Audience research - social realism
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The document discusses audience research for several social realism films to determine the target demographic for a new film. It finds that Bullet Boy and London to Brighton have mostly male viewers aged 18-29 and 30-44, while Kidulthood has an even higher male viewership with more in the 18-29 age group. Overall, the research shows the main target audience for social realism films is males between the ages of 18-44.
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Evaluation 2 audience
The target audience for the media product is males and females ages 15-40. Research showed including older ages up to 40 was appropriate. Most of the target audience will be teens ages 15-17 who have free time to go to movies due to limited other activities. Choosing a young lead actor age 23 will help the target audience relate to the main character. The film has political themes that may attract those interested in politics releasing during an election time.
Audience research
The document discusses viewership data from three social realism films. It found that males aged 18-29 made up the largest viewing demographic for two of the films, showing those stories particularly resonated with younger men. However, the third film's largest viewership came from males aged 30-44, demonstrating social realism films don't all appeal to the same target audiences.
Who would be the target audience for my thriller?
The document analyzes the target audience for a thriller film. It determines that people ages 15-25 will be the primary audience due to the language and violence in the film. Research on similar films like Taken and The Bourne Identity found their main audiences were also males and females under age 30. Younger audiences ages 15-21 would be more likely to socialize with friends and play related video games, while those 21-30 would do so less but listen to calmer music. Those over 30 could also enjoy the thriller but be less likely to go to movies as often. Earlier interviews found the main interested audience was between 15-30, especially males.
Task 5
The document discusses targeting audiences for a new thriller film. It analyzes data from 4 similar films that showed the majority of viewers were male aged 18-30, which is the secondary target audience. This suggests that while the film may attract more male viewers, it could still appeal to some females. Positive word of mouth from the primary audience could help the film reach a wider secondary audience within social groups and increase views.
Evaluation activity 4
This document discusses the target audience for a thriller film involving themes of abduction and peril. It would likely be classified as a 15 or 18 rating due to its dark and violent content. The target audience includes adult males over 18 interested in suspenseful crime dramas. Teenagers and parents over 30 may also identify with certain characters and themes involving babysitting and the danger of a child in jeopardy. While audiences can have varied educational backgrounds, thrillers with psychological elements may appeal more to educated viewers.
Target audience
The document summarizes the results of a survey conducted to identify the target audience for a film sequence. The survey found that the audience was evenly split between males and females aged 16-35. It also found that the main character, Sonny, should be likable, outgoing, and between 16-35 years old. The character's gender and ethnicity did not impact audience opinions of the film.
Target audience
I conducted a survey using Survey Monkey to learn more about the target audience for a film sequence. The survey had 9 respondents who were mostly between 16-35 years old and split evenly between males and females. This informed that the target audience should be all genders between 16-35 years old. The survey also found that the main character should be a likable, outgoing male between 16-35 to relate to the target audience and fit with conventions of horror movie main characters. The ethnicity of the main character did not impact audience opinions.
Representation
Sonny Southwell is the 17-year-old main character of the media piece, portrayed as capable but not fully responsible as an adult. His typical teenage outfit of green jeans, black coat, and trainers helps the target 15-35 audience relate to him. A survey found audiences relate better to characters close in age and form connections to better enjoy the plot. The character is male, conforming to typical horror conventions, though the survey found gender does not impact overall film opinions. Sonny is white British and the survey found ethnicity does not impact whether people watch a film. His middle-class background allows similar audiences to relate more.
Recommended
Evaluation 2 audience
The target audience for the media product is males and females ages 15-40. Research showed including older ages up to 40 was appropriate. Most of the target audience will be teens ages 15-17 who have free time to go to movies due to limited other activities. Choosing a young lead actor age 23 will help the target audience relate to the main character. The film has political themes that may attract those interested in politics releasing during an election time.
Audience research
The document discusses viewership data from three social realism films. It found that males aged 18-29 made up the largest viewing demographic for two of the films, showing those stories particularly resonated with younger men. However, the third film's largest viewership came from males aged 30-44, demonstrating social realism films don't all appeal to the same target audiences.
Who would be the target audience for my thriller?
The document analyzes the target audience for a thriller film. It determines that people ages 15-25 will be the primary audience due to the language and violence in the film. Research on similar films like Taken and The Bourne Identity found their main audiences were also males and females under age 30. Younger audiences ages 15-21 would be more likely to socialize with friends and play related video games, while those 21-30 would do so less but listen to calmer music. Those over 30 could also enjoy the thriller but be less likely to go to movies as often. Earlier interviews found the main interested audience was between 15-30, especially males.
Task 5
The document discusses targeting audiences for a new thriller film. It analyzes data from 4 similar films that showed the majority of viewers were male aged 18-30, which is the secondary target audience. This suggests that while the film may attract more male viewers, it could still appeal to some females. Positive word of mouth from the primary audience could help the film reach a wider secondary audience within social groups and increase views.
