This document discusses the conventions used in the media product's music video, digipak, and magazine advertisement for a solo pop artist. The music video establishes the time through beer cans and bottles. It introduces the artist smiling and well-dressed to appeal to audiences. Shots frame and focus on the artist to sell their image. Dancing and lip syncing match the music. The digipak and ad keep a consistent black and white, ghostly theme to clearly link the products and sell the artist. Overall, the media product uses conventions of framing, performance, and branding to effectively promote the solo pop artist.

1. In what ways does your media product
use, develop or challenge forms and
conventions of real media products
By Ben Crisp

2. Mise en scene introducing the
character
As the song is called last night it is implied that he’s singing
about bout the events which happened just the night
before. It’s conventional for pop songs to have a clear link
to the song through the mise en scene and we have done
this through the use of beer cans and bottles.
In this opening
shot we are
establishing the
time of the video,
it’s early in the
morning, the
character looks
like he’s been
drinking /partying
most of the night
note the beer cans
and bottles laying
around.

3. Character full introduction
Here we have the full
introduction of the
character, he is
shown here well
dressed and looking
quite happy. This is
conventional to have
the main character in
quite fashionable
clothing and in this
chase as the artist is
male we have put
him in a suit to
appeal to female
audience but also to
represent the artist
as a quite wealthy
smartly dressed
person.
It is also a convention to have quite happy/carefree
character in pop videos and we think we where able to
show that as this character walks in with a smile of their
face and does look sad at all.

4. Framing
As said before we have given our artist a certain
representation of quite classy and wealthy and this framing
shows it off perfectly as it’s a full body shot sowing him off
in full. This scene also sells that artist as it’s broken up into
long shots and close ups.
This framing of
the artist is done
to show him of
as a solo artists.
It’s conventional
to have the artist
a prominent
thing in the
video so you can
sell a certain
image of the
artist through
the music video.

5. Casual
We decided to
use this shot of
our artist
drinking coffee
in a café
because we
thought that it
would represent
him as well as
being quite
classy and
wealth he its;
that formal and
can be casual.
This shot shows this off well because he’s framed in the
centre of the shot with the background blurred out making
him the focus, this again links back to us trying to sell the
artist by having this close up on him being casual.

6. Dancing also graphic match
This shot is also
shining a more
casual light on our
artist through the
dancing. We
thought this shot
was especially
effective as we
used a graphic
match to cut from
our artist singing
to our artist
dancing.

7. Lip syncing and performing in time
with the video
This scene we
where especially
happy with how it
turned out
because we felt
the performance
really fit with the
music and the lip
syncing was spot
on. We felt that
this a good
reference to
Justin Timberlake
which is
conventional in
the pop genre.
This scene is very similar to a scene from one of Justin
Timberlake's songs take back the night where he's ‘dancing’
in familiar ways up against a wall

8. Final shot
This final shot
represents him
as dropping his
guard which was
represented by
his suit) and
despite him
splitting up with
presumably a girl
he's calling to
see if they could
get back
together.

9. Digipak
For the digipak we
have a clear theme
across all the
panels and that is
ghosts. The name
of the album
directed us to go
with a very
mysterious theme
for out digi-pak, we
used Photoshop to
layer multiple
pictures of our
artist and adjusted
the transparency
to give the effect of
him being a ghost.
We believe that we have produced something quite
successful and unique. We also used black and white like
our music video to keep a clear link between all products.

10. Magazine Advert
For the magazine advert as you can
see we kept the black and white from
the music video so that if someone
see’s one of the products the will
easily be able to identify that they are
all connected through this similar
theme.
The ghosts effect also was used again
to also keep the style consistent.
Because our artists is a solo artist it’s
important to sell him to your audience
and I think we where able to achieve
this through all the products.