Final proposal
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The document outlines a proposal for an advert for MUA makeup academy. The advert will be filmed in a nature center and feature three models of different ethnicities to show that everyone can feel good in their own skin. The advert will start with the MUA logo and then show the models embracing nature in a dreamlike fantasy world with peaceful music. It will include shots of the models joking around, blowing glitter at the camera, and wearing different makeup styles to promote the products.
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Rough draft of perposal
The document provides a storyboard for a makeup advertisement featuring three models. The storyboard outlines a series of shots showing the models using makeup products against natural backdrops like trees and bridges. Scenes include close-ups of eye makeup, models posing and embracing nature, and shots of the models blowing glitter at the camera. The advertisement would then display the makeup products used before closing with a shot of the models walking away and a slogan.
Final major project L03
Hayley produced a 1 minute 7 second advertisement for MUA Makeup Academy to promote their products. She served as the director, camera operator, editor, and producer. The advertisement featured three models of different ethnicities at a nature center to show natural makeup looks. Hayley shot the advertisement over two days to capture all the needed scenes, including the models blowing glitter and posing in nature. She encountered some minor issues like outfit mix-ups but was able to adapt. The final advertisement aimed to showcase the MUA products in a dreamlike setting surrounded by nature.
Production log
Hayley McCarthy created a soundtrack for a project by composing music in Cubase using MIDI tracks and virtual instruments. She layered various instruments like drums, claps, and piano to develop the soundtrack. Screenshots show how she layered different tracks and sounds. Sound effects were taken from YouTube because they fit well with her advert. Dialogue was one of the first elements developed since it was key to clearly describing her advert. All audio files were exported and organized in Audacity before being completed in a final video project using Flash player.
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- An online retro video game that immerses players in the hotel and promotes interacting with different characters.
- Out-of-home ads continuing the theme of bringing together people from different backgrounds in whimsical illustrations.
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This document outlines a student's idea for an advertising campaign for makeup brand MUA. The student's idea is to create a nature-inspired ad featuring three models of different ethnicities wearing MUA makeup in a forest setting. They received feedback from peers questioning the nature theme and suggesting making it more modern and eye-catching. In response, the student decided to have the models wear white or black to showcase the makeup better and chose a dream-like mystical theme. They developed the slogan "MUA you in a different light" to convey that the makeup makes people feel beautiful. The target audience is identified as women aged 15-30 based on the typical customers at the store.
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This document analyzes the codes used in three makeup advertisments from different brands. It examines the visual, audio, narrative, action, enigma, and technical codes in ads from Mac, Rimmel London, and Barry M Gelly. The Mac ad uses flashing lights and models posing to seem high profile. It relies on the brand name and images of products. The Rimmel ad is set in London with the guards interacting with a model on a horse to emphasize the lip product. It uses red colors and the model kissing. The Barry M Gelly ad shows happy models blowing bubbles and spray painting to seem rebellious while focusing on the nails and lips.
Production selection cover 3
This document discusses potential photographs that could be used for a magazine based on several criteria:
1) One photograph shows a model giving direct address in clothing suitable for the magazine's theme.
2) Another photograph has minimal shadows, allowing the model's clothes and style to be clearly seen.
3) A third photograph uses high key lighting to clearly show both characters' faces and reduce shadows.
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Rough draft of perposal
The document provides a storyboard for a makeup advertisement featuring three models. The storyboard outlines a series of shots showing the models using makeup products against natural backdrops like trees and bridges. Scenes include close-ups of eye makeup, models posing and embracing nature, and shots of the models blowing glitter at the camera. The advertisement would then display the makeup products used before closing with a shot of the models walking away and a slogan.
Final major project L03
Hayley produced a 1 minute 7 second advertisement for MUA Makeup Academy to promote their products. She served as the director, camera operator, editor, and producer. The advertisement featured three models of different ethnicities at a nature center to show natural makeup looks. Hayley shot the advertisement over two days to capture all the needed scenes, including the models blowing glitter and posing in nature. She encountered some minor issues like outfit mix-ups but was able to adapt. The final advertisement aimed to showcase the MUA products in a dreamlike setting surrounded by nature.
