2. OUR TARGET AUDIENCE
-A target audience is specific group of people within a
specific market that which the product is aimed at. These
include a certain age, gender and ethnicity ect.
-Our target is 18+. This is due to the fact psychological
thrillers contain many disturbing characters or story lines that
may upset younger viewer. However a majority of
psychological thrillers attract primarily females, aged 18-35.
3. PSYCHOLOGICAL
THRILLER AUDIENCE
Research shows 18+ and women are more attracted to
psychological thrillers, this is because they enjoy the mystery and
story behind events that take place in thriller films. It has been
shown that females prefer the intellectual side of the mental
illnesses and strange psychologically challenging behavior that
features in psychological thrillers. As we have been researching it
has come to our attention that ‘slasher thrillers’ are more likely to
attract boys due to the amount of violence, which you do not
normally tend to see in psychological thrillers.
4. OUR RESEARCH IN OUR
TARGET AUDIENCE
Nationality of the audience
-Our film will only be targeted at the British public. This is due to financial issues making
us not able to distribute to over seas.
Secondary audience
- Although psychological thrillers are targeted more at a female audience we are
hoping men between the ages 30 and onwards will be interested in our film.
Main character.
-Our main character is a young child . Since our film is about how abuse changes the
psychological state of the child this will attract a more female base audience because
maternal instincts will perhaps make them more passionate and intrigued about the film.
5. TARGET AUDIENCE
CONSIDERATION
When doing our film we had to concider what target audience we were
aiming our film at. With this we have to think about how we brand our
film and what dristribution company we use to promote it. We decided
to choose warner brother because they distrubute and advertise a lot of
horror genre films.
6. WHAT PSYCHOLOGICAL
HORROR FANS EXPECT
. Mystery and enigma
Subtle creepy details
Tension
Psychological insights
Innocent and vulnerable protagonist
Psychologically challenging behavior
