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INTRODUCTION TO Walmart
• Walmart, is an American multinational retail corporation that operates a chain
of hypermarkets, discount department stores and grocery stores.
INTRODUCTION TO Walmart
• Sam Walton ,the founder of Wal-Mart, opened the first Wal-Mart store in Rogers,
Arkansas in 1962.
• World's largest public corporation by revenue
• Founded Walmart.com in January 2000, is a subsidiary of Wal-Mart Stores i.e. Walmart.com
is a lot like your neighborhood Walmart store
• Largest private employer in the world.
• Fourth largest utility or commercial employer.
• Largest grocery retailer in the United States (20%).
• Largest toy seller in the United States (22%).
INTRODUCTION TO Walmart
• "The secret of successful retailing is to give your customers what they
want. And really, if you think about it from your point of view as a
customer, you want everything: a wide assortment of good-quality
merchandise; the lowest possible prices; guaranteed satisfaction with what
you buy; friendly, knowledgeable service; convenient hours; free parking; a
pleasant shopping experience."
- Sam Walton (1918-1992)
INTRODUCTION TO Walmart
• Wal-Mart operates through three business segments: Walmart US, Walmart
international and Sam‘s Club.
• Walmart US
 Walmart Discount Stores 629 in the US
 Walmart Supercenter: Walmart Discount Stores + Full Service Supermarket. 3,029 in the
US.
 Walmart Market: Previously branded as Walmart Neighborhood Market. 199 in the US.
WALMART US

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walmart-160905162356.pdf

  • 2. INTRODUCTION TO Walmart • Walmart, is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores and grocery stores.
  • 3. INTRODUCTION TO Walmart • Sam Walton ,the founder of Wal-Mart, opened the first Wal-Mart store in Rogers, Arkansas in 1962. • World's largest public corporation by revenue • Founded Walmart.com in January 2000, is a subsidiary of Wal-Mart Stores i.e. Walmart.com is a lot like your neighborhood Walmart store • Largest private employer in the world. • Fourth largest utility or commercial employer. • Largest grocery retailer in the United States (20%). • Largest toy seller in the United States (22%).
  • 4. INTRODUCTION TO Walmart • "The secret of successful retailing is to give your customers what they want. And really, if you think about it from your point of view as a customer, you want everything: a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience." - Sam Walton (1918-1992)
  • 5. INTRODUCTION TO Walmart • Wal-Mart operates through three business segments: Walmart US, Walmart international and Sam‘s Club. • Walmart US  Walmart Discount Stores 629 in the US  Walmart Supercenter: Walmart Discount Stores + Full Service Supermarket. 3,029 in the US.  Walmart Market: Previously branded as Walmart Neighborhood Market. 199 in the US.
  • 8. SAM’S CLUB • Sam’s Club: Buy in large quantities. 611 opened in the US.
  • 9. HISTORY OF WALMART o 1918: Born in a farmer’s family in Kingfisher, Oklahoma. o 1940: Graduated from the University of Missouri. o 1950: Gave up job and opened his first store in Arkansas. o 1962: Walten Brothers opened fist Walmart in Arkansas. • 1970: Walmart became public. • 1990: 1st National retailer. • 1991: International Expansion. o 1993: Creation of “Great Value”. o 2003: Largest corporation in the world. o 2012: 50th Anniversary.
  • 10. MISSION STATEMENT, VISION, GOALS, & PURPOSE Advertising slogans: Save Money. Live better Mission Statement: To help people save money so they can live better Goal: Becoming in an international brand Vision: “If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life.
  • 11. SWOT ANALYSIS Mission Statement: To help people save money so they can live better Strengths • Powerful retail brands, large scale of operation worldwide. • One Stop Retail. • Strategic business programs. • Efficient working capital management. Weakness • Brand image-weak reputation • Low global presence • Behind rivals in e-commerce Opportunity • Global food safety initiative standard. • Increasing demand of online sales. • Increasing opportunity in growing economy. Threats • Intense competition. • Price matching program by target. • Foreign currency fluctuation. • Slow market growth
  • 12. PESTELANALYSIS • Political: Policies on economy, trading agreements (NAFTA…) . • Economical: Unemployment Rate, slightly increase in consumption. • Socio Cultural: Faster pace of live- Efficiency is key. • Technological: Use of IT technologies. Online shopping. • Environmental: Recycling, Contamination issues. • Legal: More laws and more complex.
  • 13. MAIN COMPETITORS Mission Statement: To help people save money so they can live better Retailer Industry: Target 1. Target is the main competitor of Walmart 2. ranked #33 in the Fortune 500. 3. Target offers very similar products. 4. Target went abroad in January 2011. Mission: to Make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences. Supermarket Industry: Dollar General 1. One of the main competitors, pursuing low prices. 2. Good location in smaller communities is the main competence advantage. 3. Strategy: Save time, save money 4. Many items per $1 Mission: to best serve others by keeping it real and simple.
  • 14. OTHERS COMPETITORS Mission Statement: To help people save money so they can live better Tesco PLC Metro AG Amazon Inc CVS Care mark Staples Inc
  • 15. MARKETING MIX Product Groceries Automotive Books Shoes Arts and Crafts Housewares Electronic Family Apparel Health and Beauty aids Toys Fabrics Lawn and Garden Jewelry Pharmacy Vision Center One-Hour Photo
  • 16. MARKETING MIX Place • 11,000 stores across 27 countries • Operates under 69 banners • E-commerce websites in 10 countries • Walmart stores include :  Discount Stores  Super Centers  Neighborhood markets  Express stores  Sam’s club warehouses
  • 17. MARKETING MIX Price • Lower cost than competitors  Price matching  Great Value (lower cost alternatives)  Value Bundles  Clearance  Rollbacks
  • 20. SERVICES Shipping Services Internet Services Trial Offers Pharmacy Services Credit Card Services Vacation Photo Center Gift Registry Social Services Return Policy Personalized Gift Cards