2. INTRODUCTION TO
Walmart
• Walmart, is anAmerican multinational retail corporation that operates a chain
of hypermarkets, discount department stores and grocery stores.
3. Continued…..
• Sam Walton ,the founder of Wal-Mart, opened the first Wal-Mart
store in Rogers, Arkansas in 1962.
• World's largest public corporation by revenue
• Founded Walmart.com in January 2000, is a subsidiary of Wal-Mart Stores
i.e. Walmart.com is a lot like your neighborhood Walmart store
• Largest private employer in the world.
• Fourth largest utility or commercial employer.
• Largest grocery retailer in the United States (20%).
• Largest toy seller in the United States (22%).
4. Continued…..
• "The secret of successful retailing is to give your
customers what they want. And really, if you think
about it from your point of view as a customer, you
want everything: a wide assortment of good-quality
merchandise; the lowest possible prices; guaranteed
satisfaction with what you buy; friendly,
knowledgeable service; convenient hours; free
parking; a pleasant shopping experience."
- Sam Walton (1918-1992)
5. Continued….
• Wal-Mart operates through three business segments:
Walmart US, Walmart international and Sam‘s Club.
• Walmart US
Walmart Discount Stores 629 in the US
Walmart Supercenter: Walmart Discount Stores +
Full Service Supermarket. 3,029 in the
US.
Walmart Market: Previously branded as Walmart
Neighborhood Market. 199 in the US.
8. HISTORY OF
WALMART
o 1918: Born in a farmer’s family in Kingfisher, Oklahoma.
o 1940: Graduated from the University of Missouri.
o 1950: Gave up job and opened his first store in Arkansas.
o 1962: Walten Brothers opened fist Walmart in Arkansas.
• 1970: Walmart became public.
• 1990: 1st National retailer.
• 1991: International Expansion.
o 1993: Creation of “Great Value”.
o 2003: Largest corporation in the world.
o 2012: 50th Anniversary.
9. MISSION STATEMENT, VISION, GOALS,
& PURPOSE
Advertising slogans:
Save Money. Live better
Mission Statement:
To help people save money so they can
live better
Goal:
Becoming in an international brand
Vision:
“If we work together, we’ll lower the
cost of living for everyone…we’ll give
the world an opportunity to see what
it’s like to save and have a better life.
10. SWOTANALYSIS
Strengths
• Powerful retail brands, large scale
of operation worldwide.
• One Stop Retail.
• Strategic business programs.
• Efficient working capital
management.
Weakness
• Brand image-weak reputation
• Low global presence
• Behind rivals in e-commerce
Opportunity
• Global food safety initiative
standard.
• Increasing demand of online
sales.
• Increasing opportunity in
growing economy.
Threats
• Intense competition.
• Price matching program by
target.
• Foreign currency fluctuation.
• Slow market growth
11. PESTEL
ANALYSIS
• Political: Policies on economy, trading agreements (NAFTA…) .
• Economical: Unemployment Rate, slightly increase in consumption.
• Socio Cultural: Faster pace of live- Efficiency is key.
• Technological: Use of IT technologies. Online shopping.
• Environmental: Recycling, Contamination issues.
• Legal: More laws and more complex.
12. MAIN COMPETITORS
Retailer Industry:
Target
1. Target is the main competitor of Walmart
2. ranked #33 in the Fortune 500.
3. Target offers very similar products.
4. Target went abroad in January 2011.
Mission: to Make Target your preferred
shopping destination in all channels by
delivering outstanding value, continuous
innovation and exceptional guest experiences.
Supermarket Industry:
Dollar General
1. One of the main competitors, pursuing
low prices.
2. Good location in smaller communities is
the main competence advantage.
3. Strategy: Save time, save money
4. Many items per $1
Mission: to best serve others by keeping it real
and simple.
14. MARKETING MIX
Product
Groceries Automotive Books Shoes
Arts and Crafts Housewares Electronic Family Apparel
Health and
Beauty aids
Toys Fabrics
Lawn and
Garden
Jewelry Pharmacy Vision Center
One-Hour
Photo
15. MARKETING MIX
Place
• 11,000 stores across 27 countries
• Operates under 69 banners
• E-commerce websites in 10 countries
• Walmart stores include :
Discount Stores
Super Centers
Neighborhood markets
Express stores
Sam’s club warehouses
16. MARKETING MIX
Price
• Lower cost than competitors
Price matching
Great Value (lower cost alternatives)
Value Bundles
Clearance
Rollbacks
