A presentation about the first of its kind of WebZIne for Business owners who want to reach the 'B class' towns and upcoming Smart Cities as per Honourable PM Mr. Modi's proposal.

1. APNI SMART CITY LIFE
शॉप Smart. Live $मा'.

2. A GLANCE ATTHE PRESENTATION
In next couple of slides you will learn-
• Present situation in the proposed Smart Cities
• Multi layered solution for buyers & the sellers
• Concept & vision of ‘Apni Smart City Life’
• Its unique features & other key characteristics
• Profile of its targeted audience
• Local as well as the Global reach of ASCL
• Success story of the pilot city - Ajmer
• Growth plan of ASCL
• Scope of your association with ASCL

3. GOVERNMENT VS. PUBLIC SMART CITY
Honorable PM, Mr. Modi has announced the
plan of making 100 cities as Smart Cities.
Government perspective of making smart cities
might be different from the perspective of citizens
from these proposed 100 cities.
Apart from the infrastructure & other facilities
mentioned in the Govt. plan, the residents want-
• Better Business & Profitability
• Better Shopping & Lifestyle

4. PRESENT SHOPPING SCENARIO
A Consumer in these proposed Smart Cities-
• Confused with the latest & marketing buzz
• Old generation fails to cope up with the trends
• NextGen is influenced by online trends
• Sits at back seat in comparison to the Metros
‘Better Shopping’ for these cities means- shopping from Delhi,
Mumbai, or Dubai, Singapore or USA!

5. A Business owner in these proposed cities-
• Businesses are bleeding because of low market
• Dropping sales due to growing competition
• Vendors are suffering due to culture of malls
• Big threat of emerging online shopping trends
• Dealing with uneducated customer for selling
PRESENT BUSINESS SCENARIO

6. THE SOLUTION!
We offer
people in these cities
a unique experience of
smart shopping
and lifestyle
in the benefit of both-
!
the Consumer
&
the Local Business owner.

7. IT IS MULTI LAYER SOLUTION
We help the Consumer in shopping by-
• Educating people in these cities from
‘How to choose’ to ‘How to use’ a product
• Influencing them to come back to local shops
• Introducing them to the Latest Trends & Buzz
• Shopping Tips (from the Business owners mouth)
• Making aware of ‘What is’ available in their own city

8. IT IS MULTI LAYER SOLUTION
…And we help the Business owners also by-
• Giving a platform to reach their customers at
local as well as national level
• Offering a mouthpiece to spread the word for
Latest Products, Launches, Offers etc.
• Home based businesses in local neighbourhood
• Bringing back consumer’s Trust in local shopping
by giving the most profitable shopping experience

9. HOW DO WE DOTHIS?
!
We present
First of it’s kind in India,
every city’s own-
!
Smart
Shopping & Lifestyle
WebZine…

10. !
www.ApniSmartCityLife.com
!
शॉप Smart. Live $मा'.

13. THIS IS HOW IT’S PERCEIVED
!
Smart City’s people’s own,
Unbiased guide for
Smart Shopping & Lifestyle
WebZine
available 24x7
on your
PC, Laptop, Tab & Phone-
absolutely
FREE!

14. WWW.APNISMARTCITYLIFE.COM
OUR VISION
Helping people in these proposed Smart City to-
A) Grow their Business / Profitability
B) Improve their Shopping / Lifestyle
Also,
It is aligned to Hon’ble PM, Mr. Modi’s vision of-
- Making 100 cities as Smart Cities and,
- Promoting the usage of Hindi language

15. OUR MISSION
• Publish everything what a consumer from these
cities always needs to know
• Help him to pick the best product or service
for the best value for the money he spends
• Guide him to upgrade his lifestyle and to make
him stand in the front row of the latest trend
• Improve local market situation to help the
business owners
WWW.APNISMARTCITYLIFE.COM

16. 5 UNIQUE CHARACTERISTICS (OUR USP)
• Smart Shopping: A common platform for a consumer
& business owner
• Localisation: All smart cities have their own
city specific local edition
• Language: Hindi- preferred language of people in
these cities that too in layman’s standards
• Focus: Articles related to Shopping & Lifestyle only -
No Politics / Bollywood /TV / Sports / Crime news!
• Medium: PC / Laptop /Tab / Smart Phones
WWW.APNISMARTCITYLIFE.COM

