The document analyzes how a movie poster appeals to its target audience through visual elements. It discusses how the female protagonist and her clothing allow the female target audience to relate to her as a working class character. It also notes how the couple being tied together suggests they have a close relationship, and the color red symbolizes love to further relate to the audience. Overall, the poster uses visual cues like the characters, colors, and other imagery to effectively target and appeal to its intended female demographic.

2. On the poster a female has
been presented as one of
the main characters. This
would appeal to the female
target audience because
they are the same gender so
they are able to relate to the
character. Also her clothing
suggests that she is a working
class women allowing the
audience to put themselves
in her shoes because they
know what It is like to be a
working class women.
Within the poster the women
is standing on stack up
presents so she is at the
same height of the male in
the poster, this is
representative of equality
between the male and
female allowing the target
audience to relate to the
character.
The Couple are tied
together with ribbon this
connotes that the two
characters are
associated in some way,
could be in a
relationship or have a
very strong friendship
allowing the target
audience to relate if
they have experienced
what the couple are
representing. The colour
red is symbolic of love
suggesting that the two
characters have some
form of love for each
other
The colour of the texts
suggests that this poster has
been made for the female
target audience seeing as
pink is seen to be a very
feminine colour also the
secondary images like the
ribbon and presents is also
suggestive of the target
audience because ribbon
and presents are usually
made/used by the female
audience.

3. The woman's posture within
the poster is straight and
upright and she also has her
hands on her hips this
suggests that she has some
form of power within the film
this would entice the female
target audience to watch
the film to see what kind of
power the women holds
within the poster.
The Actor ‘Reese
Witherspoon’ has
stared in a lot of
romantic
comedy’s this
would entice the
female target
audience to
watch the film if
they are
passionate about
‘Rom Coms’
The protagonist within this
film seems to the the
female character this
would make the target
audience want to view
the film because of the
female character has a
main part to play within
the film.

4. Within this poster the clothing of
the protagonist is very smart, this
alone suggest that the main
character is a some sort of
business men This would attract
the attention of the target
audience because having a
main character that’s smartly
dressed would allow the male
target audience to relate to him
also the fact that the
protagonist is a male the target
audience would want too see
the film because the are of the
same gender
Also the poster you are able to
see an explosion this is has been
done to attract the target
audience enticing them to
watch the film.
The Poster of the main
character suggests
that the character is
a brave person this
would allow the
target audience not
only to relate to the
character but want
to watch it because
brave character spells
action.
Another thing that
would attract the target
audience would be the
colours that have been
used within the poster
the grey sky’s and the
fire red flames
immediately suggest
that this is an action film
also suggest that this
film would attract more
of an male audience
rather then a female
audience.
The fact that there are
2 females within the
poster suggest that they
have some sort of
relationship with the
protagonist not only
does this attract the
target audience but
makes you ask who are
they? The female within
the poster would
attract the target
audience not only
because she is
attractive she also looks
like some kind of

5. The Superhero and villain
have me made larger on
the poster then the rest
of the characters this
suggests that they are
the main focus of the
film. Also seeing as they
have added a villain
suggests that the film is
going to be action
packed this will appeal
to the target audience
because more action
means more explosions
fights ETC.
The title also suggests the
target audience the film
has been release for
because it is in block letters
and also has masculine
colours surrounding it.
Another suggestive
signifier is one of the
females within the
poster usually she will
fall for the hero
putting her in
danger meaning
that at some point
she will have to be
saved.

6. Colour Scheme – the colours used
for each target audience are
completely different this is so that
it catches the eye of that gender
audience for example the ‘Four
Christmases’ poster has used
whites and pinks to appeal to its
target audience whereas the
‘Iron Man 2’ poster has used
grey’s, blue’s and reds to appeal
to its target audience.
The Use of protagonists
within the ‘Iron Man 3’
poster the protagonist has
been presented as a brave
character to appeal to its
target audience also to fit in
with its genre. When you
take a look at ‘Four
‘Christmases’ Not only is the
protagonist for that poster
female she is the dominant
character within that poster
that has been done to
appeal to the female target
audience.

7. Secondary images – between the
two posters the uses of secondary
images have been changed to fit
the target audience. Within the ‘Four
Christmases’ Poster the secondary
images are presents and ribbon this
has been done to appeal to the
female target audience. On the
other hand ‘Iron Man 2’ have barley
used secondary images and when
they have its of the villain down
bellow this has been done to entice
their target audience.
Titles – The use of titles
completely differ between the
two posters this has been done
to appeal to each individual
target audience. On the ‘Four
Christmases’ poster the title has
used softer and connative
colours and a more subtle text
whereas the ‘Iron Man 2’ poster
has used more masculine and
a rougher text to entice its
target audience.