Evaluation activity 4
This document discusses the target audience for a thriller film involving themes of abduction and peril. It would likely be classified as a 15 or 18 rating due to its dark and violent content. The target audience includes adult males over 18 interested in suspenseful crime dramas. Teenagers and parents over 30 may also identify with certain characters and themes involving babysitting and the danger of a child in jeopardy. While audiences can have varied educational backgrounds, thrillers with psychological elements may appeal more to educated viewers.
Target audience
The document summarizes the results of a survey conducted to identify the target audience for a film sequence. The survey found that the audience was evenly split between males and females aged 16-35. It also found that the main character, Sonny, should be likable, outgoing, and between 16-35 years old. The character's gender and ethnicity did not impact audience opinions of the film.
Target audience
I conducted a survey using Survey Monkey to learn more about the target audience for a film sequence. The survey had 9 respondents who were mostly between 16-35 years old and split evenly between males and females. This informed that the target audience should be all genders between 16-35 years old. The survey also found that the main character should be a likable, outgoing male between 16-35 to relate to the target audience and fit with conventions of horror movie main characters. The ethnicity of the main character did not impact audience opinions.
Representation
Sonny Southwell is the 17-year-old main character of the media piece, portrayed as capable but not fully responsible as an adult. His typical teenage outfit of green jeans, black coat, and trainers helps the target 15-35 audience relate to him. A survey found audiences relate better to characters close in age and form connections to better enjoy the plot. The character is male, conforming to typical horror conventions, though the survey found gender does not impact overall film opinions. Sonny is white British and the survey found ethnicity does not impact whether people watch a film. His middle-class background allows similar audiences to relate more.
Question4
This document discusses the target audience for a psychological thriller film project. Research was conducted on similar films like Black Swan and Shutter Island to identify common audience demographics. The research found that psychological thrillers tend to attract primarily younger audiences aged 15-24, especially young males. Specifically, 46% of Black Swan viewers were aged 15-24, and Shutter Island received over 150,000 male ratings from viewers aged 18-29 on IMDB. Considering this research and the mildly graphic content of their own psychological thriller, the authors decided to target their film at an audience 15 years and older.
Pitch presentation - A City of Saints
The document proposes a pitch for a film called "A City of Saints" about friends who run a mafia in 1930s New Orleans. It aims to attract mainly males aged 15-24 and 25-34, as the violent and action-packed story set in America's past would appeal more to men. Some elements like a romance subplot could also draw in female viewers, especially if watching with partners. Market research surveys indicated the primary target audience would be males aged 15-30, with some older and female viewers as well.
Force awakens response analysis
The document discusses survey responses about Star Wars: The Force Awakens from different age groups. It finds that the primary audience of 21-30 and 31+ year olds are most familiar with the original and prequel Star Wars films. Younger audiences of 11-20 provided most responses and may relate more to newer characters. Responses also showed a preference for iconic characters like Han Solo, Chewbacca, and Princess Leia among older fans familiar with them. The trailer was effective at appealing to audiences, especially through iconic scenes and action that attracted both younger and older viewers. Merchandise spending varied, with most younger participants unable to spend much, while older fans spent more. Most respondents said they could not attend
Force awakens response analysis
The document discusses survey responses about Star Wars: The Force Awakens from different age groups. It finds that the primary audience of 21-30 and 31+ year olds are most familiar with the original and prequel Star Wars films. Younger audiences of 6-10 and 11-20 year olds are less familiar. Most responses came from 11-20 year olds. Males responded more than females. Popular characters included Finn, Chewbacca, and Han Solo, showing open-mindedness towards the first Black lead character. Iconic characters like Chewie, Han Solo and Princess Leia appealed most to older audiences familiar with them. The trailer persuaded most to watch through iconic and action scenes featuring characters like Han
Force awakens response analysis
The document discusses survey responses about Star Wars: The Force Awakens from different age groups. It finds that the primary audience of 21-30 and 31+ year olds are most familiar with the original and prequel Star Wars films. Younger audiences of 6-10 and 11-20 are less familiar. Most responses came from 11-20 year olds. Males responded more than females. Popular characters included Finn, Chewbacca, and Han Solo, showing open-mindedness towards the first Black lead character. Iconic characters appealed most to older audiences familiar with them. The trailer persuaded most to watch through iconic scenes and actions scenes of characters like Han Solo. Merchandise spending was mostly under £30 by
Question 4 evaluation
The document discusses the target audience for a media product that involves action, adventure, physical activity like free running and chase scenes. The target audience is described as young males under 25 who enjoy less mainstream British films, music, and action/adventure genres. They would be interested in weapons, mafia, and living in urban areas like where the film takes place. A survey confirmed the target audience are mainly young males who thought a chase sequence would be a good opening.
Target Audience
This document discusses the results of a questionnaire given to different age groups to determine their likelihood of watching social realism films. It found that 16-19 year olds are the least likely to watch such films, but have seen Kidulthood, Billy Elliot, and This is England on their own. Those aged 20-25 are also unlikely to watch British social realism films, but have seen Full Monty, East is East, and This is England at the cinema, as well as Trainspotting, Full Monty, and Billy Elliot in their own time. The research aims to help establish the target audience for a new social realism film.
