Richard White discusses UserVoice's experience with different pricing and monetization strategies over time. They initially launched as a free public beta in May 2008 and saw 39% month-over-month account growth. In Act II, announcing paid plans in addition to the free option led to a 50% increase in account growth but no change in active users, as lower quality leads stopped signing up. Under the freemium model, they launched with 5 pricing tiers differentiated by features but saw few upgrades. In Act III starting in May 2011, they switched to per-seat pricing rather than flat monthly rates, which increased downgrades, upgrades, and total accounts by over 200%. The presentation provides examples of strategies that were successful like discounts