This document discusses advertising regulations in the UK. It explains that OFCOM regulates communications while the ASA enforces advertising codes created by the Committees of Advertising Practice. This includes the BCAP (British Code of Advertising Practice). The BCAP states that ads should not be misleading, harmful, or offensive, and should be legal, decent, honest, truthful, prepared with responsibility, and follow fair competition principles. It provides several rules regarding misleading ads, harm/offense, children, privacy, politics, environment, prohibitions, medicines, weight control, food, financial products, gambling, and lotteries. Students are asked to brainstorm an ad idea that breaks these rules and consider how real ads would have to