The poster for End of Watch features the faces of the two main characters focused intently on something unseen, with a gun symbolizing the violence of the crime film. Side Effects features four main characters with solemn expressions hinting at suspense and mystery, separated to emphasize their importance, with a first aid symbol and red colors suggesting injury, danger, and emotions. Now You See Me has the main characters walking through an encrypted title in dull colors, with the tagline "The closer you look, the less you'll see."