Rom-com movies target young female audiences through their lighthearted plots focusing on love overcoming obstacles, as well as colorful posters and imagery. These films do not generally appeal to male audiences, who may not find the stories as interesting. The document then analyzes several movie posters, noting how elements like characters, colors, and background settings are used to convey a sense of the genre and target particular demographic groups.

1. Rom-Com movies are romantic comedy films
with light-hearted, humorous plotlines,
centred on romantic ideals such as that true
love is able to surmount most obstacles.
These type of films are targeted at young
female teens and older women this is
because the colours, features used on their
film posters, billboards, etc. these type of
films wont appeal to men as they aren't
going to find it as interesting traditionally.

2. The point of a tagline is to
give the audience a slight
hint as to what the film is
going to be about. The
vocabulary used for this
tagline is casual and
informal, as well as it being
quite amusing.
The use of ‘Friggin’ makes
the target audience realise
that the film will be a
comedy, aimed at 16-25
year old teen girls and
women, as this is the type
of language they mostly
likely will use.
The main image within
the poster is of a male
and female, assuming to
be the main characters
in the movie. the women
has a shocked and
frightened facial
expression, who is sitting
up straight looking tense.
The male character
sitting next to her, is quite
the opposite. He is much
more relaxed, sitting
casually with legs
crossed. He is glaring at
the women which
suggests that he is quite
fond of her which the
audience will able to
identify, if it’s as a friend
or more. The background
is of a beach, which
shows that the film is set
somewhere romantic
and relaxing. This makes
the audience assume
more than they are more
just friend's.
The use of colour of text is
consistent throughout (Red
text) and its set to bold. The
text at the bottom is eye-
catching as it’s a reminder
to ‘remember the date’ in
bold and the size is bigger,
this makes the audience
aware of when it comes
out.

3. The audience for iron man 3 has been targeted to its
specific audience by the producer by having the
trailer for the movie in cinemas while other films of the
same genre are being played. The actors in the film
are well known for being in these types of films, which
the audience will be able to relate to and recognise
as of their other films they have stared in, therefore
the audience might want to watch it. they also use a
lot of special effects on the film to make it appeal
more to the audience as it enhances more
enjoyment to the film. The colours used for the poster
are very bold, earthy colours which catches the
audiences attentions.
The male characters in the poster are shown to be
more dominant which makes the film more appealing
to men as men are more likely to watch action films
especially if they involve fights etc., films with a lot of
tension involved. In this poster the male character is
exposed as a ‘hero’ as he in in front of all the other
male characters and ,also he is holding onto a
women which makes him more controlling and the
audience will be able to recognise that his character
is a good person in the movie.
The women in the poster looks worried and aware, this
makes the audience know that she is the one in the
middle of what is going to happen in the film, also the
background graphics lets the viewers know that the
film will be a sci-fi action film , as it has robots, fire and
rocks.

4. War films target specific audiences such as males , by the posters. On the
covers, the colours used in most war films are mostly dark, and dull colours.
War films usually consist of male soldiers and sometimes with the rest of the
army. For the props, they show a lot of guns and other war weapons which
attract the target audience , which does. This also lets the viewers know that
the film that they will be watching will be a war film, intriguing the male
audience. The setting of war film posters would be deserted places, to
replicate exactly how and war was like.