Coca-Cola launched a SoLoMo game called "The Coke Machine Fairy" in Sydney, Australia in 2012. The game used the Foursquare social media app to geolocate vending machines around the city. Players who found and purchased a drink from the machines first could win prizes like gift cards or experiences. The game was a success due to using a famous brand, hosting it in a major city, having an original concept, and offering attractive prizes. The SoLoMo strategy of generating buzz through social, local, and mobile platforms could be applied to other industries like food, retail, automotive, and even hospitality.
Art Direction is about distilling information into a single-minded idea and then really pushing it to achieve results. It's about using technology effectively because the audience now has more control over what they engage in. It's about inspiring clever people including illustrators, animators, photographers, retouchers and web architects, to collaborate in ways that really evolve the core thinking. That’s what I love about it. It's about collaboration and passion and that's why I love it.
After 20 years as an Art Director, god knows how many theme park rides, speeding and seat belt messages, Nike shoes, smiley eggs, 'Real World' university messages, developers brands, milk brands, wine labels, Kraft dairy products, Eagle Boys pizzas, Audi's, Toyota's, Resorts, and electrical product brands I've sold! Right now, I’m as passionate about perfecting my art as the day I started.
Out Think NOT Overthink.
An independent design studio – nimble, curious and cross-functional – we collaborate with brands,
their internal teams and lead agencies, to create beautifully crafted, digital brand narratives.
Closing the gap between strategy and delivery.
With added love…
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we've spent the past 10 years creating beautifully crafted, digital brand narratives for the likes of Sony, Yamaha, Endemol-Shine, Benson's the Juicers, Kingfisher Beer, DFDS, Turner, MTV, Emirates and L’Oréal.
Working on their core platforms, from DotCom to Campaigns, Apps to eComm - both mobile and desktop. We close the gap between strategy and delivery by always ensuring:
• The hard won insights from your planning don’t fall between the cracks of
process and pressure.
• Your communications are brand first and behaviour driven, connecting
directly with your target audiences.
• The route taken is as practical and human as possible.
We are digital thinkers, doers and everything in between...
------------
Specialties
Creative Concepting, Design + Build, Digital Frameworks, eComm, App Design + Build, Strategic Thinkers, Campaigns, Digital Marketing, Social Content, Design Management, and Likeable, if not lovable ;)
Integrated communication plan aiming at enhancing Converse brand experience in the Spanish market and creating a deeper connection with core customers.
Coca Cola has seven different price points yet it is the exact same product in every case. What can we learn about improving pricing and profitability from a can of Coca Cola? Coke can sell anywhere from $0.50 -$5.00. This equates to a 1000% variation in price. How much price variation is possible in your product and service range. Imagine if you could identify just 10 -100% price variation opportunity in your business?
Art Direction is about distilling information into a single-minded idea and then really pushing it to achieve results. It's about using technology effectively because the audience now has more control over what they engage in. It's about inspiring clever people including illustrators, animators, photographers, retouchers and web architects, to collaborate in ways that really evolve the core thinking. That’s what I love about it. It's about collaboration and passion and that's why I love it.
After 20 years as an Art Director, god knows how many theme park rides, speeding and seat belt messages, Nike shoes, smiley eggs, 'Real World' university messages, developers brands, milk brands, wine labels, Kraft dairy products, Eagle Boys pizzas, Audi's, Toyota's, Resorts, and electrical product brands I've sold! Right now, I’m as passionate about perfecting my art as the day I started.
Out Think NOT Overthink.
An independent design studio – nimble, curious and cross-functional – we collaborate with brands,
their internal teams and lead agencies, to create beautifully crafted, digital brand narratives.
Closing the gap between strategy and delivery.
With added love…
------------
we've spent the past 10 years creating beautifully crafted, digital brand narratives for the likes of Sony, Yamaha, Endemol-Shine, Benson's the Juicers, Kingfisher Beer, DFDS, Turner, MTV, Emirates and L’Oréal.
Working on their core platforms, from DotCom to Campaigns, Apps to eComm - both mobile and desktop. We close the gap between strategy and delivery by always ensuring:
• The hard won insights from your planning don’t fall between the cracks of
process and pressure.
• Your communications are brand first and behaviour driven, connecting
directly with your target audiences.
• The route taken is as practical and human as possible.
We are digital thinkers, doers and everything in between...
------------
Specialties
Creative Concepting, Design + Build, Digital Frameworks, eComm, App Design + Build, Strategic Thinkers, Campaigns, Digital Marketing, Social Content, Design Management, and Likeable, if not lovable ;)
Integrated communication plan aiming at enhancing Converse brand experience in the Spanish market and creating a deeper connection with core customers.
Coca Cola has seven different price points yet it is the exact same product in every case. What can we learn about improving pricing and profitability from a can of Coca Cola? Coke can sell anywhere from $0.50 -$5.00. This equates to a 1000% variation in price. How much price variation is possible in your product and service range. Imagine if you could identify just 10 -100% price variation opportunity in your business?
