course at NMIMS Global Access School for Continuing Education. It instructs students to answer 3 compulsory questions related to international business expansion and global marketing strategies. Each question is worth 10 marks and students must answer in 1000 words or less, explaining concepts, applying relevant examples, and writing individually without copying from others. The document lists the assessment parameters and weightages for theoretical versus numerical answers. It then provides the 3 assignment questions related to expanding food brand operations in Qatar, increasing profit margins for electric scooter manufacturing and sales, and global pricing and promotion strategies for expanding honey brand sales in India.
The document discusses competitive strategies and the business environment. It covers how business strategy is created through analysis of internal resources and the external environment. Key aspects of strategy include formulation, implementation, managing competition through pricing and communication. Understanding customers is important, and tools like conjoint analysis can provide insights. Effective strategies consider the nature of the operating environment and routes to achieving competitive advantage like focusing on areas of strength. The effectiveness of strategic systems should be evaluated based on factors like alignment with goals and flexibility.
A STUDY ON CUSTOMER SATISFACTION TOWARDS ROYAL ENFIELD BIKES Marketing 2018.docxSumitKumar801561
The document is a research report on customer satisfaction towards Royal Enfield bikes in Delhi-NCR. It includes an introduction, research design, company profile chapter outline, and limitations. The report was conducted by Abhishek Chauhan for their BBA degree, under the guidance of their professor. The objectives are to understand customer purchase reasons, experiences, barriers to purchase, factors affecting choice, and propose an effective promotional campaign. The sample includes 75 customers in Delhi-NCR and data is collected through primary and secondary research.
The report summarizes Kavya Bhasin's dissertation project analyzing professionals' behavior towards online education at Jaro Education. The project uses a descriptive research methodology and secondary data to analyze Jaro Education's sales funnel of leads, from initial cold leads to enrolled students. Key findings include that of 2249 total leads provided by Jaro Education, 1851 said no to further contact, 398 showed initial interest, and 4 ultimately enrolled in a program after meetings. The time period for the study limited a more in-depth analysis.
This report summarizes a study conducted on awareness of TISVA lighting products among retailers. TISVA is a business unit of Usha International Ltd that focuses on lighting products. The objectives of the study were to assess awareness levels of TISVA products, examine distributors' marketing activities, and analyze product pricing and promotion schemes. The methodology involved observation and interviews at retail outlets. Key findings included low availability of some products, need to update products faster, and opportunities to improve distributors' marketing efforts to increase brand awareness and sales. The study provided insights into how TISVA can better target the retail market.
2011 will bring significant changes to a wide variety of industries. While many organization believe they are innovating for a better tomorrow in reality they are only making modification of today's familiar territory.
Blue Ocean Strategy challenges leaders to work through a meticulous set of frameworks that flesh out opportunities that are not obvious using yesterday's tool kits. Blue Ocean Strategy requires a responsible imagination. That is, the ability to dream and see beyond today while applying analytical tools that assist in risk reduction and genuine breakthrough thinking and valid value innovations.
The document discusses key concepts related to developing a business model for a startup home-based business. It defines terms like business model, value proposition, startup costs, and marketing strategy. It explains that a business model identifies how a company will make a profit by selling products/services to target customers. The business model covers costs, marketing, competition and financial projections. Successful business models fulfill customer needs at a competitive price and sustainable cost.
This document appears to be a summer training report submitted by a student named Aparna Sharma to fulfill requirements for an MBA degree. The report focuses on assessing customer satisfaction at Sri Krishna Rolling Mills Ltd. in Jaipur, India. It includes chapters on the company profile, research methodology used in the study, data analysis and interpretation of findings, and conclusions. The research methodology discusses objectives of studying factors influencing customer purchase decisions and satisfaction levels. A sample of 35 current and past customers in Jaipur was used to collect primary data through random and stratified sampling.
WPC 480. Week 81For next week…Complete Case Pap.docxMARRY7
WPC 480.
Week 8
1
For next week…
Complete Case Paper #3 on Aldi
Due at our next class March 19th
Focused on Cost Leadership and Differentiation Strategies.
NO Blue Ocean!
NO Business Models
Focus on Chapter
(After tonight – it’s Spring Break)
2
Generic Business Strategies
Differentiation
Seeks to create higher value than competitors
Offers products or services with unique features
Keeps the firm’s cost structure as low as possible
Charges higher prices
Cost Leadership
Seeks to create similar value as competitors
Products or services delivered at lower cost
Charges lower prices
Business-level Strategies
Cost leadership
Sources of keeping costs down and prices low
Cost of input factors (supplier power matters here)
Economies of scale
Employing specialized systems and equipment
Minimum efficient scale – increases in volume do not lead to further cost reductions
Implies large market share almost always to get the best economies of scale
8
Cost leadership:
It takes time to reduce costs
Learning Curve Effects – price drops (and quality increases) as volume increases over time
Versus Economy of Scales: Economy of Scales are a specific points in time versus accumulation over time
Differences in Complexity: Depending on product/service EoS may have stronger impacts than learning curves
Experience Curve Effects – price drops (and quality increases) with changes in technology of production
Process Innovation: changes in technology allow increased efficiency with same output volume.
