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Coca-Cola and Pepsi are two leading beverage companies that have been operating for over 100 years. Coca-Cola generates $35.1 billion in annual revenue and owns over 400 brands. PepsiCo generates $22 billion in annual revenue from brands like Pepsi, Gatorade, and Frito-Lay. While Coca-Cola has a larger market share overall, a survey in the New Delhi region of India found that more people prefer the taste of Pepsi and feel it has stronger brand influence and packaging compared to Coca-Cola. However, Coca-Cola is still preferred overall by 56.3% of the NCR region's population.
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Coke_Case_Assignment
The document provides details about Coca-Cola and the introduction and failure of New Coke. It discusses Coca-Cola's early success through brand building and distribution. In the 1970s and 80s, Coca-Cola lost market share to Pepsi and introduced New Coke based on consumer tests. However, New Coke was a failure as consumers missed the original formula, so Coca-Cola reintroduced Coke Classic and regained market leadership.
NEW COKE FIASCO
Coca-Cola introduced a new sweeter formula for Coke in 1985, called New Coke. This was the first change to Coke's formula in 99 years. However, consumers strongly protested the change and felt their bond with the original Coke was broken. Only 11 days after launching New Coke, Coca-Cola started reverting back to the original formula, which they re-introduced as "Coca-Cola Classic". The New Coke fiasco demonstrated that brands take on greater meaning beyond just the product, and that consumers offer loyalty in exchange for consistency from brands they trust. Coca-Cola learned that tampering with iconic brands can severely damage the relationship with consumers.
Positioning of pepsi and coca cola
Coca-Cola was created in 1886 by pharmacist John Pemberton in Atlanta, Georgia and was first served at Jacobs' Pharmacy. An accountant, Frank Robinson, named the drink "Coca-Cola" and the first newspaper ad appeared in 1887. Over the decades, Coca-Cola developed famous advertising slogans and campaigns featuring music, animation, and themes of fun and happiness to promote the brand's image. Today, Coca-Cola sells over 1.9 billion servings globally each day, though it started by selling around 9 servings per day in Atlanta in its first year.
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Coca-Cola introduced New Coke in 1985 to replace the original formula in response to losing market share to Pepsi. New Coke performed better than the original in taste tests but was met with public backlash. Just 77 days later, Coca-Cola reintroduced the original formula as Coca-Cola Classic due to intense consumer demand. Coca-Cola executives had focused only on beating Pepsi in taste tests and failed to adequately consider consumer loyalty to the original formula. The New Coke launch was a major marketing failure that highlighted the importance of thorough market research and the power of consumer preferences.
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Coke conducted extensive market research in the 1970s that found consumers preferred the taste of Pepsi in blind taste tests. In response, Coke reformulated their formula in 1985 but it was met with public backlash. The research failed to ask whether consumers would accept losing the original Coke formula. Focus groups had warned that social interactions could influence opinions but this was overlooked. Coke re-introduced the original formula as "Coca-Cola Classic" in response to consumer demand. The key lesson is that market research needs to consider how social influences may impact product acceptance.
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This document summarizes the battle between Coca-Cola and Pepsi in terms of their global operations, branding strategies, marketing approaches, and social media presence over several rounds. Some key points of comparison include:
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Coca cola presentation
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Coca-Cola was created in 1886 by pharmacist John Pemberton in Atlanta, Georgia and was first served at Jacobs' Pharmacy. An accountant, Frank Robinson, named the drink "Coca-Cola" and the first newspaper ad appeared in 1887. Over the decades, Coca-Cola developed famous advertising slogans and campaigns featuring music, animation, and themes of fun and happiness to promote the brand's image. Today, Coca-Cola sells over 1.9 billion servings globally each day, though it started by selling around 9 servings per day in Atlanta in its first year.
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Coca-Cola introduced New Coke in 1985 to replace the original formula in response to losing market share to Pepsi. New Coke performed better than the original in taste tests but was met with public backlash. Just 77 days later, Coca-Cola reintroduced the original formula as Coca-Cola Classic due to intense consumer demand. Coca-Cola executives had focused only on beating Pepsi in taste tests and failed to adequately consider consumer loyalty to the original formula. The New Coke launch was a major marketing failure that highlighted the importance of thorough market research and the power of consumer preferences.
FAILURES OF MARKET RESEARCH OF NEW COKE
Coke conducted extensive market research in the 1970s that found consumers preferred the taste of Pepsi in blind taste tests. In response, Coke reformulated their formula in 1985 but it was met with public backlash. The research failed to ask whether consumers would accept losing the original Coke formula. Focus groups had warned that social interactions could influence opinions but this was overlooked. Coke re-introduced the original formula as "Coca-Cola Classic" in response to consumer demand. The key lesson is that market research needs to consider how social influences may impact product acceptance.
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- Coca-Cola's desired brand image revolves around emotions like happiness while Pepsi's focuses on being youthful and trendy.