17. AUDIENCE PROFILE (CONSUMER)
• Gender: Male & Female
• Age Group: Youth/Mature/Old (15Yrs - 65Yrs)
• Economic Stats.: LIG/MIG/HIG classes
• IQ: Educated/Tech Savvy & Smart
• Access Point: PC / Laptop /Tab / Smart Phones
• Geo. Stats.: Uttrakhand, Haryana, Rajasthan, Uttar
Pradesh, Madhya Pradesh, Bihar, Jharkhand, Chhattisgarh,
Gujarat, Delhi including Mumbai & NRIs
WWW.APNISMARTCITYLIFE.COM

18. AUDIENCE PROFILE (BUSINESS OWNER)
• Owner: Local Shop/Showrooms/Supermarkets
• Business: Dealers/Distributors/Retailers/
Franchisee/Manufacturers/Vendors/Suppliers
• Others: Various Service Providers
• Size: Complex to Small Home Business owners
WWW.APNISMARTCITYLIFE.COM

19. SUCCESS STORY OF PILOT CITY AJMER
Launched www.AjmerSmartCityLife.com in May 2015:
• Well Received & Liked by locals in 3 months
• 1.5K fans on Facebook Page / Group
• Queries & Solutions started on individual level
• People got addicted to ‘Daily Shopping Tips’
• People wait for Friday to check Offers,
Exclusive Deals, Discounts and
fresh Articles on Smart Shopping & Lifestyle

20. FACTS & FIGURES FROMTHE PILOT RUN
After the launch of www.AjmerSmartCityLife.com
• 100 Page Likes and 6000 Post Reach within 6 hrs!
• 1.5K fans on Facebook Page / Group in 3 months!
• Top Rank on Google (among 1.5 lakhs pages) if
‘Ajmer Smart City Life’ is searched!
• Statistics of just a single article: Viewed by 6.8K
users, Link Clicked 900 and received 200+ Likes.

22. GROWTH PLAN FOR NEXT 6 MONTHS
To repeat the same success in 9 Smart Cities
• Launching 9 City Editions all together on
this Independence Day to reach to all Hindi
speaking 9 States- Uttrakhand, Haryana,
Rajasthan, Uttar Pradesh, Madhya Pradesh,
Bihar, Jharkhand, Chhattisgarh, Gujarat, Delhi
including Mumbai & NRIs who prefer to read in
Hindi.
• Launching Video Guides on Smart Shopping &
Lifestyle in Hindi by Jan 2016.

24. Benefits to the Business owners
• ASCL offers an intelligent way to announce new discount,
offer or deal to attract whole lot of consumers in the city…
whenever they want
• Business owners can share their philosophy, strategies and
values in doing business on with their consumers in the city
• ASCL provides them a platform to showcase their
complete catalogue on the medium their consumers are
most comfortable
• ASCL provides business owners a platform to push the sale
during season and festivals
WWW.APNISMARTCITYLIFE.COM

25. More benefits to the Business owners
• ASCL can be utilised to offer an extremely lucrative offer
exclusively for its readers
• Even a small home business owner and an individual can
utilise ASCL to reach their prospective customers
• ASCL can be used for teasers and announcements for
upcoming businesses and opportunities in the city
• Business owners, Sellers and Service providers in their city
can get as creative as they can to utilise this unique,
interactive & the most innovative platform with multi-
media capabilities
WWW.APNISMARTCITYLIFE.COM

26. PUBLISHER’S PROMISE NOTE
“We are
committed for our readers.
We will do our best to make this webzine
the best source of shopping & lifestyle
related information.
It gives an opportunity to the business owners
in smart cities to reach our readers and
convert them into their customers by offering
the best deals & exclusive discounts to them.”
!
- G S Virdi

30. CONTACT US
for business tie-ups & advertisements enquiries
Publisher@AjmerSmartCityLife.com
www.ApniSmartCityLife.com