Technology can be changes in methods or machinery
9
Attributes of the Product/Service offering
Relationships between company and consumers
Linkages within or between firms
Differentiation Strategy
Blue Ocean Strategy
Value Innovation: Aligning consumer utility, price and cost for maximizing value to company and consumer – product differentiation and low cost.
8
Blue Ocean Strategy
Strategy Canvas: Captures current state of the known market place and action framework to explore alternatives.
9
Blue Ocean Strategy
4 Action Framework: To assist in creating a new value curve the 4 Action Framework helps evaluate the tradeoffs between differentiation and cost.
10
Blue Ocean Strategy
11
Blue Ocean Shift
12
Activity
In your group, identify a company who has a Blue Ocean strategy
Identify that BO company’s competitors or industry
Identify the factors that consumers use to make decisions about their purchases with this company.
What factors were raised/created by the BO company or eliminated/decreased?
13
Risks of Blue Ocean
Finding the right blue ocean – easy to say but hard to find/create
Arriving too early and/or Being too new, too different – are consumers ready?
Strategy Execution – Right leaders?
Strategic Clarity and Mindset – ready for the challenges from top to bottom
Trust and Patience
How defensible is your new ocean?
14
Blue Ocean vs. Yoda
15
Tradeoffs
Maintain a focus on the cons ...
Retailers Survey on New Product Launch from BIRLA SHAKTI CEMENTkalyan nanda
This project is done in the HYDERABAD city only and the result may not be universel.
This survey is done to understand the retailer perception towards BIRLA SHAKTI CEMENT and it's products.
This survey is also help to understand the current situation in the market and retailers perception towards BIRLA new product BIRLA FIX-MIX, their expectations from the company.
The document discusses various pricing methods that can be used by businesses, including:
- Market oriented pricing, which involves comparing prices of similar products and adjusting based on competitors.
- Cost plus pricing, which calculates all costs and marks up the price to include a profit margin.
- Price sensitivity, which determines how price changes impact consumer demand to find the optimal price.
- Loss leader pricing, where certain products are priced below cost to attract customers and increase overall profits.
The document provides examples and definitions for each method to explain how and when businesses may utilize different approaches to set prices.
The document summarizes key concepts from Module 1 of a business strategy course. It discusses concepts related to strategy, competitive advantage, business models, and scenario planning. For each topic, it provides 1-2 sentence summaries of sub-concepts and examples of how organizations apply those concepts in practice. The summary paper utilizes multiple sources to support its explanations and applies the concepts to real-world industry examples.
The document discusses industrial pricing strategies and policies. It examines factors to consider for pricing strategies like objectives, demand analysis, cost analysis and competitive analysis. It also discusses different pricing strategies for competitive bidding, new products, and across a product's lifecycle. Finally, it outlines common industrial pricing policies including list prices, trade discounts, quantity discounts, cash discounts, and geographical pricing.
Leading global excellence in procurement and supply Corp.docxcroysierkathey
Leading global excellence in procurement and supply
Corporate Award Submission and Assessment Feedback
Candidate Membership Number: 005560614
Programme: SABIC C6 P Integrative
Event ID: 106704820
Assessment Opportunity: 4 Integrative Assignment
This Assessment Distinction Merit Pass Fail N/A
Structure and Presentation 20%
• Creation of a logical flow of content
• Incorporation of numbered contents page, executive summary,
sections that cover conclusions and recommendations when
relevant, references and bibliography
• Ease of understanding the content included
• Layout of text, inclusion of graphics, tables, data, references,
headings, numbered paragraphs
• Use of appropriate appendices
• Composition of answers in keeping with any desired word count,
timescales or other limitation
Research 20%
• Collation of primary and/or secondary research
• Use made of quantitative and/or qualitative data
• Analysis of the research conducted
• Reasoned critique of research provided
• Acknowledged information sources
Knowledge and Approach 20%
• Demonstration of acquired understanding of theory, models,
techniques, processes, outcomes or other aspects of the syllabus
• Appropriate selection of content to formulate answers
• Methodology pursued to develop answers
Application and Insight 40%
• Application of theory, models, techniques, processes, outcomes
or other aspects of the syllabus
• Creation of proposals for change that can achieve business
improvement
• Recognition of boundaries that can affect proposals made
• Production of a business case or implementation plan when
relevant
1
Strengths and weaknesses of the assessment:
Thank you for your assignment.
This task requires you to develop a document that creates a sourcing plan for future requirements. Better
marks would therefore have been awarded if you had linked your summary promoting your main findings
and recommendations in relation to the tasks which were for you to explain:
1. The roles of procurement and supply in managing this area of expenditure underlining the inputs
that may be made by its stakeholders
2. Techniques that can be applied to the area of expenditure to improve added value
3. Inclusions that should be made in contracts formed in the future
4. Measures that can be taken to select effective suppliers
5. Any aspects of the purchase/supply that may require negotiation
Your executive summary served more as an introduction than underlining your main findings and
recommendations in relation to the selected category of tubular goods. These could therefore have focused
more directly on the roles of the procurement/ supply chain function in managing the tubular goods
category underlining the inputs that may be made by its stakeholders, the application of any techniques to
add value as well as the improvements that could be made to the contracts or to improve performanc ...