Evaluation 4
The document discusses the target audience for a new thriller film. The main audiences are teenagers, who would be most likely to engage with promotion on social media due to the young female protagonist and music/fashion featured. Additionally, the document notes that crime and mystery fans may also be interested given the thriller genre. Demographics like age, interests in crime/mystery, and gender are identified as important factors, with the film potentially appealing more to female teenagers based on its young cast and lack of an attractive male lead.
Evaluation question 4
The target audience for the media product is teenagers, people aged 35-40, middle class suburban families, teenage girls, women, and students. Specifically, the audience would be middle-income individuals in brackets B, C1, and E, such as white collar workers, teachers, and nurses. A film rating of 15 was chosen to appeal to the target age range of teenagers to 40-year-olds and allow for more flexibility in content.
Audience Research
This document summarizes the results of an audience research survey about film viewing preferences. It finds that most respondents were male, in the same age group as the survey creators, and prefer to watch comedies and action films. Respondents said they would be interested in a film containing mild threats, violence or death and that they are most attracted to films by an engaging storyline. They learn about new films mostly through television and social media ads. The survey results provide guidance about how to make a short film that will appeal to the target audience.
Evaluation Task 5 – How have I attracted my target audience
The document discusses strategies for attracting different target audiences to a thriller film. It aims to appeal to both male and female viewers by including elements like an attractive teenage male killer, intense violence, guns, and a basketball-playing main character. The film features killings at a high school to draw in the 15-18 age group who can relate to the school setting. It also includes a variety of student ages and characters to broaden its appeal beyond one specific demographic.
Evaluation Task 5 – How Have I Attracted
The document discusses strategies for attracting different target audiences to a thriller film. It aims to appeal to both male and female viewers by including elements like an attractive teenage male killer, intense violence, guns, and a basketball-playing main character. The film features killings at a high school to draw in the 15-18 age group who can relate to the school setting. It also includes a variety of student ages and characters to broaden the audience appeal.
Audience research
Liam White is conducting audience research for his upcoming film. He plans to target 15-25 year olds as the primary audience because statistics show they attend cinemas more often than other age groups. As a member of this age group himself, Liam feels confident basing his film around it and gathering feedback from his peers. Dramas, the genre of Liam's film, typically attract teenage and young adult viewers. However, excluding those under 15 would limit the potential audience. To further research his target audience, Liam created a questionnaire to distribute to 20 people aged 15-25 about characteristics for the film's main character.
Who would be the audience for your media
This document discusses the target audience for a media product and evaluates audience interviews about a film sequence. It identifies the target audience as those ages 15-22 who enjoy music, games, parties, and action/thriller films. Interview responses show interest in learning more about the story and effects. The document also matches the production to Maslow's hierarchy of needs, noting it could provide feelings of safety, security, and self-actualization for audiences.
Question 5
The document discusses how the group targeted their audience for a romance film. They researched the magazine "Closer" and found it was popular among females under 35. They conducted a questionnaire with their target audience to learn what elements of romance films appeal to them, such as happy endings with kissing. Based on their research, the group decided to advertise the film in "Closer" magazine and on YouTube where they felt it would reach their target audience.
Our film pitch
The document outlines a film project about a man who wakes up in a cell not remembering the night before and is a suspect in the beating death of another man. The film will portray the consequences of a night out involving drinking and drugs and send a message about making responsible decisions. The target audience is 15+ due to graphic violence, drinking and drug use. Marketing ideas include magazine covers, posters, billboards, and radio interviews to promote the film and actors.
Exit polls
Exit polls are surveys conducted with movie audiences to understand who watched a film and why. Distributors use this information to help market future films. Exit polls gather data on audiences' gender, age, how they heard about the film, and what interested them. This helps distributors understand which advertising and media outreach was most effective. Examples show exit polls revealing differences in male/female ratios between films and which age groups films appealed to most. They also provide insights into the most common information sources like reviews that drove people to see films, as well as aspects like settings or stories that attracted audiences. Distributors analyze exit polls to identify successful marketing strategies and audience interests.
Doc1.docx media evalution
Our target audience for the film is ages 16-30, including both males and females who enjoy thriller genres. The document provides examples of music, television, and shopping preferences that would appeal to this age range. It also references audience data for the film "Inception" as a comparable thriller and notes the goal is to achieve similar ratings between ages 15-34 and equal gender ratings.
Moon boards
The primary audience for The Descent is young independent women ages 15-24 from social class E, as the film has an all-female cast that breaks stereotypes. It will appeal to their interest in changing perceptions of women. The secondary audience is males ages 15-24 from class E who enjoy horror movies and will see it multiple times. The additional audience is those into extreme sports ages 24-35 from classes C1/C2, as they have disposable income and can relate to the thrill.
Target audience
The document discusses the target audience for a creative piece based on a survey conducted by the authors. The survey found that the majority of respondents were younger than 17 and female audiences would be more inclined to watch a piece with a strong female protagonist. Therefore, the primary target audience is females between 15-17 years old, though the genre appeals to a wide age range. Feedback from peer groups on the piece was also positive.
