Pricing is determining the amount received in exchange for products. Price discrimination is selling the same products to different buyers at different prices based on order size or location. There are four types of price discrimination: first degree sets individual prices, second degree uses quantity discounts, third degree separates consumer groups, and fourth degree has uniform prices but varying costs to provide the product. Examples of price discrimination include beauty parlors, dry cleaning, amusement parks, and museums.

1. GROUP 11
VIJITHA P
SIDHARTH JAYARAJ
JERIN PHILIP
ARAVIND SWAMY
ANIL KESAVAN

2. • WHAT IS PRICING????
Pricing is the process of determining what a company
will receive in exchange for its products
• WHAT DO YOU MEAN BY STRATEGY??
• A plan of action or policy designed to achieve a
major or overall aim

3. DISCRIMINATORY PRICING

4. •What is price discrimination???
Price discrimination is simply a method of selling
same products to different buyers at different prices
depending on the order size or their geographical
location

5. History

6. Types Of Price Discrimination
•First Degree price
Discrimination
• The revise price will be aquired from the
customer
• Eg:Doctor in a village

7. •Second degree price discrimination
•Depends on quantity of purchase.

8. •Third Degree Price Discrimination
• Based on Consumer groups
• Example: Ticket bookings in railways, airways,
movie theaters etc.

10. Fourth Degree Price Discrimination:
• Selling to different consumers at the same price but
cost of providing the product to different consumers
are different

11. OTHER EXAMPLES OF
PRICE DISCRIMINATION
Beauty parlors
Dry cleaning
Games(Amusement Parks)
Historical Monuments(Museums)

14. REFERENCE
• http://en.wikipedia.org/wiki/Price_discriminati
on
• http://www.entrepreneur.com/article/224121