Production log
Hayley McCarthy created a soundtrack for a project by composing music in Cubase using MIDI tracks and virtual instruments. She layered various instruments like drums, claps, and piano to develop the soundtrack. Screenshots show how she layered different tracks and sounds. Sound effects were taken from YouTube because they fit well with her advert. Dialogue was one of the first elements developed since it was key to clearly describing her advert. All audio files were exported and organized in Audacity before being completed in a final video project using Flash player.
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The document proposes a marketing campaign for The Pod Hotels, a low-cost hotel chain, centered around the theme of embracing differences and acceptance.
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- An animated commercial telling the story of a lost rabbit who finds acceptance at The Pod Hotels.
- An online retro video game that immerses players in the hotel and promotes interacting with different characters.
- Out-of-home ads continuing the theme of bringing together people from different backgrounds in whimsical illustrations.
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L01 Unit 4
This document outlines a student's idea for an advertising campaign for makeup brand MUA. The student's idea is to create a nature-inspired ad featuring three models of different ethnicities wearing MUA makeup in a forest setting. They received feedback from peers questioning the nature theme and suggesting making it more modern and eye-catching. In response, the student decided to have the models wear white or black to showcase the makeup better and chose a dream-like mystical theme. They developed the slogan "MUA you in a different light" to convey that the makeup makes people feel beautiful. The target audience is identified as women aged 15-30 based on the typical customers at the store.
Codal analysis of make up advert
This document analyzes the codes used in three makeup advertisments from different brands. It examines the visual, audio, narrative, action, enigma, and technical codes in ads from Mac, Rimmel London, and Barry M Gelly. The Mac ad uses flashing lights and models posing to seem high profile. It relies on the brand name and images of products. The Rimmel ad is set in London with the guards interacting with a model on a horse to emphasize the lip product. It uses red colors and the model kissing. The Barry M Gelly ad shows happy models blowing bubbles and spray painting to seem rebellious while focusing on the nails and lips.
Production selection cover 3
This document discusses potential photographs that could be used for a magazine based on several criteria:
1) One photograph shows a model giving direct address in clothing suitable for the magazine's theme.
2) Another photograph has minimal shadows, allowing the model's clothes and style to be clearly seen.
3) A third photograph uses high key lighting to clearly show both characters' faces and reduce shadows.
Codal analysis of make up advert
The document analyzes the codes used in three makeup advertisements - Mac, Rimmel London 1000 Kisses Lip Tint, and Barry M Gelly Nails and Gelly Lips. It discusses the visual, audio, narrative, action, enigma, and technical codes present in each ad. The Mac ad uses flashing lights and models to seem high profile. The Rimmel ad is set in London with the guards and emphasizes kissing. The Barry M ad shows happy models blowing bubbles and spray painting to seem rebellious.
Codal analysis of make up advert
The document analyzes the codes used in three makeup advertisements - Mac, Rimmel London 1000 Kisses Lip Tint, and Barry M Gelly Nails and Gelly Lips. It discusses the visual, audio, narrative, action, enigma, and technical codes present in each ad. The Mac ad uses flashing lights and models to seem high profile. The Rimmel ad is set in London with the guards and emphasizes kissing. The Barry M ad shows happy models blowing bubbles and spray painting to seem rebellious.
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The document discusses plans for a photography shoot for a magazine cover. It will take place at Sunderland University's photography studio, where the models will stand in front of a white backdrop. High key lighting will be used to emphasize the models' expressions and dark casual clothing against the white background. Makeup will feature heavy eyeliner and subtle cheek color, mimicking styles from music magazines like Kerrang!. The goal is to draw readers in with a direct gaze from the main model shot in mid-long frame, surrounded by more casual shots to portray the artists' good time.
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Emily Porter conducted three production experiments for her fashion photography magazine. In Experiment 1, she tested using colored light gels of different colors on a model and found that warmer colors like orange showed up better than cooler colors like blue. In Experiment 2, she created mock-up magazine covers using different fonts to prepare for the real production. In Experiment 3, she made custom shapes using Photoshop's shape and brush tools to incorporate illustrations on her magazine cover around a model with a patterned outfit. She was pleased with the results and plans to use similar shapes and colors on the final cover.