Contents drafts
The document contains draft content. It does not provide any other context or details about the nature of the drafts, their topic, intended purpose, author, or other essential information. In just 3 sentences or less, this is the highest level summary that can be generated about the sparse information provided.
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Question4
This document discusses the target audience for a psychological thriller film project. Research was conducted on similar films like Black Swan and Shutter Island to identify common audience demographics. The research found that psychological thrillers tend to attract primarily younger audiences aged 15-24, especially young males. Specifically, 46% of Black Swan viewers were aged 15-24, and Shutter Island received over 150,000 male ratings from viewers aged 18-29 on IMDB. Considering this research and the mildly graphic content of their own psychological thriller, the authors decided to target their film at an audience 15 years and older.
Pitch presentation - A City of Saints
The document proposes a pitch for a film called "A City of Saints" about friends who run a mafia in 1930s New Orleans. It aims to attract mainly males aged 15-24 and 25-34, as the violent and action-packed story set in America's past would appeal more to men. Some elements like a romance subplot could also draw in female viewers, especially if watching with partners. Market research surveys indicated the primary target audience would be males aged 15-30, with some older and female viewers as well.
Force awakens response analysis
The document discusses survey responses about Star Wars: The Force Awakens from different age groups. It finds that the primary audience of 21-30 and 31+ year olds are most familiar with the original and prequel Star Wars films. Younger audiences of 11-20 provided most responses and may relate more to newer characters. Responses also showed a preference for iconic characters like Han Solo, Chewbacca, and Princess Leia among older fans familiar with them. The trailer was effective at appealing to audiences, especially through iconic scenes and action that attracted both younger and older viewers. Merchandise spending varied, with most younger participants unable to spend much, while older fans spent more. Most respondents said they could not attend
Force awakens response analysis
The document discusses survey responses about Star Wars: The Force Awakens from different age groups. It finds that the primary audience of 21-30 and 31+ year olds are most familiar with the original and prequel Star Wars films. Younger audiences of 6-10 and 11-20 year olds are less familiar. Most responses came from 11-20 year olds. Males responded more than females. Popular characters included Finn, Chewbacca, and Han Solo, showing open-mindedness towards the first Black lead character. Iconic characters like Chewie, Han Solo and Princess Leia appealed most to older audiences familiar with them. The trailer persuaded most to watch through iconic and action scenes featuring characters like Han
Force awakens response analysis
The document discusses survey responses about Star Wars: The Force Awakens from different age groups. It finds that the primary audience of 21-30 and 31+ year olds are most familiar with the original and prequel Star Wars films. Younger audiences of 6-10 and 11-20 are less familiar. Most responses came from 11-20 year olds. Males responded more than females. Popular characters included Finn, Chewbacca, and Han Solo, showing open-mindedness towards the first Black lead character. Iconic characters appealed most to older audiences familiar with them. The trailer persuaded most to watch through iconic scenes and actions scenes of characters like Han Solo. Merchandise spending was mostly under £30 by
Question 4 evaluation
The document discusses the target audience for a media product that involves action, adventure, physical activity like free running and chase scenes. The target audience is described as young males under 25 who enjoy less mainstream British films, music, and action/adventure genres. They would be interested in weapons, mafia, and living in urban areas like where the film takes place. A survey confirmed the target audience are mainly young males who thought a chase sequence would be a good opening.
Target Audience
This document discusses the results of a questionnaire given to different age groups to determine their likelihood of watching social realism films. It found that 16-19 year olds are the least likely to watch such films, but have seen Kidulthood, Billy Elliot, and This is England on their own. Those aged 20-25 are also unlikely to watch British social realism films, but have seen Full Monty, East is East, and This is England at the cinema, as well as Trainspotting, Full Monty, and Billy Elliot in their own time. The research aims to help establish the target audience for a new social realism film.
Evaluation 4
The document discusses the target audience for a new thriller film. The main audiences are teenagers, who would be most likely to engage with promotion on social media due to the young female protagonist and music/fashion featured. Additionally, the document notes that crime and mystery fans may also be interested given the thriller genre. Demographics like age, interests in crime/mystery, and gender are identified as important factors, with the film potentially appealing more to female teenagers based on its young cast and lack of an attractive male lead.
Evaluation question 4
The target audience for the media product is teenagers, people aged 35-40, middle class suburban families, teenage girls, women, and students. Specifically, the audience would be middle-income individuals in brackets B, C1, and E, such as white collar workers, teachers, and nurses. A film rating of 15 was chosen to appeal to the target age range of teenagers to 40-year-olds and allow for more flexibility in content.
Audience Research
This document summarizes the results of an audience research survey about film viewing preferences. It finds that most respondents were male, in the same age group as the survey creators, and prefer to watch comedies and action films. Respondents said they would be interested in a film containing mild threats, violence or death and that they are most attracted to films by an engaging storyline. They learn about new films mostly through television and social media ads. The survey results provide guidance about how to make a short film that will appeal to the target audience.
Evaluation Task 5 – How have I attracted my target audience
The document discusses strategies for attracting different target audiences to a thriller film. It aims to appeal to both male and female viewers by including elements like an attractive teenage male killer, intense violence, guns, and a basketball-playing main character. The film features killings at a high school to draw in the 15-18 age group who can relate to the school setting. It also includes a variety of student ages and characters to broaden its appeal beyond one specific demographic.
