This movie poster for The Matrix uses dark colors like black, blue and violet. It features the main characters in the center to draw attention. There is no tagline, leaving the audience guessing. The purpose is to appeal to the target audience while also making people appreciate the artistic design through its simplicity and effective use of color and layout.

1. Movie PostersMegan Shepherd and Navpreet Grewal.

2. The objects in the picture relate to what the film is presenting. Guns, cigarettes and drugs, and of course a pulp fiction magazine for a little Taratino comedy.The background appears to be a sleezy hotel room, since there don’t appear to be any personal belongings in there, apart from items which can be taken with you by hand. This makes it realistic.Made to look like a “pulp fiction magazine”3 Basic colours – red – yellow and black relate to the link of magazine and film. 3 Base colours are used in these old magazines.

3. Even includes the “10 Cents” price tag.The image of Uma Thurman in the centre on the poster was designed to seduce and incise the audience to the film. Her clothing and posture relate to the sense of attraction to the poster.Because of the posters “Raunchy” nature, I would say that its for an adult audience. Which makes a lot of sense, since the film is an 18+ in the UK.The bold titles are made to look like the heading on a pulp fiction magazine. Its in yellow because it stands out against black and red. The font is somewhat old fashioned, again like a pulp fiction magazine. They include most of the stars names, boasting about all the big names they have in the movie. Of course, a selling point. There is no tag line in this movie poster. But, it proudly boasts that it won an award and was made my Quentin Taratino.

4. Leonardo DiCaprio’s name is the biggest shown, since he is the most known. This is a advertisement point. Other stars are under his. This is also shown in the image in the poster. His character is central and can be easily recognised. The poster is abstract and somewhat confusing. It creates an enigma for the audience, making them want to learn more, and watch the film. The purpose was to create something for the audience to get there head around. Tag line “ Your mind is the scene of the crime” - reveals to the audience that the film is about the human mind, and perhaps hinting that this film will make you think. Its about dreams inside your head. The buildings in the background encase them, again causing an abstract effect. This makes is unrealistic, but dreamlike. The colours used are metallic colours, consisting of blues, silvers and blacks. The title is in red, causing it to stand out and indicating to some foreshadowing to the mixed up world. The font isn’t fancy, but simple and easy to read, even from far away. The film is clearly aimed at fans. Fans of the dark knight (Since its mentioned below “Inception” and fans of Leonardo. The audience maybe aimed at audiences that like to use their heads when watching a film too. Since the image makes you turn your head to make sense of it. Selling point – “Also shown in IMAX”

5. “Once upon a time in Nazi occupied France...” is the tag line to this poster. Its a comic tag line, which contrasts with the image that’s being shown on the poster. It maybe used to reveal the genre to the audience. A comedy/ Drama/ Action with a few hints of graphic violence. This is one of three movie posters like this. They both hold something like a knife. All liberating the Nazi race. This one, with the blade through the Nazi flag, and blood all around it. Its a shocking image, however the blood itself doesn’t look to realistic, this maybe to censor it slightly. The images is extreme, and shocking. Which is the posters purpose. To Shock and be violent. It also gives historical context and gives away what the film is about clearly. The font is slanted, almost like the royal air force emblem. The tag lines font is soft and friendly. Again, a contrast with the rest of the image. The background is fairly plain, grey and clouded is showing the dark side of this film. It also shows the time period, besides stating the obvious Nazi emblem. The clothing is old fashioned. And the grey background makes it look almost black and white. The red stands out a lot, making the image more vivid and shocking to its audiences. The posters audience would obviously be adult.

6. This movie poster for Mega mind is for all ages. Its an animated film, showing no signs of adult only content.Its not only for children, because they have added “Ferrell vs. Pitt” relating to the actors voices used in the film. Adults can relate to it. Its also a comic line. Showing the film will be amusing and of the comedy genre. “The superhero movie will never be the same “ is the tagline to this movie poster. It shows us its a superhero movie and also relates to the image shown. We see the hero and the villain. “Ferrell vs. Pitt.” The layout is a little different. The characters are the most important. The tagline is too. Both of them. The characters are what you see first. They have big heads – maybe a inside joke about the actors used. Colours used are simple – Blue, black and white. The font is specialised for the movie (title) but the taglines etc is basic but bold. It stands out. “Dream works” is shown above it. Giving it a link to its institution.