Leading global excellence in procurement and supply Corp.docxjeremylockett77
Leading global excellence in procurement and supply
Corporate Award Submission and Assessment Feedback
Candidate Membership Number: 005560614
Programme: SABIC C6 P Integrative
Event ID: 106704820
Assessment Opportunity: 4 Integrative Assignment
This Assessment Distinction Merit Pass Fail N/A
Structure and Presentation 20%
• Creation of a logical flow of content
• Incorporation of numbered contents page, executive summary,
sections that cover conclusions and recommendations when
relevant, references and bibliography
• Ease of understanding the content included
• Layout of text, inclusion of graphics, tables, data, references,
headings, numbered paragraphs
• Use of appropriate appendices
• Composition of answers in keeping with any desired word count,
timescales or other limitation
Research 20%
• Collation of primary and/or secondary research
• Use made of quantitative and/or qualitative data
• Analysis of the research conducted
• Reasoned critique of research provided
• Acknowledged information sources
Knowledge and Approach 20%
• Demonstration of acquired understanding of theory, models,
techniques, processes, outcomes or other aspects of the syllabus
• Appropriate selection of content to formulate answers
• Methodology pursued to develop answers
Application and Insight 40%
• Application of theory, models, techniques, processes, outcomes
or other aspects of the syllabus
• Creation of proposals for change that can achieve business
improvement
• Recognition of boundaries that can affect proposals made
• Production of a business case or implementation plan when
relevant
1
Strengths and weaknesses of the assessment:
Thank you for your assignment.
This task requires you to develop a document that creates a sourcing plan for future requirements. Better
marks would therefore have been awarded if you had linked your summary promoting your main findings
and recommendations in relation to the tasks which were for you to explain:
1. The roles of procurement and supply in managing this area of expenditure underlining the inputs
that may be made by its stakeholders
2. Techniques that can be applied to the area of expenditure to improve added value
3. Inclusions that should be made in contracts formed in the future
4. Measures that can be taken to select effective suppliers
5. Any aspects of the purchase/supply that may require negotiation
Your executive summary served more as an introduction than underlining your main findings and
recommendations in relation to the selected category of tubular goods. These could therefore have focused
more directly on the roles of the procurement/ supply chain function in managing the tubular goods
category underlining the inputs that may be made by its stakeholders, the application of any techniques to
add value as well as the improvements that could be made to the contracts or to improve performanc.
Framing is a critical piece in ensuring the right segments and needs are being satisfied. This white paper explores our technique to identify and organize around such.
This document discusses key concepts from blue ocean strategy, including:
- Red oceans represent existing market space where companies compete by taking value from competitors, while blue oceans create uncontested market space with new value.
- Six principles of blue ocean strategy help lower risks in formulation and execution, including focusing on the big picture rather than numbers.
- The strategy canvas tool is used to analyze where competitors invest and what customers receive to find new opportunities.
- Reconstructing market boundaries across the six paths can help conceive new market space beyond existing demand and industry assumptions.
Similar to pricing stretagies of coca cola company at puttaparti.ap (20)
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
pricing stretagies of coca cola company at puttaparti.ap
1. A STUDY REPORT
ON
PRICING STRATEGIES OF DEALERS AT COCA COLA COMPANY WITH
REFRENCE TO IN AND AROUND PUTTAPARTHI
Submitted in the partial fulfillment for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
BY
K.RAMANJUL REDDY
ROLL NO: 12HX1E0023
Under the guidance of
PROF.SURAJ BASHA
Sanskrithi School of Business
Puttaparthi
(JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY)
2012-2014
SANSKRITHI SCHOOL OF BUSINESS
Page 1
2. CERTIFICATE
This is to certify that the Dissertation Titled “An Extensive study of PRICING
STROTEGY of DEALERS AT COCA COLA COMPANY WITH REFERENCE TO IN AND AROUND
PUTTAPARTHI.at SANSKRITHI SCHOOL OF BUSINESS (SSB)” is based on an Original Project Study
conducted by
Mr. K.RAMANJUL REDDY of 3rdsemester MBA Programme under the Guidance
of
PROF.SURAJ BASHA
This dissertation is based on original Research and has not
formed basis for the award of any other Degree/Diploma By JNTU
Ananthpur.
Date:
SANSKRITHI SCHOOL OF BUSINESS
Signature of the mentor
Page 2
3. DECLARATION
I K.Ramanjul Reddy (R No:12HX1EOO23) , 3rd semester. Hereby declare the project work
titled “PRICING STRATEGY ON COCA COLA COMPANY “;- is on original work conducted by
me under supervision of my revered mentor Prof :SURAJ BASHA
Signature of the Student
SANSKRITHI SCHOOL OF BUSINESS
Page 3
4. ACKNOWLEDGEMENT
My profound thanks and deep sense of gratitude are due to authorities “PRICING
STROTEGY of DEALERS AT COCA COLA COMPANY WITH REFERENCE TO IN AND AROUND
PUTTAPARTHI” who gave me the opportunity for doing this project work at Anantapur.