Evaluation Task 5 – How Have I Attracted
The document discusses strategies for attracting different target audiences to a thriller film. It aims to appeal to both male and female viewers by including elements like an attractive teenage male killer, intense violence, guns, and a basketball-playing main character. The film features killings at a high school to draw in the 15-18 age group who can relate to the school setting. It also includes a variety of student ages and characters to broaden the audience appeal.
Audience research
Liam White is conducting audience research for his upcoming film. He plans to target 15-25 year olds as the primary audience because statistics show they attend cinemas more often than other age groups. As a member of this age group himself, Liam feels confident basing his film around it and gathering feedback from his peers. Dramas, the genre of Liam's film, typically attract teenage and young adult viewers. However, excluding those under 15 would limit the potential audience. To further research his target audience, Liam created a questionnaire to distribute to 20 people aged 15-25 about characteristics for the film's main character.
Who would be the audience for your media
This document discusses the target audience for a media product and evaluates audience interviews about a film sequence. It identifies the target audience as those ages 15-22 who enjoy music, games, parties, and action/thriller films. Interview responses show interest in learning more about the story and effects. The document also matches the production to Maslow's hierarchy of needs, noting it could provide feelings of safety, security, and self-actualization for audiences.
Question 5
The document discusses how the group targeted their audience for a romance film. They researched the magazine "Closer" and found it was popular among females under 35. They conducted a questionnaire with their target audience to learn what elements of romance films appeal to them, such as happy endings with kissing. Based on their research, the group decided to advertise the film in "Closer" magazine and on YouTube where they felt it would reach their target audience.
Our film pitch
The document outlines a film project about a man who wakes up in a cell not remembering the night before and is a suspect in the beating death of another man. The film will portray the consequences of a night out involving drinking and drugs and send a message about making responsible decisions. The target audience is 15+ due to graphic violence, drinking and drug use. Marketing ideas include magazine covers, posters, billboards, and radio interviews to promote the film and actors.
Exit polls
Exit polls are surveys conducted with movie audiences to understand who watched a film and why. Distributors use this information to help market future films. Exit polls gather data on audiences' gender, age, how they heard about the film, and what interested them. This helps distributors understand which advertising and media outreach was most effective. Examples show exit polls revealing differences in male/female ratios between films and which age groups films appealed to most. They also provide insights into the most common information sources like reviews that drove people to see films, as well as aspects like settings or stories that attracted audiences. Distributors analyze exit polls to identify successful marketing strategies and audience interests.
Doc1.docx media evalution
Our target audience for the film is ages 16-30, including both males and females who enjoy thriller genres. The document provides examples of music, television, and shopping preferences that would appeal to this age range. It also references audience data for the film "Inception" as a comparable thriller and notes the goal is to achieve similar ratings between ages 15-34 and equal gender ratings.
Moon boards
The primary audience for The Descent is young independent women ages 15-24 from social class E, as the film has an all-female cast that breaks stereotypes. It will appeal to their interest in changing perceptions of women. The secondary audience is males ages 15-24 from class E who enjoy horror movies and will see it multiple times. The additional audience is those into extreme sports ages 24-35 from classes C1/C2, as they have disposable income and can relate to the thrill.
Target audience
The document discusses the target audience for a creative piece based on a survey conducted by the authors. The survey found that the majority of respondents were younger than 17 and female audiences would be more inclined to watch a piece with a strong female protagonist. Therefore, the primary target audience is females between 15-17 years old, though the genre appeals to a wide age range. Feedback from peer groups on the piece was also positive.
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Evaluation Task 5 – How have I attracted my target audience
Evaluation Task 5 – How have I attracted my target audience
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Contents drafts
The document contains draft content. It does not provide any other context or details about the nature of the drafts, their topic, intended purpose, author, or other essential information. In just 3 sentences or less, this is the highest level summary that can be generated about the sparse information provided.
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Audience research
The document summarizes audience research for films centered around child actors. It analyzes audience ratings and reviews for the films "About a Boy", "Secondhand Lions", and "Igby Goes Down" on IMDB. It finds that the target audience for these films tends to be males aged 18-30, though females under 18 also responded positively to "Secondhand Lions". The research suggests the document's author's film may attract an older, male-dominated audience. However, the author notes limitations with relying solely on IMDB data and plans to use additional research methods.
Bfi statistical yearbook
The document analyzes film viewing trends by age group based on data from 2003 to 2013. It finds that 15-24 year olds watch more films than other groups, with comedies being the most popular genre. The 25-34 age group has more varied genre preferences. Films most viewed by 35-44 year olds are cartoons and children's movies, likely because many in this group have children. Age 45-54 viewers prefer action and thriller genres over comedy. Finally, film audiences are now equally split between men and women, with some films marketed specifically to each gender.
