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![Introduction:
Pepsi was first introduced as "Brad's Drink” in New Bern, North Carolina,
United States, in 1893 by Caleb Bradham, who made it at his drugstore where the
drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme
Pepsin and kola nuts used in the recipe.[3] Bradham sought to create a fountain
drink that was delicious and would aid in digestion and boost energy.
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented
warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi
was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909,
automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-
Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a
race." The advertising theme "Delicious and Healthful" was then used over the
next two decades. In 1926, Pepsi received its first logo redesign since the original
design of 1905. In 1929, the logo was changed again.
In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered
bankruptcy – in large part due to financial losses incurred by speculating on wildly
fluctuating sugar prices as a result of World War I. Assets were sold and Roy C.
Megargel bought the Pepsi trademark. Megargel was unsuccessful, and soon
Pepsi's assets were purchased by Charles Guth, the President of Loft Inc. Loft was
a candy manufacturer with retail stores that contained soda fountains. He sought
to replace Coca-Cola at his stores' fountains after Coke refused to give him a
discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola
syrup formula.
On three separate occasions between 1922 and 1933, the Coca-Cola Company
was offered the opportunity to purchase the Pepsi-Cola company, and it declined
on each occasion.](https://image.slidesharecdn.com/newmicrosoftofficeworddocument4-130105093802-phpapp01/85/maaz-report-on-pepsi-6-320.jpg)
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maaz report on pepsi
- 2. Acknowledgement: First of allI would like to thanks to all mighty ALLAHA for giving me a happily and healthy life. ALLAH blessing were uncountable if we thanks to ALLAH whole life we cant thanks to ALLAH for giving us such a beautiful life I take this opportunity to express my profound gratitude and deep regards to my guide “Rizwan Khan” for his exemplary guidance, monitoring and constant encouragement throughout the course of this thesis. The blessing, help and guidance given by him time to time shall carry me a long way in the journey of life on which I am about to embark. Sir helps us whole semester and guiding us and in the end of the semester he helps us to preparing report on marketing mix 4p’s of marketing. Lastly, I thank almighty my friends (Kosain Ahmed, Atiya Hashim and Mohammad Noman Siddiquie) for their constant encouragement without which this assignment would not be possible.
- 3. Table of contents Marketing mix Serial num Topic name Page num 01 Acknowledgement 02 Executive summary 03 Introduction of Pepsi 04 Presenting 4 p’s 05 Analysis 06 conclusion 08 Recommendation 09 References Remarks:
- 4. Executive summary Executive summary of Pepsi is that Pepsi is the world’s number one brand and in that repot we discuss Pepsi 4 p’s product place price and promotion. In this report we discuss Pepsi history where it was made first time and how it become popular all over the world. We discuss Pepsi 4ps in which we discus and than we analysis about the product and give some suggestion about there competitors how to fight and how to sell more than your competitors and attract your competitors customer. And than we conclusion about the product and told many other’s variety which is not presented in this due to not necessary.
- 5. Pepsi Background Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. The drink was first made in the 1890s by pharmacist Caleb Davis Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi Variants produced over the years.
- 6. Introduction: Pepsi was first introduced as "Brad's Drink” in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme Pepsin and kola nuts used in the recipe.[3] Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi- Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy – in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful, and soon Pepsi's assets were purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. On three separate occasions between 1922 and 1933, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion.
- 7.
- 8. Product : Pepsi has been bringing fun and refreshment to consumers for over 100 years. Learn more about our flagship brand and the broad spectrum of beverages it offers worldwide. PepsiCo, Incorporated is a Fortune 500, American multinational corporation headquartered in Purchase, New York, with interests in manufacturing and marketing a wide variety of carbonated and non- carbonated beverages Pepsi is known as worlds numbers one cold drink and spread all over the worlds. Pepsi consumptions increase day by day due to increase of Pepsi lover. Design: Its design is different from others cold drinks. Brand Name: Our products can be found in nearly 200 countries around the globe. PepsiCo is a global food and beverage leader with a diverse product portfolio that includes 22 brands that each generates more than $1 billion each in annual retail sales. Take a closer look at the brands and products that make up the PepsiCo portfolio. Variety: Pepsi is available in many flavors according to the customers need and wants.
