The document appears to be a slide deck for a product portfolio planning presentation. It includes slides on topics like the product launch process, market research findings, SWOT analysis, target customer profiles, marketing mix considerations, distribution channels, and pricing strategies. The slides provide templates and prompts for a presenter to customize with specifics about their product, market, and business.

1. Product Portfolio
Planning and AnalysisYour Company Name

2. Agenda2
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03
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04
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Agenda
05
Agenda
06
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3. Product Launch Process3
Product PrototypingProduction Manufacturing Concept
Research Product Idea Product Concept Design

4. 4
Feature 01
Feature 02
Feature 03
Product
Overview

5. Text
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Product
Idea
Process
Idea
User Technology Innovation Process
Marketing
Concept Definition
and Key
Challenges
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6. Focus and Value Proposition6
ProductBenefitsFeatures
Experience
Simple
Easy
Syncing
Rich Meta
Data
Include
Images
Everything
Everywhere
Fast to
Use
Sync
Across
Device
Never
Forget
External
Brain
Remember
Everything
Customer
Write Things
Down Save
Information
Locked Into
a System
Loosing
Things
Single
System
Share
Notes With
People
Fast to
Enter
Things
Remember
Things
SubstitutesEmail to
Yourself
Text
Documents

7. Product Lifecycle & New Product Launch Scope7
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Rebirth
Death
DeclineMaturityGrowthConcept &
Start Up

8. Introduction Growth Maturity Decline
Product Lifecycle & New Product Launch Scope8
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9. Industry Overview9
69%
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87%
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Mobile Phone
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Camera
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Laptops

10. Industry Overview10
Wages
$3.8bn
Businesses
198
Profit
$4.3bn
Revenue
$8.6bn
Annual Growth
07-12
4.8%
Annual
Growth 12-17
3.1%
0
1
2
3
4
5
6
Category1 Category2 Category3 Category4 Category5 Category6
Series 1
Series 2
Revenue Vs. Employment Growth
0
1
2
3
4
5
6
7
Category1 Category2 Category3 Category4 Category5 Category6
Series 1
Private Investment in Computers and Software

11. Porter's 5 Forces Market Assessment11
Threat Related Element
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Buyer Power
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Supplier Power
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Threat of Substitutes
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Industry
Competition

12. Porter's 5 Forces Market Assessment12
Bargaining Power
of Supplier
Threat From New
Entrants
Threat From Substitute
Product and / or Services
Bargaining Power
of Customer
Potential New Entry
BuyersSubstitutes
Suppliers
Competitive
Rivalry

13. Market Gap Analysis13
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Labour
Market
Buyer’s
Perspective
58%
Seller’s
Perspective
1/3

14. Market Gap Analysis14
0
5
10
15
20
25
30
35
Price
Quailty
Customer Service
Product RangeDistribution Outlets
Other 1
Other 2
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15. Market Gap Analysis15
TIME
MarketShare
Gap Analysis ▪ Product
▪ Price
▪ Place
▪ Promotion
▪ People
▪ Process
▪ Physical Environment
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16. Coffee
Break

17. Market Research Findings17
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DiscerningNetworkedAspirational
Brand Savvy
Trading Up
Exploring
Connected
Proactive
Empowered
Street - Smart
Value Seeking
Social

18. Market Research Findings18
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Pragmatists
-18%
Browsers-
24%
Occassiona
ls-11%
Prodigies-
5%
Tribals-
13%
Personals-
15%

19. Product SWOT Analysis19
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S W
T O

20. STP Analysis20
Targeting
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Positioning
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Segmentation
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21. Ideal Customer Profile21
Target Market
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Niche
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Single Person
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22. 22 Ideal Customer Profile
CMS Marketing Automation Analytics CRM
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Optimize This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

23. Buyer Behavior23
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Information
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Technology
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Pricing
01
0203

24. Buyer Behavior24
Personal
• Education
Psychological
• Motivation
Environment
• Technology
Marketing
• Strategies
Culture
• Social Status
Social
• Social Roles
Social Media
• Youtube
Customers Response
• Selecting Brand
CONSUMER BEHAVIOUR
Consumer Lifestyle Experience