Thriller audience
The document discusses research conducted into the target audiences of different thriller genre films. Initial research indicated that thrillers generally appeal most to young adults aged 18-25. However, looking closer at subgenres and specific films like Gone Girl, Shutter Island, and Taken using the profiling site YouGov, the target audiences identified varied in some ways from the initial assumptions. For example, Gone Girl appealed more to older females, while Shutter Island was found to target males more than females. Some of the identified target audiences, like those for Taken, went against the researcher's expectations based on other factors like rating. Overall, the profiling site provided more detailed audience information than just age and gender. For the researcher's own film, the
Question 4
The document discusses the target audience for a horror media product. The primary target audience is identified as females under 35, usually parents from a middle-class background, based on UK Film Council data showing 44% of women under 35 enjoy horror films. The secondary target audience is males under 35, with 36% enjoying the genre. Both genders will be included in the product to avoid leaving groups out. The target audiences suggest younger people prefer horror. An age rating of 15 is chosen to reach the under-35 audience.
My Audience (Evaluation Q3 Part 1)
The document analyzes YouTube analytics and YouGov Profiles data to determine the demographics of the audience for Georgina Gilbey's crime film "Illicit Obsession". The average audience member is a 19-year-old female. YouTube analytics show the largest viewers are 13-17 year old females for the trailers. YouGov Profiles data on similar films like "The Prestige" and "Kidulthood" found their audiences were also young females who enjoy exploring new media and having strong opinions. By combining these sources, the key attributes of Georgina's average audience member are summarized as a competitive 19-year-old female who spends a lot of time online and is open to unique films.
Secondary research into my target audience
1) The document analyzes secondary research on target audiences for zombie films, looking at data from the UK Film Council and box office sources.
2) The data suggests that zombie films appeal most to males and females under 35 from middle-class backgrounds.
3) Additional research on successful zombie films at the box office and on review sites indicates that the zombie genre has widespread popularity and is very profitable.
Notes
This document provides information about research techniques used in film including quantitative and qualitative research, audience profiling, and codes and conventions. It then discusses the British Board of Film Classification (BBFC) rating system and provides examples of alternative, niche, and mainstream films. The document also analyzes survey results from an exit poll about the film Bridget Jones's Baby, finding that most heard about it on social media and enjoyed it as expected.
Primary Target Audience Research
The document analyzes target audience research data from various sources about the action genre film audience. It finds that the primary audience for action films is males aged 35 and under, especially those under 35, and the genre has widespread popularity across demographics. Action films are particularly mainstream and successful financially. The research establishes that an action film opening should be aimed mainly at younger males.
Question 4
The target audience for the media product is males under 35 years old. Research of target audience interviews showed that this age group enjoys action movies featuring fighting, explosions, car chases, and dark humor. They also prefer action movies with well-known actors like Bruce Willis. The secondary target audience is males over 35 years old, who have similar preferences according to additional research. The film will be rated 15 to appeal to teenagers but also males under 35.
Evaluation question 4
The target audience for this media product is males and females aged 15 to late 30s. This is based on primary research the author conducted, asking 37 people which age groups would be most interested in a post-apocalyptic film. Statistics from the similar film "12 Monkeys" also showed highest ratings and interest from those aged 18-44, especially males. The author's film characters are teenagers to relate to this target audience. The film will be rated 15 due to strong language and violence, though there is no sexual content.
Question 4
This document discusses the target audience for a thriller film media product. Research was conducted into similar thriller films which ranged from age 12A to 18 ratings. Questionnaires found that males aged 15-25 and 26-40 most enjoyed the thriller genre. Interviews with people aged 16-40 provided feedback that younger audiences enjoyed the opening sequence most. The target audience was identified as men aged 15-40 to appeal to both younger and older male audiences. The film will use an older protagonist and younger antagonists to satisfy both parts of the target demographic.
Audience Theory and Research
This document summarizes the results of a questionnaire given to understand the target audience for short films. It found that the preferred age group is 19-25 year olds, as they are most likely to watch short films online or at film festivals. This age group particularly prefers drama genres and are attracted by a good storyline. The proposed short film will be a psychological drama genre to appeal to both female and male viewers in this age range.
Evaluation4
Our target audience for the thriller film would primarily be teenagers and young adults aged 15-30, especially white British males who enjoy crime and suspense genres. A secondary audience could include older adults like our example character Steve, a 37-year-old single male teacher who enjoys thriller/horror films and has free time to go to the cinema. We would aim for a BBFC 15 rating to appeal to a wide teenage and adult audience, rather than limiting it to only adults with an 18 rating.
Target audience presenation
This document discusses the target audience for a political thriller film. The primary target audience is identified as teenagers to 40-year-olds, especially 18-year-old males who are interested in politics, action/thriller films, and hanging out with friends. Research on similar films like Vantage Point and JFK support that males aged 18-29 and both genders over age 40 would enjoy the film. The document creates a profile for an ideal 18-year-old audience member and discusses earlier audience interviews that helped identify the target is mainly boys aged 18 who enjoy action thrillers.
