Coca-Cola and Pepsi have been rivals since the late 19th century. Coca-Cola was invented in 1886 in Atlanta, Georgia, while Pepsi was invented in 1893 in New Bern, North Carolina. Both companies have grown significantly over the past century and now operate globally, with Pepsi generating $28 billion in annual revenue compared to Coca-Cola's $16 billion. In India specifically, Pepsi has a 44% market share compared to Coca-Cola's 51%, with local brands making up the remaining 4%. The rivalry between the two companies continues as they launch new marketing campaigns and products.

1. PRESENTATION ON – COCA-
COLA V/S PEPSI
BY – Ishita Mistry
Kanika Sharma
Jayati Chabra
Vaibhavi Brambhatt

2. HISTORY
Invented by – DR. John Pemberton.
Introduced on – 8 may 1996
Country of origin – U S
Head quarters – Atlanta
Name given by – Frank Robinson

3. HISTORY
 Invented by – Caleb Braham
 Introduced on – 1898 (as a brand
drink)
1903 (as
Pepsicola)
1961 ( as Pepsi)
 Country of origin – U S
 Head quarters – New York

4. COMPANY PROFILE
Global Company
Plants in more than 200 Countries
More than 230 Brands
Nearly 2400 Beverage Products
2/3 of Revenue from outside U.S

5. COMPANY PROFILE
Global Company
PepsiCo has 42 bottling plants in India, of which
13 are company owned and 29 are franchisee
owned. In addition to this, PepsiCo’s Frito Lay
division has 3 state-of-the-art plants
Invested more than USD 1 Billion since inception

6. Products.

9. PROMOTIONS OF
PEPSI & COKE
The rivalry was first started when Pepsi started with its
blind taste tests known as the Pepsi Challenge.
The challenge is designed to be a direct response to
critics who allege that Coca-Cola and Pepsi-Cola are
identical drinks, with no meaningful differences.
 In blind taste tests, more consumers prefer the taste
of Pepsi to that of Coca-Cola. Capturing this on film,
Pepsi turned this into memorable TV campaign that
lasted many years.

10. Pepsi Analysis Coca cola
$28 BILLION TURNOVER $16 BILLION
32% INT. SALES AS OF TOTAL
SALES
70%
RS. 5OO CRORES TOTAL INVESTMENT
IN INDIA
RS. 250 C
Rs.300 CRORES PROPOSED
INVESTMENTS
RS. 2,400C
13 NO. OF OWNED
BOTTLING PLANTS NIL
18 NO. OF FRANCHISES 53

11. PEPSI AND COKE MARKET
SHARE IN INDIA
 PEPSI – 44%
 COCA COLA – 51%
 LOCAL BRANDS – 4%
Sales
Pepsi
Coka cola
Local brands

12. FUTURE SCENERIO OF COCA
COLA V/S PEPSI
• The COLA WARS between coca-cola and
Pepsi would further grow and in our view its
never ending.
• Both the companies would try to become
NO1 and there would AD WAR between the
two which would prove to be beneficial for
actors/actresses as they would earn more
through advertisements.

13. SWOT Analysis:
1. Strengths
 Coke: High profile Global Brand Presence,
Four of the top five leading brands, Broad-
based bottling strategy, 47% of total volume
Sales in carbonates.
 Pepsi: High profile global brand presence,
world's 2nd best-selling soft-drink brand,
constant product innovation, aggressive
marketing strategies using famous celebs, a
broad portfolio of products.

14. 2. Weaknesses
 Coke: Carbonates market is in decline, over-
complexity of relationship with bottlers, the
existing distribution system is not so efficient
for non-carbonates.
 Pepsi: Carbonate market is in decline, Pepsi
only targets young people.

15. 3. Opportunities
Coke:
 Soft drinks volumes in the Asia Pacific region forecast
to increase by over 45, Brands like Minute Maid Light
and Minute Maid Premium Heart Wise are positioned
well with the “Health-concerned” market, Use
distribution strengths in Eastern Europe and Latin
America.
Pepsi:
 Increased consumer concerns with regards to drinking
water, growth in healthier beverages, growth in RTD(
Ready to Drink) tea and Asian beverages, growth in
the functional drinks industry.

16. 4. Threats
Coke:
 Growing health-conscious society, PepsiCo's
Gatorade, Aquafina and Tropicana are stronger
brands, boycott in the middle-east, earlier protest
against Coca Cola in India, negative publicity in
western-Europe.
Pepsi:
 Obesity and health concerns, Coke increases
Marketing and Innovation spending to $400M
globally, relying on North-America only is bad.

17. Conclusion
 We would like to point out that Pepsi and Coca
Cola have managed some extremely
successful brands.
 With time focus they will be more and more on
Emerging markets plus there will be a lot of
emphasis on healthier beverages and more
innovative products. Stress will also be laid on
cleaner and more environment friendly
practices employed by these companies.

18. Data Analysis
The survey was conduct in the college campus
Asking them which soft drink do you prefer and
why ?
 Age Group of student was around 21 to 25.
 Gender : 9 male and 1 female.

19. How often do you drink a soft
drink?
Column1
Once a month
Once a week
More frequently
Occasionally

20. Which is your favorite drink ?
Sales
Pepsi
CocaCola
Diet Coke
Fanta or Sprite

21. Does the taste affect your
choice?
 8 % of people said yes taste do affect their
choice and
 2% of people said no.

22. httpwww.youtube.com/watch?feature=play
er_embedded&v=r30IPbdWqSw ://

23. Conclusion
The more preferred brand amongst
coca cola and Pepsi and as the result
shows that the Coca Cola is more
preferred and the people endorsing
affect them.