It’s my primary duty to express my humble thanks and deep sense of gratitude to DR.VENKAT BARLA
forgiving me this opportunity, also who acted as a source of inspection in completing my work by constantly
enlightening me with his valuable guidance and suggestions during the period of this project.
I also thank the staff for providing my all help and facilities in carrying out project and
making me feel at home.
I also express my gratitude towards the help rendered by Prof: SERAJ BASHA & Project Director,
Sanskrithi School of business, Puttaparthi in completing this project work.
Finally I thank all my friends for spending for spending their valuable time providing their valuable
suggestions in successful completing of this project.
SANSKRITHI SCHOOL OF BUSINESS
Page 4
5. CONTENTS
Chapter No.
Topic
Chapter 1
1.Introduction to the study
Chapter 2
2.1 problem statement
Page number
7- 9
10 – 11
2.2 objectives of the study
2.3 scope of the study
2.4 research methodology
2.5 limitations
Chapter 3
3.1 Company Profile
3.2 Product Profile
3.3 review of literature
12 - 21
Chapter 4
Data Analysis and Interpretation
22 -28
Chapter 5
5.1 Findings
5.2 Suggestions
5.3 conclusion
29 - 30
Bibliography
31 - 32
ANNEXURE
Questionnaire
SANSKRITHI SCHOOL OF BUSINESS
Page 5
7. CHAPTER 1
Pricing Strategies
Pricing is one of the four elements of the marketing mix, along with product, place and promotion.
Pricing strategy is important for companies who wish to achieve success by finding the price point
where they can maximize sales and profits. Companies may use a variety of pricing strategies,
depending on their own unique marketing goals and objectives
Captive Product Pricing
Where products have complements, companies will charge a premium price since the
consumer has no choice. For example a razor manufacturer will charge a low price for the
first plastic razor and recoup its margin (and more) from the sale of the blades that fit the
razor. Another example is where printer manufacturers will sell you an inkjet printer at a
low price. In this instance the inkjet company knows that once you run out of the
consumable ink you need to buy more, and this tends to be relatively expensive. Again the
cartridges are not interchangeable and you have no choice.
Penetration Pricing.
The price charged for products and services is set artificially low in order to gain market
share. Once this is achieved, the price is increased. This approach was used by France
Telecom and Sky TV. These companies need to land grab large numbers of consumers to
make it worth their while, so they offer free telephones or satellite dishes at discounted
rates in order to get people to sign up for their services. Once there is a large number of
subscribers prices gradually creep up. Taking Sky TV for example, or any cable or satellite
company, when there is a premium movie or sporting event prices are at their highest – so
they move from a penetration approach to more of a skimming/premium pricing approach.
Price Skimming.
Price skimming sees a company charge a higher price because it has a substantial
competitive advantage. However, the advantage tends not to be sustainable. The high price
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8. attracts new competitors into the market, and the price inevitably falls due to increased
supply.
Manufacturers of digital watches used a skimming approach in the 1970s. Once other
manufacturers were tempted into the market and the watches were produced at a lower
unit cost, other marketing strategies and pricing approaches are implemented. New
products were developed and the market for watches gained a reputation for innovation.
The diagram depicts four key pricing strategies namely premium pricing, penetration
pricing, economy pricing, and price skimming which are the four main pricing
policies/strategies. They form the bases for the exercise. However there are other important
approaches to pricing, and we cover them throughout the entirety of this lesson.
Psychological Pricing.
This approach is used when the marketer wants the consumer to respond on an emotional,
rather than rational basis. For example Price Point Perspective (PPP) 0.99 Cents not 1 US
Dollar. It's strange how consumers use price as an indicator of all sorts of factors, especially
when they are in unfamiliar markets. Consumers might practice a decision avoidance
approach when buying products in an unfamiliar setting, an example being when buying ice
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9. cream. What would you like, an ice cream at $0.75, $1.25 or $2.00? The choice is yours.
Maybe you're entering an entirely new market. Let's say that you're buying a lawnmower
for the first time and know nothing about garden equipment. Would you automatically by
the cheapest? Would you buy the most expensive? Or, would you go for a lawnmower
somewhere in the middle? Price therefore may be an indication of quality or benefits in
unfamiliar markets.
Product Line Pricing.
Where there is a range of products or services the pricing reflects the benefits of parts of
the range. For example car washes; a basic wash could be $2, a wash and wax $4 and the
whole package for $6. Product line pricing seldom reflects the cost of making the product
since it delivers a range of prices that a consumer perceives as being fair incrementally –
over the range.
If you buy chocolate bars or potato chips (crisps) you expect to pay X for a single packet,
although if you buy a family pack which is 5 times bigger, you expect to pay less than 5X the
price. The cost of making and distributing large family packs of chocolate/chips could be far
more expensive. It might benefit the manufacturer to sell them singly in terms of profit
margin, although they price over the whole line. Profit is made on the range rather than
single item.