School of WOM: Designing and Delivering a Location Based Marketing ProgramSchneider, Mike
5/10 presentation at WOMMA's School of WOM at the beautiful Swissotel in Chicago. Presenters: SchneiderMike SVP Digital at Allen & Gerritsen and AaronStrout Head of Location at WCG. The two are co-authoring Location-based Marketing for Dummies
David Francis (Zappar): In the Boardroom. CMO's, CTO's and CMO's - and AR/VRAugmentedWorldExpo
A talk from the Work Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
David Francis (Zappar): In the Boardroom. CMO's, CTO's and CMO's - and AR/VR
This session will outline where AR and VR sits in the Internal, B2B and B2C space for global companies. Why would a large company invest in platforms and content, and how can the costs be rationalised in the current economic climate? By speaking to real campaigns and metrics, experience with C-level executives and multinationals, David will identify the key elements that take AR and VR from POC's and innovation 'window-dressing', into operational and marketing mandatories.
http://AugmentedWorldExpo.com
Présentation sur le crowdfunding dans le processus de développement de jeu vidéo, son historique, les besoins, les bénéfices et les risques. L’objectif de cette recherche est de pouvoir comprendre l’application du crowdfunding comme solution alternatif pour financer les projets relatifs au développement de jeu vidéo au Maroc.
See why SOBO is different from other promotional products companies. Understand what we do, how we do it and why we can help differentiate your brand from the competition. Read case studies from projects we've worked to better understand how SOBO creates SWAG with Style.
Redefining Brand Engagement in an LBS / AR Enabled WorldBrian Selzer
The World itself is the final platform for engagement. Combining LBS and AR technologies unlocks a powerful formula for true brand engagement. Case studies include Halo: King of the Hill by Ogmento.
School of WOM: Designing and Delivering a Location Based Marketing ProgramSchneider, Mike
5/10 presentation at WOMMA's School of WOM at the beautiful Swissotel in Chicago. Presenters: SchneiderMike SVP Digital at Allen & Gerritsen and AaronStrout Head of Location at WCG. The two are co-authoring Location-based Marketing for Dummies
David Francis (Zappar): In the Boardroom. CMO's, CTO's and CMO's - and AR/VRAugmentedWorldExpo
A talk from the Work Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
David Francis (Zappar): In the Boardroom. CMO's, CTO's and CMO's - and AR/VR
This session will outline where AR and VR sits in the Internal, B2B and B2C space for global companies. Why would a large company invest in platforms and content, and how can the costs be rationalised in the current economic climate? By speaking to real campaigns and metrics, experience with C-level executives and multinationals, David will identify the key elements that take AR and VR from POC's and innovation 'window-dressing', into operational and marketing mandatories.
http://AugmentedWorldExpo.com
Présentation sur le crowdfunding dans le processus de développement de jeu vidéo, son historique, les besoins, les bénéfices et les risques. L’objectif de cette recherche est de pouvoir comprendre l’application du crowdfunding comme solution alternatif pour financer les projets relatifs au développement de jeu vidéo au Maroc.
See why SOBO is different from other promotional products companies. Understand what we do, how we do it and why we can help differentiate your brand from the competition. Read case studies from projects we've worked to better understand how SOBO creates SWAG with Style.
Redefining Brand Engagement in an LBS / AR Enabled WorldBrian Selzer
The World itself is the final platform for engagement. Combining LBS and AR technologies unlocks a powerful formula for true brand engagement. Case studies include Halo: King of the Hill by Ogmento.
1. SoLoMo
Case Study :
Coca-Cola
MBA 2B
Aurore Bruna
Alexis Sananikone
Christopher Shadman
2. Presentation of the Coca-Cola’s SoLoMo Game
-Launched in Sydney (Australia) in September 2012
-Aim of the game:
.The location of a vending machine was posted on « The Coke
Machine Fairy »’s Foursquare.
.The first person to find the vending machine and buy a can will
receive a special price (300$ voucher, flight ticket, helicopter
ride,...).
The Coke Machine Fairy
3. SO LO MO
• SO (Social) : It’s a game in which everyone can participate
if they have the Foursquare application.
• LO (Local) : Geolocalisation of your location and of the
vending machine.
• MO (Mobile) : Foursquare application.
4. Success
• Famous brand
• Big city (Sydney)
• Original concept
• Attractive prices
5. Success factors
• Choice of the city
• Choice of the target
• Brands with different points of sale
• Generate buzz / traffic
• Attractive Prices
6. Which Industries?
• Create community / Buzz in order to increase sells
-Food industry (McDonald’s)
-Textile industry (La Redoute)
-Automobile industry (Mini)
7. How can success be defined?
• Participation: The number of people participating to this
game. Enlarge the brand community.
Gathering people = Create buzz
• Revenue: Money won during a short period of time
(SoLoMo’s period)
• PR: New type of marketing campaign
8. Can the concept be applied to
the hospitality industry?
YES
• Be part of an international hotel chain
• Be aware of new trends and social media
• Have the required skills and knowledges to create an effective SoLoMo
campaign
• Respect guests’ privacy