Media

1. Evaluation Question 1 – In what
ways does your media product use,
develop or challenge forms of media
conventions of real media products?

2. Mise en Scene
Adele Someone Like You music video the colour filter is in
black and white, we used this in the colour theme for our
synergy and costume.
We used the colour theme for the costume in our video as are
song is from the soul genre and its an emotional song we
thought this added meaning . We have in a way developed the
convention as we have taken the idea and made it our own by
putting the colour with the costume.
For location we looked at Professor Greens Never Be a Right
Time we used the same idea of the location of filming on a
roof top terrace look at into the scenery, we filmed our
location at Kings Cross.
The location we have used in our own media product and the
colour filter we have developed as we have incorporated
through the costume and synergy in our digi pak.

3. Camera
We have a main base track which is in the chorus which is
at the tunnel scene, we got this idea for having a main
base track which is constantly revisited from Rizzle Kicks-
Lost Generation
We also have a close up track where the artist is seen
looking straight at the camera we used this idea from
Britney Spears - Overprotected
From looking at most music videos we have followed
Goodwins theory where the artist is looking straight at the
camera.

4. Editing
When we looked at Rizzle Kicks-
Lost Generation where there are
jump shots used when Harley put
bread into the toaster then the
audience sees him spreading
butter onto the toast.
We use a ranch of jump shots
especially in the chorus scene in
the tunnel, it also adds meaning
as the chorus is very upbeat it
shows but Carol Vernallis theory
of dis continuity of editing and
having jump shots
In our video we have a long shot
which then jumps to a mid close
up

5. Sound
We used the main track in our video however
in some scenes we changed the speed of the
clip making it slower as the first 5 seconds at
the beginning and ending of the song is silent.
At the beginning the scene we have added the
title of the artist ‘Shardonnay’ However we
have challenged this as in the music videos
where the artist is presented the music video
is playing in the background whereas in our
video we have a black screen with just the
artists name.
We got the idea of adding a title of the artist
at the beginning of the music video from
Jessie J –Bang Bang and Charli XCX-Boom Clap