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10. CHAPTER 2
2.1 Problem statement
The principle cause behind of this project is to know that how to fix price of product and
what pricing strategies are using of coca cola company and what further improvement can
be done in future in this area of pricing strategies.
2.2 Objectives
To study the problem of pricing strategies of coca cola company.
To identify the parameters affecting the problem.
To identifies the how much price the dealers charged from costumers.
How coca cola company fix pricing of products based on the cost or competitive
price.
To devise a plane for solution the stated problem.
To make recommendation for implementing of the problem.
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11. 2.3 Scope of the study
This study covers data on pricing strategy of coca cola Company in and around puttaparth. It
is also applicable to all over India. The study main purpose is to know what strategies
following coca cola Company to fix price their products. It also helps to understand the
consumer behaviour about price.
2.4 Research methodology
Methodology is the systematic, theoretical analysis of the methods applied to a field of
study, or the theoretical analysis of the body of methods and principles associated with a
branch of knowledge. It, typically, encompasses concepts such as paradigm, theoretical
model, phases and quantitative or qualitative techniques.
A Methodology does not set out to provide solutions but offers the theoretical underpinning
for understanding which method, set of methods or so called “best practices” can be
applied to a specific case.
Primary data
The direct interview through questionnaire. Collected from consumers and dealers.
Secondary data
The secondary data collected from business magazines, Industry survey and Internet.
Limitations
This study is confined to in and around puttaparthi area only.
There is possibility of sampling errors in the study.
The questions included in the questionnaire may not be comprehensive.
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12. CHAPTER 3
The Coca-Cola Company profile
Profile
Type
Traded as
Industry
Founded
Founder(s)
Headquarters
Area served
Key people
Products
Revenue
Operating income
Net income
Total assets
Total equity
Employees
Subsidiaries
Website
Public
NYSE: KO
Dow Jones Industrial Average Component
S&P 500 Component
Beverage
1886
Asa Griggs Candler
Coca-Cola headquarters,
Atlanta, Georgia, U.S.
Worldwide
Muhtar Kent
(Chairman & CEO)
List of The Coca-Cola Company products
US$48.01 billion (2012)
US$10.84 billion (2012)
US$9.01 billion (2012)
US$86.17 billion (2012)
US$32.79 billion (2012)
146,200 (Dec 2011)[2]
List of The Coca-Cola Company subsidiaries
Coca-ColaCompany.com
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13. The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is an American multinational beverage corporation
and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and
syrups, which is headquartered in Atlanta, Georgia. The company is best known for its
flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in
Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Griggs
Candler (December 30, 1851 - March 12, 1929), who incorporated The Coca-Cola Company
in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than
500 brands in over 200 countries or territories and serves over 1.7 billion servings each
day.[5] The company operates a franchised distribution system dating from 1889 where The
Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers
throughout the world who hold an exclusive territory. The Coca-Cola Company owns its
anchor bottler in North America, Coca-Cola Refreshments.
Figure 2coca cola products
Figure 1 One of The Coca-Cola
Company's headquarters
buildings in Atlanta
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14. PRICING STRATEGY OF COCA COLA
The amount of money charged for a product or service, or sum of the values that
Consumers exchange for the benefits of having or using the product or services. As price
gives us the profit so this P is very important for business price of product should be that
which gives maximum benefit to the company and which gives maximum satisfaction to the
customer.
Following factors Coca Cola kept in mind while determining the pricing strategy.
➢ Price should be set according to the product demand of public.
➢ Price should be that which gives the company maximum revenue.
➢ Price should not be too low or too high than the price competitor is charging from
Their customers otherwise nobody will buy your product.
➢ Price must be keeping the view of your target market.
The price of Coca Cola, despite being market leader is the same as that of its competitor
Sometimes, Pepsi places its customers into some psychological pricing strategies by
reducing a high priced bottle and consumers think that they save a lot of money from this.
PRICES OF DIFFERENT BOTTLES:
Size of Coca Cola Price of Coca Cola (RS.)
Regular bottle 13
Non returnable or disposable bottle 30
1.5 litter bottle 70
2.25 litter bottle 90
Coca Cola can 40
PRICING STRATEGIES:
Coca Cola has intense competition with Pepsi so its pricing can’t exceed too much nor
decrease too much as compared to the price of Pepsi Cola. If price of the Coca Cola exceed
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15. too much from the Pepsi then people will shift to the Pepsi Cola and on the other hand if the
price of Coca Cola decreases people might get the impression that its quality is also low.
PROMOTIONAL PRICING POLICY
Coca Cola has offered promotional prices very frequently. Especially on some occasion Coca
Cola reduces its rates like in Ramadan Coca Cola reduces its rate unto 5 Rupees on 1.5 litter
bottle.
MARKET PENETRATION PRICING POLICY
In an economy like that of Pakistan, consumers tend to switch towards a low priced
product. Coca Cola’s objective is to target every consumer of the country so Coca Cola has
to set its prices at such a level which no one can offer to its consumers. That is why Coca
Cola charges the same prices as are being charged by its competitors. Otherwise, consumers
may go for Pepsi Cola in case of availability of Coca Cola at relatively high price.
