Indian biscuit industry.ppt v2

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Indian biscuit industry.ppt v2

  1. 1. Indian biscuit industry<br />Sectoral analysis<br />
  2. 2. Britannia was the trend setter in the initial organized biscuit industry<br />Unorganized sector<br />Start of the organized sector of the biscuit industry; Britannia established the biscuit factory<br />Britannia becomes the first company to use gas ovens<br />Prior to 1892<br />1892<br />1921<br />
  3. 3. Industry witnessed continuous innovation in terms of taste & shape<br />Parle launched the world’s first ever sweet and salty biscuit Kracjack<br />Britannia good day cookies<br />Britannia little hearts<br />1972<br />1986<br />1992<br />
  4. 4. “Eat Healthy” Strategy<br />Britannia NutriChoiceSugarOut the first biscuit without added sugar<br />Britannia becomes the only company to remove 8,500 tons of trans fat from its, making them completely trans fat-free<br />2005<br />2008<br />
  5. 5. Small packs and bundled products were introduced to increase sales<br />Small packs of biscuits launched by Britannia… on the go consumption (even at Rs. 2-5)<br />Bundled products<br />Health Starter Kit contains 1 pack each of NutriChoice Hi-Fiber Digestive, NutriChoice 5 Grain, NutriChoice Nature Spice Cracker bundled together with a Fit Sip Sipper and a fitness chart<br />2008<br />2010<br />
  6. 6. Key Individuals<br />Mr. RajanPillai – “Biscuit King”<br />Helped Nabisco Brands in acquiring Britannia as part of the company’s expansion strategy<br />Became the chairman of the Britannia Industries Limited in 1985<br />Steered Britannia Foods till it became the "largest biscuit manufacturing group in the Asia-Pacific region"<br />
  7. 7. Key Individuals<br />Ms. Vinita Bali<br />In 2005 took over the reins at Britannia as its CEO<br />Led Britannia’s charge beyond its core biscuits business into categories such as dairy and bakery, and moved into international markets with Britannia’s range of products<br />Britannia’s top line revenue has doubled in the four years between 2005-09<br />Positioning the Britannia brand as both enjoyable and healthy- Bali's core growth strategy<br />

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