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Evaluation1
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Adding makeup ideas for photo shoot and music video to a google image
This document describes steps taken to practice photo editing skills by applying makeup to a model's face in Photoshop. The process involves:
1. Smoothing the skin by blurring the top layer, adding a layer mask, and using a white brush at low capacity.
2. Altering the lips to look like lipstick by selecting the lips, adding a plastic wrap filter, and painting different shades of red.
3. Changing the eye color by selecting the pupil and adjusting the hue and lightness.
4. Adding eyebrows by using the hair color as a reference and lowering the opacity, and adding eye makeup with black at different opacities.
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Photoshoot plan (2)
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My Proposal
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Shooting schedule 4
The shooting schedule outlines a week of filming for an advertisement. On Monday, footage of a mouse running across a green screen and performing various actions will be captured. Tuesday will involve filming shots of a mouse cereal brand. Wednesday through Friday focus on filming a boy playing rugby and skateboarding, as well as children interacting with the mouse character.
Presentation1
The Advertising Codes lay down rules for advertising agencies and media ownerships written by the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) to ensure advertising is responsible. The rules inform advertisers what can and cannot be said to avoid misleading audiences or causing offense. Additional rules apply to advertising of products like alcohol, medicines, and gambling to ensure health and safety. The Advertising Standards Authority (ASA) administers the codes to close loopholes and enforce compliance.
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Codal analysis of make up advert
The document analyzes the codes used in three makeup advertisements - Mac, Rimmel London 1000 Kisses Lip Tint, and Barry M Gelly Nails and Gelly Lips. It discusses the visual, audio, narrative, action, enigma, and technical codes present in each ad. The Mac ad uses flashing lights and models to seem high profile. The Rimmel ad is set in London with the guards and emphasizes kissing. The Barry M ad shows happy models blowing bubbles and spray painting to seem rebellious.
Codal analysis of make up advert
The document analyzes the codes used in three makeup advertisements - Mac, Rimmel London 1000 Kisses Lip Tint, and Barry M Gelly Nails and Gelly Lips. It discusses the visual, audio, narrative, action, enigma, and technical codes present in each ad. The Mac ad uses flashing lights and models to seem high profile. The Rimmel ad is set in London with the guards and emphasizes kissing. The Barry M ad shows happy models blowing bubbles and spray painting to seem rebellious.
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Photoshoot organisation
The document discusses plans for a photography shoot for a magazine cover. It will take place at Sunderland University's photography studio, where the models will stand in front of a white backdrop. High key lighting will be used to emphasize the models' expressions and dark casual clothing against the white background. Makeup will feature heavy eyeliner and subtle cheek color, mimicking styles from music magazines like Kerrang!. The goal is to draw readers in with a direct gaze from the main model shot in mid-long frame, surrounded by more casual shots to portray the artists' good time.
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Emily Porter conducted three production experiments for her fashion photography magazine. In Experiment 1, she tested using colored light gels of different colors on a model and found that warmer colors like orange showed up better than cooler colors like blue. In Experiment 2, she created mock-up magazine covers using different fonts to prepare for the real production. In Experiment 3, she made custom shapes in Photoshop using tools like the shape and brush tools to incorporate illustrations on her magazine cover around her model.
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Emily Porter conducted three production experiments for her fashion photography magazine. In Experiment 1, she tested using colored light gels of different colors on a model and found that warmer colors like orange showed up better than cooler colors like blue. In Experiment 2, she created mock-up magazine covers using different fonts to prepare for the real production. In Experiment 3, she made custom shapes using Photoshop's shape and brush tools to incorporate illustrations on her magazine cover around a model with a patterned outfit. She was pleased with the results and plans to use similar shapes and colors on the final cover.
Evaluation1
This document analyzes and summarizes key shots from sample media products the author created to advertise a perfume brand. For the male advert, shots using long shots, close-ups, and those inspired by other ads are discussed in terms of conventions used or challenged regarding camera work, lighting, and inclusion of male-only subjects. Shots for the female advert similarly focus on conventions like beauty, makeup, and symbols through costume and framing. Both print and television sponsorship ads are also summarized in terms of shots, mise-en-scene, lighting, and targeting of male/female audiences.