DISTRIBUTION CHANNEL
Coca Cola Company makes two types of selling
➢ Direct selling
➢ Indirect selling
DIRECT SELLING
In direct selling they supply their products in shops by using their own transports. They have
almost 550 vehicles to supply their bottles. In this type of selling company have more profit
margin.
INDIRECT SELLING
They have their whole sellers and agencies to cover all area. Because it is very difficult for
them to cover all area of Pakistan by their own so they have so many whole sellers and
Agencies to assure their customers for availability of Coca Cola products.
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16. SWOT Analysis of Coca Cola Company
The Coca-Cola is the world's largest beverage company, offering consumers almost 500 still
and sparkling brands. Coke has the world's largest beverage distribution network;
consuming in more than 200 countries enjoys the Coke’s beverages at an average of nearly
1.6 billion servings a day.
In 2011, Coca-cola was declared the world’s most valuable brand according to Interbrand’s
best global brand. Most diversified range of products such as Cola-Cola Cherry, Coca-Cola
Vanilla, Diet Coke, Diet Coke Caffeine-Free, Caffeine-Free Coca-Cola and range of lime or
coffee and lemon. Coca-Cola has very effective advertising campaign, its advertising also
represent the US culture. By sponsoring different games and teams and also featured in
countless television programs and films.
Strengths
The Coca-Cola is the world's largest beverage company, offering consumers almost 500 still
and sparkling brands.
Coke has the world's largest beverage distribution network; consuming in more than 200
countries enjoys the Coke’s beverages at an average of nearly 1.6 billion servings a day.
In 2011, Coca-cola was declared the world’s most valuable brand according to Interbrand's
best global brand.
Cola-Cola gets competitive advantage through the well-known global trade marks by
achieving the premium prices. It means Cola-Cola have something that their competitors do
not have.
Coca-Cola is sold in restaurants, vending machine and stores in more than 200 countries.
Coca-Cola achieve both competitive advantages, differentiation and low cost,
which maintain its low cost whereas simultaneously differentiate its products.
Most diversified range of products such as Cola-Cola Cherry, Coca-Cola Vanilla, Diet
Coke, Diet Coke Caffeine-Free, Caffeine-Free Coca-Cola and range of lime or coffee and
lemon.
Coca-Cola has very effective advertising campaign, its advertising also represent the US
culture. By sponsoring different games and teams and also featured in countless television
programs and films.
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17. Coke and its bottlers are among the world's top purchasers of citrus juice, coffee and sugar.
Coke has started to work with the International Labour Organization's International Program
on the removal of Child Labour.
Weaknesses
Coke is criticized for lofty levels of pesticides in its products, exploitative labor practices,
environmental destruction, building plants in different countries those employed slave labor
and monopolistic business practices.
Less inventory turnover as compare to PepsiCo and product line restricted to
the beverages only.
By giving the distributing and bottling authorization of its own products, it results in
dropping a major portion of potential revenue.
Coke has been criticized for its aggressive marketing to children and suspected unfavourable
health effects.
Different studies has been conducted and found other drinks and Coke harmful if consumed
excessively.
In India Coca-Cola gaining negative publicity due to water issues, it resulted in lower growth
and pitiable brand image.
Lack of management enthusiasm for offering foreign products into U.S.A markets.
Opportunities
It is highly difficult for the new entrants to enter in the soft drink industry because of some
factors such as brand image and loyalty, bottling network, advertising expense, retail
distribution and fear of retaliation.
Coke has significant opportunities within global supply chain to encourage and develop
more sustainable practices to benefit consumers, customers and suppliers. While; it is still in
the premature stages of exploring these opportunities and dedicated to the economic
vitality and health of the farming communities our supply chain engages.
Cock Bill & Melinda Gates Foundation and nonprofits Techno Serve initiated a partnership to
facilitate more than 50,000 small fruit farmers in Kenya Uganda to increase their
productivity and double their incomes by 2014.
Coke can diminish the fear of substitute by diversifying (related or unrelated) by offering
substitute products.
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18. World population is expected to grow at 8 billion 2025, and 9.2 billion by 2050. Nearly 99%
growth will take place in developing countries.
Changing consumer lifestyle; by becoming health conscious and preferring substitute
products. Coke can relatively diversify and offering health conscious products.
Coke promotes and support sustainable agriculture not only because it makes good business
sense.
Focusing on its advertising and differentiation can increase its profits.
Bottled water consumption in increasing day by day, 11 percent growth is reported.
Threats
Pepsi is the major and primary rival of the Coca-Cola in the soft drink industry, Pepsi is 2nd in
revenue behind the Coca-Cola, and also hit Coca-Cola in some markets.
Its primary competitor PepsiCo is highly diversified by providing big range of food products.
Central and South America Kola Real also known as Big Cola in Mexico is giving tough
competition to Coca-Cola etc.
Large numbers of substitutes are available in the market such as water, tea, juices
coffee etc.