25. Buying Process Map25
Awareness
1-2 month
Consideration
3-4 month
Decision
1 month
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Identify Business
Problem
Build Short
List
Research
Solutions
BEGIN
DECISION
PROCESS
MAKE
DECISION

26. Buying Process Map26
Need
Gather
Information
Evaluate
Options
Buying
Decision
Purchase
Marketing Sales
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27. Messaging and Positioning27
How The Brand
Makes Me Look
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How The Brand
Makes Me Feel
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What The Product
Does For Me
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How I Would Describe
The Product
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Essence

28. 28
Messaging and
Positioning
Competitors Brands
Your Brand Current Position
Ideal Brand Position
Innovative
Luxury
Value
Traditional
Gap in
Market

29. Messaging and Positioning29
What is
What it Does
What it Means
Why I Should Care
The Product
The Benefit
The Effect
The Motivation
Defined
by
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30. Strategic Product Features30
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31. Strategic Product Features31
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Features 01
Features 04
Features 02 Features 03
Features 05 Features 06

32. Market Entry Strategy32
Market A
Market C
Market D
R&D Manuf. Eng. Sales Install Post-sales Target Clients
Direct Local Presence Through Home Office Through Local Partner Through Global Partner
Your Text Here
Your Text Here
Your Text Here
Market B

33. Competitive Brands Analysis33
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34. Marketing Mix34
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35. Marketing Mix35
Price
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Promotion
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Place
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Product
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36. Channels of Distribution36
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Start
End
Producer Wholesaler RetailAgent Consumer

37. Channels of Distribution37
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Producer
Wholesaler
Retail
Agent
Consumer

38. Product Pricing
38
Feature 1
Feature 2
Feature 3
Feature 4
$15/mo.
Thrifty
Feature 1
Feature 2
Feature 3
Feature 4
$29/mo.
Ultimate
Feature 1
Feature 2
Feature 3
Feature 4
$69/mo.
Advanced
Feature 1
Feature 2
Feature 3
Feature 4
$149/mo.
Regular

39. Product Pricing39
Price
Orientation
Price
RealizationWeak Medium Strong
Customer
Value Based
Pricing
Competition
Based
Pricing
Cost
Based
Pricing
Zone Of Good Intentions
Value Surrender Zone
White Flat Zone Pricing Capture Zone
Pricing Power Zone

40. Product Launch Budget Plan40
Aerospace
and Defense
$2.6%
12.0%
Area – Amount
Spent (Us$
Billion)
Healthcare
$13.6%
Height Percentage
Of R&D Budget
10.0%
Consumer
$1.7%
7.9%
Chemicals and
Energy
$2.9%
7.2%
Industrials
7.1%
Telecom
6.9%
Auto
$6.5%
6.3%
Computing and
Electronics
$9.7%
5.7%
Other
$0.9%
5.6%
Software
and Internet
$7.7%
15.0%
Average
8.1%

41. Break Even Analysis41
Loss
Sales
Units
Sales
Units
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42. Contingency Plan42
Contingency StrategyReality UpdatePrimary Strategy
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43. Contingency Plan43
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Plan
D
Plan
C
Plan
B
Plan
A

44. Launch Stages: Prelaunch and Post44
Pre Launch
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01
Launch
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02
Post Launch
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03

45. Launch Stages: Prelaunch and Post45
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Pre
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01
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Launch
02
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Post
Launch
03

46. 46
Go-To-Market
Work Stream
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47. Go-To-Market Work Stream47
How to
Sell
Where to
Sell
What to
Sell
Marketing
Strategy
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Markets
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Customers
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Products

48. Core Marketing Deliverables48
Content Marketing
Pay-per-click
E- Mail Marketing
Reputation Management
Website Design
Digital Design
SEO Services
Social Media

49. Core Marketing Deliverables49
Partnerships
04
Events
02
Distribution
01
Promotions
03
Advertising
05

50. Marketing Launch Plan50
08
07
06
0504
03
02
01
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51. Marketing Operations Plan51
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01
05
02 04
03

52. Advertising and Promotion Plan52
Broad
Marketing
Objective
Target
User
Target
Market
Awareness,
Education,
Conversion
Ideal Media
Mix
Conversion
Action
Conversion
Pattern (tracking)
Micro-
conversions
Page/visits,
Time On Site,
Loyalty, etc.
CTR, Conversion
Rate, Bounce
Rate
Target
Conversions
Target
CPA
Positive
Campaign
Objective
Media MixConversion KPIs Conversion
value
ROI

