The document discusses Maslow's hierarchy of needs which ranks human needs in order of importance. It separates needs into physiological needs like food and water, safety needs like security and shelter, love and belonging needs like friendship, esteem needs like confidence and achievement, and self-actualization needs like personal growth. The hierarchy suggests that lower level needs must be satisfied before higher level needs can be pursued. The document also distinguishes between needs which are essential for survival and wants which are desires but not required for basic living.

2. 1. Basic needs of
individuals
2. Primary and
Secondary needs
3. Unlimited wants and
limited resources to
satisfy needs and
wants
Outcomes

3. Something you
have to have.
Yaryalitsa (2011)
Things that we
can live without,
but like to
have.is
Wants
Needs
Is something
thought to be a
necessity or an
essential item
required for life
e.g. food, water
and shelter.
Something you
would like to
have. It is not
absolutely
necessary, but it
would be a good
thing to have.

4. Primary
needs
Secondary
needs
Danilouwar. (2008)
•are biological or
physical needs that are
essential to life. E.g.
food, water, clothing
and shelter.
•are wants or acquired
needs they are more
likely desires. E.g.
safety, love, respect,
creativity

5. Developed in 1954 by
Abraham Maslow
Hierarchy ranks needs in
order of importance
Not everything in the
hierarchy is necessary for
survival
Needs at the bottom need
to be met first
There are 5 levels of
Maslow’s Hierarchy
Danilouwar. (2008)

6. Amckean. (2014)

7. Amckean. (2014)

8. Amckean. (2014)

9. Amckean. (2014)

10. Amckean. (2014)

11. Amckean. (2014)

12. Mirza, O. (2013)

13. Mirza, O. (2013)
Belen, R. (2010)

14. Belen, R. (2010)

15. Yaryalitsa (2011)

16. Reference list:
Mashed content was derived for the following presentations:
• Amckean. (2014)http://s3.amazonaws.com/pptdownload/consumerneedsandwants-140224222757phpapp01.pptx?response-contentdisposition=attachment&Signature=vkLtoVidQj%2FIp3hR9382xOJnhaA
%3D&Expires=1393943808&AWSAccessKeyId=AKIAIW74DRRRQSO4NIK
A. access date:084/03/2014
• Belen, R. (2010) http://www.slideshare.net/reyzter/scarcity-wantsneeds?qid=cc47bdb3-9bd2-4403-bdf9ce8f0255be5d&v=qf1&b=&from_search=1 access date: 08/03/2014
• Danilouwar. (2008) http://s3.amazonaws.com/ppt-download/needsand-wants-1221100006703422-9.ppt?response-contentdisposition=attachment&Signature=2Ar6dAFf%2FIkzOMvxso2OP8NXKE
M%3D&Expires=1393943907&AWSAccessKeyId=AKIAIW74DRRRQSO4NI
KA access date:08/03/2014
• Mirza, O. (2013)
http://www.slideshare.net/omermirza?utm_campaign=profiletracking
&utm_medium=sssite&utm_source=ssslideview access
date:08/03/2014
• Yaryalitsa (2011)http://s3.amazonaws.com/pptdownload/presentationneedswants-111114192150phpapp02.pptx?response-content- access date: 08/03/2014

17. Photos
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