Evaluation1
This document analyzes and summarizes key shots from sample media products the author created to advertise a perfume brand. For the male advert, shots using long shots, close-ups, and those inspired by other ads are discussed in terms of conventions used or challenged regarding camera work, lighting, and inclusion of male-only subjects. Shots in the female advert similarly aim to portray beauty and draw the audience in using conventions like color schemes and symbols. Both print and television ads are examined for their adherence to or challenging of expectations in their industries.
Evaluation1
This document analyzes and summarizes key shots from sample media products the author created to advertise a perfume brand. For the male advert, shots using long shots, close-ups, and those inspired by other ads are discussed in terms of conventions used or challenged regarding camera work, lighting, and inclusion of male-only subjects. Shots for the female advert similarly focus on conventions like beauty, makeup, and symbols through costume and framing. Both print and television sponsorship ads are also summarized in terms of shots, mise-en-scene, lighting, and targeting of male/female audiences.
Adding makeup ideas for photo shoot and music video to a google image
This document describes steps taken to practice photo editing skills by applying makeup to a model's face in Photoshop. The process involves:
1. Smoothing the skin by blurring the top layer, adding a layer mask, and using a white brush at low capacity.
2. Altering the lips to look like lipstick by selecting the lips, adding a plastic wrap filter, and painting different shades of red.
3. Changing the eye color by selecting the pupil and adjusting the hue and lightness.
4. Adding eyebrows by using the hair color as a reference and lowering the opacity, and adding eye makeup with black at different opacities.
Image bank
These photos showcase different styles and techniques of makeup photography. In the first two photos, the makeup is presented in a contemporary and unique way that makes it stand out, using paint to create a modern look. The models' shocked expressions complement the makeup well. The next two photos add embellishments like pastel leaves to the face to incorporate nature. Another set of photos explores abstract makeup looks that use the entire face and body to create unusual, exaggerated features. Close-up photos then highlight texture in lips and brushstroke effects. Black and white photos convey strong emotion through makeup and expression. The document also discusses oriental influences, characters, body art, drag makeup and more.
Photoshoot plan (2)
The photographer plans to shoot photos of model Amber Smith Monteiro for the magazine Real Pop. They will shoot at Sixth Form College Solihull from 10-10:30 AM using a blue screen wall, and at a home studio from 9:30-11:20 AM. The photographer wants various shots of the model, including a full body long shot to show her outfit from head to toe with a studio background, a medium long shot to show her outfit and makeup as well as the studio location, and a medium close up for the magazine cover to showcase her facial expressions and makeup representing the pop genre.
Journal 2
The document analyzes an advertisement for an Olympus camera that depicts a woman holding the camera. The advertisement highlights features like touch selfies and WiFi sharing. The document argues this reinforces the gender stereotype that women prefer small, convenient cameras for taking selfies, while men are typically depicted using larger DSLR cameras and are seen as more professional photographers. However, the document notes that both genders now engage in selfies and that women can also be skilled users of bulkier DSLR cameras.
Journal 2
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Photoshoot plan
The document outlines plans for a photo shoot for an album cover. It details that the model, Cameron Frullo, was chosen for his experience and desirable physical features. The model will pose in three positions - standing upright with a neutral expression, two profile shots looking left and right, and facing away showing his back. The costume will be blue jeans, a belt, and possibly glasses, with the model shirtless and barefoot to allow for makeup or Photoshop decals on the body. Props will not be used to avoid distracting from the decals, as the images will focus on the model's head and upper torso.
Helpful Steps to Capture Great Fashion Moment!
Today I want to talk about some tips that will help you give your photos that WOW factor! The point in any image making process is to engage your viewer. Keeping these Steps in mind when you’re on your next fashion photo shoot will help you do just that: Engage Your Viewer!
My Proposal
The document outlines a photography project proposal to capture images depicting fear. It will use 3 models to express fear through their facial expressions. Locations will include abandoned buildings and homes to make everyday objects seem slightly threatening. Techniques like double exposure, movement, close-ups, and reflections will be used to create ghostly and disfigured images meant to provoke fear in viewers by questioning safety and showing distorted self-images. Photoshop will be used to edit photos through dodging and burning, opacity changes, blurring, sharpening, and color adjustments.
