John Stith Pemberton, the inventor of Coca-Cola, was born in 1831 in Georgia. He developed Coca-Cola as a beverage in 1886. The Coca-Cola Company has maintained its brand image and secret formula for over 125 years. Some key rivals of Coca-Cola include Pepsi and other cola drinks.

1. John Stith Pemberton
8th July 1831 – August
16, 1888
This is a Secondary Research
•http://en.wikipedia.org/wiki/Coca-Cola
“Delicious and refreshing drink - 1886”.

2. United States
“Enjoy that refreshing new

3. USP brand name timeline
20/01/12
“Thirst Knows No Season”

4. The history of coca cola’s.
• Frank Mason Robinso
• The trademark “Coca Cola” his
own handwriting.
20/01/12
“A Refreshing Idea”.

5. Timeline •http://www.boredpanda.com/21-log...
USP Brand image
•Talk about how brand name
image has not changed add to
script on frank
20/01/12 •http://memory.loc.gov/ammem/ccmphtml/c
olahist.html ”Be Really Refreshed”.

6. Features of Coca Cola drink
Bottle Shape
20/01/12
•www.cocacola.co.uk “Good To The Last Drop”.

7. Secret Formula
20/01/12
•Sourced from Coca cola site. “Cant Beat The Real Thing”.

8. Mission,Vision and values
•The Coca-Cola Company Mission
•Our mission is:
•To refresh the world - in mind, body and spirit
•To inspire moments of optimism - through our brands and actions
•To create value and make a difference everywhere we engage
•http://www.coca-cola.co.uk/about-us/coca-cola-mission-

9. Coca Cola’s Advertising
1886-2012

10. Changes in print advertising
20/01/12
“It’s the real thing coke”.

11. Coca Cola poll
Qualitative Data. Quantitative Data.
20/01/12

12. First TV Advert
•Youtube.com-screen grab “Have A Coke And Smile”.

13. Newest Advert
•CocaCola.co.uk •“Around The Corner FromAnywhere”.

14. Primary Research
Source:Facebook.com
•“The Pause That Refreshes”.

15. Biggest rivals
20/01/12

16. Rivals
•Source:
http://www.contrib.andrew.cmu.edu/~jwilder/project%20abstract.html

17. Dispute.
•http://www.guardian.co.uk/media/video/2009/feb/18/duffy-diet-coke-
ad

18. Dispute
•http://www.flickr.com/photos/silvery/800429320/ •Coke Follows Thirst Everywhere