The document discusses how plastic industries can promote their products. It identifies several promotion methods like personal selling, print media, seminars, social events, and social networks. It also analyzes opportunities for plastic pipe manufacturers in the home construction market, noting the market for plastic pipes is growing. The role of salespeople may need to change to educate non-technical customers in the home construction sector. In conclusion, plastic pipe manufacturers can gain more market share in home construction by utilizing different promotion methods to raise awareness of their products.

1. Case Study
A situation analysis &
handling

2. Role of personal selling
• Providing expertise knowledge about the
product to the customer.
• Creating a direct relationship between the
customer and the company.
• Gaining the knowledge of actual problem for
the company regarding sales and variations
• Ease of communication between all the
factors like customer to company , market etc.

3. Kinds of Promotion for
plastics industries
• With the help of these
kinds of promotions like
giving articles in magazines
, conferences plastic
industries can create a
healthy environment for its
product
Personal selling
Print media (
magazines ,
newspapers)
Seminars and
conference.
Social events
Social networks

4. For home construction market
• Yes they can go after the home construction
market because according to quality and
image and usage of plastic pipes are
increasing at least five times as large as the
present market, and there is big market
capturing for plastic pipe in home making
construction industry.

5. Job of the salesperson
• The pattern of dealing the customer may be
change due to expansion of the business in
the sector of home construction because we
have to deal with the persons who were not
technically sound, so the job of the
salesperson may not change but the pattern
can..

6. Conclusion
• Plastic pipe can gain more market ….