2. • This is a “kerrang's” masthead's font that is used very much
representative of harsh sound. The text is broken and cracked implying
it has been shattered by something, that something probably being
sound. The main singer of the band is located to the front of the text
and in front of the title, this shows his importance and role in the band.
There is no real indication to show that this magazine is for a younger
audience however the advertisement of posters does seem to give the
indication that its target audience is that of an teenage age. The writing
“our new album will blow you away” is written on top of all else on the
text, this makes the words stand out and feel like they are in your face
ready to “blow you away”. The mail dominated front cover also gives us
the indication that this magazine is one for males not females. The rule
of thirds has been used in this front cover, Masthead and characters
faces (which are giving eye contact to make that connections between
the user and the magazine itself), then the selling line and then the lure
located at the
4. • The contents of this magazine “metal hammer” does not have a
unique layout. The page is split in 3 parts. Upper left, upper right
and bottom. The upper let consists of the contents itself, and
upper right consist of a segment of information which is there
persuade to want to look at the pages shown in the contents
and the lower part of the image is potentially the add
segmentation of the contents page. The contents page also fits
the theme of what will be found later ahead and is correlates the
type of metal to be found. The font of the contents also fits its
subject and has a metal arty style to it. The main image seen is
the one of the bottom right, the main point of it is the devil horn
sign shown by his hand which again relates to the contents of
the magazine.
6. • The contents page to the “kerrang” magazine follows a very
generic layout. A large image on the right with the primary
information for the contents on the left. The colour scheme for
this contents page is not as dark as other metal magazines
contents page, this is because kerrang tend to have a much
broader audience. The colour scheme is white, black and blue.
It is primarily white which is seen much morally nicer colour to
black. This will appeal to a much larger audience. There is also
blue on the text. This colour has no resemblance to metal so my
only assumption could be to appeal to that larger audience. The
text stays true to fitting the metal “scene”. The main image on
he right is also giving direct eye contact to the user. Engaging
them like the front cover would do.
8. • This “metal hammer” contents page like the last is split into
three rather than just the generic two. The left is the contents,
the right are images relating to the contents and the bottom like
the other metal hammer contents are ads which not only
promote metal bands etc. but persuade the user further to want
to look deeper into the magazine. The contents page fits the
target audience well, it uses an verbal insult image to
emphasise the musics stereotypical genre which is aggressive.
It also uses a some what attractive female at the bottom right
not as as sex appeal but to possibly show that this magazine is
some what targeted at females also. The contents text font
remains a metal style, jagged and spiky etc. The colour scheme
again is white, black and red.
10. • This is a double page spread for a kerrang magazine. The first
major denotation of this double page spread is the colour
scheme. It is all black and white. This connotes the stereo
typical genre colours that metal represent of which being dark.
• The images are also very cluttered around the page as opposed
to being structured like various other non metal magazines. This
could be to show that this magazine along with its genre of
music is “different” and unique to others. Under the assumption
that this magazine is primarily designed for a younger teen
audience the uniqueness of the magazine should be found more
appealing to them as often at a teenage age people are looking
to be different thus this magazine fits the target audience of that.
11. • Another point in this double page spread is that most of the images consist of the guitarist,
Not the drummer. I feel that the reasoning for this is because an electric guitar is mainly
found in metal genres and rock as a pose to pop, If they showed of the drummer more it
may give a connection between other genres of music as drums are heard in most genres
of music which would give the opposite effect of what the magazine wants to en tale,
uniqueness and would be counter productive for that reason.
• A basic point about this double page spread is the main article writing is located around the
outside of the magazine rather than in-between the pictures. This does not necessary
connote anything but does make it much easier for the reader to read and allows them to
locate the text almost without having to even search for it, which brings me to the second
point of the colour of the text being white. It is a complete contrast in colour to its
background which cause it to stand out.
• None of the text overlays pages and each section of text remains on either one side or
another. This improves the ease of use for the reader.