Coca-Cola is facing different regulations and policies set by government in different
countries.
Low growth rate in carbonated drinks, which is recorded less than one percent in primary
market of Coca-Cola.
Changing consumer lifestyle; by becoming health conscious and preferring substitute
products. Different studies has been conducted and found other drinks and Coke harmful if
consumed excessively.
Dealers profile;
k.Prabakar
coca cola dealer,
peddakummavari palli road,
govinda peta
puttaparthi, 515134
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19. List of coca cola products
Coca-Cola
Diet Coke
Thums Up
Sprite
Fanta
Limca
Maaza
Minute Maid Pulpy Orange
Minute Maid Nimbu Fresh
Minute Maid Guava
Minute Maid Apple
Minute Maid Mango
Minute Maid Mixed Fruit
Minute Maid 100% Juice Grape
Minute Maid 100% Juice Apple
Minute Maid 100% Juice Orange
Burn
Kinley Water
Kinley Soda
Schweppes
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20. Product quality & safety
The global nature of our business requires that the Coca-Cola System uphold the highest
standards and processes for ensuring consistent product safety and quality - from our
concentrate production to our bottling and product delivery. We measure key product and
package quality attributes to ensure our beverage products in the marketplace meet The
Coca-Cola Company's requirements and consumer expectations. Consistency and reliability
are critical to our product quality and to meeting global regulatory requirements and The
Coca-Cola Company's standards.
All our products are manufactured in sites independently certified according to
internationally recognized food safety management standards. Coca-Cola India has
complied with all laws and regulations concerning the provision and use of our products and
we take measures to ensure that compliance continues in the future too.
Our food safety commitment includes the following focus areas:
Risk Assessment and Mitigation: To implement food safety programs in manufacturing,
warehousing and distribution facilities.
Supplier Management: To ensure safety of raw materials, ingredients and packaging.
Regulatory Compliance: To guarantee consistent execution of our policies from our
suppliers, our co-packers, our customers and our bottling and distribution partners.
Continual Improvement across our global system to provide proactive identification and
effective management of food sazzfety risks associated with products, processes, and
technologies.
Literature review
The advertising and marketing spend in the industry is very high by Coke, Pepsi and their
bottler’s. This makes it extremely difficult for an entrant to compete with the incumbents
and gain any visibility.
Coke and Pepsi have a long history of heavy advertising and this has earned them huge
amount of brand equity and loyal customer’s all over the world. This makes it virtually
impossible for a new entrant to match this scale in this market place.
Retailer Shelf Space (Retail Distribution): Retailers enjoy significant margins of 15-20% on
these soft drinks for the shelf space they offer. These margins are quite significant for their
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21. bottom-line. This makes it tough for the new entrants to convince retailers to
carry/substitute their new products for Coke and Pepsi.
The several factors that make it very difficult for the competition to enter the soft drink
market include:
Network Bottling: Both Coke and PepsiCo have franchisee agreements with their existing
bottler’s who have rights in a certain geographic area in perpetuity. These agreements
prohibit bottler’s from taking on new competing brands for similar products. Also with the
recent consolidation among the bottler’s and the backward integration with both Coke and
Pepsi buying significant percent of bottling companies, it is very difficult for a firm entering
to find bottler’s willing to distribute their product.
The other approach to try and build
A Cricket Legend SACHIN TENDULKAR Says about coca cola
I distinctly remember being proud of buying a second-hand international car in 1993, and
today we are spoiled for choices with the best of brands available in the country. But, as
they say, "the more things change, the more they remain the same," and Coca Cola is a
manifestation of this idiom. The joy of sipping the Coke remains the same, several years
hence!
2013 is all about re-inventing one self. For players like us who have been around for over
two decades, there is a need to look beyond our current pre-occupation and identify new
challenges and take on new roles. I have been associated with Coca-Cola for several years,
and the one thing I have seen during this association is the ability of the company to keep
re-inventing itself.
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22. CHAPTER 4
DATA ANALYSIS AND INTERPRITATION
1. Are you Heard about coca cola company
s.no
Options
Respondents
Percentages %
1
Yes
82
82%
2
No
18
18%
100
100
No.of Respondents
Heard about coca cola
Options
Respondents
Percentages %
18%
0%
82%
INFERENCE:
From the above graph it is brought out that 82% of the Respondents are heard the coca
cola brands. Remaining 18% of the Respondents did not know the coca cola brands.
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23. 2 .Different soft drinks used by customer
S.NO
OPTIONS
RESPONDENTS
Percentages %
1
Coca cola
48
48%
2
Pepsi
36
36%
3
Dr.pepper
8
8%
4
None of the above
8
8%
different soft drinks
4
None of the above
3
Dr.pepper
2
Pepsi
1
Percentages %
Coca cola
RESPONDENTS
8%
8
8%
8
36%
36
48%
48
INFERENCE:
From the above graph shows that 48% of the respondents using coca cola brands and 36%
of the respondents using Pepco brands and 8% of the respondents don’t know the any soft
drinks. It indicates coca cola is occupies large market.