7. “In space no one can hear you scream” The poster itself is simple. But its tag line tells us so much. “Space” telling the audience that the film is Sci-fi, and “Scream” – Horror. The tagline is designed to scare its readers, but also drawing you in to watch the film. – The posters purpose too. Green and black are the main colours. This links to the film since they are both dark, frightening colours, but the “aliens” blood is also green – There skin is black. “ ALIEN” is spaced out. The font is simple, but it has sharp edges to it. This is because the film is a horror. Its in white to stand out on the black background. The layout is very simple. However its all it needs. The tagline is enough to draw in an audience. The egg is the key item in the picture. The audience won't know what it is, making them question it. The movie poster doesn’t give to much away to its audience.The audience is adult – shown by the scary tagline. The background is black, an eerie green glow in the distance. A rough metal cage on the bottom. Vivid image.

8. Disaster movie, is obviously a comedy – spoof. “Not another shallow Hollywood movie” and “ Al Gore was right” both reveal its a comedy and for an adult audience. Its using adult humour to draw in an audience. Its also shown as a comedy because of the key image. Lady liberty wearing a snorkel. So unrealistic, it maybe funny. The main colours used are bleus and whites. This is because its natural, and of course, showing a massive tidal wave. Red and yellow are used on the snorkel, perhaps hinting at danger. The institution is shown in the corner, “Lionsgate” Its small, but had to be included. The font is bold, and plain. Its sort of dramatic with the blunt edges. Its a little opaque, slightly showing the water in the background.

9. The key item is the title. Its the main thing to look at. Its got Sharpe edges (font), and almost merges in the with landscape. Its revealed as a shocking film, or a horror/thriller because of this.“Man is the warmest place to hide” Is the tagline. Again revealing that it maybe a horror or some sort of sci-fi monster film. It provokes the audience through its use of enigma to come see the film.The font of the tagline is plain and simple, perhaps hoping not to give to much away. The colours are dark, (White, blue and black) and cold. Its reveals to us the setting and the genre of the film. Snowy mountains the background also link to this. The purpose is to scare.

10. Because of its friendly nature, this poster is for all age groups. “A long time ago in a galaxy far far away ..” is the tagline. This is like the poster is starting off the story, making the audience want to hear the rest. The font is soft and rounded. Making it inviting and friendly.The title itself is small, but in the typical “star wars” font we still see today. Its like a logo. The bold blue is attractive and will draw attention to an audience. A lot is going on in the background .They are drawings of characters and action, The rule of 3rds is used to draw your attention to the beam of light which seems to be telling a piece of the story, by blocking/ holding back darthvader. Typical sci-fi colours are used. Blues, blacks and yellows. This will also help the audience understand the genre.

11. There is no tagline. But it mentions the director. Perhaps because of his success, he needs to selling point. The key image is the alien face. Its rich blue colour catches our eyes and its green eye looks like its looking at the audience – drawing us in.“Avatar” is in soft, and almost jungle themed font. This seems exotic/tribal and links to the setting in the film. The colours are blue and black mainly. This keeps is simple, and attractive. The plain background keeps things simple, and draws out the main features. It also seems like a shadow, making it mysterious.