- 9. Examples of itsvariety of its products
- 10. Prices: Price includes thepricing strategy of the company for its products. How much customer should pay for a product? Pricing strategy not only related to the profit margins but also helps in finding target customers. Pricing decision also influence the choice of marketing channels Price decisions include: Pricing Strategy (Penetration, Skim, etc) List Price payment period Discounts Financing Credit terms The soft drink industry today is confronted with a bewildering array of price increases. Our expenditures for labor, ingredients, transportation and more all continue to rise. The cost of aluminum alone has increased dramatically since last year. Across our entire system however, we have been cutting overhead and re-engineering our manufacturing process in order to keep our prices competitive. It is our policy to limit any price increases to the retail trade to the lowest possible extent Providing Price of a Pepsi is also affordable for a normal person that can be afford ed. Pepsi is given to it lover at nominal rates Pepsi is available in various prices. Price of all soft drinks were probably same but Pepsi lovers wants Pepsi instead of coke dew and 7up and other drinks.
- 11. Discount Providing quality products at the lowest possible price has always been one of the main concerns of Pepsi. For example, in PAKISTAN two-liter bottle of Pepsi cost 90rs and allow discount to its retailers and whole sallers and also allow discount in RAMZAN
- 12. Place: it not onlyincludes the place where the product is placed, all those activities performed by the company to ensure the availability of the product tot he targeted customers. Availability of the product at the right place, at the right time and in the right quantity is crucial in placement decisions. Placement decisions include: Placement Distribution channels Logistics Inventory Order processing Market coverage selection of channel members Introduction of Pepsi. Pepsi was first introduced as "Brad's Drink. n New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme Pepsin and kola nuts used in the recipe. Pepsi was firstly introduce with the name of Pepsi cola and than converted into Pepsi name. some pictures of Pepsi when it was introduce in new Bern north Carolina and united state are.
- 13.
- 15. Promotion: Promotionincludes all communication and selling activities to persuade future prospects to buy the product. Promotion decisions include: Advertising Media Types Message Budgets Sales promotion Personal selling Public relations Direct marketing Methods of promotions Pepsi uses various methods to Promote its products, mostly it is through advertisements and via crickets and films hero also cast for Pepsi advertisement and publicity Another way to publicity is to offer a new scheme into market that buy Pepsi 300ml and chance to win ticket to watch world cup live with blab blab blab.
- 16. Analysis: Pepsi is famousand favorite soft drink of every even but it is being more popular in youngster. But there is a though time competitors in a market with Pepsi is coca cola which is also most popular in all over the world. There is a big competition between Pepsi and coke. According to the market survey Pepsi is defeating coke just by 2% it means that 52% lover of Pepsi is spread all over the world but there is also a big fan of coke all over the world it means that Pepsi have to introduce some thing new in a market. I think Pepsi has to introduce again juice in a market with various flavors. Pepsi introduce Tropicana into market which is a popular in a market which is in only mango flavor. But we all know that all people have not same taste that kept in our mind being as a manufacturer Pepsi has to introduce again juice in a market with the old name TROPICAN but in different flavors like orange, strawberry, grapes and banana flavors which will be popular.
- 17. Conclusion: Over all Pepsi is number one brand in all over the world and it is number one beverage and made a king of all beverages. Pepsi is available in many different taste according to the consumers need and wants. Pepsi is available in Pepsi max and Pepsi diet(for sugar free patients), Pepsi vanilla. Pepsi cappuccino , Pepsi strawberry burst, Pepsi strawberry, Pepsi Tropicana chill, Pepsi Tropicana(juice) And Pepsi aquafina water.
- 18. Recommendations We recommended forPepsi that Pepsi has to increase the number of variety that is provided in a market which is not enough to beat their competitor because its competitors gives more than flavors in market which attract customers. Pepsi competitors are were not only coke but it is a war between coke 7up sprite and dew also so pepsi company have to be very attentive and more advertisement more than your competitors. Makes franchise outlets promotions and gives more discounts offers and gives offer in market like given in when t20 world cup occurs “BUY PEPSI AND WIN A CHANCE TO GO SRILANKA AND WATCH LIVE MATCH BETWEEN PAK n INDIA” Pepsi has to provide a new flavor in a market like no one introduce in a market I recommended that Pepsi has to provide a new flavor in a market like Pepsi in a orange flavor which will be popular in all over the world because its competitors only provide only few products in a market but Pepsi introduces many flavors in a market like Pepsi vanilla Pepsi white (yoghurt taste) Pepsi zero (sugar free) and many more products. I thought it will be become a popular product in the market because Pepsi lover’s is waiting for another product of Pepsi.
- 19. References: Our book whichis recommended by our sir RIZWAN KHAN named “PRINCIPAL OF MARKETING” BY KOTLER ARMSTRONG. www.wikipedia.com http://www.pepsico.com/ http://www.pepsico.com/ https://www.facebook.com/pepsi Images for i use www.Google.com And my friend Noman Jawwad Umair help me to make report on 4p’s