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SXSW 2019 PROPOSAL
Overexposed: Balancing
Engagement & Community
Moderation
SXSW 2019 PROPOSAL
SYNOPSIS
People who work on audience, social or community
teams (for media orgs, brands, politicians, public
figures, etc.) often are responsible for some level of
community moderation. While discourse can be
productive, often trolls or bad actors weigh in – with
threatening or harmful dialogue, graphic imagery, or
other terrible things - all at the expense of the person
on the other side of the screen. How can those
working with digital communities protect their teams’
mental health as audiences and conversations grow,
when resources might be thin?
PARTICIPANTS
TBD
John Colucci
Social Media Director
Sinclair Broadcast Group
Caitlin Duffy
Director, Audience and
Social Media -
Nationswell
TBD

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SXSW 2019 Pitch: "Overexposed"

  • 1. SXSW 2019 PROPOSAL Overexposed: Balancing Engagement & Community Moderation
  • 2. SXSW 2019 PROPOSAL SYNOPSIS People who work on audience, social or community teams (for media orgs, brands, politicians, public figures, etc.) often are responsible for some level of community moderation. While discourse can be productive, often trolls or bad actors weigh in – with threatening or harmful dialogue, graphic imagery, or other terrible things - all at the expense of the person on the other side of the screen. How can those working with digital communities protect their teams’ mental health as audiences and conversations grow, when resources might be thin? PARTICIPANTS TBD John Colucci Social Media Director Sinclair Broadcast Group Caitlin Duffy Director, Audience and Social Media - Nationswell TBD