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Mass media refers to communication technologies aimed at reaching a wide audience and includes platforms like newspapers, television, radio, magazines, and the internet. It is the primary means for informing the general public about political and social issues, entertainment, and pop culture news. Common mass media platforms each have advantages like wide reach and repetition, though they also have disadvantages such as high costs, short lifespan, and lack of selectivity.
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The document discusses various communication media and their advantages and disadvantages for communicating messages. It states that an effective strategy uses a mix of at least 2-3 media types. It then provides details on the target audiences, strengths, weaknesses and costs of different media like television, radio, newspapers, magazines, SMS, websites, posters, brochures and events. The document aims to help choose appropriate media based on the audience, budget, channels and duration of the communication intervention.
Role of Mass Media in transfer of technology, FEX-502, Md Kaif Ali
Mass media are those channels of communication which can expose large numbers of people to the same information at the same time. They include media which convey information by sound (radio, audio cassettes); moving pictures (television, film, video); and print (posters, newspapers). And when it comes to technology transfer, the more people who know about a particular innovation or idea, the greater the chances that it will be adopted and put into use.
Different Types of Media
This presentation is about the different types of media that companies use when they want to create ad campaigns for their products.
Media Characteristics
The document discusses different types of media used for advertising and marketing communications. It categorizes media as mass media, niche media, addressable media, and interactive media. It then provides descriptions and examples of various print media like newspapers and magazines. It also discusses broadcast media like television and radio, as well as out-of-home media, internet advertising, and direct mail. It covers pros and cons of different media types and concludes with consumer attitudes and expectations regarding media and packaging.
Mass communication rawal a.
Mass communication provides both strengths and limitations for conveying information. It allows information to reach a large, heterogeneous audience through channels like television, radio, and social media. However, the messages must compete for audience attention and may have a short lifespan. Mass communication is useful for raising awareness but has limitations in delivering complex or detailed information. Overall, mass communication is an effective way to disseminate health information to wide audiences, but the messages must be tailored to each specific medium and population.
Media Planning - [SKARtec Digital Marketing Academy]
The document discusses different media for advertising, including newspapers, magazines, television, radio. It provides advantages and disadvantages of each medium, as well as how advertising is bought and audiences are measured. Future trends are discussed, such as newspapers needing to adapt to new media and television becoming more interactive.
MASS MEDIA AND MASS MEDIA EFFECTS (G1 VYGOTSKY).pptx
The document provides an overview of mass media presented by Group 1. It defines mass media as communication that reaches a large audience, including television, radio, advertising, movies, the internet, newspapers and magazines. It then discusses the history and traditional forms of mass media such as print, broadcast and cinema. The presentation further explores traditional media, print media, broadcasting/electronic media, and digital/new media. It outlines the positive and negative effects of mass media and provides examples of each. In concluding, the presentation emphasizes that mass media has the power to influence people by controlling the minds of the masses.
Advertising media
The document discusses different advertising media and factors to consider when selecting media for advertising campaigns. It outlines several types of media including print (newspapers, magazines), outdoor (posters, billboards), direct mail (circulars, business reply cards), and electronic (radio, television, internet). When choosing media, considerations include the target customer, communication objectives, budget, type of message, and the characteristics of each medium like coverage, lifespan, credibility. Print provides flexibility but short lifespan while outdoor has long lifespan but limited detail. Direct mail is selective but lacks mass coverage. Electronic media like radio and TV have wide appeal but messages have short lifespan and advertising can be expensive.
[SKARtec Academy] - Media Planning
The document discusses different media options for advertising, including their advantages and disadvantages. It analyzes newspapers, magazines, television, radio. Newspapers are ideal for local geographic targeting but face declines. Magazines allow for audience selectivity but have long lead times. Television has massive reach but high costs and clutter. Radio is low-cost but has poor attentiveness and a fragmented audience. All forms will need to adapt to new media options to succeed in the future.
Media
Media planning involves selecting the best media channels and strategies to deliver messages to target audiences. Key aspects of media planning include setting objectives, choosing appropriate media classes and vehicles, and determining scheduling and frequency to optimize coverage and costs. Various media like television, radio, print, outdoor and digital each have their own advantages and disadvantages for advertisers to consider.
Advertising and sales promotions
The document discusses various aspects of advertising and sales promotion. It defines different types of marketing communications including advertising, sales promotion, public relations, direct marketing, and personal selling. It then covers why advertising is used, common sources for different types of advertising and sales promotion, and characteristics of each approach. The document also discusses product advertising, comparative advertising, reminder advertising, retail advertising, co-operative advertising, and institutional advertising. It concludes by reviewing factors to consider for media selection and advantages and disadvantages of various media channels.
Types of media ppt week 2.pptx
The four main types of media are:
1. Print media - This includes newspapers, magazines, books, flyers etc. Information is printed on paper.
2. Broadcast media - Also known as electronic media or mass media. It uses electronic equipment to transmit audio and video content to a wide audience like radio, television etc.
3. Digital/Online media - Also known as new media. It delivers content through the internet and digital platforms like websites, blogs, social media, emails etc.
4. Outdoor media - It delivers messages to audiences directly when they are outdoors through billboards, posters at bus stops or metro stations to reach a mass audience.
Robert Picard - Challenges of Innovation and State Support for Media Transfo...
This document discusses challenges to media innovation and the role of state support. It covers several key points:
1) State support is important for developing new technologies and industries but less so for transforming established media industries.
2) Media industries face pressures to innovate from abundance of media options, audience fragmentation, and shifting power to consumers.
3) Established media firms struggle with innovation due to organizational inertia, path dependencies that developed from past successes, and resistance to change from employees.
4) The state can encourage media innovation through research, education, subsidies, and cross-industry coordination, but has limited ability to directly influence companies' internal structures and cultures.
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Presentation1
- 2. Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet. The general public typically relies on the mass media to provide information regarding political issues, social issues, entertainment, and news in pop culture.
- 3. Television advertising Print media Radio Magazines and journals Cinema /Films advertising Outdoor advertising Merchandising media
- 4. Costly Cluttering Perishability Inflexibility Limited viewer attention Strong impact Mass coverage Huge exposure Repetition Prestige Selectivity
- 5. Disadvantages Cost high Short life Wastage Illiterates Advantages Wide reach Continuity Flexibility Geographic selectivity Detailed Visual impression
- 6. Advantages Disadvantages Effective Costly Selective Wastage Wide coverage Inflexible
- 7. Advantages Visibility Concentration Equal opporunity Color Repetition Wide exposure Disadvantages Temporary appeal Public opposition Difficulty in measurement Lack of selectivity Clutter
- 10. THANK YOU