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Ch04 Marketing

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This document discusses advertising and marketing of consumer health products. It covers topics like the AMA code of ethics for marketing, common advertising techniques used, marketing by medical professionals and of various health-related products. It also provides consumer tips and discusses regulation of marketing through industry self-regulation and government agencies.

BusinessLifestyle
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Consumer Health Advertising and Marketing Chpt 4 Adapted from Jim Grizzell @ CSU Pomona
Advertising & Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object]
Marketing ,[object Object]
Marketing Ethics ,[object Object]
AMA Code of Ethics ,[object Object],[object Object],[object Object]
AMA Code of Ethics ,[object Object],[object Object],[object Object]
Advertising Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to Look For ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing by . . . ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Other Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Food Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dietary Supplements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DSHEA1994 Act ,[object Object],[object Object],[object Object],[object Object]
FDA Post market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patent Pending or Patented ,[object Object],[object Object],[object Object]
Federal Trade Commission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cigarette Advertising ,[object Object],[object Object],[object Object]
Consumer Tips for Prescription Drugs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Tips for Non-Prescription Drugs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Schemes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Regulation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Government Regulation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object]

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Ch04 Marketing

  • 1. Consumer Health Advertising and Marketing Chpt 4 Adapted from Jim Grizzell @ CSU Pomona
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