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Coca cola presentation
Coca-Cola was invented in 1886 as a medicine by John Pemberton and originally contained cocaine. In 1903, cocaine was removed from the formula. The name was suggested by Pemberton's bookkeeper Frank Robinson. Today, Coca-Cola owns many brands like Sprite and Fanta and has a vast global market, though it does not export to Cuba or North Korea. Its main competitor is Pepsi.
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Coca-Cola launched "New Coke" in 1985 to replace the original formula in response to losing market share to Pepsi. Extensive consumer tests showed people preferred the taste of New Coke over the original and Pepsi. However, Coca-Cola severely underestimated the emotional attachment and brand loyalty consumers had to the original. There was significant public backlash and calls to bring back the original. Coca-Cola was forced to acknowledge its mistake and re-launch the original formula as "Coca-Cola Classic". The failure of New Coke showed that branding and emotional connections are as important as product taste when it comes to marketing.
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Coca-Cola decided to replace its popular original cola with New Coke in 1985 after taste tests indicated consumers preferred the new formula over Pepsi. However, New Coke was met with intense backlash from consumers demanding the return of Coca-Cola Classic. Within months, Coca-Cola had resumed production of its original formula. The failure of New Coke taught Coca-Cola important lessons about concentrating on brand perception, not cloning rivals, understanding consumer sentiment, and properly conducting market research.
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AP Human Geography: Unit 3 - Cultural Geography: Part 1 Sample
This sample of Part 1 of the AP Human Geography Unit 3 Powerpoint includes 114 slides of information introducing concepts of culture, popular culture, and folk culture. It includes maps, higher-order thinking questions, vocabulary words, mind-mapping tools, and other resources to help educate your students on all of the necessary concepts for the AP Test.
Topics Covered: Cultural Geography, Cultural Ecology, Cultural Landscapes, Environmental Determinism, Possibilism, Environmental Perception, Cultural Determinism, Cultural Traits, Cultural Complex, Culture System, Culture Region, Cultural Realm, Cultural Hearths, Independent Inventions, Folk Culture Regions, Indigenous Cultures, Folk Music, Folk Architecture, Effects of Popular Culture and many others.
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AP Human Geography: Unit 3 - Cultural Geography: Part 1 Sample
AP Human Geography: Unit 3 - Cultural Geography: Part 1 Sample
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Presentation1
Coca-Cola and Pepsi have been rivals since the late 19th century. Coca-Cola was invented in 1886 in Atlanta, Georgia, while Pepsi was invented in 1893 in New Bern, North Carolina. Both companies have grown significantly over the past century and now operate globally, with Pepsi generating $28 billion in annual revenue compared to Coca-Cola's $16 billion. In India specifically, Pepsi has a 44% market share compared to Coca-Cola's 51%, with local brands making up the remaining 4%. The rivalry between the two companies continues as they launch new marketing campaigns and products.
Pepsi
Pepsi was created in 1893 by Caleb Bradham in North Carolina under the name "Brad's Drink". It was later renamed Pepsi-Cola in 1898. Pepsi grew in popularity throughout the early 20th century as it was endorsed by celebrities and expanded its bottling and distribution operations. While Coca-Cola was offered opportunities to acquire Pepsi in the 1920s and 1930s, it declined each time. Today, PepsiCo is a global beverage company that generates over $1 billion annually from brands like Pepsi. Pepsi uses promotional activities like celebrity endorsements and advertising to market its products worldwide through a variety of distribution channels at competitive prices.
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Pepsi and Coke have been competing in the "cola wars" for over a century. While they have similar chemical compositions, taste tests show most people have a personal preference for one over the other. What really sets the brands apart is their branding. Pepsi targets a younger audience with celebrity endorsements and youth-focused campaigns. Coke appeals to a broader demographic and is more deeply ingrained in culture through iconic advertising and widespread availability in Malaysia. In the end, branding is what matters most in the battle between these giant soda companies.
Pepsi vs-coca-cola
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The document acknowledges and thanks Allah, the author's guide Rizwan Khan, and friends for their support and guidance. It then provides an executive summary of a report on Pepsi's marketing mix (4Ps) of product, price, place, and promotion. The summary discusses Pepsi's history and products, how it prices and places its products, and its promotional activities like advertisements. It concludes that Pepsi is the number one beverage brand worldwide but needs to increase its variety of products and flavors to stay ahead of competitors like Coca-Cola.
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The document provides information on the product life cycles of Pepsi and Coca-Cola/Coke including:
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- Their marketing strategies evolved at each stage from initial trial generation to gaining market share to differentiation and brand extensions in maturity.
- The document also discusses the raw materials, manufacturing process, and distribution channels for Pepsi in assessing its life cycle. Coca-Cola's stages are similarly outlined.