Evaluation part 3
Our audience feedback found that younger generations between 18-30 preferred recent movies, and that gender had little influence on movie preferences. We learned that movie trailers play a large role in promoting films, as most audiences watch trailers before viewing a movie either through TV ads or online platforms like YouTube. The feedback was gathered from a range of film lovers of various ages through surveys that asked about the targeted age group, genre, their understanding of the plot, interest in watching the film, and preferred format.
Audience of film and horror
The document discusses film audiences over time and the current UK cinema demographic. It saw a rise in cinema attendees after film's introduction until 1951, when TV was introduced and numbers declined until stabilizing in the 1980s. Currently, the main cinema audience is ages 15-24, followed by 35-44 and 25-34, and the male to female ratio is almost equal. For horror films specifically, the primary audiences are males ages 15-24, as well as working to middle class viewers and groups of friends or couples on dates.
Horror audiences
This document discusses research into horror film genres and audiences. It finds that the primary horror film audience is males aged 15-24, though the female horror audience is growing. Horror films appeal to audiences by playing on archetypal fears and evoking strong emotions. Advertising plays a key role in promoting horror films through trailers, cinema and online promotions, and print media to target different audiences.
Evaluation4[118]
The document discusses the target audience for a thriller media product. The primary audience would be teenagers and young adults aged 15-30, especially male. Specifically, the profiles include Joe, a 17-year old student who likes video games and golf, and Ruby, an 18-year old student interested in fashion, music and films. A secondary audience is identified as older people, exemplified by a 37-year old male teacher. Demographic profiles indicate a working class, white British target with a male predominant gender. Psychographic profiles suggest targeting explorers seeking thrill in addition to mainstream audiences. Examples of similar films the audience would enjoy are provided.
Target audience presenation
The document discusses the target audience for a thriller film about a political assassination. The primary target audience is teenagers to 40-year-olds, especially 18-40 year old males, as they would be most interested in the action and political themes. Research on similar films like Vantage Point and JFK showed the highest viewer ratings were among males aged 18-29 and males and females over age 40. The ideal audience member is described as an 18-year-old male student interested in politics, action/thriller films, hanging out with friends, and following the news. Earlier interviews with 18-year-old students found boys prefer action thrillers while girls prefer psychological thrillers.
Audience theory and research
The document summarizes the results of a questionnaire given to 50 people to understand the target audience for a short film. It found that the preferred audience is 19-25 year olds, as this age group most commonly watches short films online and prefers drama and horror genres. Specifically, the survey showed most 19-25 year olds are attracted to short films by storyline and watch online or at film festivals. Based on this, the document concludes the target audience for a new short film will be 19-25 year olds and it will be a psychological drama genre film accessible online.
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Eval 2
The combination of the filmmaker's short film and ancillary texts like film reviews and posters were important to tie them together and make the short film have more impact. The texts provided context about the build up and aftermath of the film. Key symbols like a clock were featured in both the film and poster to represent the main theme of time. Consistent visual elements and a plain backdrop in both the film and texts kept the focus on the protagonist and his story. Similar colors and effects were used in both to connect the pieces.
Eval 1
The document discusses a student's short documentary film project about their 90-year-old grandfather. To follow documentary conventions, the film tells a story through a series of photographs and video clips showing the progression of the grandfather's life. Scenes of him speaking in his armchair used natural lighting and an uncluttered background. Opening and closing shots of a cuckoo clock symbolized the passing of time. Post-production effects on the clock made it more appealing and eye-catching. Overall, the film creates a unique, creative story that develops over time and highlights key life moments from the perspective of a 90-year-old man to attract and involve the audience.
Music video idea
The video would have a dark, desaturated style to create a depressing mood. It would show the two artists standing alone on different dark roads, with the camera panning in for close-ups of their bloody faces as they sing. The camera would do 360 pans between the roads, revealing the artists arguing with the same woman or walking alone down the roads, with extreme close-ups emphasizing their frustration and singing of the lyrics. Ultimately, the roads would converge, with the woman at their intersection.
Video idea weeknd -Amad Islam
The video would have a dark, desaturated look to create a depressing mood. Scenes would include long shots of the artists standing alone on dark roads, then close-ups of their bloody faces as they sing. The camera would track them as they walk and sing. It would also show one artist arguing with a woman, then pan to the other artist with the same woman, implying disloyalty. Throughout, the camera work would transition between the artists in different locations to tell the story through their perspectives and movements as they sing the dark lyrics.
The weeknd feat ed sheeran Dark Times Lyric Analysis (Amad Islam)
Ed Sheeran describes waking up bruised and hungover, having drunk too much the night before and gotten into a fight. He warns that this isn't the right time to fall in love with him, as he knows his lies can't be believed. Both Ed Sheeran and The Weeknd reference their past struggles with drugs, alcohol, and unstable lifestyles before fame. They acknowledge issues they are still trying to overcome that could undermine their success if not addressed. The Weeknd recalls using cocaine, getting into fights, and choosing a life of substance abuse and chaos.
The weeknd lyric analysis By Amad Islam
The song "High for This" by The Weeknd describes a sexual encounter where he mentally prepares a woman for what is about to happen. He tells her they will have sex and do drugs together, reassuring her that she doesn't need to worry because he will be with her. As the drugs take effect, he tells her to breathe and relax while promising they will have a good time. He eliminates any doubts by saying to trust him as he knows she wants to experience this feeling.