Perfume Commercials
The document analyzes and compares representations of two perfumes. The first representation portrays the perfume as creating a seductive scent that will attract men and make women feel glamorous. It aims to make women feel confident and classy. The second representation depicts the perfume as capturing a playful, wild spirit so that girls can feel like rock stars. It aims to make teenage girls feel sexy, stylish and confident. While the first focuses on sophistication, the second emphasizes a fearless and edgy youthfulness.
Portrait fine art test photos photography
The document discusses the photographer's process for creating a fine art portrait photograph using a female model and glitter effects. They experimented with different lighting, camera settings, poses, and compositions. Their goal was to convey a message about inner beauty and aging. For the final photo, they had the model spit glitter and used a fast shutter speed to capture it clearly. They intend to further edit the photo in Lightroom and Photoshop by brightening the glitter, smoothing skin, and cropping to focus on the lips and glitter.
Similar to Final proposal (20)
Adding makeup ideas for photo shoot and music video to a google image
Adding makeup ideas for photo shoot and music video to a google image
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The shooting schedule outlines a week of filming for an advertisement. On Monday, footage of a mouse running across a green screen and performing various actions will be captured. Tuesday will involve filming shots of a mouse cereal brand. Wednesday through Friday focus on filming a boy playing rugby and skateboarding, as well as children interacting with the mouse character.
Presentation1
The Advertising Codes lay down rules for advertising agencies and media ownerships written by the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) to ensure advertising is responsible. The rules inform advertisers what can and cannot be said to avoid misleading audiences or causing offense. Additional rules apply to advertising of products like alcohol, medicines, and gambling to ensure health and safety. The Advertising Standards Authority (ASA) administers the codes to close loopholes and enforce compliance.
Legal and ethical issues
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Audience research
The document summarizes the audience research done for an advertising campaign for makeup products. It looked at the age of typical customers at existing stores (late teens and older), prices of competing brands, and example adverts. It analyzed the websites of several competing brands including L'Oreal, Max Factor, Miss Sporty and MUA to understand their target demographics and presentation styles. Based on this research, the document concludes that a 16+ age target suits the MUA brand and that the proposed advert focuses appropriately on presentation of colors and promotions to draw attention from the target audience.
My client brief
The client wants a gentle, daydream-like piano soundtrack for their advertisement that includes realistic sound effects for each object shown. The soundtrack should be lip-synced to the visuals and work well with the overall advert. The client wants the final product to be fun, creative, and well-polished rather than looking like a rough draft completed quickly. They provided a script detailing diegetic kitchen sounds and voices for inclusion in the soundtrack.
Production schedule
1. The production schedule outlines the tasks to be completed each day which included recording sound, importing and editing audio in Cubase, piecing together the soundtrack, adjusting volume levels using the mixer, and exporting the final project.
2. Most tasks were achieved according to the schedule, however the document notes that the producer was unhappy with how the soundtrack turned out and felt it was more time consuming than expected.
3. By the sixth day, the major tasks were completed but the producer remained dissatisfied with the overall production.
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This document provides information for the pre-production of a radio drama, including a list of equipment needed for recording, a recording schedule, pictures of locations, and a props list. It also includes a casting section, identifying two actors - Eleanor Rose and Hayley Denise - who will play multiple characters each in the low-budget production.
Evualation
This document contains feedback and an evaluation of a radio drama project. The feedback includes positive comments praising the insight into the main character's thoughts and enjoyment of the cliffhanger ending. Negative feedback notes that some characters sounded similar, making it confusing. The evaluation reflects on what was learned about genres and conventions of radio drama. It was noted that using characters' inner thoughts and differentiating characters' voices could improve clarity. Overall, the creator was pleased with the project but aims to apply the lessons learned for future radio dramas.
Unit 4 L02 PRESENTATION FOR MUA
The document discusses plans for an advertisement for MUA makeup products. It proposes a mystical fantasy-themed ad featuring realistic computer effects, contrasting colors, and varied shot angles to stand out from competitors. The target audience is identified as 15-30 year olds due to the affordable prices and trendy colors appealing to younger consumers. A budget of approximately £14,000 is outlined, covering the costs of camera equipment, software, models, clothing, props, makeup artists, and reserving a nature reserve for filming locations.