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The document provides an overview of The Coca-Cola Company. It discusses the history and evolution of Coca-Cola from its invention in the late 19th century to becoming the dominant soft drink by the 20th century. It also outlines the company's portfolio of drinks, vision, mission and competitors. The key competitors identified are Pepsi, Red Bull, Dr Pepper, Nescafe, Tropicana, and Parle. The conclusion recommends strategies around health concerns and expanding Coca-Cola's product line.
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Coca-Cola was invented in 1886 by John Pemberton, who created a popular soda fountain beverage. The company has since conducted extensive market research including taste tests of new products. Coca-Cola has a wide audience but has also attempted to target new demographics. While Pepsi is its main competitor, Coca-Cola has differentiated itself through family-focused advertising campaigns and brand promotions like "Share a Coke".
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The document discusses the cola wars between Coca-Cola and Pepsi. It provides background on how Pepsi attacked Coke on its home turf in the US after Coke started focusing overseas. It analyzes the strengths, weaknesses, opportunities, and threats of both companies. It also examines the competitive strategies employed by each over the decades, including new product lines, marketing campaigns, pricing strategies, and acquisitions. Both companies have established a duopoly in the soft drink market through aggressive competition and global expansion.
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Pepsi vs Coca-Cola is a business analysis that compares the two leading soft drink companies. It provides histories of both Pepsi, which was invented in 1893, and Coca-Cola, which was invented in 1886. Today, PepsiCo generates $79 billion annually through brands like Pepsi, Lay's, and Doritos. Coca-Cola is the world's largest beverage company, operating in over 200 countries and generating $38 billion annually through brands such as Coca-Cola, Sprite, and Smartwater. Both companies employ similar marketing strategies around product portfolio diversification, global distribution networks, and major advertising promotions. However, their strengths and weaknesses differ based on brand perception and product innovation.
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PepsiCo is a multinational beverage and snack company that operates in over 200 countries. It has a wide portfolio of brands including Pepsi, Mountain Dew, Lay's, Gatorade, and Quaker Foods. The document discusses PepsiCo's history, brands, mission, vision, organizational structure, competitors, and analyses their opportunities and threats considering various external factors like economic, social, technological, political, and environmental aspects. It provides an overview of PepsiCo's global operations and strategies.
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Coca Cola is the world's largest beverage company known for its flagship product Coca Cola. It was founded in 1886 and is headquartered in Atlanta, Georgia. Coca Cola offers nearly 400 brands across over 200 countries. It has a diverse product portfolio including carbonated drinks, juices, water and coffee. Coca Cola focuses on customer preference through segmentation and targeting different demographics. It has established brand loyalty through consistent marketing and social responsibility efforts. While Pepsi is its main competitor, Coca Cola maintains an advantage in terms of brand recognition, market share and social media presence.
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Pepsi was originally created in 1893 and has since expanded into a broader range of food and beverage brands. It aims to create more smiles with every sip and bite. Pepsi's main competitors are Coca-Cola and Dabur Real Juice. While Pepsi has a strong brand image, it relies heavily on carbonated drinks and has a weaker portfolio of healthy drinks compared to competitors. Pepsi targets teenagers and young adults and positions itself as a refreshingly tasty soft drink. It promotes heavily through celebrity endorsements and uses sales promotions, public relations, and placement in retailers and online merchants to distribute its products.
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Presentation2
- 1. Coca-Cola and Pepsi Comparative study
- 2. History of Pepsi • Pepsi has been bringing fun and refreshment to consumers for over 100 years. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898. • Pepsi can be found in nearly 200 countries around the globe.
- 3. History of coca cola The Coca-Cola Company (Coca-Cola) is a leading manufacturer. The company owns or licenses more than 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, and energy and sports drinks. 1.5 billion people consume a Coca-Cola product each day
- 4. Coca-Cola $35Bn in Revenue • Coca-Cola’s $35.1 Billion in revenue.
- 5. Pepsi’s $1Bn Brands • Pepsico has $22 Billion brands including Pepsi, Tropicana, Lays (Walkers) and Quaker.
- 6. Analysis and Interpretation As per the pie chart it is clear that people are more preferring Coca cola as compared to Pepsi in NCR region. 56.3 % of people are preferring Coca cola as compared to Pepsi which are preferred by 43.8 %.
- 7. Rate on taste As we can see from the table that and bar graph chart that no of people are more preferring Pepsi on the basis of taste. So Pepsi is more preferable in NCR.
- 8. Rate on influence As on the basis of people influence Pepsi is more preferred in NCR. So Pepsi is more preferred brand on the basis of people influence
- 9. Rate on packaging As there is a neck to neck competition between the two brands in NCR region but still pepsi more preferred on the basis of packaging
- 10. Conclusion • As Both the brands are investing around equally as there is again a neck to neck completion between the brands in NCR but people are more agree on Coke in certain traits and in Pepsi in certain like for eg. if we consider traits influence , packaging and taste • Overall coke market is strong as it occupy 56.3%