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24. 3.which product preferred within coca cola product
S.NO
OPTIONS
RESPONDENTS
Percentages %
1
Coca cola
30
30%
2
fanta
15
15%
3
sprite
40
40%
4
Thums up
15
15%
various bronds of coca cola
Axis Title
40
30
20
10
RESPONDENTS
0
Percentages %
Coca cola
1
fanta
2
sprite
3
Thums up
4
INFERENCE:
From the above graph shows that 40% of the respondents preferred sprite 30% of the
respondents preferred coca cola brands and 15% of the respondents preferred fanta and
thums up.
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25. 4.what made to you preferred a particular product
S.NO
OPTIONS
RESPONDENTS
Percentages %
1
price
24
24%
2
Taste
20
20%
3
flavour
12
12%
4
brand
36
36%
5
quality
10
10%
Verious charecterstics
RESPONDENTS
Percentages %
36
24
20
12
24%
20%
10
36%
12%
10%
price
Taste
flavour
brand
quality
1
2
3
4
5
INFERENCE:
From the above graph shows that 36% of the respondents see the brand and
24%, price and 20%, taste and 12% flavour. It evaluate the more customers see the brand
only to choosing the brand.
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26. 5.Are you satisfied with the price
S No
OPTIONS
RESPONDENTS
Percentages %
1
Strongly agree
26
26%
2
agree
42
42%
3
saturated
5
5%
4
disagree
21
21%
5
Strongly disagree
6
6%
Price opinion of customer
RESPONDENTS
Percentages %
42
26
21
42%
26%
5
6
21%
5%
6%
Strongly agree
agree
saturated
disagree
Strongly
disagree
1
2
3
4
5
INFERENCE:
From the above graph shows that 42% of the respondents the price and 26% of
the respondents strongly agree the price and 5% of the respondents saturated and 21% of
the respondents disagree the price.
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27. 6.In which seasons you preferred much soft drinks
S No
OPTIONS
RESPONDENTS
Percentages %
1
Summer
72
72%
2
Winter
14
14%
3
Rain season
8
8%
4
Regularly
6
6%
Different
4
regularly
3
Rain session
2
winter
1
Percentages %
summer
6%
RESPONDENTS
6
8%
14%
72%
8
14
72
INFERENCE:
From the above graph shows that 72% of the respondents are preferred soft
drinks on summer. and14% of the respondents are preferred in winter and 8% of
respondents are preferred in rain season and 6% of the respondents are preferred on
regularly.
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28. 7.Types of Respondents
S No
OPTIONS
RESPONDENTS
Percentages %
1
MALE
56
56%
2
FEMALE
44
44%
OPTIONS
MALE
FEMALE
0%
44%
56%
INFERENCE:
From the above graph shows that 56% of the respondents are in male and 44%
of the respondents are female.
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29. CHAPTER 5
5.1 Findings
The data which was collected from 56% are males and 44% are females.
Out of 100% of respondents 80% of respondents know the coca cola company
brands.
Huge competition from PepsiCo and new competition from herbal drinks and from
Red Bull.
The coca cola products are more selling on summer.
Most of the costumers satisfies the price of products
5.2 Suggestions
The coca cola have a good brand and quality. It improve the low price on big battles
to reach the more customers.
My suggestion is that you have your vendors put more of it in the
stores!
Promotional facilities are also to be manage well to improve the status of pricing
strategies towords products.
Coco cola brand is good but quality should be improved.
The coca cola must improve the awareness of brand in particular areas such as rural
areas.
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30. You have all the other flavours that no one buys!!! The green tea one
which is called RESCUE never stays because customers buy it
more!!!!!THAT'S MY SUGGESTION!
5.3 Conclusion
In the conclusion, it can be stated that the coca cola company having good pricing
strategies. Most of the customer choosing the coca cola products on seem brand image.
There is no much competition in the market of soft drinks. The main competitor of coca cola
company is pepsi. The coca cola company always look in to competitor price to fix their price
of product.
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31. ANNEXURE
Bibliography
www.google.com
www.coca cola.com
Philip Kotler marketing management 14th edition.
Business research methods –S N Murthy.
QUESTIONNAIRE
Name:
Age :
1.Have you ever had any soft drink?
a) yes
b)no
2.which soft drink do you used more often?
a) coca cola b) Pepsi c)Dr.pepper d) None of the abive
3. Are you heard about coca cola brand?
a) yes
b)no
4. Which products you preferred in coca cola brand?
a)coca cola b) fanta c) sprite d) thums up
5.what made to you choose particular product?
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32. a)price
b) taste c) flavour d) brand e) quality
6. In which seasons you preferred more soft drinks
a) summer b) winter c) rain season b) regularly
7. Are you satisfied with the price?
a) Strongly agree b) agree c) saturated d) disagree e) strongly disagree
8. Are you male and female?
a) male b) female
9 .How much are you willing to pay to buy a soft drinks?
Ans: ……………………………………………………………………………………………………………….
10. Would you suggest any plan to improve pricing strategy?
Ans: ……………………………………………………………………………………………………………
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