HH magazine is a hip hop magazine based in North London that aims to provide information about upcoming local hip hop events, artists, and the genre itself. The magazine will be distributed monthly, featuring guides to venues and artists in the area. It will use bold fonts to represent the hip hop style and include recycled paper to be environmentally friendly. The target audience is teens and adults between 15-30 years old.

2. What is HH magazine ?
 HH magazine is a hip hop magazine Based in north London, This
magazine spreads awareness about recent , future performance happening
by artists in the genre {hip Hop] This magazine will contain lots of key
information about the genre its self and the type of artist involved in this
Genre of music.

3. Aim and objective
 The aim and objectives of HH magazine is to provide a good service and
information to customers about the genre and the local talent in north
London.
 My magazine purpose is to provide information about upcoming events
and what artists are playing at those venues , this magazine also offers
information in depth about the artist which tells the audience a bit about
them if they've never heard of them before.

4. Fonts
• I feel that this font really represents the hip hop music scene as its
quite bold and powerful. This also expresses what the genre is all
about, I will be using this font in the front cover and the double
page spread.
Mlb block – I will be using this font as its bold –front

5. Moodboards
I feel that my
Moodboard
represents the genre
of hip hop and the
type of artists
involved in this type
of music.

6. Target audience
 Hip- hop as a genre of music is promoted to 15-30 (Teens and adults)
rather than children , due to the explicit lyrics and dark subject that are
often presented to this genre .This type of music isn’t really targeted to
children as they might not understand the lyrics/words.

7. Marketing distribution
 HH magazine is intended to be a magazines featuring guides to and
articles about music in North London. My magazine will be distributed
every month , this magazine will contain all venue , arenas in the area ,it
will also include artists that will be playing and performing there.
 As my magazine will be distributed every month the paper will be a good
quality and i will be charging a premium price as it will be made very well.
There is also a subscription involved.

8. Resolving ethical and legal issues
 To make my magazine ethical I will make sure that the paper I will be using
for my front cover and double page spread will be recycled paper and
paper than can be reused.
 I will make sure that everything that goes into making my magazine has
not been made already because I would not want to break the copyright
and legislations act as I could get into serious trouble.

10. Price
 The price of the magazine will be £4.50 and a subscription of 34 a year
compared to others which is £45 +