Mass media encompasses various technologies like television, radio, and the internet, aiming to disseminate information widely and communicate essential news to the public. It plays a significant role in societal development, influencing awareness and advancements through interaction and conflict among differing demographic groups. The impact of mass media fosters social change, bridging gaps between various segments of society.

1. Mass Media &
Social change
By Qamar Usman

2. Mass Media
 Mass media refers to media technologies
used to disseminate information to a wide
audience.
 Communication is the main function of Mass
Media
 Modes of Mass Media television, movies,
advertising, radio, the internet, magazines,
newspapers and more.

3. Introduction
 Information and communication
 Space age
 Global village

4. Press and development
 Press (Media) means news industry of the
mass media that focus on delivering news to
the general public through print media
(newspapers, newsmagazines), .
 Impact of Press
 Rural development
 Limited Health, Education development

5. Role of media in development
 Media is Power
 Regional, Nation and International
 Change in Societies
 Innovations
 Awareness
 welfare
 Advancement in rural and urban
communication

6. Aims of Media
 Simplification
 Positivity and awareness
 News and information
 Information and technology

7. Mass media & Social Change
 Social change occurs due to interaction and
conflict
 caused by differential values of the old and
the young, the literate and the illiterate, the
urban and the rural folk.
 By demographic factors, we mean the factors
that determine the numbers, composition,
selection and the hereditary quality of
successive generations.

8. Thank You