Presenting with impact
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Training slides by Professor Mark Reed from Fast Track Impact - find our more at: https://www.fasttrackimpact.com/training-courses
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Presenting with impact
- 2. Evaluating Impact Presenting online Familiarise yourself with platform Eye-contact Lighting and frame Don’t wear headphones (one less barrier) What you wear matters online too Curate your background Image/logo might look professional but may also cut out your hair or hand gestures Seeing your office may help you connect more authentically with your audience, but curate your background – what subliminal messages does it send?
- 3. Evaluating Impact Presenting online Engagement Bring people in individually by name before your start time to increase proportion of cameras on Start with an ice-breaker Get people to reflect and make actions at regular intervals to consolidate their learning, inspire others and form intentions to act Encourage chat (inclusive) Polls, break-outs Jamboards etc
- 5. ways your presentation can have more impact
- 6. 1. Purpose 2. Communicate tangible benefits 3. Explain why these benefits are important 1. Have purpose ! ! !
- 7. 4. Give people a reason to trust you 5. Signpost BRIEFLY 1. Have purpose
- 8. Know your audience If you don’t, start off getting to know them What concerns and motivates them most? The power of stories Start with your “why” to enable others to connect with you Stories with impact are personal, unexpected, visual, visceral 2. Connect
- 9. Ask “you-focused” questions, for example: What would you do if… 2. Connect
- 10. Use your body language: Open & approachable; positive & energised Your audience will mirror you emotionally 2. Connect
- 11. AUTHORITATIVE INTIMIDATING VS 3. Be authoritative and passionate
- 12. Posture: be aware of your feet Start/end at “home” position and use different stage positions for different points 3. Be authoritative and passionate
- 13. Use emphasis to make every word and sentence count: 3. Be authoritative and passionate Slow down and spell out key points Use volume Vary intonation Pause/silence
- 14. Identify one, memorable key message 4. Keep it simple
- 15. 4. Keep it simple People will forget the detail, so use the detail to build and convey your key message Repeat it in different ways, coming at it from different angles to communicate your secondary messages
- 16. Practice and practice again Record yourself, get feedback, identify bad habits and practice breaking them Speaking too fast, pacing, verbal fillers 5. Polish
- 17. No slides are better than bad slides: use visuals to add impact, not as your notes 5. Polish
- 18. Ella aged 2 wearing mum’s shoes Ella aged 22 Put yourself in their shoes: have purpose, connect, be authoritative & passionate, keep it simple, and polish your shoes regularly
- 19. Question: Discussion Something important you learned or liked Something you disagreed with A question Comment in chat Open mic
- 21. Question: Structure for impact Build curiosity or intrigue Challenge or problem, why it is important What is unknown Why existing/obvious answers don’t work Reveal the answer Explain, starting at level of your audience Bring in concepts slowly and build them up Use examples and metaphors to illustrate Explain its relevance or make a call to action
- 22. Question: Alternative structures 1. Reveal the end of the journey before explaining how you got there and others can too 2. Story-teller/detective 3. Demonstration 4. The wonder walk 5. Other structures you use or like? Comment in chat Open mic
- 23. Examples
- 24. Question: Example 1 Infographic style – this talk!
- 25. Question: Example 2 Traditional (could do better)
- 26. www.resilientdairylandscapes.com Overcoming barriers to private investment in nature-based solutions
- 28. www.resilientdairylandscapes.com Policy challenges • Public funding is key to many private schemes • Danger that public funding crowds out private investment if set too high • The need for voluntary standards and protocols to provide market confidence
- 29. www.resilientdairylandscapes.com Policy opportunities • Integration between regional ecosystem markets and national carbon markets • Private investment could significantly cushion the anticipated 2024 public funding cliff edge • Explore feasibility of a future UK Farm Soil Carbon Code • With effective intermediaries (public or privately funded), it should be possible to reduce complexity/red tape and provide farmers with more flexibility than public schemes
- 30. www.resilientdairylandscapes.com Actions • Build evidence for public goods from private output- based schemes to learn policy lessons via evidence synthesis and targeted new data collection • Standardise synthesisable data collection to prioritise eligible interventions and MRV • Design future agri-environment schemes explicitly to leverage private investment • Fund facilitators similar to Peatland Action Officers to get new entrants and aggregate supply • Fund intermediaries to stimulate and aggregate demand, negotiate prices and ensuring multiple benefits rather than trade-offs • Scope potential for standards/protocols in new systems
- 31. Question: Example 3 Story designed to establish empathic connection Explanatory diagrams Visual metaphor Pallindrome
- 32. Prof Mark Reed, Birmingham City University Prof Lindsay Stringer, University of Leeds
- 37. Question: Example 4 Infographics Humour Audience participation Music video
- 38. Global progress to tackle the climate crisis through peatland action
- 39. 8 12 OUT OF priority countries responding to the survey had a peatland strategy 2 had a strategy under development 2 had no strategy 8 did not respond to the survey 27 peatland strategies found
