The document discusses the Thai beer market. It provides an economic overview and discusses key players, market share, laws and regulations, and strategic moves. The beer industry in Thailand is an oligopoly with production around 2,000 million liters annually. The major players are Singha Corporation, Thai Beverage, and Thai Asia Pacific Brewery. Government policy and taxation have a significant impact on the industry.

1. Beer IndustryStrategic Management

2. AgendaEconomic OverviewConsumer behaviorCompetitive AnalysisLaw and Regulation

3. Economic OverviewInflation

4. Introduction of beer market in ThailandBeer is one of the world's oldest prepared beverages9500 BC Ancient Egypt, Mesopotamia It is the third most popular drink overall, after water and teaAlcohol volume around 4-6%

5. How this industry operate their Brewing business?

6. Briefly information of Thai beer market In past few years average production volume of beer is 2,000 Million litersReflect 70% overall plant capacity in 2010Oligopoly market structureTax and Government policy create big impact on industryFTA with ASEAN in 2010 about Beer category

7. Q1. Beer Production and consumption

8. Q1. Beer Market Value

9. Q1. Market share by segment Y2010Total Market Value is 96,970 Million THB Premium value is 6,930 Million THB

10. Standard value is 7,895 Million THB

11. Economy value is 82,145 Million THBPremiumStandardEconomy

12. Q2. Key players in Beer IndustrySingha Corporation Co., Ltd.PremiumStandardEconomy

13. Q2. Key players in Beer IndustryThai Beverage Public Company Limited PremiumStandardEconomy

14. Q2. Key players in Beer IndustryThai Asia Pacific BreweryPremiumStandardEconomy

15. Q2. Price Comparison40Baht38Baht35Baht35Baht25Baht35Baht24Baht25Baht30Baht

16. Q3. Law and Regulation3 key factors which effect the industry’s growth Tax Advertisement and Selling AFTA

17. Q3. Law and Regulation

18. Q3. Law and Regulation Advertisement and Selling

19. Q3. Law and RegulationAFTAThe agreement between the Asian countries; Thailand, Malaysia, Indonesia, Philippine, Singapore and Brunei

20. 1 January 2010

21. 0% tariff of productsQ3. Government CampaignComic bookBrochureAdvertisementPost Cardsbanner

22. Q3. Societal Attitude + Lifestyle

23. Q4. Competitor Positioning Map

24. Q5. Strategic Move

25. Strategic MoveThai Beverage Public Company Limited Music Marketing 200 Million Baht for GMM Grammy

26. Create negotiation power with outletsand transform them to exclusive partners