Coca-Cola was founded in 1886 by John Pemberton and introduced to the Netherlands in 1928. It contains caffeine and is known for its secret recipe and worldwide popularity. However, it also contributes to health issues like obesity, diabetes, and dental erosion due to its high-fructose corn syrup and phosphoric acid content. Coca-Cola has been commercially sponsored the Olympic Games and uses iconic imagery of delivery trucks in its advertising campaigns to build brand recognition around the world.

1. COCA-COLA
INICIATIVAS DE
Coca Cola
MKT Renee and Sander
Eva, Jim, DIGITAL
Adriana Knackfuss
30/10/09

2. General
• Dark brown drink with bubbles
• Known since 1886
• Contains a lot cafeine, which gives you energy
• Recipe of Coca Cola is one of the best kept secrets
• A lot mythes
• Cola consumption
in the world:

3. History
• Founded in 1886 by John Pemberton
• Idea came from his businesspartner Frank
Robinson
• First factory was opened in 1894 in
Vicksburg, Mississippi

4. History
• Now days it is sold all over the world
• Coca-Cola first came to Holland in 1928
during the Olympics

5. Health Effects
• Dental erosion
• Obesity and diabetes
• High-fructose corn syrup
• Mecury
• Phosphoric acid

6. Bottle Design
• Competition
• Earl Dean

9. Advertising
• ‘Coca-Colanization’
• First commercial sponsor
of the Olympic Games
• Atlanta

10. Holidays are coming!
• Train of Coca-Cola delivery trucks
• Stopped in 2001
• Brought back in 2007
• Created by advertising agency Doner

11. Pepsi vs. Coca-Cola
• Coca Cola first company, 4 years later Pepsi
came
• Coca Cola is less sweet then Pepsi Coke
• Pepsi focuses on young people, Coca Cola
try to reach old and young

12. Comparison

13. Advertising
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14. COCA-COLA
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The End
MKT Renee and Sander
Eva, Jim, DIGITAL
Adriana Knackfuss
30/10/09