- 40. Limited understanding of peatland extent or issues Co-ordination between semi-autonomous provinces Low visibility of peatlands in national policy-making Resistance from stakeholders with competing uses Barriers Lack of resources But also…
- 41. We’re all measuring different things in different ways and reporting our findings differently: the ultimate #fieldworkfail The evidence challenge
- 42. • Join the working group • Inform our work
- 45. 5 mins individual working and then discuss: 1. How do you overcome nerves and look confident? 2. How to you raise your power levels to be taken seriously by people with more privelidge than you? 3. How do you make online talks powerful and engaging? 4. How do you deal with tricky questions? Click the link in the chat… Evaluating Impact Individual task and plenary discussion Google Jamboard
- 46. In a word: connect Evaluating Impact Conclusion
Editor's Notes
- The reason I’m here today is that I love doing research that helps people. I’m not going to ask for a show of hands, but I’m wondering what’s brought all of you here today? I reckon there’s probably a good proportion of you
- Purpose: All good ideas. Can the tangible benefit be being able to present more effectively (i.e. if they listen to THIS talk!)? Purpose – the arrow in a target icon that we’ve used before, for continuity Communicate tangible benefits – I’d want to use a direct image here, not something vague like plus signs or a thumbs-up, if you could give me examples of real-life benefits that would be great =D Explain why these benefits are important – we could build on the point above, i.e. I create a graphic that represents a real-life benefit in point 2, and in this point illustrate why that benefit is important
- Give people a reason to trust you – 2 people shaking hands/in this context maybe a group of people with a single figure behind them and slightly higher with their arms spread Christ-the-redeemer-statue stlye What’s coming next – obvious imagery here would be an arrow, maybe a signpost would be more interesting
- Know your audience If you don’t, start off getting to know them – graphic of people in conversation with speech bubbles/photo of people in conversation from training photos? What concerns and motivates them most? – same as above with question marks and lightbulbs in the speech bubbles – too cliché / use real-life examples? E.g. a decimated forest for somebody concerned about deforestation? Use graphic if 1st part uses graphics/photo with photo The power of stories Stories with impact are personal, unexpected, visual, visceral – somebody holding a book with an explosion effect coming out of it? Ask “you-focused” questions, for example: What would you do if… - we might not be able to get away with NOT using question marks here =D Use your body language: Open & approachable; positive & energised – a figure who’s obviously open and approachable, some suggestions from your training in this would be handy! =D Your audience will mirror you emotionally – same as above with a mirror image in a different color
- Know your audience If you don’t, start off getting to know them – graphic of people in conversation with speech bubbles/photo of people in conversation from training photos? What concerns and motivates them most? – same as above with question marks and lightbulbs in the speech bubbles – too cliché / use real-life examples? E.g. a decimated forest for somebody concerned about deforestation? Use graphic if 1st part uses graphics/photo with photo The power of stories Stories with impact are personal, unexpected, visual, visceral – somebody holding a book with an explosion effect coming out of it? Ask “you-focused” questions, for example: What would you do if… - we might not be able to get away with NOT using question marks here =D Use your body language: Open & approachable; positive & energised – a figure who’s obviously open and approachable, some suggestions from your training in this would be handy! =D Your audience will mirror you emotionally – same as above with a mirror image in a different color
- Know your audience If you don’t, start off getting to know them – graphic of people in conversation with speech bubbles/photo of people in conversation from training photos? What concerns and motivates them most? – same as above with question marks and lightbulbs in the speech bubbles – too cliché / use real-life examples? E.g. a decimated forest for somebody concerned about deforestation? Use graphic if 1st part uses graphics/photo with photo The power of stories Stories with impact are personal, unexpected, visual, visceral – somebody holding a book with an explosion effect coming out of it? Ask “you-focused” questions, for example: What would you do if… - we might not be able to get away with NOT using question marks here =D Use your body language: Open & approachable; positive & energised – a figure who’s obviously open and approachable, some suggestions from your training in this would be handy! =D Your audience will mirror you emotionally – same as above with a mirror image in a different color
- Practice and practice again – a repeated image of a figure giving a speech Record yourself, get feedback, identify bad habits and practice breaking them – have the image from above shown on a computer screen, perhaps with ticks and crosses Speaking too fast, pacing, verbal fillers
- Use your visual aids to add impact to your message, not as your notes – I mean use images rather than text on your slide, like I’m trying to do by getting you to replace my text with graphics in this work!
- In principle 2 we briefly touched on the importance of systematically represent research user knowledge needs and priorities in research.
- In principle 2 we briefly touched on the importance of systematically represent research user knowledge needs and priorities in research.