53. Advertising and Promotion Plan53
OWNED
PAID
EARNED
SOCIAL
Incentive
Incentive Digital Properties
Endorsements
Outposts
Advertising
Content
Partnerships
Influencer Engagement

54. Launch Team Structure and Rules54
Division Chief
Manager 2Manager 1 Manager 4Manager 3 Manager 5
Communication
& Brand
Integrated
Marketing
Field & Partner
Marketing
Digital Marketing
& Operations
Product
Marketing

55. PRODUCT
PACKAGING
STRATEGY
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56. Product Packaging Strategy56
Be
Innovative
Reduce
Packaging
Minimize Impact
During Use
Identify Manufacturing
Wastes
Optimized
Lifetime
Research Low
Impact Materials
Design For
Recycling & Reuse
LIFETIME
Design
For

57. Launch Monitoring and Adjustments57
Product Success
Drivers
Current
State
Goal
State
Item 1 1.8 2.3
Item 2 2.5 3.0
Item 3 4.0 4.5
Item 4 3.5 4.0
Effectiveness
Score(Out of 100) 62
32
32
28
12
Product
Strategy
Process
Definition
Portfolio
Management
Skills &
Discipline
Product Development Maturity Index

58. Launch Monitoring and Adjustments58
0 5 10 15 20 25 30 35 40 45
Master Data Mgmt Strategy
CRM Platform
Campaign Mgmt
Lsales Force Automation
Budget,Forecast,Reporting
Reporting & Analytics
Onboard,Provision,Support
Adv Board/Speaker Mgmt
Intrant Sales Portal
Incentive Comensation
Field Sales Training

59. Sales Strategy59
Awareness Consideration Intent Decision
Buyer’s Path
Trade Show
Website
Paid Search
Email Webinar
Social
Referral/White Paper
Demos
Sales

60. Sales
Strategy

61. Corporate Buyer’s Buying Process61
Decision
RecommendationEvaluation
Project
Initiative
Awareness
Strategy
Education
Interest
Investigation
CXO
VP
MGR
Solution
Decision
Initial
Interest
Project
Definition
0 2 4 6 8 10 12

62. Customer’s Journey to Sales62
Problem
Recognition
Info
Search/RFP
Vendor
Analysis
Purchase
Approval
Vendor
Selection
MARKETING SALES
Qualified
Prospect
Need
Analysis
Business
Impact
Scope &
Proposal
Close
Sales
Marketing
Increasing
Market
Share
Account Intelligence
Qualification
RFP
Sales Presentations
Tech Note
Needs Analysis
Demos
Business Analysis
Value Demonstration
ROI
References
Scope &Proposal
Negotiation
Pricing
Close.
Increasing
Mind
Share
Corp Identify
Positioning
Messaging
Lead Generation
Website
Public Relations
Social Media
SEO/SEM
White Papers
Newsletters
Success Stories
User Groups
Downloads
User Conferences.

63. Product Portfolio Planning Icons Set63

64. Additional
Slides

65. Vision
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Mission
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Goals
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OUR
VISION

66. 01
Text
Here
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02
Text
Here
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Meet Our
Team

67. About Us67
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68. This slide is 100% editable. Adapt it to your needs
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Our
GOAL

69. Comparison69
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3.1
75.534 user
4.2
85.654 user

70. Financial70
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750$
840$ 920$

71. 71 Dashboard
50,000
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70,000
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72. Location72
CANADA
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Population
50%
80%
USA
Population
90%
50%
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73. Time Line73
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2011
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2012
Start
Timeline

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2013
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2014
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2015

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2017
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2016
Finish
Timeline

76. Puzzle76
01
02
03
04
05
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77. Matrix77
High-Low
Quadrant
High-High
Quadrant
Low-Low
Quadrant
Low-High
Quadrant
FirstAttribute
Second Attribute
High
Low
High
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78. Lego78
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
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79. Contact
Us
Address
# street number, city, state
Email Address:
emailaddress123@.com
Contact numbers
0123456789

80. THANK YOU