Styles and techniques for Music Video
The document discusses various techniques used in music videos to convey meaning, story, and engage the audience. It provides examples of different genres of music videos like narrative, animation, and interpretive. Techniques mentioned include cutting shots to the beat, miming, referencing other artists, and changing songs to make them more suitable for different audiences. The goal is to effectively communicate themes and ideas through visual elements that complement the music.
Madonna vogue
Madonna's 1990 music video for "Vogue" was directed by David Fincher and featured Madonna as a sex symbol surrounded by dancers. The video was inspired by vogue dancers Jose and Luis and portrayed Madonna and the dancers posing in the style of 1950s icons like Marilyn Monroe. Through its black and white cinematography and emphasis on dancing, the video portrayed voguing as a symbol of feminine power and suggested that listening to the song could make one feel fashionable and in style.
Homelessness in my area project presentation
1) The document is a presentation about a project on homelessness in the local area. It outlines the planning, research, production and editing process for creating a video to raise awareness about homelessness.
2) Research included gathering statistics on demographics of the homeless population as well as common causes of homelessness such as relationship issues, addiction, and health problems.
3) The video was produced using footage and photos taken by the students. It featured a fictional story of a homeless person's journey from homelessness to finding stability with help from a shelter.
How many people are homeless in the uk
According to the document, there are approximately 1 million people in Britain that are considered homeless, with half a million living on the streets or in doorways and the other half living in temporary shelters or squats. The document notes it is difficult to accurately count the homeless population as many are outside of formal record systems. It provides a definition of homelessness as having no home, though acknowledges that squatting or shelters could be considered a home, though an inadequate one. The United Nations estimated in 2005 that there were 100 million homeless people globally.
Codes & conventions LO2
Field reporters provide additional coverage to complement the main reporter at sporting events. Newsreaders, also called RSS readers, are used to read messages from syndication feeds and were originally used for Usenet discussion groups. The mode of address in news refers to how presenters formally introduce themselves and viewers at the beginning of a newscast.
LO1: Media regulations
The document discusses the importance of truth, accuracy, impartiality and avoiding misleading audiences in television programming. Producers must ensure that interviews are not biased and represent all sides of an issue. Viewers expect programming to be factual and trustworthy. Covert filming is only allowed with broadcaster approval and justification that it respects privacy and fairness. Payments to sources also require broadcaster approval.
More from 957303Hayley (18)
Codes and conventions of a radio drama to complete
Codes and conventions of a radio drama to complete
Final proposal
- 1. Final Proposal I have decided to create an advert for MUA make up academy. This advert will be created in a nature centre to show a natural range of make-up. I want to use three women models from different ethnic backgrounds showing that each and every person can look good in there own skin. I want my advert to start off with the MUA make up academy logo and then go into a fantasy type dream of the models in a wonderful world where you have them embracing nature with peaceful dreamlike music in the background. I want some shoots of them messing around and joking about with one another. Other shots I want are of the models blowing glitter into the camera. Showing them happy and messing around in a dreamlike world with the logo in a tiny box below the advert. I want the advert to be around a minute long showing the models with all different styles and different coloured make up this therefore will promote more people to buy the products. How I am going to shoot the product The green grass and MUA logo the camera pans up to the model and then the logo fades. Then there is a close up shot of the model with her eye makeup showing. Then the camera cuts to one model coming out from behind a tree then another model coming from behind a tree with a sparkle fairy like background. Then the girl goes up to the camera and blows glitter such as fairy dust at the camera. Then we have a dip to white effect whereby one model is having a piggy back from the other model. The into a shot looking down at one of the models focusing upon her eye make up. Next the camera pans to one of the models posing upon a bridge. Slanting as she is posing. Next there is another shot of the model inhaling the glitter. Next comes a clip of all three of the models standing together. Then two models embracing nature with their arms stretched out. Then another shot of a model posing undernearth a tepee like den. Then this time all the models blow glitter into the camera. Then last shot with a close up side on view with a single model. Then the audience can look into the products as I display them out in front of camera showing all the products that the models have used for this shot. I want a sparkly filter over the top to show they are still in a ‘wonderland like dream’. Then a shot of the sky, with a pink balloon, falling down from the sky into a hand. Last shot of the Models walking off the shot with the logo of MUA and a slogan saying you in a different light. As I have created a storyboard so that you can understand it visually but in greater detail.