12. The colours are dark. There is only blue and black that has been used. The red in the badge can be bright colour but is quite dark Main image is of the three main characters so the target audience know who it is based around. Middle of the poster. Purpose is to advertise the film and get the audience engaged. The Dark Knight The target audience would be kids and adults. That’s who the film poster is for. It is a an amazing poster and simple. Provides enough information for people to be interested in the film. No image only a black background. Not really realistic as it is based on superheroes. Lay out is of the Main characters are bigger than everything else The title is at the bottom. The actors names are at the top. Colour of text is blue and black. Got a logo in the title. Simple and short font. There isn't a tag line . Leaves the audience guessing

13. The Matrix The colours are dark and the use of black, blue and violet. Purpose is to appeal to there target audience but also for people to appreciate the film and want to watch it. Main image is of the three main characters so audience identify straight away. Background is the lighting of a storm approaching and some buildings. Also a lamppost which could suggest that their main focal point is a street. 5. The film is not realistic as it is a sci-fi movie. The only bit of reality is the street lamp which we see in everyday life. 6.The text is a blue which has been highlighted. Looks like lighting. 7. Font is quite dominant and each word is linked together the other titles in the poster are quite simple. 8.The tag line is quite small and is probably a quote or the reason for the film. It could be the meaning. 9.Lay out is that the characters are in the middle due to that reason and the storm behind them could suggest that danger is around them. 10. Film poster is for adults due to the sci-fi looking titles and pictures in the background 11. Its a good poster as it appeals to me and that means people would look at it straight away as well. I can get a sense for what the film is going to be about.

14. Star Trek Appeal is to engage the audience in to the film and give them a sense of what it is about.

15. Dark colours with the blue, black and grey.

16. The main image is of the three characters and in the background is a spaceship and also the main character is at the bottom on a motorbike.

17. It is not realistic due to it is all based in space so it is a fantasy film.

18. The text is grey and white also the font stands out as it is dominant for the title and the other text is smaller.

19. The tag line is what the film ‘s meaning is.

20. The titles are at the bottom of the poster so that the audience can relate with the characters.

21. Adults is who would go and watch this film because it is remake of the old TV programme ‘Star Trek’ so the older audience but also the younger adults who would be interested in the sci- fi genre.

22. Gives little hints about what the film is going to be about. So as an audience member I kind of have an idea of what the film is going to be about. The Hangover The tag line is at the top and sums up the main reason or value for the film. Tells the audience what it is going to be about.

23. Main titles are at the bottom of the film.

24. It is aimed at adults and teenagers who would be interested in this comedic sense about the film.

25. It is appealing and I can sense the humour that has gone into the poster. It makes me want to watch the film.

26. To get people involved and want to watch the film. It is funny and humours.

27. There is the use of bright colours – yellow, orange, blue , light brown also beige.

28. Main image is of the three main characters and minor character who has a big influence it seems. The background is of spotlights.

29. It is realistic as everyone goes to Vegas and also people tend to go in groups e.g. Men tend to go with men for like Stag do’s.

30. The text is white and with a yellow highlight like show lights. The font for the title is big and stands out from the other writing. KillersAdults, people who are teenagers as well due to the young actors in the film. Get the audience involved and engage them to get the comedic feel. Text is pink and in the middle of the poster but also the writing is big along with the simplest of it. It seems like a funny film due to the simplest and humour. Tag line is humours and suggestive of the film’s meaning Bright colours apart from their costume which means that the audience need to relate with them. Key main image is that of the two main characters and with them both holding a gun could suggest what it is about but also the way they are holding them can reflect who feels comfortable holding a gun and who doesn't feel comfortable. Only a white background. It is realistic due to being about marriage and that effects majority of people. However the guns could reflect that he may have a job which interferes with his marriage. Titles, tag line and characters are in the middle of the poster. Could suggest that they are linked in a various amount of ways.

31. Date Night To involve the audience and to get them to want to watch the film. Adults and teenagers would be interested due to the humour that you can see in the poster. There isn’t a tag line so the audience have to keep on guessing about what is going to happen. The colours are bright with the blue. But with grey and black it is still quite vibrant and doesn’t give the film a gloomy feel.It seems funny and that I would want to watch it. The main image is of the two main characters and there is nothing in the background. It is realistic due to on the poster their is a married a couple who go on date. The text is white and in the middle of the page but also has a red line underneath it to make it stand out. There is the actors name at the top . Title is in the middle with the characters.