Imvdb
The document analyzes research from IMVDb on music charts and popular music videos. It finds that the target audience prefers hip-hop and pop genres, especially recent pop videos by artists like Sia, David Guetta, and Rudimental. This research will help decide which genre of music to focus on going forward.
Analysisoflyrics 111010192016-phpapp01
1) Lupe Fiasco meets a girl at a club and is instantly captivated by her beauty and intelligence.
2) He expresses his growing love for her through poetic metaphors and promises to protect her.
3) At the end of the song, Lupe assures the girl that he wants their relationship to last beyond a typical short-lived club romance and promises to see her in the morning.
Beyonce - dance for you
This music video portrays Beyoncé dancing seductively for her male love interest in a 1940s style setting. Voyeurism is prominently featured through close-ups of the intimate dancing and longing gazes between Beyoncé and the man. The video follows the conventions of R&B by including a choreographed dance routine to promote the artist. It depicts a stereotypical power dynamic between the male boss and female secretary but aims to empower women through Beyoncé's display of control through her dancing.
British board of film classication (bbfc)
The British Board of Film Classification (BBFC) regulates films and videos in the UK. It is a non-governmental organization that provides age ratings to films such as U, PG, 12A, 15, and 18. The BBFC recognizes adult freedom of choice, protects the public (especially children) from harmful content, and helps parents make informed viewing choices for their children. The document then provides detailed descriptions of the content allowed or implied for each age rating.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as it only considers income and not other factors like leisure activities.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as other factors like leisure activities may be more important than income alone.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as it only considers income and not other factors like leisure activities.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as it only considers income and not other factors like leisure activities.
3 different ways of classifying audiences
The document describes several systems for categorizing consumers:
- Young and Rubicam's Four Consumers model divides people into Mainstreamers, Aspirers, Succeeders, and Reformers based on psychological attributes rather than income.
- Their socio-economic class system ranks people from A to E based on income and occupation.
- Life Matrix segments audiences based on lifestyle and values rather than demographic factors.
Final Sketch Evaluation - 4018
The student created a final drawing of a potion using Photoshop. They first hand drew the potion and then scanned it into Photoshop to color and add details digitally. It was difficult to control the pen at first but got easier with practice. The student used various colors like light blue, dark brown, and different shades of pink to create realistic effects like bubbles and shading. They used tools like the blur tool and size-adjustable brushes. In the end, the student felt they successfully created a realistic looking digital image meeting the goals of the project.
Unit 13 assignment 1 report
This document discusses digital graphics technology, describing features of vector and bitmap images. Vector images are resolution-independent and scalable without quality loss, using mathematical expressions to represent lines and shapes. Bitmap images are made up of pixels that lose quality when resized. The document provides examples of how vector and bitmap images differ when resized, and discusses image capturing, output methods for print and screen, storage considerations like file size and organization, and naming conventions.
Analysis For Attack The Block - 4018
1) Attack the Block was released in 2011 and was directed by Joe Cornish with production companies including The UK Film Council and Studio Canal. It had a budget of £8 million and made $5,824,175.
2) The film is a science fiction horror set in a London council estate about teenagers who encounter an alien invasion. It is rated 15 for violence, drug use, and gore.
3) The movie poster depicts a diverse group of teenagers from the council estate ready to battle the aliens, showing the working class setting and themes of fighting and violence.
Focus Group - 4018
The document outlines questions from a focus group about a film trailer. It asks for opinions on whether the trailer was effective and enjoyable, what genre it represents, how it could be improved, and favorite parts. It explains that the filmmaker created a focus group of 12 friends and family to get feedback on the trailer by showing it and having them answer questions. Most feedback suggested making the trailer look less like a drama and more realistic.
Audience Research - 4018
Audience research is conducted to gather information about what audiences want to watch and their personalities. There are several methods for conducting audience research, including focus groups, questionnaires, box office takings, and test screenings. Focus groups involve interviewing a small group of people to discuss their opinions in an interactive setting, but the results may not represent the larger population. Questionnaires can be inexpensive and gather a lot of data quickly from many people, but responses may be biased by wording and response rates may be low. Box office takings refer to the financial success of a film based on the number of viewers and money made, which depends on the quality of the movie. Test screenings allow audiences to provide feedback on a movie before
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Audience research - social realism
- 1. I am looking into some social realism films I have looked into to get an insight of who watches their films so I know who my target audience is for my film opening.
- 2. Bullet Boy: From this screen shot males on average watch Bullet Boy more than females. If you look more in depth you can see people aged 18-29 and 30-44 watch it the most and it is mainly males.
- 3. London to Brighton: These results are similar to Bullet Boy. More males on average watch it than females. However, in the bullet boy results people aged 18-29 and 30-44 were close in numbers whereas this film the number of people aged 30-44 increased by thousands.
- 4. Kidulthood: The male figures are extremely high. Unlike the others the people aged 18- 29 are higher than people aged 30-44. Overall from this audience research the main target audience is males aged 18-44.