The document analyzes and compares two movie posters - one for the film "Four Christmases" and one for the film "Iron Man 2" - to understand how they target different audiences. The "Four Christmases" poster features a woman in formal clothing to appeal to female viewers by depicting a character they can relate to. Elements like presents and a ribbon tied around the couple are meant to show love and appeal to what women want to see. In contrast, the "Iron Man 2" poster features a man in formal clothing and adds elements like missiles, explosions and helicopters to appeal to male viewers by including action and drama. It depicts the protagonist as larger than others to portray a heroic fighter. Dark

1. Mohamed Mahmoud
Poster Analysis

2. *
As you can see on the poster the
woman is obtained as one of the
key characters in the movie. Also
you can see from what she is
wearing she looks like a hard
working female.
Also by having a women with
formal clothing on the front
cover is really effective because
other working class females will
think this women's just like me,
so they will go and watch the
film.
This appeals to the womanly
viewers for the reason that they
are the identical gender so they
will be able to relate with the
main character.
The women’s posture
is really effective
because by placing
her hand on her hips
this implies that she is
a leading character in
the movie so this will
touch other women
and persuade them to
come and watch the
film.
By stacking up presents
and her standing on it this
connotes that she likes to
be at the same level or
even better then the man
this shows us she is a
dominant female.
Also the way the couple are
tied together is really
effective because it shows
that there relationship is so
close and strong. Also the red
ribbon signifies that there in
love and have desire for love
this is effective because this
is what a lot of ladies want
to see in a movies.
‘Four Christmases
The tittle appeals to the female viewers because the pair have been
together for a long while this is really effective because females enjoy these
types of movies because they can relate with it in there daily life.
The Actor ‘Reese
Witherspoon’ has
featured in a lot of
romantic films so this
will persuade the
audience to check it
out if there interested
in ‘Rom Coms’.

3. *To attract the male audience
they made the main
character a male he is
dressed formally and smartly.
Also he is one of the most
shown characters on the
poster. So we already know
he is one of the main
character in the movie.
They have added a
missiles to give it a
action effect also they
have added it in
because that is what
most men look for in
films a bit of dramatic
and action. They have
added missiles,
explosions, helicopters
this is really effective
because these are the
elements males look
for in action films.
The way they made
the protagonist larger
then any of the
actors is really
effective because
most males want
hero’s, fighting
machines in there
action films.
Also the building
and city is to made
to make the
audience establish
were the location
of the film is.
Another item that appeals to
the target viewers is the
colour of the film poster and
in this particular film they
have inserted a dark colour
so it represent danger, this is
effective because in action
movies danger is one of the
main key aspects of a movie.

4. The colour chosen for each target
audience were entirely dissimilar
this is because it can catch the eye
of that gender for instance the
‘four Christmases' poster uses a
white and pink colour effect to
appeal to its target viewers but on
the other hand ‘ironman’ poster
used a dark blue, orange, and red
to appeal to its target audience.
The usage of the hero within the
‘iron man’ poster has been
presented as a fearless character to
appeal to its aimed age audience.
As you can from the ‘for
Christmases' poster the female is
seen to be the more dominant and
a main character within the poster
this was done because they wanted
it to make it appeal to the female
target watchers.

5. Amongst the two posters the
usages of secondary images have
been altered to be suitable to
the target viewers. The ‘Four
Christmases’ Poster the
secondary pictures are presents
and ribbon this has been done to
appeal to the woman target
audience. Further more ‘Iron
Man 2’ have barley used
secondary images and when they
have its of the anti-hero this has
been done to attract their target
audience. The usage of titles is
entirely different amongst the
two posters this was done to
appeal to each separate target
audience. ‘Four Christmases’
poster has used softer a more
delicate text however the ‘Iron
Man 2’ poster has used extra
manly and a rougher text to
induce its target audience.